• The Journal of Information Systems
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• v.30 no.4
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• pp.43-69
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• 2021

Purpose Although companies occupied the network market take the advantageous position first and can be successful in securing users over a certain size, it is important to satisfy the customers' demand and prevent the outflow of users toward a new alternative SNS. What is more, there are frequent changes in the flow of users toward new SNSs. Despite these dynamic market circumstances, there is a lack of research to explain the switching behaviors of SNS users. Design/methodology/approach The objective of this study is to explain and verify a specified migration theory(Push-Pull-Mooring model) focused on SNS fatigue in the psychological point of view, as well as reviewing previous studies on functional and technical characteristics of SNSs themselves. Moreover, this study tried to highlight factors affecting users actual SNS switch rather than their switching intention. Findings According to the statistical analysis, the most influenced pull factor to switch SNS was the alternative attractiveness. On the other hand, undesired relationship burden, service innovation and important mooring factors to prevent users' SNS switch. This study has a significant contribution to the theory, which analyzed users' actual SNS switch, and examined SNS users' psychological factors(SNS fatigue), reviewing the characteristics of existing services. To secure more users and to keep them, companies providing social network service need to develop differentiated strategies by analyzing psychological characteristics of various users.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.313-324
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• 2022

This study aims to quantitatively understand the influence of changes in functional cosmetics purchasing sentiment on purchasing behavior and purchase satisfaction after the COVID-19 pandemic and present empirical analysis results regarding the rapidly changing cosmetics consumption market. This study empirically analyzed the structural relationship between non-face-to-face service purchase behavior, functional cosmetics purchase behavior, and functional cosmetics purchase satisfaction to predict purchase behavior of functional cosmetics by psychological characteristics after COVID-19. The collected data were analyzed using SPSS 22.0 (Statistical Package for Social Science) program and Amos 21.0, and correlation analysis was performed to understand the relationship between consumers' purchasing behaviors of functional cosmetics according to their perception of risk of COVID-19 carried out.Summarizing the results of this study, it was found that the higher the anxiety after the corona outbreak, the higher the non-face-to-face service purchase behavior and the functional cosmetics purchase behavior. It was found that purchase satisfaction increased when purchasing behavior of functional cosmetics increased, but purchase satisfaction decreased as anxiety increased after the outbreak of Corona.In this study, a sample of 1452 people were used as research data, and the theoretical implications for the development of functional cosmetics were presented by confirming the effect of changes in non-face-to-face service purchase behavior according to psychological characteristics after Corona 19 on consumer satisfaction.

• Journal of Engineering Education Research
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• v.19 no.6
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• pp.10-19
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• 2016

This study was conducted to explore the major adjustment factors in undergraduates by investigating the characteristics of group which doesn't correspond to Holland's congruence assumption. For this study, 313 sophomore year undergraduates in engineering were surveyed. The results of this study showed as follows. First, the group which doesn't correspond to Holland's congruence assumption represented 16.6% of all. Second, there were significant differences of basic psychological needs among four groups by interest-major congruence and major adjustment. These findings imply that major selection in congruence with interest is not critical and we should also consider basic psychological needs(autonomy, competence, relatedness) for engineering major adjustment.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1998.11a
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• pp.154-157
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• 1998

This study investigated the psychological and physiological responses to the sound of car horns produced by different. manufacturers. Ten female college students listened to the sound of the horns while their EEG responses on 6 sites were being measured, and rated each hem on psychological scales. Their EEG and psychological responses were investigated as to whether the responses were related to the loudness, sharpness, tonality, and roughness of the horns. The results indicated that the subjects felt more 'dominated' as the loudness and sharpness increased, that the subjects felt more 'pleasant' as the sharpness increased, that the subjects felt more 'dominant' as the tonality increased, and that the subjects felt more 'aroused' as the roughness increased. The physiological results showed that the fast alpha wave in the occipital lobe decreased in the relative power as the loudness, sharpness, and tonality increased, and that the delta wave in the occipital lobe increased and the slow alpha wave in the frontal lobe decreased in the relative power as the roughness increased.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.519-532
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• 2017

The purpose of this study was to investigate the content of job stress experienced by call center consultants. For that purpose, the investigator interviewed 11 call center consultants one-on-one in D City, conducting qualitative analysis of content of job stress they experienced according to Giorgi's phenomenological analysis procedure. As a result, there were classifications of job characteristics and individual characteristics. They were further classified into 8 categories and 24 subcategories. As for job characteristics, there were "limitations of work performance," "work burden," "inflexible work style," "uncontrolled customers," and "controlled demand." As for individual characteristics, there were "psychological instability," "personality vulnerabilities," and "poor coping resources." The categories of job characteristics and personal characteristics were classified into limit and control levels, respectively. It is found that poor coping resources mediate between job stress and personal characteristics. Based on these results, we discussed not only the existing organizational responses but also the combined interventions that mitigate the psychological stress after the unstable psychological state of the individual.

