• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제13권3호
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• pp.7-14
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• 2007

The concept and spatial composition of office have endlessly changed according to social trend. And according to social change, members of office, namely, concept of organization has been changed. Presently, our society finds and needs appearance of office suitable for our society. According to a concept of ecological environment and a concept laying stress on human, various trials have been performed but still, stress of salaried men is treated as social issue. By having connection between psychological healing theory of Max $L{\ddot{\bar{u}}}scher$ and spatial expression elements (content : refuge, self-esteem : prospect, confidence : flow, liberty : void) as a theory, we discussed possibility of aesthetic office landscape could be developed to a type of office which could control emotion that can be a cause of stress and we intended to examine limitation and possibility through case analysis.

• 산업경영시스템학회지
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• 제31권3호
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• pp.52-60
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• 2008

This paper proposed a service satisfaction index in the service design. We utilize the service blueprint as the basic tool for the service process analysis, construct a service flow fishbone diagram which consists of the encounters representing the interaction between customer and service deliverer. To evaluate the service satisfactions of the service element a service satisfaction function is used. The service satisfaction function has the generic properties of the prospect theory with the probabilistic utility value in order to evaluate the service bundle which Is constructed by tangible and intangible service elements. A numerical example using the A/S service of Electronic Co. is presented for the verification.

• Management Science and Financial Engineering
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• 제17권1호
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• pp.1-18
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• 2011

The present study provides a theoretical investigation on pioneering advantage based on reference dependence and loss aversion effect under prospect theory (Kahneman and Tversky, 1979). Behavioral explanations for pioneering advantage are provided from two different perspectives: one based on the prototypicality and the other on the utility uncertainty of the option. A pioneer brand creates the product category and makes a strong impression in customers' mind, and thus becomes the most representative or prototypical option of the category. In addition, the pioneer brand becomes the first option to be experienced by the majority of consumers in the product category, thus has the lowest level of utility uncertainty compared with the late movers. This study integrates the previous accounts for pioneering advantage by showing that consumers have higher preferences for the most prototypical and the least uncertain option based on loss aversion and reference dependence effect. This study suggests that firms should carefully analyze the consumers' loss aversion and perceived uncertainty and prototypicality of their products in order to develop effective market entry strategies.

• 의료ㆍ복지 건축 : 한국의료복지건축학회 논문집
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• 제12권1호
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• pp.41-48
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• 2006

The purpose of this study is to find Healing elements in the late work of Frank Lloyd Wright. Healing elements are mainly composed of physical, social and psychological functions, which are clearly reflected in holistic attitude and intuition in his Organic theory of Architecture. Late works of Wright since 1935 show particularly shapes of triangle and circle creating the emotional images associated with Hope and Infinity. His image-oriented design attitude is thought to be strongly related to the pursuit of Utopian ideal which means peaceful condition. He regarded it as the consequence of integrity and control, which could be thought as condition of Healing environment. Refuge and Prospect can be complementary elements of spatial expression representing peaceful and dynamic condition of the Nature itself. Five works selected in this case study have unique design ideas related to the function and image of Healing environment interpreted by the criteria of Refuge and Prospect.

• 벤처혁신연구
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• 제6권2호
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• pp.21-39
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• 2023

본 연구는 한국의 ICT 산업 분야에서 가족기업의 국제화 결정에 지배구조의 이질성이 미치는 영향을 분석한다. 본 연구에서는 가족기업 소유 지분에 따른 지배구조와 국제화 간의 관계를 규명하기 위해 전망 이론(prospect theory)을 사용하였다. 실증분석 결과, 재무성과가 향상됨에 따라 최대 주주(CEO)는 국제화와 부(-)의 관계가 있는 반면에 다른 가족 구성원은 정(+)의 관계를 나타냄에 따라 국제화에 있어서 가족 구성원의 이질적인 행동을 보여준다. 따라서 본 연구에서 최대 주주(CEO)는 국제화와 관련된 위험 회피 성향이 확인되지만 다른 가족 구성원들은 의사결정권자로서 위험 감수 의사가 있다는 것을 확인하였다. 본 연구의 결과는 국제화에 관련된 가족기업의 전략적 행위를 보다 심도있는 이해를 위해, 가족기업의 본질적인 이질성을 고려해야 한다는 것을 강조한다. 또한, 궁극적인 소유주인 CEO와 다른 가족 구성원 사이의 전략적 행위의 차이를 고려한다면, 가족기업의 지배구조와 국제화의 관계에 대한 연구 결과의 일관성 부족을 설명할 수 있다.

• 한국유기농업학회지
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• 제32권1호
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• pp.25-37
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• 2024

This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.

