• 한국의류학회지
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• 제22권7호
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• pp.931-941
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• 1998

The purpose of this study were 1) to identify the effects of the self-efficacy, sensation seeking and delinquency on female adolescents' clothing behavior, and 2) to identify the differences in self-efficacy, sensation seeking, deliquency and clothing behavior in relation to the demographic variables. The data were collected from 435 high school girls living in Seoul, via a self-administered questionnaires, and were analyzed by factor analysis, Peason's correlation, multiple regression, one-way ANOVA and SNK test. The result of this study were as follows: As the result of analyzing the effects of self-efficacy, efficacy, sensating seeking and delinquency on each of clothing behavior variables, fashion leadership was explained by the factors such as social self-efficacy, delinquency and boredom susceptibility, and psychological clothing dependence by boredom susceptibility, social self-efficacy, and thrill and adventure, clothing exhibition by boredom susceptibility, delinquency, and general self-efficacy, social approval by boredom susceptibility, and general self-efficacy, preference for up-to-data style by delinquency, boredom susceptibility by delinquency, boredom susceptibility. There were significant differences between the two types of school in general self-efficacy, thrill and adventure, experience seeking, delinquency, preference for up-to-data style, and appearance related delinquency. Location of school had the effects on experience seeking, delinquency, fashion leadership, and appearance related delinquency, and socioeconomic status on fashion leadership.

• 산경연구논집
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• 한국소음진동공학회논문집
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• 제14권12호
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• pp.1223-1232
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• 2004

This study is directed toward determining the number and characteristics of psychologically meaningful perceptual dimensions required for assessing the sound quality with respect to vehicle noises, and toward identifying the acoustical and/or psychoacoustical bases underlying the preference and similarity judgments. For the purpose of analyzing the paired comparison data produced by subjective ratings we used nonmetric multidimensional scaling(MDS). The perceptual dimensions based upon preference ratings could explain 76.3 % of the variance by maximum dB(A) and sharpness acum. The correlation between objective and subjective positions of the stimuli is $R^2$=0.97(F(1,13)=195.45, p < .01), corrected $R^2$=0.93. The less the intensity of the stimulus the more becomes the subjective Position would be over-estimated relative to the objective one. The same is valid for the opposite case. The perceptual dimensions based upon similarity judgments could be accounted for 47.8 % and 23.5% of the variance, each of which might be a match for the maximum dB(A) and the sharpness acum, respectively. The correlation between objective and subjective positions of the stimuli is $R^2$=0.94(F(1,13)=92.38, p < .01), corrected $R^2$=0.87. The more the intensity of the stimulus the more becomes the subjective position would be over-estimated relative to the objective one. The same is valid for the opposite case. In other words, it is likely that the larger the amount of two stimuli which to compare would be judged similar. So far it should be further clarified that whether the relationship between preference ratings and psychological distances nay be optimized through which psycho-physical models.

• 한국조경학회지
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• 제22권3호
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• pp.65-78
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• 1994

This study deals with the consciousness and visual preference and image about the fence that is an important factor and a vertical element in the streetscape. The analysis was performed by the data obtained from the questionnaires and the photos for the fence scene. 1. The answerers considering the fence had great influence on the beauty of a city were over 80%, also the fence influence good effect on a city was higher than 63%. 2. The answerers prefering the fence materials mixed with inanimate materials and plants was higher than 50%. Also the design offence was regarded to be the most important element when established. 3. While the satisfying factors for the visual preference were peculiarity, abundance and harmony, the dissatisfying factors were commonplaceness, disharmony and isolation(closing). Also the preference factors were the design and material in several elements of the fence. 4. At the part of function, the preferable places were estimated highly as boundary mark, eye interception but in the visual effect were so low. 5. Psychological factor, related to the satisfaction of the fence, had a grip of three factors, evaluation, formation, potentiality, and the presumption formula was: Satisfaction=1.61(Evaluation)+0.30(Formation)+0.55(Potentiality)+6.23(R2=0. 63)

• 한국소음진동공학회:학술대회논문집
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• 한국소음진동공학회 2003년도 추계학술대회논문집
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• pp.177-182
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• 2003

This study is directed toward determining the number and characteristics of psychologically meaningful perceptual dimensions required for assessing the sound Ouaiity with respect to vehicle interior and/or exterior noises. and toward identifying the acoustical or psychoacoustical bases underlying the perception. By nonmetric MDS and clustring analysis of sound quality data sets on our own, of critical importance are two perceptual dimensions for which subjective verdicts can be interpreted as loudness and sharpness. The perceptual dimensions based upon similarity judgments could be accounted for 48% and 24% of the variance. each of which might be a match for the acoustic parameter "A-weighted maximum pressure level"(r= .85) and for the psychoacoustic parameter "sharpness" (r= .65), respectively. On the other hand, the perceptual dimensions based upon preference ratings could explain 66% and 10% of the variance. where the acoustic parameter "A-weighted maximum pressure leve"(r= .92) might be taken to be a best predictor, but sharpness appeared to be less suitable for the description of Preference behavior. Linked to the results, the problems of quantitative modelling of subjective sound quality evaluation and also of implementing corresponding cognitive combination rule for technical and industrial applications, say having "winner-sound qualify" according to preference criteria will be shortly in discussion.

