• Title/Summary/Keyword: Public Relation

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Feasibility Study and The Basic Design of Chungcheoungnam-do Public Relation Office Remodeling (충청남도 홍보관 리모델링을 위한 타당성 검토 및 기본설계 연구)

  • Kim, Jung-Shin;Woo, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.12 no.10
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    • pp.128-137
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    • 2012
  • Chungcheoungnam-do public relation office remodeling in Hangdam-do resting place is transpotation hub. But many people are not using because discrepancy between the lack of publicity surrounding. public relation office unique role is racking with limited content and mixing operations. Thus, in public relation office to inform the development of new content items in conjunction with the development of advertisements is required. Regional branding can be the basis of the active region by unique region image to define regional identity to create regional image to secure sustainable competitiveness. The purpose of study predict remodeling aspect through analysis of existing public relation office and similar research on domestic and international facilities management practices and success factors for other public relation office. The basic design plan through a feasibility study, the first floor is specialties dealership and the second floor is cafe, public relation office and therapy space.

A Survey on Current Health Care Activities of the Aged, in a Selected Urban Area -Female Aged, Ungamdong, Seoul- (일부 도시 노인 건강 관리 계획을 위한 기초조사-시내 응암동 할머니회를 대상으로-)

  • You Kye-Ai;Han Jung-Suk;Lee Choon-Ai;Hahn Yoon-Bok;Han Sang-Im
    • The Korean Nurse
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    • v.20 no.3 s.111
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    • pp.49-57
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    • 1981
  • Current population trends, marked by an increasing accumulation of old members, must be followed by major adjustment in socioeconomic planning since our traditional family structure has been changing as a result of scientific and sociologic advances. Welf

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The Relation between Management Efficiency and Debt Ratio in Public Institutions (공공기관의 경영 효율성과 부채수준의 관련성에 관한 연구)

  • Jang, Ji Kyung;Yu, Soonmi
    • Journal of Korean Society for Quality Management
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    • v.50 no.1
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    • pp.139-151
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    • 2022
  • Purpose: This study aims to delve into the empirical implications in management efficiency by analyzing the relation between management efficiency and debt ratio in public institutions. Methods: Based on 165 public institutions published in public business information system from 2016 to 2020, Data Envelopment Analysis(DEA) for estimating management efficiency was performed. This study analyzed the relationship between management efficiency and debt ratio using multi-regression analysis. It also examines how the relationship varies depending on the type of public institution. Results: The results of this study are as follows; We find that there is no significant relation between management efficiency and debt ratio. However, we find that this relationship can be different depending on the type of public institution. Management efficiency is negatively associated with debt ratio for quasi-market type public institutions. This negative relation tends to mitigate for market type public institutions, which suggests that management efficiency may convey differential implications depending on the type of business environment represented by the type of institution. Conclusion: The overall results suggest that the government needs to due caution in establishing a policy plan to reduce debt by increasing management efficiency, taking the specific business environment, particularly with regard the type of institution.

The Underpricing and The Long-run Performance of IPO Firms (IPO기업의 장기성과와 저가발행)

  • 황동섭;이재범
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.57
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    • pp.41-49
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    • 2000
  • This paper investigates the relation between operating performance and initial underpricing of companies that go public. A significant decline in operating performance subsequent to the initial public offering(IPO) is found. Additionally there is a significant positive relation between post-IPO operating performance and the level of initial underpricing.

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A Study on Public Exhibition applied Emotional Marketing - Focused on Public Exhibition Proposals of the G Environment Improvement Project and D New Town - (감성마케팅을 적용한 홍보전시관 디자인에 관한 연구 -수도권 G지역 종합 홍보전시관과 D지역 뉴타운 홍보전시관을 중심으로-)

  • Yang, Hye-Jin;Kim, Nam-Hyo
    • Journal of the Korea Furniture Society
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    • v.21 no.1
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    • pp.40-53
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    • 2010
  • The purpose of this study was verified the effect of analyzed emotional factors and compare with competed design proposals of G and D public exhibition to plan the public exhibition applied emotional marketing which strengthen the effect with touching the emotion. The results are first, public consumer preferred to experience 5 senses and gives a positive effect, second, preference according to factor of scene gives differences by ages, but various ages preferred to experience the factor of scene, third the result of analyze the relation between preference of scene and 3 groups of 5 senses, which is high, middle, and low preferred had significant relation, and fourth, public consumer preferred to several levels of exhibition than only one level, the space preferred was 'experiencing' space.

