• 제품안전
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• 통권54호
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• pp.22-27
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• 1997

FPLMTS란 단어 그대로 미래 공중 육상이동통신시스템 (Future Public Land Mobile Telecommunication System)을 말한다. 그러나 단순히 육상이동통신의 의미만이 아닌 육상, 해상, 공중에 이르는 모든 상황의 통신을 포함, 지상과 위성간 상호보완적인 망 구성으로 이동, 고정통신 이용자에게 광범위하고 다양한 서비스를 제공할 이동통신시스템을 의미한다.

• 기술혁신학회지
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• 제7권2호
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• pp.257-281
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• 2004

In this paper we： (1) analyze the relationship among public R＆D investment, private R＆D investment, and GDP by employing the Clangor causality test; (2) examine if there is any country-specific pattern in the relationship by testing the cases of Korea, the U.S. and Japan. We found some common results for the above countries as follows： (i) GDP causes Public R＆D, not vice versa; (ii) Private R＆D causes GDP; and (iii) Public R＆D does not cause Private R＆D. For the bivariate model of GDP and total R＆D, the results show the existence of one-way causality running from total R＆D to GDP f3r both U.S. and Japan. We also found bidirectional causal relationship between GDP and total R＆D for Korea, which could be interpreted as a typical pattern for newly industrialized countries.

• International Journal of Internet, Broadcasting and Communication
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• 제16권2호
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• pp.185-192
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• 2024

Both message appeals and individual characteristics can influence the effectiveness of sustainable product promotions. Applying the agency-communion orientation to the advertising message research context, this study examined the interplay between message appeals and agency-communication orientations in impacting purchase intentions. The findings from a 2 (message appeal: self-interest vs. public-interest message) × 2 (motivational orientation: agency vs. communion) experiment revealed a communion-over-agency effect on consumer purchasing decisions for public-interest message appeals. In the self-interest message condition, we found no statistically significant difference in impact between agency and communion on purchase intentions. In short, we contribute to advertising effectiveness research by showing that agency-communion orientations moderate the effect of message appeals. We also explain the practical implications of these findings for effective sustainable communication in advertisements based on individuals' motivational orientations.

• Asian Journal of Business Environment
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• 제1권1호
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• pp.13-20
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• 2011

This study is conducted to verify existing differences in consumer attitude according to distributor type and PB product type. Pre-test was conducted for this study in order to select the distributor and to classify the product type, FGI was conducted with 10 graduate students of K university in Kyong-gi. This study survey housewives, office workers, and university students excluding the participants in the pre-test. In the final analysis, research hypothesis is verified through the data of 280 answers in Korea. This research is conducted with a factor design of 3 types of distributors -department store, discount store, convenience store-and 2 types of product -utilitarian product, hedonic product. To verify the hypotheses, ANOVA is carried out. Reliability test of each measurement variables, Cronbach α coefficient is used. For each analysis, SPSS Windows 15.0 statistical program is used. The findings suggest that First, according to the size and characteristics, distributors are classified into department stores, discount stores, and convenience stores and it is verified whether if there are differences in consumers' attitude (product attitude, brand attitude and purchase intention) by the effect of different distributors. Results showed that product attitude is statistically significant. Second, product type is classified by two categories according to whether the product seeks for practicality or emotional pleasure - Utilitarian product and Hedonic product. In this context, the result after verifying whether if there is difference in the attitudes -product attitude, brand attitude, and purchase intention - in accordance with the product types is shown that utilitarian products makes bigger difference compared to hedonic products. Third, it is confirmed that there is interaction effect between product attitude and purchase intention according to the distributer type and product type. However, we find that in terms of brand attitude, there is no interaction effect. The implications of this research is as the following. First, we propose the need of PB product development and marketing strategy, which considers the product types in accordance with the scale and features of each distributor. Second, PB products should break away from the simplicity of standardized products and consider the different features of distributors. Distributors will be in need of a strategy to build a compelling brand that can differentiate itself from other distributors. This will contribute to the improvement in reliability and formation of product value.

• 지적과 국토정보
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• 제45권2호
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• pp.71-85
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• 2015

최근 국가에서 공공데이터를 적극 개방하여 민간의 활용을 장려하고 있는데, 이는 정부의 국정운영 패러다임인 '정부 3.0'에 근거한다. 이러한 흐름에 따라 공간정보를 활용하여 비즈니스 모델을 수립하고, 사업화하기 위한 데이터 플랫폼이 요구되고 있다. 그러나 아직까지 텍스트 기반의 공공데이터를 공간정보 분야에서 활용하기 위한 체계 수립이 부족한 실정이다. 본 연구는 공간참조유형의 공공데이터를 효율적으로 제공하고 활용할 수 있는 방안을 모색하기 위하여 텍스트 기반의 공공데이터를 활용한 공간정보데이터 제공 시스템을 구축하였다. 이를 통해 위치정보를 가진 공공데이터에 대한 사용자의 접근성과 편의성을 향상시킬 수 있었다. 또한 생산기관이 상이한 공공데이터를 연계하여 공간데이터로 가공한 후 완제품 형식으로 제공하는 어플라이언스(Appliance) 시스템의 구성요건을 제시하였다.

