• 제목/요약/키워드: Psychological Proximity

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The Role of CSR Proximity and Psychological Distance as a Marketing Strategy

  • Kim, Dong-Tae;Kim, Moon-Seop;Ahn, Sung-Sook
    • 유통과학연구
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    • 제15권9호
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    • pp.75-83
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    • 2017
  • Purpose - This study aims to find ways to have CSR efforts lead to a purchase decision. For this purpose, this research examines the influence of the perceived CSR proximity on the purchase intention and studies the moderating role of psychological distance. Research design, data, and methodology - A total of 185 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2 (CSR proximity: close vs. far) × 2 (temporal distance: near vs. distant) × 2 (information type: concrete vs. abstract) between-subjects design. ANOVA was conducted to test the hypotheses. Results - When consumers construe a purchase decision at a high level via the far psychological distance, a firm's CSR efforts are considered important for the purchase decision. Conversely, when consumers construe a purchase decision at a low level via the near psychological distance, a firm's CSR efforts are not considered for the purchase decision. Conclusions - This research demonstrates that people have a greater intention to purchase products from a firm whose CSR proximity is perceived as being close rather than far. Furthermore, this study shows that the psychological distance moderates the effect of CSR proximity on the purchase intention.

영역성 측면에서의 공동주택 커뮤니티증진에 관한 연구 (Study on Community Strengthening in Apartment from the Territoriality Point of View)

  • 조성희;최인영
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2009년도 추계학술발표대회 논문집
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    • pp.17-22
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    • 2009
  • This research was conducted to investigate methods to strengthen the apartment community from the territoriality point of view. In order to achieve this goal, first of all the concept and the structure of territoriality are studied through articles and literature reviews to ensure a full understanding of the community strengthening-related plan elements suggested in the previous research. The study is then divided into the categories of semi-private territory and semi-public territory to pursue analysis based on the issues related to strengthening community such as possession, proximity, defense, boundary-regulation, and personalization in case by case studies. The results of case studies are as follows: in the case of possession with psychological concept of possession, the extension of private space and exclusive space are suggested. And for the concept of proximity, that is, the physical and psychological distance for sense of the same nature, increased opportunity of meeting the residents in the same building or same area are suggested And for the psychological proximity, familiar design and facilities for meeting and exchange-related methods are shown. For the case of indirect defense in defense concept, the methods related to monitoring and supervising facilities for protection are found. For the boundary-regulations, it is based on the concepts of physical and psychological borderlines; walls either vertical or horizontal, or such obstacle-related methods are suggested for the physical borderline, and space structure and symbols-related methods are found for psychological borderline. Finally, for the case of personalization which is related to the expression of identity, design-related methods are suggested.

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국가브랜드 가치평가와 한국에 대한 시사점 (Valuing the Country Brand and Implications for Korea)

  • 서용구;김용열
    • 무역상무연구
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    • 제28권
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    • pp.119-142
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    • 2005
  • This paper shows the method and result of calculating and comparing the country brand value. We define country brand value as one that is built by national competitiveness which contains material and human resources, psychological proximity which is createdfrom direct and indirect indices, and national brand strategy which means strategic efforts intended to enhance country brand value. By applying the model to 16 countries, rank and value of country brands were examined and implications for Korea were derived.

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전기와 자기 개념간의 근접도에 대한 초등학생의 학년별 변화 (Elementary School Students' Psychological Proximity of Electricity and Magnetism Concepts)

  • 권성기;이재호
    • 한국초등과학교육학회지:초등과학교육
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    • 제23권3호
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    • pp.199-207
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    • 2004
  • Elementary science curriculum is designed to be closely-related magnetism with electricity in a physics domain and this paper explored whether elementary school students have recognized of relationships between them and whether there are any trends in the degree of recognition by grades. The elementary students of 3rd to 6th grade (total 154 persons) in a school in a local city participated in the experiment. Two forms of questionnaire were administrated to each grades. In the first questionnaire about magnetism, students were asked to rank the physics terms as the degree of proximity into magnetism and to write briefly the reason. In the second questionnaire about electricity, students were asked to do the same routine. The closer to the central term in the diagram, the lower score were given and the terms were classified as closely related to magnetism, electricity and the rest. Calculated the response frequency and averaged by the ranked terms, it was examined that the scores of proximity in how students closely rated conception to magnetism and electricity. The result said that the upper grades students showed the degree of proximity with magnetism and electricity as closely. Therefore, the sequence of comprehension of magnetism and electricity concept, which was found in the elementary school curriculum, seems to be found in the elementary students' recognitions by grades.

