• Human Ecology Research
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• v.60 no.4
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• pp.645-665
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• 2022

This study aimed to understand the effect of the characteristics of the influencer of public officials and the characteristics of internet live broadcasting in China on the brand image of local agricultural products, purchase intention, and word-of-mouth intention. A survey was administered to Chinese consumers who had purchased local agricultural products after watching live broadcasts on the internet by influencers of government officials. A total of 317 questionnaires were collected and the data were analyzed using SPSS 26.0 and AMOS 28.0. The key results were as follows. First, regarding the characteristics of the influencer of public officials, reliability, attractiveness, and expertise had a positive effect on the brand image of local agricultural products. Second, among the characteristics of internet live broadcasting, interaction and information had a positive effect on the brand image of local agricultural products, but entertainment did not. Third, the brand image of local agricultural products had a positive effect on purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the reliability, attractiveness, and expertise characteristics of the influencer of public officials and purchase intention and word-of-mouth intention. Finally, the mediating effect of local agricultural brand image was evident in the interaction and information characteristics of internet live broadcasting and purchase intention and word-of-mouth intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.7 no.6
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• pp.1381-1389
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• 2006

This paper intends to investigate the present conditions of and try to develop the programs to activate the public officials participation in Korean government. The results of this research show us that most of the public officials are now recognizing the importance of the practical participation in the decision making process of their ministries. In order to attain the participation, before anything else, the minister's(or CEO's) strong will and efforts are most important factor. Ana, from the institutional perspective, it is necessary to reshuffle the various kinds of the administrative systems, especially the public of facials appointment systems.

• Spatial Information Research
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• v.15 no.3
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• pp.219-236
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• 2007

This study is intended to examine the types of U-public service that can be introduced to the public sector by making an empirical analysis on Chungju City public officials. Specially, to analyze the public officials' recognition of the types of ubiquitous public service that can be introduced to the public sector, this study investigates the utility and necessity of ubiquitous information technology when making use of it in terms of administrative concepts. To achieve study purpose, this study examines what type of U-public service is highly likely to be applied and basically has to be applied when ubiquitous information technology is applied to the current environment of Chungju City in stages.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.231-237
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• 2020

The purpose of this study is to present theoretical and policy implications based on the results of the empirical analysis of job stress in consideration of insufficient prior research on the level of job stress by public officials in charge of social welfare and public officials in general administration. For this purpose, social welfare and general administrative positions working at the City Hall of G Metropolitan City and five autonomous districts(including the Dong community service center) were selected as subjects for research. The data analysis used the SPSS statistical program to obtain technical statistics based on the average of the lower variables of the job stress. According to the analysis, there is a difference in the subjective perception level of public officials in charge of social welfare and public officials in general administration in both internal factors of job, such as job demands and job autonomy and external factors of job, such as job insecurity, organizational system, conflict of relations, inadequate compensation, and job culture. Based on this, it presented policy measures that require the granting of self-esteem of public officials in charge of social welfare, improvement of their duties, and adjustment of their workload to an appropriate level.

• Journal of Environmental Impact Assessment
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• v.11 no.1
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• pp.37-49
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• 2002

The opinionnaire was given to two groups; residents and public officials working at environmental administrative section. Based on the result of questionnaire, perceptional differences between these groups toward environmental NGOs were comparatively anaIyzed. The results were classified into following four items; Firstly, numbers of residents who recognize the existences of environmental NGOs in Kyonggi-Do were lower than those who didn't. Secondly, in both groups, more than 80% of respondents acknowledged that residents should be involved in decisions and developments of environmental projects. Thirdly, respondents belonging to both groups overwhelmingly selected the item "being improved" as the answer for the question asking whether NGOs' environmental activities contribute to improve of environmental conditions. This indicated that public officials also acknowledged the positive role of NGOs in environmental issues. Lastly, the answer of "intensive upbringing is necessary" was ranked as the first place for the question asking "necessity of raising environmental NGOs". However, it was hard to tell which opinion was superior in the matter of financial support necessity for NGOs judging from the answers by respondents of public officials.

• Journal of People, Plants, and Environment
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• v.22 no.2
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• pp.119-126
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• 2019

This study was conducted to examine effects of community gardening on job stress and job satisfaction experienced by public officials in general administration working in a 24-hour shift. The subjects were public officials at the Center for Missing Children in the Department of Women and Adolescents at the National Police Agency. The center receives initial reports of disappearance of missing children, the elderly with dementia, and people with intellectual disabilities, sends out the report to each police station, and clears the report after the missing individual is found. Twelve public officials working at the center in a double shift (full day off after a night shift, four-day interval) were grouped into four teams and total 11 of them participated in the experiment. They engaged in autonomous community gardening activities such as sowing seeds, cultivating plants, harvesting, or cooking in the workplace for five weeks from August 19 to September 22, 2018. The findings were as follows. After five weeks of autonomous gardening activities, job stress of the subjects decreased significantly. Their mean scores of job satisfaction and organizational commitment under organizational effectiveness showed a significant increase after the activities. Finally, there were significant differences in their self-esteem after participating in the gardening activities in the workplace. These results suggest that gardening activities in the workplace can help to manage job stress and quality of work life for shift workers.