• Journal of Oral Medicine and Pain
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• 제43권1호
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• pp.8-15
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• 2018

Purpose: The purpose of this study was to assess the association of vocational interest and personality with oral mucosal diseases. Methods: Three hundred and fifty eight college students in Gyeonggi-do completed Vocational Preference Inventory L form and a questionnaire and collected data were analyzed by R program. Results: The prevalence of symptoms of oral mucosal diseases showed no significant difference among six vocational personality types. Compared to subjects with good or fair general health status, a significantly increased percentage of subjects with bad general health status showed herpetic stomatitis (p<0.01), oral malodor (p<0.01), and glossodynia (p<0.0001). Prevalence of taste disturbance increased significantly as the score of emotional instability (${\beta}=0.0438$, p=0.0082), anxiety (${\beta}=0.038$, p=0.0174), angry hostility (${\beta}=0.0398$, p=0.0061), depression (${\beta}=0.0443$, p=0.0035), and impulsiveness (${\beta}=0.0358$, p=0.0186) increased. Subjects who strongly felt oral malodor revealed significantly higher mean scales of scores of anxiety and angry hostility than subjects who did not feel oral malodor (p<0.05). Subjects who strongly felt oral malodor manifested significantly higher mean scales of scores of anxiety than subjects who slightly felt oral malodor (p<0.05). Conclusions: Taste disturbance was affected by emotional instability, anxiety, angry hostility, depression, and impulsiveness. Oral malodor was related to anxiety and angry hostility. Therefore, psychological aspects of taste disturbance and oral malodor could be evaluated by Vocational Preference Inventory L form.

• Educational Technology International
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• 제11권2호
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• pp.123-148
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• 2010

Relationships between students' perception of psychological distance with online professors and their academic learning achievement and their intention to continue online learning were examined. The courses selected for this study are two online courses: 1) 'English Grammar' and 2) 'TOEIC (Test of English for International Communication) Preparation' offered by a campus-based, medium-sized university. This study employed a mixed-methods approach by conducting a survey as well as one-on-one interviews with students. Students who feel psychologically distant with the online professors show significantly lower degree of perceived learning achievement, and higher tendency not to take online courses any more. All the three scales measuring the psychological distance -mutual awareness, connectedness, and availability- with professors turned out to be significantly related with students' perceived learning achievement. According to the result of the interview data analysis, the student interviewees unanimously said that the university should limit the number of online courses that students can register in a semester to one or two courses. Most students regard low interactivity of online learning as inevitable phenomenon. There is a statistically significant difference in perceived learning achievement between the online preferred group and the offline preferred group. Also, there is a significant difference in connectedness and availability and no significant difference in the degree of mutual awareness between the online and the offline preferred group.

• 한국의류산업학회지
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• 제18권1호
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• pp.1-14
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• 2016

This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

• 한국콘텐츠학회논문지
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• 제13권8호
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• pp.211-228
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• 2013

본 연구에서 노인 소비자뿐만 아니라 미래 실버 소비자를 대상으로 인구사회학적 변인과 라이프스타일이 실버타운 선호도에 유의미한 영향을 미칠 것인지 그리고 인구사회학적 변인에 따라 라이프스타일과 실버타운 선호도에 차이가 있을 것인지를 고찰하고자 서울 경기지역과 대구 경북지역에 거주하는 30대~60대 남녀를 무작위로 설문조사하였다. 수집 자료의 통계처리는 SPSS Win Ver.18.0을 활용하여 분석하였다. 그 결과, 인구사회학적 변인 중에서 학력, 종교가 실버타운 선호도에 통계적으로 유의한 영향을 미치는 것으로 분석되었으며, 라이프스타일 특성이 실버타운 선호도에 미치는 영향을 분석한 결과, 가족을 추구하는 보수적 라이프스타일을 지닐수록 실버타운에 대한 선호도는 낮고, 건강을 추구하고 안전과 물질을 추구하는 라이프스타일을 지닐수록 실버타운 선호도가 더욱 높아지는 것으로 분석되었다. 그리고 인구사회학적 변인에 따라 라이프스타일과 실버타운 선호도에 차이가 있는 것으로 분석되었다.

• 한국실내디자인학회논문집
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• 제16호
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• pp.10-15
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• 1998

The purpose of this study is to analyze the objective preference and satisfaction for the current basic educational environment as well as to suggest the solution by reducing the distance between color theory and the actual situation. The data collected in this study are 195 nursery school teachers and parents from six nursery school with similar color environment. Semantic differential developed by Osgood(1957) as analytic method is applied to analyze the psychological meaning for the color preference among them. The results of this study are as follows; First the nursery school teachers and parents are satisfied with the light tone color palette. Second the nursery school teachers and parents agree with consistent response for the middle tone color palette. Finally the nursery school teachers and parents show different inconsistent response for the vivid strong color palette.