• Title/Summary/Keyword: Public management

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A Study on Internet Marketing Strategy Through Homepage Comparison Between National-Public General Hospitals and Private General Hospitals (국공립병원과 사립병원의 홈페이지 비교를 통한 인터넷 마케팅전략 연구)

  • Ahn, Sang-Yoon;Kim, Kwang-Hwan
    • Korea Journal of Hospital Management
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    • v.19 no.1
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    • pp.21-31
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    • 2014
  • This study aimed to find marketing strategy through comparison of internet homepage between national-public hospitals and private hospitals in Korea. A total of 51 hospitals' data were used with frequency, chi-square, t-test, multi-regression, correlation analysis. They were verified by SPSS Ver. 15.0 program. According to the result of this research, national-public hospitals operated more contents of public interests such as social contribution, volunteer work than private hospitals. Otherwise private hospitals operated more contents of costumer interests such as customer counselling, statistical data and cafe of customer voices than national-public hospitals. Synthetically we find that private hospitals try to get closer to the consumer than national-public hospitals. Because feedback and interaction between hospitals and consumer are very important, we suggest that national-public hospitals and private hospitals mutually should operate internet homepage in accordance with consumer needs of medical market.

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Analysis of Operational Effect of Public Culture & Arts Institution (공공 문화예술기관의 운영효과 분석)

  • Kim, Shin-Pyo;Cho, Hyun-Joo
    • Journal of Industrial Convergence
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    • v.14 no.2
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    • pp.39-46
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    • 2016
  • The purpose of this Study is to present the tasks and means of improving the operational system of public culture and arts institutes in the future on the basis of the analysis of the effectiveness of operation of public culture and arts institutes. The summary of the results of analysis in this Study is as follows: Firstly, it was found that the factor variables that impart effect on the operation of public culture and arts institutes included (1) artistic value, (2) convenience and (3) organizational management, while the performance variable of public culture and arts institutes was (4) operational performance. Secondly, in the analysis of the structure that explains the operational effects of public culture and arts institutes, convenience and organizational management were found to impart effects on the operational performances. However, artistic value was found to have no effect on operational performances. Therefore, these results of analysis imply that organizational management and convenience, rather than artistic value, need to be fortified in order to elevate the operational performances of public culture and arts institutes.

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A Study on the Public Library Space Guidelinesan of Measurement and Management system (공공도서관 관리공간의 표준모델에 관한 연구)

  • Kim, Keum-Hyun;Lee, Cho-Lin;Kong, Soon-Ku
    • Korean Institute of Interior Design Journal
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    • v.17 no.6
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    • pp.170-177
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    • 2008
  • This study starts off by stating that the lack of awareness in the importance of reasonable and systematized layout in management facility is essentially working against building a quality public library. And that there is a merit in studying the spatial elements, its density, amount of needed space, and the likes to efficiently deal with present workings of the library which are becoming more dynamic and complicated. This paper seeks to embark on this study and also to provide a foundational data for research on management facility of the public library. The paper bases its research on 10 public libraries which are located in Seoul City and in Gyeonggi province, and are built after the year 2000. The paper focuses on the spatial distribution by section and allotment of management facility space in the library. Consequently, to find solutions or to suggest improvements on problems encountered, the paper introduces Japan's cases (4 recently-built public libraries) as a foreign case study. With foregoing domestic and foreign library case analyses, and the survey results of managerial staffs' demands, the paper seeks to provide basic data about management facility space and its floorplan of the public library. The paper bases its research on pubic libraries' management facilities, and expects to contribute to the efficient building of the public library in the future.

Analysis of The Application of Information and Innovation Experience in The Training of Public Administration Specialists

  • Smyrnova, Iryna;Akimov, Oleksandr;Krasivskyу, Orest;Shykerynets, Vasyl;Kurovska, Ilona;Hrusheva, Alla;Babych, Andrii
    • International Journal of Computer Science & Network Security
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    • v.21 no.3
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    • pp.120-126
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    • 2021
  • The article analyzes the possibility of using information and innovation experience in training public administration specialists, and also explores the system of training public administration and management specialists abroad. It was determined that in the European Union, Japan and other developed countries, three concepts of qualified personnel training will be developed: the concept of specialized training is focused on the present or near future and is relevant for the respective workplace; the concept of multidisciplinary training is effective from an economic point of view, as it increases intra-production and non-production mobility of an employee; the concept of learner-centered learning with the aim of developing human qualities.

The Transition of Legislations on Management of Public Records in Korea (우리나라 공공기록물 관리에 관한 법규의 변천)

  • Kim, Sei-Kyung
    • Journal of Korean Society of Archives and Records Management
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    • v.7 no.1
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    • pp.5-38
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    • 2007
  • The purpose of this study is to examine the historical course of legislations on management of public records, analyse the transition process of records management systems on the basis of the life cycle of records, and eventually provide an effective measure reflecting the environment of public records management in Korea. It is significant that this study may provide better understanding of records management systems in Korea through the analysis of legislations with relation to public records management.

