• 한국프랜차이즈경영연구
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• 제15권1호
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• pp.11-27
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• 2024

Purpose: This study empirically examines the bandwagon effects on the adoption of Kiosks for the restaurants' owners. Utilizing Davis (1989)'s Technology Acceptance Model as a framework, this study contributes to the literature by adding a bandwagon effect variable. Bandwagon effect has been studied extensively on the consumer marketing domain in terms of end-user behavior, but not on the business owners' willingness to invest on the new technology. Research design, data, and methodology: Davis (1989)' Technology Acceptance Model with added a bandwagon effect variable was set as a theoretical model. Data was collected via survey instrument from restaurants' owners who purchased or are considering a Kiosk. Structural Equation Modeling was used to empirically test the proposed model. Results: Results show that bandwagon effect is indirectly affecting to the adoption of Kiosks via perceived usefulness, trustworthiness, and interests. The bandwagon effects are NOT directly affecting the adoption of Kiosks. Conclusion: The findings suggest that buyers of Kiosks as storeowners (not end users) consider buying them after storeowners check perceived interests and trustworthiness from others. Thus, there could be a practical implication that it is important to illustrate perceived interests for the business to the storeowners when marketing new technology.

• International Journal of Contents
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• 제11권3호
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• pp.24-33
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• 2015

Against the backdrop of Habermas' theory of communicative action, we empirically analyzed the level of interactivity and narratives offered in nation-states' ministry of foreign affairs Web sites. A multiple regression analysis was performed in an attempt to identify factors affecting the level of interactivity in such Web sites. Findings revealed that the level of economic development is the sole significant factor in regards to the level of interactivity. Further, self-interested, goal-directed, and strategic purposes behind the allegedly transparent, engaging, and interactive public diplomacy were evidenced through a critical analysis of the objectives, key issues, and target publics addressed and highlighted in the public diplomacy narratives on the Web. The results suggested a possible digital divide in the interactive adoption of Web public diplomacy as well as strategic motives and interests embedded in the public diplomacy communication on the Web. This study helps increase our understanding of the paradox of public diplomacy in the digital age.

• 공학교육연구
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• 제15권5호
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• pp.78-81
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• 2012

This article presents the development and application of educational programs at Chungnam National University(CNU). College of engineering in CNU developed the engineering education program, CNU Engineering Fair, in 2009, and it is annually holding in September or October. The purposes of the fair are to show superiority of the college of engineering students of CNU, to strengthen the industry-university cooperation and to motivate students to lead their engineering interests. As a result of the fair, the opportunity to understand the college of engineering has been increased for students in the college of engineering as well as the public. As the development of human resources has been concerned, it gives us a chance for individual development and career development. Finally, the fair causes interests in engineering to high school students.

• 대한건축학회논문집:계획계
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• 제34권4호
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• pp.123-131
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• 2018

This study discusses that the US zoning system came from "progressive movement" in the early 20th century. The US progressive movement was closely related with the scientific management movement in terms of efficiency. In that context, the ontological significance of zoning is found in realizing public interests by blocking external effects based on the value-neutral expertise. Another aspect of the US zoning system is the political one. It is closely related to progressive movement in common with efficiency. The zoning system was introduced as a measure to prevent the racial and class mixture resulting from the influx of immigrants. Today, the racial aspect of zoning is succeeded to exclusionary zoning. This study examines the fact that exclusive interests of US mainstream society have served as more important background than the fundamental aspect preventing external effects in the introduction and evolution of the zoning system.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2021년도 봄 학술논문 발표대회
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• pp.172-173
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• 2021

In recent, unmanned Aircraft Systems (UAS) have been widely used for various purposes, such as safety inspection, facility condition inspection, progress monitoring, in the architecture engineering, and construction (AEC) industry. This technology can provide visual assets regarding the conditions of construction jobsites as well as constructed facilities during flying over the point of interests. With the significant interests in this advancement, the recent studies have presented how the UAS can be applied fro different types of facilities (e.g., buildings, power genereation systems, roads, or bridges) to inspect the current conditions of them for safe operations as well as public's safety. This study reviewed the receent studies to document their scientific findings and practical contributions, as well as provided the overview of further implications for future studies.

