• 제목/요약/키워드: Public image

검색결과 1,278건 처리시간 0.023초

영화에 나타난 사서의 이미지 분석 (Analysis of the Image of Librarians in Motion Pictures)

  • 전창호;김선호
    • 정보관리연구
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    • 제39권1호
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    • pp.151-176
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    • 2008
  • 본 연구는 사서가 등장인물로 나온 영화를 대상으로 사서의 이미지를 분석하여 영화 매체를 통해 투영되는 사서에 대한 대중적 이미지를 규명함으로써 사서의 대중적 이미지 개선 전략에 기여함을 목적으로 하였다. 이를 위해 사서가 등장인물로 나온 1992년부터 2006년까지 한국과 미국에서 제작된 영화를 대상으로 양적 내용분석법을 통해 영화에 나타난 사서의 이미지를 분석하였다.

Facial Data Visualization for Improved Deep Learning Based Emotion Recognition

  • Lee, Seung Ho
    • Journal of Information Science Theory and Practice
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    • 제7권2호
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    • pp.32-39
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    • 2019
  • A convolutional neural network (CNN) has been widely used in facial expression recognition (FER) because it can automatically learn discriminative appearance features from an expression image. To make full use of its discriminating capability, this paper suggests a simple but effective method for CNN based FER. Specifically, instead of an original expression image that contains facial appearance only, the expression image with facial geometry visualization is used as input to CNN. In this way, geometric and appearance features could be simultaneously learned, making CNN more discriminative for FER. A simple CNN extension is also presented in this paper, aiming to utilize geometric expression change derived from an expression image sequence. Experimental results on two public datasets (CK+ and MMI) show that CNN using facial geometry visualization clearly outperforms the conventional CNN using facial appearance only.

A Hybrid Learning Model to Detect Morphed Images

  • Kumari, Noble;Mohapatra, AK
    • International Journal of Computer Science & Network Security
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    • 제22권6호
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    • pp.364-373
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    • 2022
  • Image morphing methods make seamless transition changes in the image and mask the meaningful information attached to it. This can be detected by traditional machine learning algorithms and new emerging deep learning algorithms. In this research work, scope of different Hybrid learning approaches having combination of Deep learning and Machine learning are being analyzed with the public dataset CASIA V1.0, CASIA V2.0 and DVMM to find the most efficient algorithm. The simulated results with CNN (Convolution Neural Network), Hybrid approach of CNN along with SVM (Support Vector Machine) and Hybrid approach of CNN along with Random Forest algorithm produced 96.92 %, 95.98 and 99.18 % accuracy respectively with the CASIA V2.0 dataset having 9555 images. The accuracy pattern of applied algorithms changes with CASIA V1.0 data and DVMM data having 1721 and 1845 set of images presenting minimal accuracy with Hybrid approach of CNN and Random Forest algorithm. It is confirmed that the choice of best algorithm to find image forgery depends on input data type. This paper presents the combination of best suited algorithm to detect image morphing with different input datasets.

The Impact of Patent Infringement Litigation on Customer-Based Brand Equity

  • Chou, Ju Pin;Noh, Jeonpyo;Choi, Jiyeon
    • Asia Marketing Journal
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    • 제18권1호
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    • pp.55-73
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    • 2016
  • With continuous news headlines related to patents in the public media, awareness of patents' value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study's findings, PIL's outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which contributes to higher brand equity. However, in regards to PIL's direct effect on CBBE, there are some differences between Apple and Samsung. In the case of Apple, the winner image positively affects only one dimension of CBBE, brand loyalty, while for Samsung, the plaintiff's image negatively affects brand loyalty.

현대 패선 디자인에 나타난 고저스 이미지 경향에 관한 연구 (A Study on the Tendency of Gorgeous Image in Modern Fashion Design)