A Multi-Group Analysis of Risk Management Practices of Public and Private Commercial Banks

  • REHMAN, Khurram;KHAN, Hadi Hassan;SARWAR, Bilal;MUHAMMAD, Noor;AHMED, Wahab;REHMAN, Zia Ur
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.893-904
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    • 2020
  • The study examines the relationship between credit risk and operational risk (understanding of risk management, risk identification, risk assessment and control, and risk monitoring) on risk management practices followed by private and public sector commercial banks. The cross-sectional data method was used to check the impact of risk management practices. Data was collected from the bank employees and a total of 284 respondents were finally selected for further analysis. Measurement Invariance of Composite Models analysis is used to test the quality of the measurement model for sub-samples, and multi-group analysis is used for path analysis in sub-sample through PLS-SEM. The findings of the study as the total sample show that both types of banks are managing adequate and significant risk management practices. On the other hand, sub-groups' results show private sector banks are more momentous than public sector banks. Risk identification is significantly different at the sub-group level, which shows public sector banks are more concentrating on this type of risk. Understanding of risk management has no significant effect on both types of banks and risk assessment & control for public sector banks, and there is a difference in the risk management practices among private and public sector commercial banks.

A Study on the Public Space of Unification Management School Building (통합운영학교 건축의 공용공간에 관한 연구)

  • Yoon, Chun-Keun
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.1 no.1
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    • pp.60-72
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    • 2001
  • This study is show type classification, public space and space layout of unification management school. The type of unification management school classified the elementary and middle unification school, the unifying secondary school, the unifying elementary and secondary school. The result of this study analyze that ideal type is the unifying secondary school Public space of unification management school integrated support and management facilities. Variation and department classroom arc possible common utility. Space layout of unification management-school separate clearly entrance and buildings, Public spaces must be considerate smoothly use that they are located center of buildings.

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A Study on the Volunteer Activity Management of Public Libraries: A Case of Kwangjin Public Library (공공도서관 자원봉사 운영 및 관리에 관한 연구: 광진구립도서관의 사례를 중심으로)

  • Cho, Chan-Sik
    • Journal of Information Management
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    • v.42 no.1
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    • pp.173-197
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    • 2011
  • As the volunteer activity has become universal, volunteer activities of public libraries have also grown both quantitatively and qualitatively. In this context, this in-depth case study builds a theoretical background on the volunteer activity of public libraries and examines the volunteer activity management of Kwangjin Public Library including its planning, personal management and administration. By so doing, this study aims at enhancing our understanding on the volunteer activity management of public libraries.

Technical Protection Measures for Personal Information in Each Processing Phase in the Korean Public Sector

  • Shim, Min-A;Baek, Seung-Jo;Park, Tae-Hyoung;Seol, Jeong-Seon;Lim, Jong-In
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.3 no.5
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    • pp.548-574
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    • 2009
  • Personal information (hereinafter referred to as "PI") infringement has recently emerged as a serious social problem in Korea. PI infringement in the public and private sector is common. There were 182,666 cases of PI in 2,624 public organizations during the last three years. Online infringement cases have increased. PI leakage causes moral and economic damage and is an impediment to public confidence in public organizations seeking to manage e-government and maintain open and aboveboard administration. Thus, it is an important matter. Most cases of PI leakage result from unsatisfactory management of security, errors in home page design and insufficient system protection management. Protection management, such as encryption or management of access logs should be reinforced urgently. However, it is difficult to comprehend the scope of practical technology management satisfied legislation and regulations. Substantial protective countermeasures, such as access control, certification, log management and encryption need to be established. It is hard to deal with the massive leakage of PI and its security management. Therefore, in this study, we analyzed the conditions for the technical protection measures during the processing phase of PI. In addition, we classified the standard control items of protective measures suited to public circumstances. Therefore, this study provides a standard and checklist by which staff in public organizations can protect PI via technical management activities appropriate to laws and ordinances. In addition, this can lead to more detailed and clearer instructions on how to carry out technical protection measures and to evaluate the current status.

A Study on Records Management of Local Public Enterprises in Busan Metropolitan City (지방공기업의 기록물 관리에 관한 연구 - 부산광역시를 중심으로 -)

  • Choi, Min-Young
    • Journal of Korean Society of Archives and Records Management
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    • v.7 no.1
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    • pp.171-192
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    • 2007
  • The purpose of this study is to examine the present conditions and to raise several points on the records management of the local public enterprise. On the basis of these finding we shall offer remedies to raise the efficiency of records management. Five local public enterprises under the umbrella of Busan Metropolitan City were selected. They supplied a general picture of the actual management status of public records. To improve the task of records management in local public enterprises, certain topics need to be addressed. Local Government should emphasize the importance and necessity of records management to all the staff of the local public enterprises. And the local autonomous entities and National Archives & Records Service should impose a duty on the records management of public enterprises and supervise it regularly.