• 제목/요약/키워드: Public Value

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물질적 가치 수준에 따른 의복의미와 의복가치관의 비교 (Clothing Meanings and Clothing Values By Material Value levels)

  • 이경아;유태순
    • 한국의류학회지
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    • 제21권3호
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    • pp.524-535
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    • 1997
  • The purpose of this study was to find out the clothing values and meanings by material values. The researcher used the scales of Richins & Dawson (1992) for Materialism Scale. The scales of Prentice (1987) and Ricllins (1994a, 1994b) for privateand public meanings of clothing. The scales of Prentice (1987) and Richins (1994a, 1994b) for importance clothes of private and public meanings.. The scales of Creekmore (1968) for clothing values. The subjects of this study were 154 girl students in the university. The research materials was analyzed by Frequency, MANOVA and Scheffe test The results of this study were as follows; 1) Higher group of material values had an orientation that emphasizes enjoyment values of clothing in private moaning and seems expensive of clothing in public meaning. 2) All group set a high value on both suits and jeans in clothing of private meanie that meant both interpersonal and enjoyment values and put much worth on both suits and mustang that concerned both costly and brand. 3) Higher group had significantly difference in aesthetic value and political value, and lower had significantly differene ineconomic value and theoretical value.

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도시 마케팅 전략으로서 공공공간 디자인에 관한 연구 (A Study on the Designing Public Space as a City Marketing Strategy)

  • 하선미;김주연
    • 한국실내디자인학회논문집
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    • 제16권2호
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    • pp.331-338
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    • 2007
  • In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

공공도서관의 사회적 가치에 대한 이용자와 비이용자의 인식 차이에 관한 연구 - 파주시를 중심으로 - (A Study on the Differences in Awareness of the Social Value of Public Libraries between Public library Users and Non-Users: Focused on Paju City)

  • 오동근;노동조
    • 한국비블리아학회지
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    • 제35권1호
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    • pp.47-71
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    • 2024
  • 본 연구는 공공도서관의 사회적 가치에 대한 이용자/비이용자 집단의 인식비교를 통하여 사회적 가치라는 추상적인 개념을 보다 구체화하여 도서관 현장에 적용 가능한 방안을 제시하였다. 이를 위하여 파주 시민을 대상으로 2023년 5월 7일부터 15일간 대면 또는 온라인 방식으로 설문조사를 하였으며, 유효 응답지 206부를 SPSS 25.0를 활용하여 빈도분석, 요인분석, 독립표본t검정, 일원배치 분산분석을 실시하였다. 본 연구의 결과 첫째, 인구사회적 특성에 따른 공공도서관의 사회적 가치에 대한 인식에서는 연령에 따라 유의한 차이가 있으며, 10대와 40대의 인식이 다른 연령대보다 높았다. 지역사회 개발에 대한 인식에서는 여성이 남성보다 높았고, 직업에 따른 인식에서도 학생, 기타, 주부, 자영업, 직장인 순으로 높았다. 둘째, 공공도서관의 사회적 가치에 대한 인식은 전 영역에서 이용자 집단이 비이용자 집단보다 높았다. 셋째, 도서관 이용 정도에 따른 공공도서관의 사회적 가치에 대한 인식에서는 유의미한 차이가 없었다. 향후 파주시 공공도서관의 사회적 가치에 대한 인식 제고를 위하여 비이용자의 이용자로의 유입과 남성과 60대, 20대를 대상으로 하는 신규 콘텐츠 및 서비스의 개발, 지역사회 활동 강화를 제안하였다.

지방공사의료원과 민간 종합병원 간의 투자효율 및 경영성과 비교 (Comparison between Korean Regional Public Hospitals and Private non-profit General Hospitals for Investment Efficiency and Management Performance)