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A Study on the Public's Perception on Accordance with Change of Exhibition Space in an Art museum (미술관 전시공간 형태의 변화에 따른 관람자의 작품 인지에 관한 연구)

  • Lee, Jung-A;Moon, Jung-Mook
    • Korean Institute of Interior Design Journal
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    • v.17 no.1
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    • pp.84-92
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    • 2008
  • In the Relationship between exhibition space and art work in museum, new paradigm has being presented from 1990' s as a turning point. Even if the formal exhibition space that emphasizes itself as a background has currently being continued, the informal exhibition space is coming to the new art museums, especially after 1990's. This study is to understand how the advent of informal form of space in an exhibition of art museum makes a new paradigm in the relation between the exhibition space and art work in conjunction with public's perception after 1990' s that is identified to the time of Pluralism. To do this, the study raised a question on how the public perceive the relation between space and art work through photographs that contain the information on relation between space and art work. And the questionnaire performed through the curators who are working for art museum, students who studies fine art, students who studies design and public who comes to art museum. After survey through this questionnaire, it is made clear that the informal form of space simply has played a role of background since the beginning of art museum. In other hands, the informal form of space that is mainly presented after 1990' s begins to interrupt the public's perception of art work, changing it's meaning through a spatiality.

The Relation between Management Efficiency and Financial Performance in Public Institutions

  • Jang, Ji-Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.4
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    • pp.161-167
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    • 2022
  • This study aims to analyze the relation between management efficiency and financial performance in public institutions. Based on 135 public institutions published in public business information system from 2017 to 2020, Data Envelopment Analysis(DEA) for estimating management efficiency was performed. This study analyzed the relationship between DEA and financial performance included ROA and ROS using multi-regression analysis. The results of this study are as follows; We find that there is significant positive relation between management efficiency and ROA. We also find this significant relation in model with ROS. This finding implies that management efficiency a factor that improve financial performance in public institutions. The results of this study can provide an important empirical evidence for evaluating the strategy of governance to improve financial performance by enhancing management efficiency.

The Foundation of Cave Rescue Center and Public Relation Reinforcement (동굴 구조센터 설립과 홍보 활동 강화)

  • Yoon, Jung-Mo
    • Journal of the Speleological Society of Korea
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    • no.79
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    • pp.53-63
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    • 2007
  • While cave being active it will can occur and to be big the preparation against a small accident steadily and only objection the bay it knows to draw up the scenario of virtuality against the actual structure which leads a rescue work practice must practice. It systematizes a cave structure commission wheat cave structure association from the world-wide each nation and it does a cave relief activity. To found the cave structure center even in Korea and executing the improvement of structure setup and equipment and simultaneously, it is prevention of accident and accident occurrence right time and appropriate and to dispose and it is important to go out. The cave structure center must establish and inside Korean cave academic society it must maintain it must be strengthened feed with the fact that it becomes the relationship with academic society and the other cave structure specific authorization and a public relation.

Nutritional Status of School Lunch Supported Students in an Elementary School (일부 초등학교 결식학생의 영양실태)

  • Bae, Eun-Ju;Gwon, Jin-Hui;Yun, Hui-Jeong;Lee, Seong-Guk
    • Journal of the Korean Dietetic Association
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    • v.7 no.4
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    • pp.349-360
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    • 2001
  • The purpose of this study was to investigate the nutritional status of school lunch supported students and to provide fundamental data for improving their health. In order to do that, we collected the data for 59 school lunch supported students and 71 not supported students in an elementary school in the Taegu Metropolitan city area. The survey was conducted from February 10 to April 30, 2000. The results are as follows; In relation to their body composition(BMI, Fatmass, Percent Body Fat, Mid-upper Arm Muscle Circumference, Mid-upper Arm Circumference), the school lunch supported students' value was lower than that of the not supported students. In relation to food intake according to the food groups, the school lunch supported students' intake of animal food(p<0.05) and total food(p<0.01)was significantly lower than that of the other students. The average intake of energy for both school lunch supported students and not supported students was below the RDA. Also, it was significantly lower than that of the school lunch supported students in relation to the other students(p<0.05). For protein, calcium, phosphorous, and riboflavin, the school lunch supported students' intake was significantly lower than that of the students who were not supported(p<0.05, p<0.05, p<0.05, p<0.05). There are the classification in relation to the nutrient intake in relation to the RDA standards for that of the school lunch supported students. The criteria used for this study was calorie intake, protein, and niacin. The classifications are for groups below 75%, between 75%~100%, and 100%. The nutrients for which the students were deficient( below 75%) of the RDA were iron, calcium, riboflavin, vitamin C, thiamin, calorie, niacin, vitamin A, protein, and phosphorous in the above order.

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Strategic Use of SNS in PR for Improving Trust in Government Policy (정부정책의 신뢰도 제고를 위한 SNS활용 PR 전략)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.103-116
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    • 2013
  • Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.