• 농촌지도와개발
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• 제10권2호
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• pp.229-237
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• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• 보건교육건강증진학회지
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• 제22권4호
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• pp.229-244
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• 2005

Objectives: An investigative effort was made to provide basic data upon which effective public health education can be constructed for schools. Methods: The research was made by delivering self-administered questionnaires to 536 men and women with unknown names from a national university during 1-month period on September of 2004. The questionnaire items included preventive attitudes, interests, anxiety, health behavior, consciousness, etc. centering upon life-style related diseases. Results and Conclusions: The preventive attitudes against life-style related diseases was of a higher level in female than male students, The smaller number of students had knowledge of the definition of life-style related diseases, willingness to learn, and gathered information on them. The number of students who had anxiety about them was also small and as low as 54.3% of students were willing to undertake periodic health examination. A great variation ranging from 4.7% to 81.7% was shown in the accuracy rate of answers on the questions asking about three leading causes of death, overconsumption of dietary salt, obesity, diabetes, hypercholesterolemia and colon cancer. With regard to health behaviors, a smaller number of students were involved in health behaviors. On the other hand, $25.7{\sim}35.1%$ of students had everyday exercises and breakfasts, 65.5% had no tobacco use. The study results showed that the survey subjects had deficient knowledge as well as a low level of preventive attitudes and interests against life-style related diseases. Moreover, their health behavior and health consciousness were undesirable apart from their low rates of taking periodic health examinations. Accordingly, the college students should be encouraged to take health education and to make more effective the existing health education in the university.

• 국제지역연구
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• 제20권2호
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• pp.215-233
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• 2016

In 2003, the differing stances about the war in Iraq created a major diplomatic crisis among European countries. Considering various clues which have steadily emerged, this paper refutes the relevance of the debate about weapons of mass destruction and analyses the real motivations for these distinct positions through Europe: the role of the US in the transatlantic relationship, expectations towards the EU and the weight of public opinion. Then, it examines how these intrinsic divergences of political views and interests explain the difficulties encountered in implementing the European Security and Defence Policy and concludes on the keys issues which need to be addressed.

• 기술혁신학회지
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• 제16권1호
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• pp.1-19
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• 2013

다양한 인터넷언론, 종합편성, 트위터 등 수많은 정보생산 및 정보교환 매체(media)들이 등장하고 서로 다른 이해관계자들이 등장하면서 잘못된 정보가 급속히 확산되고 있어 적절한 대응을 하지 못한다면, 아무리 우량기업, 우수한 제품이라도 순식간에 위험한 상황에 놓이기 때문에 홍보가 중요한 것이다. 국내에서 글로벌 홍보가 필요한 경우 공공기관, 대기업 그리고 중소기업 등 크게 3가지 유형의 홈페이지가 존재하며, 최소한 이중 하나에 속한다. 특히 국가의 이미지 및 경쟁력을 홍보해야 하는 공공기관이나 제품의 이미지를 적극적으로 알려 글로벌 마케팅을 추진하는 기업이라면 온라인 홍보에 관심을 갖게 된다. 본 연구에서는 국내 공공기관 및 수출기업의 글로벌 경쟁력을 높이기 위해 국내에서 제작된 홈페이지의 현 실태를 분석, 해외 온라인 마케팅에 필요한 기초적 특징을 검토하고, 홍보전략 중 기초적인 전략 방법을 제시한다. 본 연구에서는 해외 글로벌 홍보의 현주소를 유령형, 난파형, 백치 아다다형 홈페이지로 분류 정의하여 그 실태를 파악하였다. 2012년도 조상대상 99%는 백치 아다다, 67%가 난파선이며 마지막으로 유령 홈페이지가 1%였다. 글로벌 홍보마케팅에 필요한 기초적인 전략방법으로 전략적 기획 및 홍보교육, 검색엔진 최적화, 웹 표준준수, 웹 접근성 지원, 모바일 홈페이지 지원 등을 제시하여 효율적으로 활용할 수 있을 것으로 기대한다.

• 동아시아경상학회지
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• 제3권1호
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• pp.1-7
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• 2015

Ethics suggest that all persons are by nature moral, as it would not be possible for humans to exist collectively or even individually without an innate ethical sense. In order for the public sector to thrive in business, the board of directors needs to be guided by ethics and take into account the abiding interests of humanity and public good. It is argued in this paper that the abuse of power in the public sector has often been associated with unethical leadership and conducts which undermines the ubuntu notion. The irregularities which often arise in the awarding of tenders in the state-owned companies are some of the challenges that are prone to the public sector. In order to address these challenges and promote a flourishing democracy it is argued that ethical leadership as envisaged in the King III Report needs to be adhered to by the boards of directors. This paper concludes that the direction and control of ethics in any organisation is vital especially where the line between corporate governance and ethical leadership has become blurred.