• International Journal of Contents
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• 제18권2호
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• pp.1-17
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• 2022

As of September 2021, COVID-19 is still seriously impacting people globally. To better control the epidemic, the Chinese government adopted a nationwide quarantine policy at the early stage of the discovery of COVID-19, which has significantly changed people's production and life. China's Douyin app (International version: TikTok) is an extremely influential entertainment and social tool. During COVID-19, a large number of short videos about COVID-19 appeared. Publishers included government agencies, professionals, and self-media. The content released has made Douyin a tool for people to receive COVID-19 information in addition to entertainment and social functions. This is a quantitative study. By exploring the impact of the Douyin app on Chinese college students during COVID-19, this study provides suggestions from the level of social media such as TikTok to enable Korea's epidemic prevention to be more effective. This study established variable questions such as Douyin's information perceived value, information usage channels, information awareness, anti-epidemic policy attitude, trust of public institution and preventive behavioral intention, and conducted a questionnaire survey. Using SPSS to analyze the obtained data, this study found that: 1. The short video information usage channels about COVID-19 in Douyin have a positive impact on the audience's information awareness; 2. The information perceived value in Douyin has a positive impact on the audience's information awareness; 3. Information awareness and trust of public institution in Douyin have a positive impact on the audience's anti-epidemic policy attitude; 4. Information awareness and trust of public institutions in Douyin have a positive impact on the audience's preventive behavioral intention; 5. The audience's anti-epidemic policy attitude has a positive effect on preventive behavioral intention.

• 한국지능시스템학회논문지
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• 제21권2호
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• pp.212-217
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• 2011

본 논문에서는 미래 지능형 빌딩 시스템에서 요구되는 다양한 상황을 인지할 수 있는 지능형 디지털 통합 전관 방송 시스템을 개발하였다. 화재와 재난과 같은 응급 상황이 발생할 때 울리는 경보음을 인식할 수 있으며, 실내 온도와 습도 및 환경 오염도와 같은 다양한 센서 출력을 전달 받아 지능적으로 상황에 맞는 대처 방안을 필요한 곳에 개별적으로 방송할 수 있는 지능형 디지털 통합 전관 방송 시스템을 개발하였다. 외부 입력, 마이크, CD와 MP3 및 라디오 기능 등을 일체형으로 통합하고 소형화한 디지털 전관 방송 시스템을 개발하고 있으며, 시스템이 중앙 집중 제어가 가능하도록 운용 MICOM을 개발하였다. 중앙 집중 제어를 수행하기 위해 운용 MICOM은 제어 계층, 처리 계층 및 사용자 인터페이스 계층인 3계층으로 구성된다.

• 수산경영론집
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• 제45권1호
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• pp.49-61
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• 2014

This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

• Asian Journal for Public Opinion Research
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• 제3권1호
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• pp.40-62
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• 2015

The main objective of this study was to investigate the awareness and perception of young professionals in Malaysia, Indonesia, and Vietnam countries on the ASEAN Economic Community (hereafter, AEC). Data from a survey of 575 young professionals, with approximately equal distribution from each country, were collected in June and July 2015. Research findings revealed that the knowledge and understanding of the AEC among the Gen Y professionals were still marginal. Although they lack awareness, young professionals had a good impression and perception of the AEC in connection with important benefits for them individually as well as for their country. Finally, the study revealed that the Gen Y professionals showed some level of optimistic attitude that they could succeed in the AEC as they thought that they were quite well prepared, having sufficient skills to work or to do business in other ASEAN countries.

• 한국비블리아학회지
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• 제27권3호
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• pp.201-233
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• 2016

본 연구는 초등학교 3~6학년 다문화가정 어린이와 일반가정 어린이를 대상으로 문화다양성교육을 제공함으로써 세계의 여러 다른 문화와 다양한 가치, 삶의 방식을 존중하고 문화다양성에 대한 인식을 개선하고자 하였다. 이를 위해 공공도서관에서의 문화다양성교육 프로그램을 개발하여 적용하고 문화다양성교육 프로그램에 대한 사전-사후 인식 차이, 실험집단-비교집단의 인식 차이, 도서관 서비스와 이용률 및 서비스 활성화 방법에 대해 분석하였다. 그 결과, 문화다양성교육 프로그램 인식조사를 통해 문화다양성에 대한 이해, 수용, 배려, 존중 등이 높아진 것으로 나타났다.

• 환경영향평가
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• 제21권3호
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• pp.469-481
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• 2012

CCS(Carbon Dioxide Capture and Storage) is considered as the most effective counterplan in the mitigation of climate change. Even though the risk of leakage of $CO_2$ stored in the geologic formation is very low, the public is expected to disagree with the initiation of a CCS project without proper management plans ensuring the safety. In this study, recognition of laypeople were surveyed about CCS, climate change, characteristics of carbon dioxide, storage concepts, ground pressure, the impact of carbon dioxide, and carbon dioxide for leakage. Thereafter the factors that could affect to recognition of CCS were analyzed by regression analysis. A survey was carried out to find out the public understanding and awareness about climate change and CCS. It is the purpose of this study to propose appropriate risk management strategies based on the findings from the survey.