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주거이동이 노인의 사회적, 심리적 변화에 미치는 영향 - 일산과 분당에 거주는 노인을 중심으로 - (The Effects of Residential Relocation on the Social and Psychological Change of the Elderly)

  • 서승희;이경희
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 1996년도 학술발표대회논문집
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    • pp.21-28
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    • 1996
  • The Purpose of this study was to identify the effects of the elderly Koreans of residential relocation and to find their conditioning variables that mediate some of the negative effects of residential relocation. The research was performed by questionnares. Subject samples consisted of 448 elderly individuals who have lived for two years or less in one of the two new residential communities in commuting proximity with Seoul: Ilsan or Bundang. Two variables measured for the life of the elderly to residential relocation were the change of the social relationship network and the change of the depression level. Results indicated that the relocation had a substantial disrupting effect on the social network of the elderly. The level of depression of the subjects after relocation was decresed. It was also found that the effects of the elderly to residential relocation was mainly affected by physical factors of environment and residential satisfaction.

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노인허약에 대한 고찰 (The Concept of Frailty: A Review of the Literature)

  • 최경원;이인숙
    • 재활간호학회지
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    • 제11권2호
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    • pp.67-73
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    • 2008
  • Purpose: The purpose of this study was to review and identify the meaning and components of the concept, Frailty. Method: We conducted literature review of studies that concluded the word of 'frail' or 'frailty between 1980 and 2008, and used MEDLINE, CINAHL database to select the articles. Results: Frailty is defined as a concept with multidomains, which are physical, cognitive, psychological, social. Critical characteristics of Frailty include multidominal deficiency, combined accumulation, diminished ability to keep up the independence of daily living, states beyond one's reserve capacity, dynamic relativity, proximity to adverse health outcome, aggregated symptoms. Frailty is caused by decreased physical activity, loss of sensory function, Chronic symptoms or signs, relationship with Caregiver, social isolation. Moreover, Frail elderly is at risk of falls and institutionalization. Conclusion: Frailty is very useful concept, because it has the potential to identify the elderly population at risk of adverse health outcomes. Based on this results, the appropriate tool for screening Korean Frail elderly and Nursing intervention for them needs to be developed.

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선박조종 시뮬레이션을 통한 선박 경로 교환의 효과 분석 (Analysis of Effect of the Ship's Route Exchange through the Ship Handling Simulation)

  • 백연지;정창현
    • 해양환경안전학회지
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    • 제24권1호
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    • pp.10-17
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    • 2018
  • 종합 안전관리체계인 e-navigation을 준비하기 위해 선박의 의도된 경로를 선박 대 선박, 그리고 선박 대 육상 간에 공유하는 경로교환에 대한 연구가 활발히 진행 중이다. 하지만 경로교환을 위한 기술적인 측면에서의 연구 개발은 진행되고 있으나, 그 효과나 문제점 등 도입 필요성에 대한 연구는 부족한 실정이다. 본 연구는 선박조종 시뮬레이션을 통해 경로교환이 항해 안전에 미치는 영향을 정량적으로 분석하고, 시뮬레이션 수행자들의 주관적인 평가를 종합하여 경로교환의 효과를 검증하였다. 선박 간 경로교환을 할 경우 최초 충돌회피 시점은 평균 3.43분 더 빨라졌으며, 충돌회피 방향은 60 %가 변경되었다. 또한 타선 A와의 최근접점은 31 % 더 가까워지고, 평균 타 사용지수는 57 % 줄어들었다. 그리고 설문 응답자의 95 %는 경로교환이 충돌회피 의사결정에 영향, 85 %는 안전운항에 긍정적인 영향, 90 %는 사고예방 효과, 70 %는 항해사의 심리적 부담 경감, 70 %는 경로교환을 실무에 도입해야한다고 답하였다.

