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http://dx.doi.org/10.7583/JKGS.2014.14.3.35

Factors Affecting eSports Audience Satisfaction - The case of League of Legends  

Lee, Ji-Young (Yonsei Graduate School of Information)
An, Jae-Woong (Yonsei Graduate School of Information)
Lee, Sang-Woo (Yonsei Graduate School of Information)
Publication Information
Journal of Korea Game Society / v.14, no.3, 2014 , pp. 35-46 More about this Journal
Abstract
With the introduction of e-Sports, games have emerged as a new public culture. Also, it has had positive effects on related industries including game, contents, broadcasting, IT and more. Studies on eSports consumer behavior are required for the continuous vitalization of the eSports industry. However, there are insufficient studies on the psychological aspect of eSports consumers. This study aims to find the motivations for watching the League of Legends(LoL), which has opened a new paradigm of eSports. We also find the relationship between such viewing motivation and satisfaction. This study is expected to be the base of future studies on eSports consumer motivation and establish effective marketing strategies in the industry.
Keywords
eSports; Audience satisfaction; Viewing motivation; Consumer characteristics;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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