• Journal of Digital Contents Society
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• v.18 no.5
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• pp.957-967
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• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.345-358
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• 2019

The purpose of this study is to develop the Internet vulnerability index of adolescents. To do this, we used the original data of long - term follow - up survey for the internet overdependency cause analysis conducted by NIA in 2018, and analyzed the correlation between alternatives of internet vulnerability index and personal psychology by using linear regression analysis. Factor analysis showed that the relationship with the surroundings was indexed by adding 9 items to positive factors such as family acceptance, peer attachment, and teacher favorability. The relationship between the surroundings and self - stigmatization is confirmed, and the relationship between the surroundings and the Internet fragility is predicted to be negatively related, and the digital capacity is also assumed to be negatively correlated with the Internet vulnerability. In order to develop the specific form of the Internet vulnerability index, personal psychology and linear regression analysis were conducted. As a result, positive factors and R value of personal psychology were increased when considering the relationship with the environment and the digital capacity rather than the Internet overdependency model. Based on these implications, we discussed the implications and limitations of this study.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 1997.04a
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• pp.370-375
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• 1997

The ratings of noise are consisted of physical factors and psychological factors. The physical factor means the scales and the spectrum characteristics of noise, on the other hand the psychological factor means the subjective emotion, sensation and individual judgement for it. Therefore the rating of noise must reflect the subjective psychology of people for it. But it is very difficult to establish an effective scale which can reflect well that because the subjective psychology has many variables according to the cultural differency, nationality and individual personalities. In this paper, Korean Vocabularys for the assessment of noise were surveyed in order to find out the effective noise scale for Korean.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.197-206
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• 2017

The purpose of this study is to verify the effect of positive psychology-based literacy therapy program on elementary school students' happiness by constructing a literature therapy program based on positive psychology. In order to evaluate the effectiveness of the program, the experiment group and the control group were subjected to the pre - test. The same test as that carried out in the test was conducted. The pre - and post - scores of experimental group and control group were compared and analyzed by independent sample t-test. The results of this study were as follows. First, literature therapy programs based on positive psychology were found to be effective in improving elementary school students' happiness (t = 10.175, p <.001). Second, the effects of positive psychology - based literacy therapy programs on self - esteem, optimism, friendship, and family environment were found to affect all four factors (t = 5.720, p <.001). Therefore, the children tend to equate themselves with the person in the book, so that the short and concise sentence of the poem can convey emotion and emotion to the child.

• Anxiety and mood
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• v.11 no.2
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• pp.155-161
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• 2015

Objective : The purpose of this study was to verify the effect of a single-session, positive psychology-based, strength-enhancing workshop for psychiatrists. The program is composed of lecture about positive psychology and workshop activities for identifying and utilizing character strengths. Methods : A total of 42 psychiatrists participated in this study. The program consisted of a lecture about positive psychology and workshop activities for identifying and utilizing character strengths. Results of a positive resources test, given before and after the session, were used to assess changes in the personal positive resources of the participants as a result of the program. Results : We noted significant increases in participants' satisfaction with life, positive affect, gratitude, acceptance, positive and cognitive emotion regulation, orientation of life, growth, spirit, autonomy, social support, and care factors after completion of the program. On additional analysis, spirit and care scores of female participants's were significantly increased than male participants's. Conclusion : The findings are meaningful in verifying the efficacy of a short-term intervention to improve psychiatrists's positive resources.

• The Journal of Information Systems
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• v.20 no.4
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• pp.205-232
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• 2011

With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.139-145
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• 2020

Individual personality traits are key factors that affect users' self-disclosure on SNS. We examined the relationship between an individual personality trait (i.e., narcissism) and three dimensions of self-disclosure behavior on Facebook (i.e., intention, level, and control of self-disclosure). A total of 261 Facebook users completed an online survey. The findings showed that more narcissistic individuals engage in deeper levels of self-disclosure and do so with greater intentionality than previous research indicated. More interestingly, narcissistic users simultaneously tend to control their expressions in public by concealing who they really are. Overall, these findings suggested that the self-disclosures on Facebook must not investigated by a single dimensions for better understanding of psychological dynamics of it users. In addition, the present research suggested that the narcissism should not be regarded as a predictor which simply gives either a positive or negative influence on self-disclosing behaviors in SNS.

• The Journal of Economics, Marketing and Management
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• v.10 no.5
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• pp.15-24
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• 2022

Purpose: The purpose of this study is to find a way to improve and overcome the psychological treatment limited to the negative factors dealt with in psychology from a positive psychological point of view. To this end, this study aims to verify whether a positive psychotherapy program can improve happiness, resilience, and post-traumatic growth along with improvement of psychological symptoms such as depression. Research design, data and methodology: To this end, in this study, mean difference analysis was conducted using t-test on 10 participants in the 16th PPT program and 14 in the control group. Also, after setting the main variables, we tried to confirm the effectiveness through simple regression analysis and multiple regression analysis of the causal relationship model. Results: As a result of the independent sample t-test and the paired sample t-test, it was confirmed that the group participating in the PPT program had higher flourish, happiness, resilience, post-traumatic growth, and lower depression. In addition, as a result of regression analysis, it was confirmed that post-traumatic growth had a positive effect, and that depression was a life-threatening factor. Conclusions: Since the PPT program has a positive effect on the participants with relatively negative psychological symptoms, it is necessary to expand it. In addition, it is necessary to introduce various preventive programs such as PPT as well as traditional psychological treatment for negative symptoms such as depression.

• Korean Journal of Culture and Social Issue
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• v.17 no.4
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• pp.485-503
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• 2011

This study was to develope a structural model for risk perception and individual response against terrorism, including several psychological factors - cognitive, social and emotional factors. In this model we measured perceived probability of terrorism, perceived seriousness of the aftermath, and perceived coping(cognitive factors), trust in authorities, in expert group and in preparedness of institutions(social factors), fear and worry(emotional factors), individual preparedness, information seeking, information analysis, and checking relational network(individual behavior responses). Major finding was that cognitive and social factors influenced on emotional factors and then emotional factors influenced on the individual responses. The perceived coping, which one of cognitive factors was linked with individual responses directly and indirectly via emotion factors. We discussed the importance of perceived coping in preparing for terrorism.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4875-4880
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• 2011

Individuals' language use has been hypothesized as a useful tool for the analysis of psychological aspects. This study examined relationships between language use and their subjective well-being, which consists of life satisfaction and feeling about life. For this, 126 college students wrote an essay and responded to the subjective well-being scale. Then we analyzed their writings through KLIWC (Korean Linguistic Inquiry and Word Count) and compared language use between the high and the low groups of subjective well-being. We also examined the relationships between KLIWC factors and the two sub-factors of subjective well being. The results shows that various individual factors of KLIWC reflect participants' subjective well-being and provids preliminary descriptive data on language use and subjective well-being.