• 제목/요약/키워드: Public Perceptions And Attitudes

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We Love or Hate When Celebrities Speak Up about Climate Change: Receptivity to Celebrity Involvement in Environmental Campaigns

  • Park, Sejung
    • Journal of Contemporary Eastern Asia
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    • 제18권1호
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    • pp.175-188
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    • 2019
  • This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

의과대학 학생들의 환자안전에 대한 인식 (Medical Students' Perceptions and Intentions Regarding Patient Safety)

  • 이후연;이상규
    • 한국의료질향상학회지
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    • 제24권1호
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    • pp.23-29
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    • 2018
  • Background: The purpose of this study was to examine undergraduate medical students' perceptions and intentions regarding patient safety during clinical clerkships. Methods: Cross-sectional and self-administered questionnaire survey was conducted on 34 students from one medical school using a modified version of the Medical Student Safety Attitudes and Professionalism Survey (MSSAPS). We assessed $4^{rd}-year$ medical students' perceptions of the cultures ('safety', 'teamwork', and 'error disclosure'), 'behavioural intentions' concerning patient safety issues and 'overall patient safety'. The overall response rate was 66.4%. Results: Among safety domains, "teamwork culture" was rated highest. "Error disclosure culture" received the lowest ratings. Regarding the error disclosure domain, only 10% of respondents reported that they have received education or training on how to disclose medical error to patients. Independent of survey domains, when students were asked "Overall, do you think your hospital is safe based on your clinical rotation?", 61.8% reported that the hospital was safe. Conclusions: Assessing students' perceptions of safety culture can provide clerkship directors and educators with information that enhances the educational environment and promotes patient safety. Discussions of medical errors, patient safety, and how best to incorporate an analysis of these issues into the existing curriculum are needed.

한국사회 빈곤원인 인식의 실태와 결정요인 (Analysis on the Public Perceptions about the Causes of the Poverty in Korea)

  • 이상록;김형관
    • 한국사회복지학
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    • 제66권1호
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    • pp.163-189
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    • 2014
  • 본 연구에서는 한국사회 구성원의 빈곤원인 인식 유형 및 분포, 주요 빈곤원인 인식의 결정양상에 대한 분석을 통해 한국사회가 지닌 빈곤에 대한 사회적 태도의 이해를 제고하고자 하였다. 본 연구의 분석에는 빈곤원인 인식 항목이 새롭게 추가된 8차년도 한국복지패널조사자료를 활용하였으며, 분석결과에서는 한국사회의 빈곤원인 인식이 개인책임 인식(individualism), 사회구조책임 인식(structuralism), 운명책임 인식(fatalism) 등의 세 가지 유형으로 분포하고 있으며, 한국사회에서는 빈곤원인을 개인책임으로 인식하는 성향이 높음을 확인할 수 있었다. 한편, 빈곤원인 인식의 양상은 인구사회학적 특성, 사회경제적 수준, 가치태도 등에 따라 유의미한 차이가 있음을 또한 확인할 수 있었다. 개인책임, 사회구조책임, 운명책임의 빈곤원인 인식에의 결정양상은 일부 차이를 보였지만, 대체로 가치태도 변수들이 주요하게 영향을 미치는 것으로 나타났다. 본 연구결과는 한국사회 빈곤원인 인식의 실태와 특성을 보여주는 바로, 특히 빈곤을 개인책임으로 인식하는 성향이 높다는 분석결과는 한국 사회복지의 낙후성이 이와 같은 사회의식에 기반한 것일 수 있음을 시사하여 준다. 아울러, 빈곤원인 인식의 결정에서 가치태도의 주요한 영향은 복지국가 발전의 토대 조성에 사회문화적 맥락에도 정치적, 정책적 관심이 제고되어야 함을 시사하여 준다.

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지적장애인 대상 성범죄 재판 시 형의 감경사유에 대한 국민들의 인식 (Public perceptions of the reasons underlying sentence reduction for sex crimes against persons with intellectual disability)

  • 이미선
    • 한국심리학회지:법
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    • 제12권3호
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    • pp.323-341
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    • 2021
  • 본 연구는 우리나라 성인 522명을 대상으로 지적장애인 성범죄 하급심 판결문에서 인용된 감경 사유에 대한 동의 여부 및 법정 형량의 적절성에 대한 온라인 설문조사를 실시하였다. 전체 응답자의 약 80%은 현행 지적장애인 성범죄 법정 형량을 적절하다고 판단하는 것으로 나타났다. 다만, 동의하지 않는 경우 현재보다 더 엄벌이 필요하다고 인식하였다. 거의 대부분의 응답자는 피고인의 '연령', '건강 상태', '사회경제적 수준', '성장배경 및 가정환경'과 같은 일신상의 이유 또는 범행이 '음주', '성적 충동', '우발적'으로 발생했다는 점을 감경 사유로 사용하는데 있어 동의하지 않았다. 반대로 '자수', '미수', '피고인의 지적장애', '진지한 반성' 등을 감경 사유로 사용하는데 있어서 동의 비율은 상대적으로 높았으나, 여전히 응답자의 절반 이상은 동의하지 않는 것으로 나타났다. 성별과 학력에 따른 감경사유 인식의 차이는 존재하지 않았다. 반면 응답자의 연령이 낮을수록 감경에 대해 더 엄격한 태도를 갖는 것으로 나타났다. 마지막으로 본 연구는 국민들의 의견이 반영된 양형기준의 필요성을 제안하였다.

