• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.391-410
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• 2021

The purpose of this study is to explore the mediating effect of violence justification, including actor-effect and partner-effect, in the process where the offense motive affects dating violence. The subjects of this study were 135 unmarried male and female couples aged 19 and over who were dating for more than 3 months, and each couple was subjected to a self-report scale on motives, justification of violence, and dating violence. Based on these paraphrasing, as a result of analyzing the path model using the Actor-Partner Interdependence Model, Men and women's motivations showed a direct effect on their dating violence, while women's motivations showed a significant partner effect on men's violence. The male's motivation also had a significant impact on his dating violence and partner's abuse of dating violence as a mediator for justification of his violence. On the other hand, the mediating effect of justifying violence in women was not significant. These results show that there is a gender difference between the motives for violence and the paths for justifying violence in the sex violence of men and women. Finally, the implications and limitations of this study, and suggestions for follow-up studies were discussed.

• Research in Community and Public Health Nursing
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• v.13 no.1
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• pp.147-160
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• 2002

The purpose of this study was twofold: one, to provide basic data to prevent smoking among university students and two, to develop an effective no smoking program for university students. Two hundred and ten 210 university students who smoked were enrolled in the study. Data were collected from September, 1999 to January, 2000 using a questionnaire. The data collected were scored by using mean and standard deviation according to the motivations for smoking, the psychological characteristics and the motivation for not smoking. Each item was analyzed as an independent variable by the t-test and the ANOVA test. The results were as follows: 1. The average score of subjects' smoking motivation and psychologic characteristics was 2.59. 2. The average score of subjects' no smoking was 3.18. 3. With the respect to the general characteristics of subjects' smoking motivation and psychologic characteristics. there were significant difference in allowance for the month (F=6.197, P=.002), smoking reason (F=4.196, P=.003), smoking type(F=2.34, P=.035), father's smoking(F=3.119, P=.027), and smoking of close friend (F=4.430, P=.013). In subjects' no smoking motivation. there were significant difference in age (F=3.469, P=.033) and starting time of smoking(F=2.834, P=.039) 4. There was a significant correlation (r=.190, p=.007) between subjects' smoking motivation, psychologic characteristics and no smoking motivation.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.369-384
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• 2020

This study explored and described how seniors cope with adversities, how they perceive the counseling and what they expect from it, including the difficulties and barriers when using psychological counseling, through direct reports of the seniors. Data was collected from 56 elderly people living in Gyeonggido through interviews. The collected data was analyzed using the CQR-M method. The result yielded 6 domains, which are the ways to deal with adversities, feelings or thoughts about counseling, motivations for counseling, why peoples mind getting counseling, expectations for counselor, expectations for counseling effect. Based on the results, the ways to increase the level of participation and consideration for counseling by the elderly are suggested including case management, the expansion of counseling areas, the formation of sincere relationships, the consideration of counseling methods with activities and the enhancement of expertise.

• Journal of Korea Game Society
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• v.14 no.3
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• pp.35-46
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• 2014

With the introduction of e-Sports, games have emerged as a new public culture. Also, it has had positive effects on related industries including game, contents, broadcasting, IT and more. Studies on eSports consumer behavior are required for the continuous vitalization of the eSports industry. However, there are insufficient studies on the psychological aspect of eSports consumers. This study aims to find the motivations for watching the League of Legends(LoL), which has opened a new paradigm of eSports. We also find the relationship between such viewing motivation and satisfaction. This study is expected to be the base of future studies on eSports consumer motivation and establish effective marketing strategies in the industry.

• The Journal of Fisheries Business Administration
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• v.48 no.2
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• pp.67-82
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• 2017

The study intends to examine the effects of the fishing license system on fisheries resources in order to reduce the adverse effects of recreational fishing, such as fishery resource reduction and environmental pollution. In doing so, the research question of the study is to determine what factors influence anglers' willingness to support fishing licenses. Based on the extended theory of planned behavior, we further included explanatory variables such as recreation specialization and motivations besides anglers' attitudes, norms and self-efficacy towards the environment and proposed six research hypotheses. The data were collected through on-site and online surveys in Gwangju and Cheonnam province and a total of 337 effective questionnaires were collected for data analysis. Three different binary logit models were employed with the dependent variable of anglers'willingness to support fishing licenses to assess the effects of explanatory variables. Study results show that social norms, the level of recreation specialization, motivation factors related to environmental experiences positively affected anglers'willingness to support fishing licenses. However, anglers'consumptive orientation attitudes such as catching big fish, motivation factors related to activity general experience preferences and previous fishing experience had negative effects on the dependent variables. Study results indicate that public outreach and education programs are essential to successfully introduce the fishing license system. Managerial and policy-related implications are further discussed to make recreational fishing a more environment-friendly recreational activity. This study investigated the effects of diverse variables derived from anglers' social-psychological characteristics on their support for fishing licenses and suggest diverse policy-related and managerial implications.