• 한국건설관리학회논문집
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• 제23권1호
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• pp.83-88
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• 2022

기업은 이윤을 추구하는 과정에서 투자안의 선택과 같은 위험이 따르는 의사결정을 해야 한다. 본 연구는 우리나라 건설기업 경영진의 의사결정을 프로스펙트 이론의 손실 회피 경향을 이용하여 설명하였다. 이를 위하여 건설업 중에서 가장 큰 위험을 부담해야 하는 부동산 개발 및 공급업에 종사하는 2,881개 기업의 20년치 재무 데이터를 수집하였다. 수집된 기업들을 준거점을 기준으로 대별하였고 회귀분석을 통하여 기업별 평균 수익률과 위험 선호도의 인과 관계를 실증적으로 분석하였다. 그 결과 준거점 상회 그룹에 대하여 기업의 자기자본이익률 평균이 줄어들면 추가적인 손실을 보지 않기 위하여 불확실성이 낮은 투자안을 선택하는 경향을 확인할 수 있었다. 또한, 준거점 하회 그룹에 대하여 기업의 자기자본이익률 평균이 작아지면 이익 영역으로 이동하기 위하여 불확실성이 큰 투자안을 선택하게 되는 경향도 확인하였다. 이 결과는 프로스펙트 이론의 손실 회피 경향에 정확하게 부합하는 결과이다.

• 한국산학기술학회논문지
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• 제22권1호
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• pp.595-602
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• 2021

본 연구의 목적은 정보 보안 제재성, 위협 인식, 분위기 인식이 준수 행동 의도성에 미치는 효과를 이해하는 것이다. 연구 방법은 전망 관점과 목표 지향 관점의 교차설계로 구조화되었고, 정보 보안 과정은 정보 보안 제재성, 위협 인식, 분위기 인식, 준수 행동 의도성의 네 가지 변수로 측정되었다. 연구 진행은 전망 관점과 목표 지향 관점을 측정 후, 네 가지 변인을 측정하는 과정으로 구성되어 있다. 연구 결과, 전망 관점은 분위기 인식에 유의미한 영향을 미치고 있었으며, 이득 조건의 영향력이 손해 조건보다 더 큰 것으로 나타났다. 목표 지향 관점은 정보 보안 제재성, 위협 인식, 준수 행동 의도성에 유의미한 영향을 미치고 있었으며, 성장 조건의 영향력이 안정 조건보다 더 큰 것으로 나타났다. 전망 관점과 목표 지향 관점은 준수 행동 의도성에 대하여 상호작용 효과가 발생하였다. 결과적으로 도출한 연구 모형은 측정변인으로 구조화된 복합 매개모형으로 탐색되었다. 아울러, 논의점은 이러한 결과를 기반으로 정보 보안에 적합한 시사점을 포함하고 있다.

• 경영과학
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• 제32권3호
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• pp.55-70
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• 2015

The main objective of this study is to investigate the moderating roles of the competitor's pricing strategy and the degree of consumer's risk-aversion on perceived risk and perceived benefit in responding to price increases and package downsizing. Based on Prospect Theory, several prior researches find that consumers perceive increased price as more loss than package downsizing and perceive package downsizing as more benefit than increased price. We extend these behavioral economics approach using the reference effect of competitor's pricing strategy. We focus on consumer heterogeneity on risk-aversion, measure the degree of consumer's risk-aversion, and divide the consumers into two groups of high levels of risk-aversion vs. low levels of risk-aversion. We find that the firm's pricing strategies of both price increases and package downsizing do not significantly influence the perceived benefit for relatively low risk-aversion consumers. We find that when the firm reduce the package size, relatively high risk-aversion consumers perceived more benefit and had higher purchase intention compared to price increases. We also find that the competitor's pricing strategies do not significantly influence the consumer's response for relatively low risk-aversion consumers. For relatively high risk-aversion consumers, they perceived more loss when the firm has different pricing strategy from the competitor's.

• 동의생리병리학회지
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• 제20권4호
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• pp.759-765
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• 2006

In order to provide the methodology of researching constitutional theories, the original meaning and the source of the term, ti(體) and zhi(質) written in and other text were reviewed, and then components of constitution(體質) and some evaluative norms and prospect on constitutional theories were proposed. Ti(體) means body or 5 tissues or patterns of them and zhi(質) means quality in , so the temporary meaning of constitution was generally same with present one. But the temperament originated from Greek and Elizabethan era is thought that it corresponds with constitution, but it means generally body type and character and mental pathologic features. The fundamental requirements of constitutional theories are needed stability, creativity, clinical efficiency and reproductiveness for differentiating with classical diagnostics over the range of disease and aging of the subject. And heredity, universality and extensiveness were recommended as additional requirements for making level up the theories through long-term follow-up, and to evaluate these requirements detail items were proposed. More of these, weight rendering should be made respectively afterwards.