• Title/Summary/Keyword: Public sector

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Future Directions for Health Promotion Programs in the Public Sector (공공부문 건강증진사업의 발전방향)

  • Lee, Ju-Yul
    • Korean Journal of Health Education and Promotion
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    • v.29 no.4
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    • pp.29-38
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    • 2012
  • Objectives: This paper aims to suggest some ways we could improve the efficiency and equity in health promotion programs in the public sector. Methods: Reports published by the Minister of Health and Welfare and web-site information were reviewed. And, the empirical results and theoretical considerations provided in this study could be used in making future direction for health promotion programs in the public sector. Results and conclusion: The public sector should play a leading role in health promotion programs. The role of public sector in health promotion program is to establish the health promotion plan based on the health survey, to develop the scientific programs, to provide the free health services, and to maintain a cooperative relationship with the private sector. In order to activate the health promotion programs in the public sector, establishing the role of the public sector, changing the operation of health promotion fund, block grants for health promotion, local health promotion fund, and integration of health statistics were suggested.

A Study on CRM Practices for Public sector Insurance Companies

  • Dinesh, Reetha
    • Asia-Pacific Journal of Business
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    • v.3 no.1
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    • pp.39-47
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    • 2012
  • Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

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Metaverse for Marketing in the Public Sector: Implications on Citizen Relationship Management

  • Yooncheong CHO
    • Korean Journal of Artificial Intelligence
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    • v.11 no.2
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    • pp.29-38
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    • 2023
  • The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

Business Environment of Public Sector Enterprises: Using the International Rankings for Evaluation

  • Shalimova, Nataliia;Kuzmenko, Halyna;Shalimov, Volodymyr;Reshetov, Valerii;Androshchuk, Iryna
    • International Journal of Computer Science & Network Security
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    • v.22 no.6
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    • pp.297-309
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    • 2022
  • Taking into account the globalization of the economy and the intensification of European integration processes, it has been proved that an important part of evaluating the effectiveness of activity of public sector enterprises should be a comparative analysis of the overall operation environment, namely public procurement, economic environment and tax policy, with the relevant systems of other countries of the world. The indicators and components of international ratings "Doing Business", "Paying Taxes", "Benchmarking Public Procurement" have been studied. Different groups of indicators forming "Doing Business" and "Paying Taxes" in the context of the impact on public sector enterprises have been identified: those which fully comply with the need to evaluate the operating environment of public sector enterprises and those which should be used with restrictions, regarding the peculiarities of creating and functioning of public sector enterprises. A comparative analysis of the place of Ukraine, Lithuania and Slovenia among other countries of the world in accordance with the international rankings of "Doing Business", "Paying Taxes", "Benchmarking Public Procurement" have been made. It has been substantiated that the results of such comparative analysis will allow identifying risk areas, and relevant information can be used in developing of recommendations for improving the effectiveness of activity of public sector enterprises.

A Basic Study on the Application and Improvement of Delivery System for Interior Design of the Public Sector (공공부문 실내건축 설계용역 발주방식 개선을 위한 기초연구)

  • Nam, Keong-Woo;Jang, Myung-Houn
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2018.11a
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    • pp.67-68
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    • 2018
  • In the public sector, the number of interior construction projects is continuously increasing. When the interior construction is carried out, it is largely divided into design and construction stages. On the other hand, in order to place an order in the public sector, it requires institutional conditions such as business type, price criterion, award criteria, and guarantees. But in th case of interior design, it is necessary to establish a basis law to be applied for ordering. Therefore, this study analysed the necessity of improving the system related to the interior design order in the public sector and suggested ways to improve the system. In the future, we will continue to conduct research based on this research, and if institutional improvement is made through the proposed methodology, it will be possible to apply effectively not only in the public sector but also in the private sector.

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The Change of Scientific and Technological Practices in the Public Sector of Korea (한국 공공부문 과학기술활동의 특성과 변화)

  • Song Wichin;Kim Byoungyoon
    • Journal of Korea Technology Innovation Society
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    • v.7 no.3
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    • pp.581-606
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    • 2004
  • Korean Innovation Systems are in transition from catch-up regime to post catch-up regime. This paper tries to analyse the change of scientific and technological practices in the public sector of Korea Innovation Systems. This paper focus on the way public sector scientific and technological practices are regulated and contribute to private sector. It is argued that self-governing practice of public S&T community is being enhanced and the requests of private sector for the public sector's contribution through research activity are reinforced in emerging post catch-up regime.