• 유통과학연구
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• 제14권10호
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• pp.59-72
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• 2016

Purpose - This study expands the corporate social responsibility (CSR) model and concepts by adding to it the concepts of corporate identity and public existence responsibility. Then, this study examines the structural relationship between corporate identity and public existence responsibility. This study contributes to expanding CSR to give customers a different perspective from previous studies in that it specifically measures corporate public existence responsibility, corporate identity, and corporate value creation and investigates the structural relationship. Research design, data, and methodology - This study addresses specific research questions. First, it asks whether non-financial performance is a component of CSR; second, it asks if the improvement in the corporate image should be treated as its corporate identity; and third, it tries to expand CSR concepts from corporate citizenship and public market awareness to public existence responsibility. The research hypothesis is formulated to confirm the relationships among CSR, corporate value creation, corporate identity, and public existence responsibility. Result - This study confirms that CSR has a positive correlation with corporate value creation and that CSR has a relatively positive correlation with corporate identity and public existence responsibility. Additionally, it confirms a positive correlation between corporate identity and public existence responsibility. However, corporate identity and public existence responsibility do not have an effect on corporate value creation. However, the influence of public existence responsibility confirmed the influence of corporate value creation through corporate identity as a mediating variable. Conclusion - This study argues that CSR produces more general performance including both financial and non-financial performance. It also confirms that the goals and performance of CSR can substitute for corporate value creation from general performance. It further confirms that public existence responsibility includes market public awareness, corporate images, and corporate associations. It suggests that corporations should see themselves as having public existence responsibility. Further, they should devise strategies to build corporate identities that associate with corporate goals and visions. Finally, this study contributes to the expansion of perspectives on CSR theoretical concepts and goals of performance of the corporation throughout the corporate value creation process.

• Asian Pacific Journal of Cancer Prevention
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• 제13권10호
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• pp.5195-5199
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• 2012

Objectives: Global cancer statistical data show that India has one of the highest incidence rates of oral cancer worldwide. Early detection is extremely important as it results in lower morbidity and death rates. The present study was undertaken to assess awareness of oral cancer and knowledge of its early signs and risk factors in the general public of the semi-urban Gorakhpur area of Uttar Pradesh (India). It was also intended to educate the same population for early detection by increasing their ability to recognize signs and risk factors. Method: A questionnaire-based household survey was conducted over a period of one month in different parts of Gorakhpur district, a region where tobacco use is apparently very high. A total of 2,093 persons participated in the survey. The collected data were analyzed using SPSS software to assess and associate oral cancer awareness with the prevalence, and abstract risk factors, as well as other confounding variables. Results: The general awareness, knowledge of signs and risk factors of oral cancer were found to be proportionate to the literacy level with the highest rate of awareness being among high school and graduates and lowest among illiterates. It was also observed that on most of these dimensions the younger age groups (<30 years) were significantly more knowledgeable. Conclusion: Overall, the awareness of oral cancer in the high-risk population of Gorakhpur was not satisfactory, pointing to a need for further dissemination of information on this issue and its associated risks. This is especially important for the youngsters, as this may possibly help them keep away from the deleterious habit of tobacco indulgence in any form. If necessary risk factor cessation counselling should be provided.

• 농업과학연구
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• 제44권2호
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• pp.296-307
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• 2017

Globally, consumers' enormous and increasing appetite for meat is one of the biggest causes of climate change because livestock industry emits more greenhouse gas than transportation. The purpose of this study is to analyze consumer awareness about the impact of meat consumption on sustainability in response to climate change. Based on the theory of planned behavior, the attitudes, subjective norms, perceived behavioral control, prior knowledge, and risk perception variables were analyzed to evaluate the impact of climate change awareness over consumer behavior on meat consumption. Major findings are as follows: consumers were aware of climate change but has made few changes to their meat consumption. In addition, changes in meat consumption were found to be caused by health safety concerns, such as disease outbreaks. Significant variables related to meat consumption patterns associated to climate change impacts were household income, age, attitude, subjective norm, perceived behavioral control, and prior knowledge. These results suggest some implications for policy. There is a need for public relations and education to make the public aware of and better understanding of link between climate change and diet. Also, government should make efforts to raise awareness of mitigation of climate change such as comprehensive food labels which are identifying lesser impacts on climate and better dietary guideline instructions which would include coping with climate change.

• 한국기후변화학회지
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• 제6권2호
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• pp.133-142
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• 2015

The purpose of this study was to compare the results of climate change prospect and vulnerability assessment and the awareness of those by public officials and citizens at Yeongwol county, Gangwon province where experiencing the most climate change vulnerability. Data of 12 meteorological categories such as mean temperature at Yeongwol weather station from 1995 to 2013 were analyzed. Climate change vulnerability was assessed with 29 sub-categories in 6 categories (health, emergency/disaster, agriculture, forestry, water management, ecosystem) of National Institute of Environment Research's LCCGIS (2013). The awareness of climate change and its vulnerability was surveyed with 154 citizens and 130 officials at Yeoungwol county. The climate change prospect and its vulnerability was similar to the actual climate change effect. However, the awareness of climate change was different between some officials and citizens. The results of this study would be base data for the Yeoungwol county's future climate change adaptation poicy making.