• 한국의류산업학회지
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• 제20권1호
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• pp.34-49
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• 2018

Sustainability in fashion pertains to all stages within the product lifecycle, starting with the procurement of raw materials and ending with the disposal of the product. To clarify, the Lifecycle Management (LCM) views the Triple Bottom Line (TBL) from the perspective of a product's lifecycle. Sustainable products are identified based on their lifecycle, causing public attention to turn towards Product Lifecycle Management (PLM). As of now, PLM is largely known to have a strong impact on New Product Development (NPD). As such, the objective of this research is to study how PLM-based sustainable NPD models, when applied to the fashion industry, can produce a wide understanding of sustainable fashion products from a variety of angles. In order to achieve the research objective, this study did a selective case study on 20 sustainable fashion brands; conducted 1:1 in-depth interviews with 24 fashion experts, including both sustainable and non-sustainable experts; and took part in participant observation of 5 sustainable fashion brands. The results of the study indicate that there are specific conditions that must be met at each stage of production for the development of sustainable products by fashion brands. However, due to the lack of technological skills and the dearth of sustainability experts within the organization, management, monitoring and systematic collection of data is not properly implemented - leading to problems with the quantification of crucial data. This study aims to further forward the debate regarding the development of sustainable fashion products and its future implications.

• 디지털융복합연구
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• 제9권4호
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• pp.181-190
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• 2011

본 연구는 PPL 효과에 영향을 미치는 요인이 무엇인가를 소비자의 신념인식을 통해 알아보고, PPL 광고효과요인이 광고태도에 미치는 영향에 대해 알아보고자 하였다. 이를 위해 310명의 대학생 소비자를 대상으로 설문조사를 실시하였다. 연구결과 첫째, PPL광고효과에 영향을 미치는 요인은 7개로 나타났다. 즉, 연예인관여도, 노골적묘사, 협찬사신뢰성, 소비조장, 브랜드차별성, 윤리성 및 정보제공 요인으로 나타났다. 둘째, 광고태도 지각에서 소비자는 긍정적으로 인식하고 있는 것으로 나타났으며, 과거에 비해 좀 더 긍정적인 인식이 높은 것으로 나타났다. 셋째, PPL광고효과요인과 광고태도 관련성에 영향을 미치는 요인은 연예인 관여도 협찬사, 신뢰성 및 정보제공 요인으로 나타났다. 이러한 결과는 간접광고제작 실무자에게 간접광고효과에 영향을 미치는 중요한 신념 요소가 무엇인가에 대한 자료를 제공할 뿐 아니라 PPL 시장진출에 관심 있는 광고대행사의 간접광고 제작 전략마련에 기초적 자료를 제공해 줄 것이다.

• 한국지구과학회지
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• 제40권4호
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• pp.406-413
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• 2019

Red-Green-Blue (RGB) imagery techniques are useful for both forecasters and public users because they are intuitively understood, have advantageous visualization, and do not lose observational information. This study presents a novel RGB convective cloud product and its application to tropical cyclone analysis using Communication, Oceanography, and Meteorology (COMS) satellite observations. The RGB convective cloud product was developed using the brightness temperature differences between WV ($6.75{\mu}m$) and IR1 ($10.8{\mu}m$), and IR2 ($12.0{\mu}m$) and IR1 ($10.8{\mu}m$) as well as the brightness temperature in the IR1 bands of the COMS, with the threshold values estimated from the Korea Meteorological Administration (KMA) radar observations and the EUMETSAT RGB recipe. To verify the accuracy of the convective cloud RGB product, the product was applied to the center positions analysis of two typhoons in 2013. Thus, the convective cloud RGB product threshold values were estimated for WV-IR1 (-20 K to 15 K), IR1 (210 K to 300 K), and IR1-IR2 (-4 K to 2 K). The product application in typhoon analysis shows relatively low bias and root mean square errors (RMSE)s of 23 and 28 km for DANAS in 2013, and 17 and 22 km for FRANCISCO in 2013, as compared to the best tracks data from the Regional Specialized Meteorological Center (RSMC) in Tokyo. Consequently, our proposed RGB convective cloud product has the advantages of high accuracy and excellent visualization for a variety of meteorological applications.

• 한국보건간호학회지
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• 제9권2호
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• pp.104-114
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• 1995

This study was designed to develop preventing occupational disease programme in small-medium scale industries. The intervention was done in 354 enterprises from July to December in 1993 by health personnels in mobile occupational health centers. The summarized results of the above achievements were as follows. 1. Total number of enterprises were 354. Among them $66.9\%$ was under 100 workers, $26.6\%$ was u!1der 200 workers, and $6.5\%$ was belong to over 200 workers. The majority manufactures were non-metallic mineral product industries $(11.3\)$ fabricated metal product industries $(11.0\%)$. and textile industries $(10.7\%)$. 2. In 1993, for 350 enterprises were carried out evaluation of workplace environment. A total of $76.3\%$ industries were found to improper showing higher level of hazardous agent than the TLV. Noise and dust are the typical agent of which levels in workplace were high in most of industries. 3. A total 60 cases $(0.8\%)$ of occupational diseases were detected through physical check-up from 7,394 industrial workers in 1993. Detection rate by hazardous agent was highest among workers in relation to dust, and secondly highest to noise. 4. Through the systematic approach by hazardous agent was increased to the monitoring of work condition and follow up care of occupational disease. In future, there should be development in the scaled check list of preventing occupational disease management.

• 유통과학연구
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• 제19권3호
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.