  • 이언영;이인성
    • 대한가정학회지
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    • 제42권10호
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    • pp.115-128
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    • 2004
  • Social structure has diversified, and changed into the form of pluralism since entering the 21st century. Specially, entering in the 21st century modem fashion is expressed to the luxurious feminism which expresses sensual, strong, and decorative elegant based on the womanly beauty. The gorgeous image is a splendid and luxurious image. Also it is the fashion image which is expressed strongly by the decorative detail elements among the design components. Then, it appears often in modem fashion as the pursuit image of modem persons. Therefore, the purpose of this study was not only to analyze the meaning providence and the diagnostic elements about the gorgeous image that appears often in modem fashion, but also to help the various fashion image representations by arranging the presenting principle and the method of fashion image systematically setting in the trend toward modem fashion. The method of this study was a theoretical research of the literature materials concerned with fashion images by the clothes. Also, the questionnaires were completed by selected specialists as investigation subjects who were variously engaged in the fashion-related fields in order to research the gorgeous image. In the above results. the gorgeous image's diagnostic constituent was grasped laying stress on the characteristic of the clothes. Then, the whole concept named Luxury Imagination was chosen, and 4 suits of the gorgeous image were produced by these results In the diversified and personalized modem fashion with he above results the flowing of the gorgeous image is the part able to be expressed exactly in the view of the image pursued by the public.

컨벤션조직의 공익마케팅활동이 개최지 효과 및 브랜드가치에 미치는 영향 연구 (A Study on Influence of Public Marketing of Convention Organization on Destination Effect and Brand Value)

  • 장소월;윤영혜;이혜련;윤유식
    • 한국과학예술포럼
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    • 제19권
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    • pp.581-592
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    • 2015
  • 최근 공익마케팅활동에 대한 관심과 중요성에 대한 인식이 확산됨에 따라 국내 일부 컨벤션센터와 지역 컨벤션뷰로에서 사회공헌활동을 추진하고 있으나, 공익마케팅활동에 관한 연구들은 대부분 소비자의 시각에 치중되어 컨벤션센터나 지역 컨벤션뷰로 등 컨벤션 조직원의 관점에서 공익마케팅활동 중요성인식이 어떤지 반영되어 있지 않은 실정이다. 따라서 본 연구에서는 컨벤션과 관련된 공공조직의 종사자들을 대상으로 컨벤션조직의 공익마케팅활동의 중요성 인식을 파악하며, 컨벤션조직의 공익마케팅활동을 실시할 때 컨벤션개최지의 긍정적 또는 부정적 효과에 영향을 미치는지 살펴보고, 개최지 긍정적 효과와 부정적 효과가 개최지 브랜드가치에 어떠한 영향을 미치는지에 대한 분석하고자 한다.

공공외교 위기커뮤니케이션 모델의 개발과 적용 (Development of Public Diplomacy Crisis Communication Model and Its Application)

  • 김장열
    • Journal of Public Diplomacy
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    • 제3권2호
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    • pp.1-34
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    • 2023
  • 본 연구는 예고 없이 발생하는 초국가적 위기에 정부가 어떻게 전략적으로 대응하고 커뮤니케이션 할 것인지 공공외교 측면에서 주목하고, 이를 위해 PR 분야에서 발달한 위기커뮤니케이션 연구를 토대로 공공외교 위기커뮤니케이션모델을 개발하고자 하였다. 연구방법으로는 PR 에서 중요한 분야인 위기커뮤니케이션의 대표이론들을 살펴보고 이를 토대로 공공외교 위기커뮤니케이션 모델 개발, 사례연구를 통하여 공공외교 위기 발생시 어떻게 대응전략을 수립하고 이를 커뮤니케이션 해야 할 지 제언하였다. 그 결과 공공외교 학문 및 실무에 활용할 수 있는 공공외교 위기커뮤니케이션 모델(Public Diplomacy Crisis Communication Model, PDCCM)을 개발하였다. 이 모델은 공공외교 위기커뮤니케이션의 중요한 원칙으로 신속성, 개방성, 일관성, 진정성을 제시하고, 실행 내용으로 상시 소셜리스닝과 소셜모니터링을 통한 위기의 탐지, 위기에 전략적으로 대응하기 위해서 센스메이킹을 활용한 상황분석 및 위기대응목표설정, 네트워킹과 메시징을 통하여 상황에 맞는 위기대응전략과 이미지회복전략을 활용하는 것을 골자로 하고 있다.