• Health Policy and Management
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• v.10 no.3
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• pp.1-18
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• 2000

This study was conducted to find medical care utilization pattern and to examine the affecting factors on medical facilities utilization using Andersen's medical care service behavioral model. Three hundreds and five public officials with detected disease through the health examination in 1998 were surveyed using self-administered questionnaire. And 230 data were available and analyzed. The results of this study were summarized as follows: Among variables of predisposing factors, knowledge for disease, confidence about periodic health examination program in health insurance, and the attitude toward medical utilization in the usual showed significant relations with the medical utilization. Other variables were not related with the medical utilization. Variables of enabling factors did not show significant relations with the medical utilization. Recognition of family members for detected disease had significant relations with the medical utilization. Among variables of need factors, absence caused by detected disease was significantly related with the medical utilization. The number of non-occupational diseases detected, but untreated people were 75(32.6%) of total subjects, mainly because detected diseases seemed insignificant to them. With multiple logistic regression analysis, the significant variables having an effect on the medical facilities utilization were 'knowledge for disease', 'attitude toward medical utilization in the usual', 'recognition of family members for detected disease' and 'experience of absence caused by detected disease'. On considerations of above findings, counselling for detected disease and its treatment, health education for individuals and program for family support promotion are needed for health management of public officials with diseases detected in health examination.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.51-58
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• 2023

Through this incident, it reminds me of the idea that personnel appointments are everything once again. Public officials should try to be good at ethics and conduct. If a public official fails to fulfill his or her role as a public official, how can the public trust him or her? You should know that the country does not exist under that official. Looking back on the constitutional history after liberation, it is undeniable that the collusion between politicians and businessmen shocked the people with many suspicions and distrust, and the various irregularities they caused disrupted healthy democracy and the national economic order. In this respect, this paper focuses on Korean political reform measures, but also examines ways to improve public officials' ethics. This paper focuses on that political reform should move in the direction of revitalizing the function of the National Assembly and allowing autonomous and independent parliamentary activities. Parliamentary activities should not be too dampened, and it should not end in a brief promotion in consideration of election votes. The ruling and opposition parties should seriously consider and implement this political reform plan. As one of the people, I hope that this privilege reform plan can be a touchstone for the advancement of political culture. This paper was studied as follows. First, the purpose and justification of political reform were identified. Second, it emphasized the need to improve public service ethics. Third, the problems and improvement measures of political reform were considered.

• Journal of Industrial Convergence
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• v.6 no.2
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• pp.1-27
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• 2008

This thesis is to analyze and investigate the influence of behaviors towards an organization of public officials due to the way their parents raised them. I tried to find out how their parents' raising way influences the individual characteristics, the human relationship, the job satisfaction, and the organizational commitment. It is proved that the personal characteristics of the organization members affect the human relationship in organization strongly. It is also proved that the way their parents raised them affects the personal characteristics. Therefore I can suggest that the way parents raised children affects the organizational behavior strongly. In addition to that, the personal characteristics of each public official highly affect the human relationship such as the relationship with seniors, colleagues, and subordinates in organization. I know that the way their parents raised them strongly affects the human relationships in organization. In order to find out the influence of organizational behavior of public officials due to the way their parents raised them, I used the Pearson's correlation analysis. I find that the public officials who lived with positive parents have high job satisfaction and organizational commitment, and have high self-esteem, self-control, responsibility, and have good relationship with their senior and colleagues administrative public official. Also, from this study we can find out the influence which parents' attitude has on children's satisfaction and devotion as adults. Therefore this study can suggest a new direction of public administration.

• Journal of Korean Public Health Nursing
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• v.36 no.3
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• pp.323-333
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• 2022

Purpose: This study was conducted to identify factors of COVID-19 stress, impulsiveness, and family strength on suicidal ideation of public nursing officials in community health centers. Methods: This study was a descriptive analysis study the subjects of this study were a total of 145 public nursing officials from community health centers in Busan. The data were analyzed using IBM SPSS/WIN 23.0 version. Result: The result of the predictor analysis showed that the motor impulsiveness (β=.383, p<.001), workload (β=.222, p=.003), cognitive impulsiveness (β=-.205, p=.012), bond (β=-.169, p=.033). The regression model showed an explanatory power of 24.1%. Conciusion: it is necessary to increase impulse and stress control ability, and to adjust the workload. In addition, it is necessary to systematically guarantee a working environment where practical vacation can be used, but it may not be a realistic alternative in a disaster crisis such as COVID-19, so indirect alternatives such as reinforcing infectious disease experts, improving the work environment, and psychological support to prevent suicide in advance are required.