Public Acceptance of a Health Information Exchange in Korea

  • Park, Hayoung;Park, Jong Son;Lee, Hye Rin;Kim, Soomin
    • Healthcare Informatics Research
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    • 제24권4호
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    • pp.359-370
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    • 2018
  • Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

Application of AI in Marketing Strategy: Insights from Millennials and Generation Z

  • Yooncheong CHO
    • 융합경영연구
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    • 제12권1호
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    • pp.29-38
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    • 2024
  • Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

지역사회 고혈압환자 영양교육의 효과 평가 (Evaluation of the Effectiveness of a Nutrition Education Program for Hypertensive Patients at the Community Level)

  • 임경숙
    • 대한지역사회영양학회지
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    • 제5권4호
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    • pp.654-661
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    • 2000
  • Hypertension is the major risk factor for cardiovascular disease which is considered the leading cause of death in Korea. Since nonpharmarologic dietary intervention is recommended as the first step in the management of hypertension, evaluation of intervention programs is needed to formulate strategies for improving patients' dietary adherence. This study was designed to evaluate the overall effectiveness of a hypertension nutrition education program (HNEP) at a public health center, by assessing changes in nutrition knowledge, food attitude, self-efficacy, dietary behavior, and nutrient intake after program completion. An HNEP was conducted in Suwon city for 5 months in 1999 by a public health center. The program provided 3 sessions of group education with individual nutrition counseling. Thirty-five patients participated fully in the program out of 62 enrollees. Data about nutrition knowledge, food attitude, self-efficacy, dietary behavior, and intake (24-hour recall) were collected before (baseline) and after the program. Post program results indicate the following : 1) nutrition knowledge and perception of importance of nutrition significantly increased, 2) food attitudes also improved, 3) the self-efficacy for maintaining a low salt diet was increased significantly, whereas self-efficacy for maintaining a low fat diet or dietary guidelines was not improved, 4) frequency of intake of processed food, animal fat, and sweets as well as frequency of dining out were significantly reduced, 5) nutrient intake was not improved after the program, 6) the most serious barrier for participating in the program and practicing diet therapy was lack of time and willingness. In conclusion, it appears that HNEP might improve food attitudes, individual perceptions and self-efficacy for desirable eating behavior, but it might not improve dietary intake. It follows then, that a long term intervention program may need to increase effectiveness of patient dietary adherence.

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도시보건소 직원의 보건소 업무에 대한 인식 및 견해 (A Study on Perception and Attitudes of Health Workers Towards the Organization and Activities of Urban Health Centers)

  • 이재무;강복수;이경수;김천태
    • Journal of Yeungnam Medical Science
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    • 제12권2호
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    • pp.347-365
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    • 1995
  • 도시 보건소 직원의 보건소 업무에 대한 인식 및 태도를 파악하기 위하여 대구직할시 7개 보건소 직원 310명을 대상으로 1994년 8월 15일부터 9월 30일까지 설문조사를 실시하여 252명(회수율 81.3%)의 자료를 분석하여 다음과 같은 결과를 얻었다. 조사대상은 남자가 95명(37.3%), 여자가 157명(62.3%)이고, 60.3%가 대졸이상자였다. 현재 근무부서의 시설이 보건사업을 수행하는데 적합하다고 한 의견이 28.6%, 적합하지 않다가 51.1%였고, 보유 기자재가 사업수행에 적합하다가 19.4%, 적합하지 않다가 39.0%였으며, 보건소의 인력수가 적정하다가 28.6%, 적합하지 않다가 44.8%였다. 근무부서의 예산이 보건사업 수행에 적합하다고 한 의견이 13.1%, 적합하지 않다가 38.5%였다. 지방자치제 실시후 사업내용이 바뀌어야 한다고 한 의견이 51.9%, 지방자치제의 실시가 자신의 근무부서의 업무에 도움이 된다고 한 의견이 25.4%, 도움되지 않는다가 24.6%였다. 지방자치제 실시에 따라 보건소의 조직과 기능이 개선되어야 한다는 의견은 78.6%였다. 사업 목표량의 설정이 해당 부서나 지역의 실정에 비추어 맞게 책정되어 있다는 의견이 11.1%, '그렇지 않다'가 43.3%였다. 업무 수행을 위한 전문적인 지식이나 기술에 대한 교육을 더 받아야 한다고 한 의견이 57.5%, 더 받을 필요없다가 20.6%였고, 자신의 업무수행에 자율성이 있다고 생각하는 견해가 35.7%, 자율성이 없다가 25.8%였으며, 현재 하고 일에 만족한다가 39.3%, 만족하지 못한다가 16.3%였다. 보건소의 인사관리에 대해서는 11.5% 합리적이라고 하였고, 47.3%가 불합리적 이라고 하였으며, 보건소가 주민들로부터 신뢰를 받고 있다는 의견이 41.3%, '그렇지 않다'는 의견이 13.1%였다. 보건소에서 지역주민에게 제공하는 서비스 중에서 잘 시행되고 있는 사업은 결핵관리, 일반진료, 모자보건사업의 순이었으며, 부족한 사업은 보건교육, 치과진료, 위생, 통합보건사업의 순이었다. 향후 보건소에서 주민에게 제공해야 할 서비스로는 노인보건사업, 가정의료사업, 재활보건사업, 당뇨병관리, 고혈압관리, 학교보건사업, 정신보건사업의 순으로 지적하였다. 보건소 근무자들은 시설, 기자재, 인력, 예산, 인사관리, 사업목표량의 설정 및 평가, 인사관리 등에 대해서는 부정적인 의견이 많았으며, 업무수행을 위한 보수교육, 지방자치제 실시를 통한 업무의 변화, 업무의 자율성, 업무의 만족도 면에서는 대체로 긍정적인 의견을 가진 것으로 나타났다.