Relationship Between BMI, Body image, and Smoking in Korean Women as Determined by Urine Cotinine: Results of a Nationwide Survey

  • Jang, So-Young;Kim, Jin-Hyeong;Lim, Min-Kyung;Kim, Hee-Jin;Jee, Sun-Ha;NamKoong, Kee;Cho, Woo-Hyun;Park, Eun-Cheol;Lee, Sang-Gyu
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권3호
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    • pp.1003-1010
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    • 2012
  • Background: This study examined the influence of body mass index (BMI), subjective body perception (SBP), and the differences between BMI and SBP influence on smoking among women. Methods: This study used the Korea National Health and Nutrition Examination Survey IV-2, 3 2008-2009. A urinary cotinine test was administered to 5485 women at least 19 years of age. Individuals whose cotinine level was at least 50 ng/mL were categorized as smokers. A multiple logistic regression analysis was performed to estimate the extent to which body-related variables affect female smoking. Results: Women with a lower BMI who perceived themselves to be normal or very fat were 2.09 times (1.14-3.83) more likely to smoke than women with a normal BMI and SBP. Women who were never married with a low BMI and thin SBP were 3.11 times (1.47-6.55) more likely to smoke than women with a normal BMI and SBP. Married women with a high BMI who considered themselves very fat were 0.63 times (0.43-0.94) less likely to smoke than women with a normal BMI and SBP. In contrast, divorced and widowed women with a low or normal BMI who considered themselves very fat were 26.1 times (1.35-507.3) more likely to smoke. Conclusions: Discrepancies between the objective physical condition (BMI) and the subjective body image (SBP) influence the female smoking rate. To reduce the number of female smokers, public education on the association between smoking behavior and weight issues is needed, especially among women with low BMI and distorted weight perception.

초등학생과 중학생의 간호사에 대한 이미지 비교 (Nurse Image Perceived by Elementary and Middle School Students)

  • 조결자;지은선
    • 동서간호학연구지
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    • 제9권1호
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    • pp.83-90
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    • 2004
  • Purpose: This study was to investigate the image of nurse perceives by students of elementary and middle schools in Seoul, Korea. Methods: The data were collected through questionnaire survey on 860 students. The survey was performed during May to Jun. 2003. The nurse image was analyzed through the instrument conceived by Il-Sim, Yang(1998) on the basis of four dimensions; traditional, social, professional and personal. The collected data analyzed using SPSS 11.0 with frequency, mean, standard deviation and t-test. Results: The results of this study were as follows. 1. There was a significant difference in the nurse's image between elementary and middle school students(p=.000), and the elementary students had more positive image. 2. The nurse's image of elementary school students had more positive than middle school students in traditional(p=.000), social(p=.000), professional(p=.000) and personal dimension(p=.015). In elementary school students, score of nurse's image was the highest in personal dimension, followed by traditional, professional and social in order. In middle school students, score of nurse's image was the highest in personal dimension, followed by professional, traditional and social in order. 3. The difference of nurse's image not showed statistical significance in sex, religion, experience of hospitalization(self), experience of hospitalization (family), nurses in family by general characteristics. Conclusion: As a result, elementary school student had more positive nurse's image than middle school student in all the aspects. But as they grow old, it changed negative. It is required to develop public information or education fit with student's age to image making by broadcasting and to improve the image nurses themselves.

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브랜드 이미지와 모델이미지 및 광고카피의 맥락이 화장품 광고효과에 미치는 영향 (Effects of Brand Image, Model Image and Context of Advertising Copy on Cosmetic Advertising)

  • 여영준
    • 미래기술융합논문지
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    • 제2권3호
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    • pp.49-58
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    • 2023
  • 본 연구는 브랜드 이미지와 모델 이미지 일치여부에 따른 화장품 광고효과와 브랜드 이미지와 광고 카피 간을 조화롭게 지각하느냐 여부에 따른 화장품 광고효과를 알아봄으로써, 화장품 광고에서 맥락효과를 검증하고자 하였다. 이를 위해 브랜드 가치유형(3)×광고카피유형(3) 요인설계를 이용하여 자료를 수집하였다. 연구결과 첫째, 화장품 브랜드 이미지와 모델 이미지의 일치여부에 따른 광고효과를 확인한 결과, 모델의 이미지와 브랜드의 이미지가 일치할 때 광고태도와 구매의도가 모두 유의미하게 높은 것으로 나타났다. 둘째, 화장품 브랜드 이미지와 카피유형의 일치도 지각여부에 따라 광고효과에서 차이가 있는 가를 확인하였다. 그 결과 화장품 브랜드 이미지와 카피유형이 일치한다고 지각하는 소비자들이 불일치한다고 지각하는 소비자에 비해 광고태도와 구매의도가 모두 유의미하게 높은 것으로 나타났다. 향후 화장품 광고 카피 전략을 세울 때맥락효과를 접목하여 카피전략을 세워야 하는가에 대한 타당성을 제공해 줄 것으로 기대된다.