• Journal of Korean Medicine Rehabilitation
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• v.19 no.1
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• pp.155-167
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• 2009

Objectives : Psychological comorbidities are high in patients with obesity and are associated with a variety of medical and dietary problems. This study aims to examine the association between psychological factors and obesity. Methods : This study was performed in pre-menopausal obese($BMI{\geq}25kg/m^2$, waist circumference ${\geq}85cm$) women in Seoul, in 2008 (n=35). Every patient underwent the obesity treatment program. The program included dietary and exercise education, and abdominal mesotherapy for 6 weeks. Simple anthropometry including weight, BMI and Computed Tomography (CT) including Subcutaneous adipose tissue (SAT), Visceral adipose tissue (VAT) and Visceral adipose tissue/Subcutaneous adipose tissue ratio (VSR) were done. To assess psychological factors, the Rosenberg self-esteem scale (SES) questionnaire, Beck depression inventory (BDI) questionnaire and stress response inventory(SRI) questionnaire were administered. Results : 1. All of the obesity indicators (except VSR) decreased significantly after the obesity treatment program. 2. There was a significant relationship between self esteem (SES score) and visceral obesity (VAT and VSR) measured at the end of the program. 3. During the intervention, the more weight, BMI, and subcutaneous adipose tissue decreased, the more self-esteem (SES) increased. There was no relationship between depression (BDI) and obesity. And the change in stress response (SRI) was associated with the change of deep subcutaneous adipose tissue and total abdominal adipose tissue. Conclusions : This study proves that visceral obesity may contribute to low self-esteem, and there is a possibility that the other psychological factors could also be related with obesity in Korean obese women. Individualised antiobesity therapy may be required depending on the patient's psychological characteristics and weight loss could be helpful in order to treat psychological problem in obese patients.

• The Research Journal of the Costume Culture
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• v.24 no.2
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• pp.198-217
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• 2016

This study analyzed the effects of organizational culture on psychological empowerment and organization efficiency, and the effects of psychological empowerment on organization efficiency in fashion companies. In addition, this study analyzed the differences between organizational culture, psychological empowerment and organization efficiency across demographic characteristics. The survey was conducted among employees of fashion companies, and 320 responses were used in the data analysis. As a result, the group culture and innovative culture in fashion companies positively influenced the competence and meaning of psychological empowerment. An innovative culture and rational culture positively influenced the self-determination, and the group culture and rational culture positively influenced the impact of psychological empowerment. The group culture, innovative culture, and rational culture of fashion companies positively influenced job satisfaction, and the group culture, innovative culture, and hierarchical culture positively influenced job commitment. The group culture and innovative culture negatively influenced the turnover intention, but the hierarchical culture positively influenced the turnover intention. In addition, the psychological empowerment (competence, self-determination, impact, and meaning) positively influenced job satisfaction, and the competence, self-determination, and impact positively influenced job commitment. Competence negatively influenced the turnover intention, but the impact positively influenced the turnover intention. There was a difference in the group culture and turnover intention by ages, as well as a difference in the hierarchical culture and self-determination by work departments. The results of this study will be helpful for the establishment of the management and business strategies in fashion companies.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.235-244
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• 2016

Purpose: The purpose of this study was to investigate factors effecting the psychological well-being of adolescents who attend a community child center. Methods: The survey was conducted on 143 children attending a community child center in P city with a structured self-report questionnaire from August 20 to September 20, 2016. Data were analyzed through descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson's correlation coefficient, and stepwise multiple regression, using SPSS/WIN version 18.0. Results: There were significant differences in psychological well-being according to grade, one of the general characteristics of the subjects. There was a significant positive correlation between ego-resilience, social support, subjective well-being, and psychological well-being. From the multiple regression analysis, the most significant factors affecting psychological well-being were subjective well-being (${\beta}=.56$) and grade division (${\beta}=.19$). These variables explained 38.0% of the total variance in psychological well-being. Conclusion: Considering the results of this study, it is desirable to develop measures to increase adolescents' subjective well-being and provide support according to grade in order to improve the psychological well-being of the adolescents attending community children centers.

• The Journal of Economics, Marketing and Management
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• v.11 no.5
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• pp.69-80
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• 2023

Purpose: The purpose of this study is to identify factors that affect decision-making for e-commerce users and to present ecommerce companies with the company's strategic directions for consumer purchases. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between brand image, product liking, heuristic and purchase intention and the difference according to psychological power. For analysis a total of 212 valid questionnaires from e-commerce users were used. confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both brand image and product liking had a significant effect on purchase intention as well as heuristics. However, heuristics did not affect the purchase intention. It was found that the relationship between brand image, product liking, heuristic, and purchase intention differed depending on the psychological power. Conclusions: Companies should seek ways to increase the positive brand image and likability of products so that consumers can quickly purchase products. In the relationship between brand image and heuristic, the low-psychological group has more influence on heuristic, and in case of product liking, the high-psychological group has more influence on heuristic. In the relationship between brand image and product liking for purchase intention, both in the high psychological power group affect more influence on purchase intention. Since the process of purchasing products varies depending on the consumer psychological power tendency, it is necessary to identify the characteristics of consumers and establish strategies for purchasing promotion measures.

• Korean Journal of Childcare and Education
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• v.11 no.6
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• pp.59-78
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• 2015

This study aims to explore the relationship between North Korean refugee mothers' perceived home psychological characteristics and ego-resilience of their young children focusing on moderating effect of social support. For this purpose, we sampled 96 North Korean refugee mothers with 3-5 year old children. Home psychological characteristics consisting of family strength, family environment and family functioning, social support, and ego-resilience was analyzed by Pearson correlation analyses and hierarchical regression method. The results of this study were as follows. First, there is a significant correlation between North Korean refugee mothers' perceived home psychological characteristics and ego-resilience of their young children. Second, the perceived factors by North Korean refugee mothers of home psychological characteristics explained their young children's self-resilience 73.4% of the time and social support had a significant moderating effect. These results suggest that more effective social support to North Korean refugees has to be offered. Not only financial but emotional support is also needed.