The Experiences and Challenges of Caregivers of Frail or Chronically Ill Elderly: An Integrative Review

  • Han, Hae-Ra
    • Perspectives in Nursing Science
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    • 제3권1호
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    • pp.47-60
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    • 2006
  • BACKGROUND: Social, legal, and economic factors have changed the delivery of care to elderly who are frail and/or chronically ill. Increasing number of the elderly are now treated in the community, while living with or in close proximity to their family. It is evident that families play a major role of support for elderly persons in our society. This paper provides a review and analysis of studies that have investigated informal caregiving issues encompassing physical, psychological, emotional, and social domains. RESULTS OF THE REVIEW: Family caregiving often interfered with workplace and other responsibilities, creating physical, emotional, and financial stress for caregivers. Relatively high volumes of research addressed caregiving issues in the families of Alzheimer patients and in the areas of emotional and psychological impact of caregiving. Few studies explicitly investigated the role of informal caregivers in the management of other chronic conditions such as stroke or depression or physical consequences of long-term caregiving. While most studies were focused on negative aspects of caregiving, a few studies found it rewarding. Often the burden, stress, and socio-economic effects on the family caregiving for an elderly person were not sufficiently appreciated. CONCLUSIONS: Positive outcomes for both the caregiver and the care recipient are more likely to occur when effective levels of collaboration exist between health professionals and caregivers. As a first step, a better understanding of the caregiving experience such as caregiver characteristics, care recipient characteristics, and social stigma is important for nurses to minimize the burden of care so that appropriate interventions can be developed. In addition, further studies are needed to examine the role and needs of informal caregivers in the care of increasing number of frail and/or chronic ill elderly treated in the community.

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재난피해가능성불안 및 지각된 스트레스가 대피행동에 영향을 미치는 요인 (Factors Affecting Potential Disaster Damage and Perceptible Stress Influencing Evacuation Behavior)

  • 지영일;문유미
    • 한국재난정보학회 논문집
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    • 제16권3호
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    • pp.594-601
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    • 2020
  • 연구목적: 본 연구는 경기도 지역의 재난피해가능성불안 및 지각된 스트레스가 대피행동에 영향을 미치는 요인을 파악하는데 있다. 연구방법:가설검증을 위하여 다중회귀분석(Multiple Regression analysis), 연령, 지역별 재난피해가능성불안 간의 대응일치 유사성을 분석하였다. 연구결과: 안전취약계층피해 가능성불안과 재난시스템 붕괴피해가능성불안이 밀접한 위치에서 지각되는 것을 확인하였다. 지각된 스트레스에 재난시스템붕괴, 피난생활, 자연재해 등이 영향요인으로 확인되었다. 다음으로 대피행동에 스트레스와 자연재해가 영향을 미치는 요인으로 확인되었다. 결론: 자연재해피해가능성불안과 스트레스가 대피행동에 영향을 미치므로 스트레스 관리의 필요성을 확인하였다. 최근 들어 강우량을 통한 재해에서 경험하였듯이 재해의 피해가능성불안은 높아질 것으로 예측된다. 이를 관리하기 위해서는 예방차원의 계획과 심리적 관리가 중요함을 시사하였다.

레스토랑의 대기 장소의 위치가 고객의 대기시간 지각에 미치는 영향 (The Effect of Location of Waiting Place on Consumers' Perceived Waiting Time in a Family Restaurant)

  • 박은영
    • 유통과학연구
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    • 제17권6호
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    • pp.77-84
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    • 2019
  • Purpose - Although an extensive body of research in psychology and marketing focuses on perceived waiting time, no research has examined the effect of the location of the waiting place on perceived waiting time. In particular, this study suggests that customers who are waiting in a restaurant may have different perceived waiting time depending on whether they are in close proximity to the service area (e.g., dining area) or farther from it. In particular, the author examines how and why the location of the waiting place affects the perceived waiting time of the consumer and reveals the mental simulation as its psychological mechanism. Research design, data, and methodology - This study conducted field surveys with customers waiting in real restaurants. Eighty-eight people participated under two conditions: a restaurant with a waiting place near the dining area and a restaurant with a waiting place far from the dining area. Participants responded to questions about perceived waiting time (the dependent variable), mental simulation (the mediator), and demographic variables. To verify the hypothesis, ANOVA and bootstrapping analysis were performed. Results - The major results from the field study are as follows. First, participants perceived wait time differently depending on the location of the restaurant's waiting place: participants in the restaurant with a waiting place close to the dining area perceived significantly shorter waiting times. Second, the effect of the location of the waiting place on the perceived waiting time was mediated by mental simulation: the closer the wait location is to the dining area, the more imagination the customer exercises about the meal, which in turn distracts attention from time flow and shortens the perceived wait time. Conclusion - This study has a theoretical implication in that it extends research on perceived waiting time as the first study of how and why the location of a waiting place affects a customer's perceived waiting time. It has a practical implication that can be used as a marketing tactics to improve the image of the service provider by changing the location of the waiting place.