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Spatial Elements Characteristics of Urban Hotels with Concours Composition Type in the Public Sector - Focusing on Medium-sized Urban Hotels of Korea and Japan - (공용부문 구성형식 중 콘코스형 형식의 도시호텔에 나타난 공간 구성 요소의 특성 - 한국과 일본의 중규모 도시호텔을 중심으로 -)

  • Lee, Chang-No
    • Korean Institute of Interior Design Journal
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    • v.23 no.5
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    • pp.131-138
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    • 2014
  • The purpose of this study is to examine spatial composition elements of the public sector through medium-sized first class urban hotels of Korea and Japan, the two countries with geopolitical closeness and high cultural and economic correlation, and to provide data needed for devising future urban hotel plans. The scope of this study included case studies on medium-sized first class urban hotels (10 urban hotels with concours composition type in the public sector) located in downtowns of Korea (5 hotels) and Japan (5 hotels). The study was conducted by analysis of drawing based on review of preceding studies and literature, and on-site survey. The results of survey and analysis on physical spatial elements shown in medium-sized urban hotels of Korea and Japan with concours composition type among composition types in the public sector are as follows. First, as a result of analyzing spatial elements of medium-sized urban hotels in the public sector, an in-depth checklist must be prepared with consideration on intimate correlation between elements to devise a construction spatial plan for urban hotel in the future. Second, as a result of comparatively analyzing area ratio for each function (public sector, sales sector and service sector) through area analysis on the lower floors of medium-sized urban hotels, reference data for planning were found in regards to spatial composition ratio of the public sector. Third, as a result of analyzing spatial elements of lobby hall and traffic line of visitors on the lower floors of medium-sized urban hotels in the public sector, there was a substantial difference between hotels of Korea and Japan.

A Study on the Performance Indicator Development of Public Hospital (공공의료 책임운영기관의 성과지표 개발에 관한 연구)

  • Kim, Young-Hoon;Choi, Young-Jin
    • Journal of Digital Convergence
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    • v.6 no.4
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    • pp.13-23
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    • 2008
  • Changed the business environment, private sector focuses on the performance management, so to manage the performance he uses BSC that overcomes the limitation of financial indicators. Also, it is getting emphasized to evaluate the performance about services that the public sector provides and obliged for the public sector to be responsible for managing and improving its performance as the private sector has been doing. But lacks of knowledge and experience on performance management and evaluation are blocking the public sector from introducing and implementing new performance management systems. To solve those problems, this study has derived general guidelines and KPIs that public sector should keep in mind when BSC is introduced new management system. This study focused on the public hospital which is the performance management and evaluation system of Government administration.

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The Way of Establishing Weights for IS Evaluation Areas and Items by means of AHP : Focusing on Public Sector (계층분석기법을 이용한 정보시스템 평가영역 및 평가항목별 가중치 설정 방안: 공공부문을 중심으로)

  • Jung Haeyong;Kim Sanghoon
    • Journal of Information Technology Applications and Management
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    • v.11 no.4
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    • pp.61-85
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    • 2004
  • It is tried that evaluation areas and items of information system in public sector are derived ration-ally and its weight value call be applied differently to type of information system to enhance validity and objectiveness of measurement in evaluating IS in this research. To obtain the goal of this research, firstly, five sectors - system sector, user sector, organization and management sector, the degree of strategic contribution to IS, and the degree of optimizing re-source in IS - are categorized based on broadly reviewing previous theoretical and practical research. Secondly, IS type in public sector is divided into internal operation one and customer oriented one that is object of the IS, and divided into application oriented and IT infrastructure oriented which are influence by IS. Thirdly, evaluation areas and its items are measured by 5 point scales (Likert summated scales) in addition to analysis of validity and reliability to improve objectiveness of establishing evaluation areas and its items. Fourthly, the weight values in the evaluation areas and its items are derived by using analytic hierarchy process. According to the results of analysis of weight value through AHP, it were found to be 30.4% to organization and management sector. 25.5% to degree of strategic contribution, 21.0% to user sector, 13.5% to degree of optimization of resource management, and 9.6% to system sector. and. different weight values each of the four IS type are proposed which establishing in this research. The main implications of this study is that the criteria by which IS in public sector can be categorized 4 ones is suggested and The weighted evaluation for four types of IS based on the AHP analysis enables proposing an objective evaluation method of IS in public sector for considering individual IS characterics.

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Factors Influencing Depressive Symptoms in Public and Private Sector Employees (공공 및 민간 부문 종사 근로자의 우울증상에 영향을 미치는 요인)

  • Lee, Hae Joon;Kim, Eun Young
    • Korean Journal of Occupational Health Nursing
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    • v.28 no.4
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    • pp.242-252
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    • 2019
  • Purpose: This study aimed to identify factors influencing depressive symptoms in public and private sector employees. Methods: Survey data on 23,602 workers who had worked in the public or private sector were obtained from the 2014 Korean Working Condition Survey (KWCS). Symptoms of depression were measured using the WHO-5 Well-being Index. Data were analyzed using a $x^2$ test, t-test, and multivariate stepwise logistic regression to determine the factors affecting the symptoms of depression. Results: First, the prevalence of depressive symptoms was 41.1 % in public sector employees and 43.4 % in private sector employees. Second, the factors commonly affecting depressive symptoms in public and private sector employees were residence area, cognitive demands, development opportunities, social support from colleagues, social support from supervisors, social community at work, job rewards, and work-family conflict. In addition, age, company size, atypical work, ergonomic risks, quantitative demands, emotional demands, influence, and job insecurity were found to be predictors of depressive symptoms unique to private sector employees. Conclusion: Mental health programs including the employee assistance program (EAP) should be developed and implemented after considering the risk factors affecting depressive symptoms.