• Health Policy and Management
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• v.8 no.1
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• pp.52-96
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• 1998

To find causal factors and improvement plans of organizational commitment of public servants in urban health centers, a hypothetical causal model, which included 2 endogenous variables(organizational commitment & organizational satisfaction) and 15 exogenous variables, was constructed. Exogenous variables consisted of individual factors (sex, age, education, job-grade, and annual salary), psychological variables(pride for organization, extrinsic motivation, intrinsic motivation and support of supervisor) ad structural variables(formalization, centralization, communication, job-conflict, job-decision, and workload). In the hypothetical causal model, organizational commitment was supposed to be effect variable, and organizational satisfaction was presumed to be intervening variable to mediate between organizational commitment and exogenous variables. For data collection, cross-sectional self-administered questionnaire survey was conducted to 1,295 public servants from 32 urban health centers nationwide. The survey responses were from 934, 72.1% of subjects. But 756 responses(58.4%) were analyzed because of excluding ones with missing values. The hypothetical causal model was fitted by covariance structural analysis with maximum likelihood method. Main results were as follows: (1) The fitted causal model accounted for 33 and 55 percent of total variance of organizational commitment and organizational satisfaction of public servants, respectively. (2) In order of effect size, pride for organization, supervisor support, communication, extrinsic motivation and centralization had an indirect effect effect on organizational commitment through organizational satisfaction. However, the effect of centralization was negative. (3) Pride for organiztion, intrinsic motivation, organizational satisfaction, job-conflict, supervisor support, communication, age, centralization, annual salar and extrinsic motivation had indirect or direct effects on organizational commitment in order of effect size. Among them, effects of job-conflict and centraldization were negative. In conclusion, these results suggested that organizational commitment of public servants in urban health centers could be enhanced by pride for organization, intrinsic and extrinsic motivations, prevention of job-conflict and excess centralization, supervisor support and active communication. Especially, pride for organization and intrinsic motivation were expected to play the most important role.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.149-158
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• 2016

Recently social commerce has become an issue in E-commerce. It was made in purpose to seek the satisfaction of consumers plan to shop attempts to boost use of social commerce. Social commerce motives and benefits and loss factors are examined the impact of purchase satisfaction. Statistical analysis was performed using the multiple regression analysis. The results were as follows. First, economic incentives and hedonic motivations and opportunistic motivation factor had a significant effect on purchase satisfaction. Second, the benefits are psychological factors and price benefits had a significant effect on purchase satisfaction. Third, the more it feels less sense when using social commerce and economic losses, as used to feel less discomfort were higher purchase satisfaction. Finally, it was confirmed that the greater the relative benefit factors influence than the loss factor. This study is significant in that it provided meaningful data from the viewpoint of a consumer who uses social commerce sites.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Korean Journal of Culture and Social Issue
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• v.22 no.4
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• pp.643-674
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• 2016

The purpose of present study is to discover the meaning of the Eogul(억울) which is known as a emotion from perceived unfairness. Even though Eogul has been mentioned as a cause of the Hwabyung in Korean culture there were few studies about it. Researchers designed two studies to provide clear understanding for this concept. In study 1, researchers conducted an open-ended questionnaire for 44 participants to deduce the cultural contexts and the whole experience on Eogul. Data were analyzed with grounded theory, the results were cross-checked by different evaluators. According to the analysis, Eogul is not only the negative feelings from the perceived unfairness, but also the motivations and behaviors to resolve the feelings. Especially, what makes Eogul culture-bounded could be related display rules on expressing emotions. We conducted study 2 to clarify the cultural attributes of Eogul in Korean culture. Variables that explain cultural differences were chosen and 123 participants were surveyed with them including the items developed for measuring Eogul. Cultural meanings and implications of Eogul were discussed with the results.

• Knowledge Management Research
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• v.24 no.4
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• pp.63-85
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• 2023

This study aims to identify the primary user group in the growing metaverse space based on the increased interest during the COVID-19 era. It also aims to explore the predictive factors for metaverse adoption. To predict online activities, the study examined user purposes, motivations, and relevant demographic factors as predictive variables through model analysis. The data from the Korean Media Panel Survey were used, and a two-stage analysis with the Heckman two-stage sample selection model was conducted to predict metaverse users. The analysis revealed that the key factors influencing metaverse adoption were offline activities, openness, OTT usage, and purchasing of paid content. Moreover, in the second stage model, openness, gender, and paid content purchases were identified as significant variables for increasing metaverse usage time. These results indicate that understanding metaverse users is essential in the context of the rising interest in online activities during the COVID-19 era and can provide valuable insights for metaverse platform-related companies and developers.