• Smart Media Journal
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• v.7 no.2
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• pp.15-22
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• 2018

Pupil tracking technologies can be used as an efficient information provider means that provides convenience to the user by connecting with a smart device. In this paper, we measure the distance of user gaze point using the pupil tracking device which produced by Pupil-labs, also shows the experimental result with analyzing accuracy and precision. Based on that the pupil gaze point location which tracked by pupil tracking device is compared with object target in terms of error. Since the mobile pupil tracking device is also one kind of camera, we have to perform the calibration before using the device. Not only generally used 2-dimensional calibration, but also 3-dimensional calibration method is explained. To get the improved accuracy of 2-dimensional calibration result, the 3-dimensional calibration set an imaginary plane and executes the calibration in various 3-dimensional spaces. To show the efficiency of 3-dimensional calibration, we analyze the experimental result. It also introduces various using methods and information that can be obtained through the device.

• Journal of the Korea Society of Computer and Information
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• v.21 no.10
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• pp.11-19
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• 2016

The size of a display is large, The form becoming various of that do not apply to previous methods of gaze tracking and if setup gaze-track-camera above display, can solve the problem of size or height of display. However, This method can not use of infrared illumination information of reflected cornea using previous methods. In this paper, Robust pupil detecting method for eye's occlusion, corner point of inner eye and center of pupil, and using the face pose information proposes a method for calculating the simply position of the gaze. In the proposed method, capture the frame for gaze tracking that according to position of person transform camera mode of wide or narrow angle. If detect the face exist in field of view(FOV) in wide mode of camera, transform narrow mode of camera calculating position of face. The frame captured in narrow mode of camera include gaze direction information of person in long distance. The method for calculating the gaze direction consist of face pose estimation and gaze direction calculating step. Face pose estimation is estimated by mapping between feature point of detected face and 3D model. To calculate gaze direction the first, perform ellipse detect using splitting from iris edge information of pupil and if occlusion of pupil, estimate position of pupil with deformable template. Then using center of pupil and corner point of inner eye, face pose information calculate gaze position at display. In the experiment, proposed gaze tracking algorithm in this paper solve the constraints that form of a display, to calculate effectively gaze direction of person in the long distance using single camera, demonstrate in experiments by distance.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.136-144
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• 2018

The purpose of this study is to examined the unconscious response of the pupil in the observation toward the image in the eye-tracking experiments that target on a large complex cultural space. Twenty-five men participated in this experiment and the observation data were analyzed in seconds per minute on watching time. It could examine the unconscious response of information searching in the change of pupil size in the process of observing the space. The results could be defined as following several points. First, it was possible to outline the unconscious response characteristics of pupil by analyzing sudden changes in pupil size as total, cumulative, and individual. The response characteristics using frequency and time can be utilized as the analytical method to examine the degree of interest of spatial components according to the purpose of analysis in the future. Second, according to the over ${\pm}5%$ of cumulative variation rate on the pupil size change, during in the 60 seconds, the continuous pupil dilation was used 25.2 seconds in 8.8 rounds and the pupil reduction was used 18.0 seconds in 7.0 rounds. Third, when the variation rate of ${\pm}5%$ or more was regarded as the sudden changes on pupil size by individual variation, the pupil dilation was 7.2 rounds of 8.6 seconds and pupil reduction was 6.0 seconds in 5.0 rounds. This means that the pupil increases 9.3% in one expansion and decreases -8.5% in the reduction process. As regarding pupil changes as cumulative rate, it appeared high change rate on pupil reduction but it became higher on pupil dilation in individual.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.31-40
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• 2017

The present study used one of research techniques which is eye gaze tracking for neuromarketing. When pupil's size of men dilated over than three sigma (0.135%), the interest and eye movement in observation were measured. According to statistical analysis of previous studies, three sigma range is meaningful therefore sigma range was used as operational definition because 'pupil dilatation' is difficult to be define in eye gaze tracking data. Pictures of basketball games were selected as visual stimuli and 90% effective ratio of total 7,200 data were calculated. Thus, 29 of 34 participants were used for test. Pupil's size was calculated by applying pupil's width and height into a formular; [Pupil's size = Pupil width/2${\times}$Pupil height/$2{\times}{\pi}$]. In conclusion, billboard utilized for sports marketing had meaningless effects because gaze frequency to basketball player and surrounding environment was higher than that to billboard when participantsas game spectators diltaed their pupil's size over than three sigma. Thus, it was required using new marketing strategies like neuromarketing to increase utility through the present study.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.29-38
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• 2018