  • 하오현
    • 한국산학기술학회논문지
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    • 제18권1호
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    • pp.523-529
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    • 2017
  • 본 연구는 종합병원으로 운영되고 있는 지방공사의료원들과 민간 비영리법인 종합병원들 간의 자본과 인력의 활용도와 경영성과를 비교하여, 지방의료원들이 재정자립을 위한 효율적이고 합리적인 생산성 제고방안을 모색하고자 하는데 목적이 있다. 분석자료는 2011년부터 2014년까지의 지방공사의료원과 민간 비영리법인 종합병원의 투자효율 산출을 위한 세부계정과목이 구분된 결산자료로, 투자효율 및 경영성과 지표는 총자본 투자효율, 생산활동에 투자된 유형고정자산 투자효율, 인건비 투자효율, 부가가치생산성, 사업수익 이익률을 비교 분석하였다. 분석 결과, 투자효율인 총자본 투자효율, 생산활동에 투자된 유형고정자산 투자효율, 인건비 투자효율은 민간 비영리법인 종합병원이 지방공사의료원보다 유의하게 높았는데 특히 생산활동에 투자된 유형고정자산 투자효율의 차이가 매우 컸다. 그리고 경영성과에서는 지방공사의료원이 민간 비영리법인 종합병원에 비해 사업수익 부가가치율은 높은 반면에 사업수익 이익률은 유의하게 낮았다. 또한 투자효율과 부가가치생산성이 사업수익 이익률에 미치는 영향을 살펴본 결과, 지방공사의료원은 생산활동 유형고정자산 투자효율과 인건비 투자효율, 민간 비영리법인 종합병원은 인건비 투자효율이 유의하게 영향을 미쳤으며, 인건비 투자효율의 영향이 가장 컸다. 따라서 지방공사의료원들이 자립경영을 위한 생산성 제고방안으로 수익발생과 관련된 자산의 활용도, 그리고 인건비와 관련하여 인력의 활용도와 적정성에 대한 검토의 필요성이 제기된다.

포용적 성장을 위한 신용보증기금의 사회적 가치 창출 : 사회적 경제 기업 및 일자리 창출 지원 사업을 중심으로 (KODIT's Social Value Creation for Inclusive Growth: Focusing on the Supporting Program for Social Enterprise and Job Creation)

  • 안경민;권상집
    • 지식경영연구
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    • 제21권2호
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    • pp.21-40
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    • 2020
  • Korea Credit Guarantee Fund(KODIT) is a public financial institution under the provision of the Korea Credit Guarantee Fund Act. Facing the waves of change both locally and globally, KODIT will serve as 'social value creator' in making a paradigm shift from a large corporation(Conglomerate-dominated) economy to a social enterprise-oriented one based on social economy. This study focuses on the supporting service programs for social enterprises and job creation how it affects the performance of social value creation of KODIT. There is currently no detailed research of the social value in terms of the business and management academic agenda. Therefore, the present study describes the importance of social value creation on the policy financial institution. This study conducted in-depth case study for social value performance. As a public policy financial institution, KODIT exert diverse efforts to correct market failure and achieve inclusive growth. For example, KODIT extends credit guarantee services for the liabilities of promising corporations and stimulates financial and non-financial supporting programs for social enterprises. Although the role of social value and social economy has gained business field attention, few investigations have been conducted to explain how social value is achieved. The present study can thus act as the foundation for exploring the social value creation in the circumstances of public financial institution.

보편적 소통 가능한 학교 공공 디자인의 공공성에 관한 연구 - 도시 재생적 측면을 중심으로 - (A Study on the Publicness in Public Design with Schools for Universal Communication - Focused on aspects of Urban Regeneration -)

  • 이용환
    • 교육녹색환경연구
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    • 제13권1호
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    • pp.58-68
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    • 2014
  • Recently, multiple metropolitan counties and local authorities have been actively working on improving their local existence with various methods and strategies. Such change cannot be observed when local authorities were chosen by the government. Also, the public administration has recently emphasized important factors of public design which seeks better lifestyle and outward beauty from quantitative growth and policy of strongly considering outward form due to the compressive modernization. Public design intends to complete aesthetic factor and improve the quality of life as the efficiency as the value of public administration. The purpose of this study is to discuss how public school has been evolved as public space and how to create local user-centered interaction. The study retrieve the communication which the essential publicness in the school public design and the self-management which is the original value in terms of sociology. The method in which the characters of the public design of the publicness have been changed will be concentrated on in public area. In addition, the study has been focused on the efforts of the reflection of the development in public design are the challenges for the aim of the design of the publicness.

우리나라 공공 정보화 정책에 대한 철학적 조망 : 가치철학을 기반으로 (Philosophical Review of Korean Public Informatization Policy)

  • 이재민;황경태
    • Journal of Information Technology Applications and Management
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    • 제21권4호
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    • pp.263-293
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    • 2014
  • This study reviews Korean public informatization policy implemented in last 20 years from the philosophical perspective and attempts to suggest directions to be considered in the future. To accomplish the research goal, this study first analyzes literature in the relevant areas, including philosophy of value, administrative ideology, and public informatization policy. Second, based on the results of literature review, criteria to analyze the public informatization policy are established. Then, the Korean public informatization policy is analyzed based on the established criteria. Lastly, implications for planning and implementing public informatization policy are suggested. Significance of the study lies in its attempt to examine public informatization policy from the philosophical perspective. However, due to its exploratory nature, this study has limitations including less rigorous measurement instruments, limited source of data, limited number of propositions established. Therefore, further studies are needed in these areas.