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Discordance between Physician and the General Public Perceptions of Prognostic Disclosure to Children with Serious Illness: a Korean Nationwide Study

  • Kim, Min Sun;Lee, Jihye;Sim, Jin-Ah;Kwon, Jung Hye;Kang, Eun Joo;Kim, Yu Jung;Lee, Junglim;Song, Eun-Kee;Kang, Jung Hun;Nam, Eun Mi;Kim, Si-Young;Yun, Hwan-Jung;Jung, Kyung Hae;Park, June Dong;Yun, Young Ho
    • Journal of Korean Medical Science
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    • 제33권49호
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    • pp.327.1-327.10
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    • 2018
  • Background: It is difficult to decide whether to inform the child of the incurable illness. We investigated attitudes of the general population and physicians toward prognosis disclosure to children and associated factors in Korea. Methods: Physicians working in one of 13 university hospitals or the National Cancer Center and members of the general public responded to the questionnaire. The questionnaire consisted of the age appropriate for informing children about the prognosis and the reason why children should not be informed. This survey was conducted as part of research to identify perceptions of physicians and general public on the end-of-life care in Korea. Results: A total of 928 physicians and 1,241 members of the general public in Korea completed the questionnaire. Whereas 92.7% of physicians said that children should be informed of their incurable illness, only 50.7% of the general population agreed. Physicians were also more likely to think that younger children should know about their poor prognosis compared with the general population. Physicians who opposed incurable illness disclosure suggested that children might not understand the situation, whereas the general public was primarily concerned that disclosure would exacerbate the disease. Physicians who were women or religious were more likely to want to inform children of their poor prognosis. In the general population, gender, education, comorbidity, and caregiver experience were related to attitude toward poor prognosis disclosure to children. Conclusion: Our findings indicate that physicians and the general public in Korea differ in their perceptions about informing children of poor prognosis.

치과위생사의 루페 사용에 대한 인식 및 태도 (Perceptions and Attitudes toward Use of Loupes among Dental Hygienists)

  • 이영수;이혜주
    • 융합정보논문지
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    • 제10권5호
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    • pp.143-149
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    • 2020
  • 이 연구의 목적은 치과용 루페 사용에 대한 치과 위생사의 인식과 태도를 조사하는 것이었다. 치과 의료기관 및 보건소에서 일하는 180명의 치과위생사를 대상으로 설문조사를 수행하였으며, 치과임상에서의 루페에 대한 치과위생사의 인식 및 태도에 대해 분석하였다. 전체 응답자 중 4.6%가 현재 루페를 사용한다고 응답했으며, 38.9%는 치과 의료기관에 루페도입이 필요하다고 응답했다. 약 절반에 해당하는 대상자는 루페가 시력 향상(53%)과 선명도 향상 (44%)에 도움이 된다고 응답하였다. 루페 착용에 있어 가장 일반적으로 응답한 단점은 제한되는 시야 (39%)와 전반적인 의존성(38%)이었다. 대부분의 치과위생사들은 치과 진료에서 루페를 사용하지 않았음을 확인했으며, 루페에 대한 관심도는 매우 낮았다. 치위생과정에서의 루페 적용 및 그 효과를 입증하기 위한 더 많은 연구가 필요할 것으로 사료된다.