This research is to analyze the change of pupil size in gender through the eye-tracking experiment in large complex cultural space. It is meaningful that figured out the common characteristics and differences from gender observation characteristics. Through this research, the analyzed results of the observation time measurement that appeared from the fixation and saccades pupil indicator able to define as follows. Firstly, it was suggested that there were differences between each gender and participants through extract pupil size that can be the standard examples for the case from male and female and the process of extracting the relative pupil size change on the hourly range. From the specific time range, it was possible to indicate bending characteristics and reversal phenomena of Fixation and Saccades. Second, the result was found equally from both male and female group that the rapid increment of pupil size at initial time range immediately after the eye-tracking experiment has been initiated. This can be considered to actively accepting the stress given by the subject through the extended pupil after 10 seconds that compare to indicated very low pupil size between 0 to 10 seconds after starting the experiment. Third, meanwhile 0 to 10 seconds after initial observation are the time of sudden change in the pupil size, therefore these time range data cannot be regarded as observed in the appropriate condition. Thus, it able to define the highest times of emotional processing for male as 10 to 80 seconds, and for female as 10 to 70 seconds. There was no definition of the time range data for observation experiment from previous research, this data can be considered to stable time to observation through the pupil extension. Therefore, it is possible to set suitable time of observation experiment to be around 70 to 80 seconds exclude initial experiment time.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.39-48
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• 2017

In order to verify the effectiveness of marketing in the basketball stadium, this study measured and analyzed the gaze frequency and interest when the pupil was expanded by using the eye-tracking technology among various neuro marketing techniques of marketing. To analyze the section where the pupil size get expanded, interval of pupil size was higher than 2.275% (2 sigma data) and higher than 0.135% high (3 sigma data). Overall the valid data was analyzed by inflection points according to gaze frequency. We also analyzed the correlation between overall valid data and the ranges where the pupil size was significantly increased. The result showed that the correlation between overall valid data and pupil size 2 sigma data showed the highest correlation with 0.805. The pupil size 2 sigma data and pupil size 3 sigma data showed a correlation with 0.781, overall the valid data and pupil size 2 sigma data showed a correlation with 0.683. Therefore, it is concluded that, the section where the pupil size was expanded and the section at which gaze frequency is higher in the eye-tracking data were similar. However, the correlation between data of pupil size is determined to be significantly expanded and overall the valid data is decreased.

• Journal of information and communication convergence engineering
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• v.3 no.1
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• pp.56-61
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• 2005

In this paper, we present a video rate control scheme for storage and delivery in which the time-varying viewing interests are controlled by human gaze. To track the gaze, the pupil's movement is detected using the three-step process : detecting face region, eye region, and pupil point. To control bit rates, the quantization parameter (QP) is changed by considering the static parameters, the video object priority derived from the pupil tracking, the target PSNR, and the weighted distortion value of the coder. As results, we achieved human interfaced visual model and corresponding region-of-interest rate control system.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.5
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• pp.1162-1170
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• 2014

In this paper, an accurate remote gaze tracking method with two cameras is presented using a modified Starburst algorithm and honography normalization. Starburst algorithm, which was originally developed for head-mounted systems, often fails in detecting accurate pupil centers in remote tracking systems with a larger field of view due to lots of noises. A region of interest area for pupil is found using template matching, and then only within this area Starburst algorithm is applied to yield pupil boundary candidate points. These are used in improved RANSAC ellipse fitting to produce the pupil center. For gaze estimation robust to head movement, an improved homography normalization using four LEDs and calibration based on high order polynomials is proposed. Finally, it is shown that accuracy and robustness of the system is improved using two cameras rather than one camera.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.5
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• pp.1096-1102
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• 2014

In remote gaze tracking system using infra-red LEDs, calibrating the position of reflected light is essential for computing pupil position in captured images. However, there are limitations in reducing errors because variable locations of head and unknown radius of cornea are involved in the calibration process as constants. This study purposes a gaze tracking method based on pupil-corneal reflection that does not require user-calibration. Our goal is to eliminate the correction process of glint positions, which require a prior calibration, so that the gaze calculation is simplified.

• Proceedings of the KAIS Fall Conference
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• 2004.11a
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• pp.234-239
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• 2004

This paper describes preliminary results we have obtained in developing a computer vision system based on active IR illumination for real time gaze tracking for interactive graphic display. Unlike most of the existing gaze tracking techniques, which often require assuming a static head to work well and require a cumbersome calibration process fur each person, our gaze tracker can perform robust and accurate gaze estimation without calibration and under rather significant head movement. This is made possible by a new gaze calibration procedure that identifies the mapping from pupil parameters to screen coordinates using the Generalized Regression Neural Networks (GRNN). With GRNN, the mapping does not have to be an analytical function and head movement is explicitly accounted for by the gaze mapping function. Furthermore, the mapping function can generalize to other individuals not used in the training. The effectiveness of our gaze tracker is demonstrated by preliminary experiments that involve gaze-contingent interactive graphic display.