대립하는 세계와 한국의 공공외교: 제2차 공공외교 기본계획과 정책공공외교를 중심으로 (Korean Government's Public Diplomacy in a New Cold War: An Evaluation of the 2nd Basic Plan for Public Diplomacy(2023-2027))

  • 한의석
    • Journal of Public Diplomacy
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    • 제3권2호
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    • pp.53-68
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    • 2023
  • 최근 국제정세는 신냉전으로 불릴 만큼 극심한 진영 간 대립의 양상을 보여주고 있다. 진영을 구분하는 요소로 가치와 규범이 강조되고 있지만 실제 갈등은 단순하게 이념과 가치에만 기반을 두기 보다는 훨씬 복잡하고 다층적인 양상을 나타내고 있다. 이러한 상황 속에서 우리 정부는 제2차 공공외교 기본계획(2023~2027)을 수립했다. 본 연구는 제1차 공공외교 기본계획과 제2차 기본계획을 비교하고 있으며, 이를 통해 바람직한 한국 공공외교의 방향에 대해 논의하고 있다. 제2차 기본계획은 지식공공외교와 정책공공외교 측면에서 더욱 확장된 내용을 포함하고 있으며, 공공외교의 수단으로서 디지털 공공외교를 강조하는 등 발전적인 내용들을 담고 있지만, 정책공공외교의 일부인 가치와 규범에 대해 명확한 내용을 제시하지 못하고 있다. 가치와 규범은 최근 국제정치의 주요 요인이지만 우리에게 중요한 국가들을 배제할 수도 있기 때문에, 글로벌 보편 가치를 설정하고 이를 추구하는 것이 정책공공외교의 주요 목표가 되어야 한다. 대립하고 갈등하는 국제정세 속에서 우리의 공공외교가 바람직한 방향으로 추진될 수 있도록 더욱 정교하고 세심한 계획 수립이 필요하다.

MZ 세대의 디지털 결제 서비스의 결정요인 (How to Foster Digital Payment Service for Millennials and Generation Z?)

  • 조윤정;오상균
    • 디지털산업정보학회논문지
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    • 제19권3호
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    • pp.45-60
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    • 2023
  • The purpose of this study is to explore factors that affect millennials and generation Z customers' perception on intention to recommend to use the digital payment services and invesetigate factors that affect perception on sustainable growth of the digital payment services. This study applied the following research questions: i) how perceived brand value, easy to use, personalization, open to public, and social value affect intention to recommend to use the digital payment services and ii) how perceived public policy, promotional strategy, and prspects affect intention to recommend to use the digital payment services to others. This study conducted an online survey. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results of this study found that effects of personalization, open to public, and social value on intention to recommend the service showed significance in the case of millennials, while effects of brand value, easy to use, and open to publis on intention to recommend the service showed significance in the case of generation Z. The results provide managerial and policy implications on how to apply better strategies and pepare policies to enhance adoption of the digital payment service in cases of millennials and generation Z.

A Study on CRM Practices for Public sector Insurance Companies

  • Dinesh, Reetha
    • 아태비즈니스연구
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    • 제3권1호
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    • pp.39-47
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    • 2012
  • Organizations pursue a CRM strategy for the purpose of increasing business performance and value. However, firms face a multitude of organizational challenges associated with this endeavor. To reduce their risk of failure, it is suggested that firms undertake a deep analysis of organizational readiness prior to committing to a CRM initiative. Insurance sector is no exception to this fact. There is an increased need to concentrate on the various challenges thrown open by the public insurance firms in implementing CRM. Many insurance firms have invested into customer driven CRM but research indicates varying outcomes (Schmith 2004). While it is clear that there are significant issues involved in the CRM implementation and success and environment faced by the public sector. It is clear that business should have an easier time in applying CRM systems is the strategic value for public sector. With customers demanding more service and accessibility from administrators, public sector CRM software technologies have to offer best solutions for achieving process and cost objectives (Souder 2001). With results which go far beyond improved service delivery and include sustained cost reductions, increased customer knowledge and better employee morale, CRM software implementation and post product environments offer great upside value. Although there are material differences in public sector use of CRM strategy, they share at least one glaring similarity - they have much to gain from proven CRM software technology. As business methods cross over in the public sector, many government bodies are investigating how they can adopt and adapt various CRM models (Bleyer 2003). There is a need to understand the similarities and differences in public sector CRM to foster shared knowledge, business processes and planning functions to integrate disparate technologies and software platforms and then, of course, the organizational culture to support knowledge sharing (Peters 1997). For the public sector, there are clearly identified CRM processes which have resulted in increased profits and improved efficiency. These have focused on sales, marketing and customer service activities, which often operate along fundamentally different lines in various public sector insurance companies. Thus the present research paper makes an attempt to explore how public sector CRM methods can be adopted and subsequently adapted.

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