• 디지털융복합연구
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• 제19권1호
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• pp.89-97
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• 2021

연구 목적은 조직원의 정보보안 관련 조직시민행동과 연관되는 인지과정의 영향관계를 검증하는 것이다. 연구방법은 개인의 전망차원(이익, 손실)과 조직의 목표지향성 차원(성취지향, 안정지향)의 교차설계를 실시하고, 정보보안인지요인은 분배공정성, 대처효능감, 자기효능감, 그리고 조직시민행동으로 구성하였다. 연구결과 전망차원은 대처효능감과 자기효능감에 유의미한 영향을 미치고 있었으며, 이익의 영향력이 손실보다 높은 것으로 나타났다. 목표지향성은 대처효능감과 자기효능감에 유의미한 영향을 미치고 있었으며, 성취지향의 영향력이 안전지향보다 높은 것으로 나타났다. 정보보안 요인간의 관계를 설명한 연구모형은 분배공정성, 대처효능감, 조직시민행동간의 부분매개모형으로 검증되었다. 연구의 시사점은 개인 의사결정 요인과 조직 문화 요인을 복합적으로 고려하여 정보보안 전략 수립을 하는 것이 필요함을 제시한다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.845-853
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• 2021

The stock market shows the current health of an economy, and investment performance represents it. This study aims to clarify the relationship between financial behavior and investment decisions as well as its impact on investment results. Determine the influence of behavioral factors on individual investors' investment decisions and investment performance on the Vietnam stock market. The study surveyed 250 investors. The main analytical methods used are Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). Research results show that Heuristic, Prospect, Market, and Herding directly and positively affect investment decision-making. Besides, the above factors have a direct and positive effect on investment performance. In particular, the Prospect factor has the strongest influence on investment decision-making and investment performance. The major findings of this study suggested that the important role of Heuristic, Prospect, Market, and Herding on Investment Decision-making and Investment Performance. Prospect had the strongest impact on Investment decision-making (β = 0.275). Heuristic had the second strongest impact (β = 0.257), then Herding (β = 0.202), and finally Market (β = 0.189) had the weakest effect. Regarding Investment Performance, the Prospect factor has a higher degree of impact than Heuristic Herding and Market.

• 유통과학연구
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• 제11권5호
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• pp.63-76
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• 2013

Purpose - For the past several decades, behavioral economics or behavioral decision theory has undergone rapid development. This study provides a critical review of the development of behavioral economics with a focus on what are deemed to be core theories in the field. Starting from the utility function proposed by Daniel Bernoulli in the 18th century, the development history of utility functions until the emergence of the prospect theory is thoroughly reviewed. Some of the experimental results violating the traditionally assumed utility function and supporting the prospect theory value function are summarized. The most representative principles of rational choice are transitivity, independence from irrelevant alternatives (IIA), and regularity. The development of behavioral economics has been triggered by finding counter-examples to these principles. Some of the choice behaviors discussed in this study as counter-examples to the traditional theories of rational choice are the St. Petersburg paradox; the Allais paradox; gambling behavior; and the various context effects including the similarity effect, attraction effect, and the compromise effect. The Elimination-by-Aspects (EBA) model, which was proposed as an explanation for the similarity effect, is discussed in detail as well. Based on the literature review and further analysis, this study summarizes the relationship between the context effects, prospect theory, and EBA model. Research design, data, and methodology - This study provides an extensive literature review on several important theories in the field of behavioral decision theory and adds some critical comments to the theories and the relationships among them. This study first reviews the development of utility functions. Daniel Bernoulli introduced the concept of utility function to solve the St. Petersburg paradox. In the mid-20th century, Herbert Simon proposed the "satisficing" heuristic and presented a value function with a shape different from traditional utility functions. This study highlights the strengths and weaknesses of several utility functions proposed until the emergence of the prospect theory value function. Results - This study posits that prospect theory and EBA model are the two most important theories in the field of behavioral decision theory. They can explain various choice behaviors that traditional utility maximization analysis has been unable to. The application of these models to various fields is further increasing nowadays. This study explains how prospect theory and the EBA model can be used to explain the context effects. Conclusions - The traditional economic theory relies on a single variable called "utility" in explaining consumer choice. However, this study argues that, in investigating consumer choice, several other variables should also be considered. These are the similarity among alternatives, an alternative's prototypicality within the category, the dominance relationship between alternatives, and the reference point in evaluating alternatives. Due to the development of behavioral economics, we are now closer to a more complete understanding of consumer choice behavior than in the past when we had only a single tool called utility.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.635-645
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• 2020

This research was conducted to achieve several objectives and focus research was based on financial behavior theory and prospect theory as grounded theory e.g., investigate the financial decision-making behavior between financial and real assets investment, and confirm the relationship existing between herding behavior and overconfidence factors to the level of loss and regret aversion, and financial literacy into real assets investment decisions. The study used 220 real estate auction respondents as investor samples at the State Assets and Auction Service Office Makassar, South Sulawesi, Indonesia. Data was collected through the use of a questionnaire consisting of 23 questions to measure the variables. Moreover, the research data passed through several feasibility tests like the inner and outer modeling by Partial Least Square - Structural equation model (PLS-SEM) while the hypotheses formulated were also tested to determine the magnitude of the variable relationship. Through the use of the direct and intervening test, loss and regret aversion variables have a positive and significant effect while financial literacy variables have no significant effect. There is a slight difference in the decision-making process for real assets and financial assets investors. Investment decision making behavior in the financial assets sector requires less complicated decisions compared to the decisions related to real assets investments.

• 인간행동과 음악연구
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• 제3권1호
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• pp.77-89
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• 2006

• 한국게임학회 논문지
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• 제14권4호
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• pp.37-44
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• 2014

본 논문에서는 행동경제학에서 주로 사용되는 전망이론을 게임 인공지능 분야에 도입하여 인간의 인지적 특성을 사실적으로 표현하고자 하는 관점에서 NPC의 의사결정 모델을 제안한다. 이를 위하여 효용 이론의 한계로 지적되었던 기준점 설정의 문제, 민감도 체감성, 손실 회피의 특징을 분석하고, 이를 게임 상에서의 NPC 의사결정 모델에 반영한다. 본 논문에서는 제안 모델을 동적 지형분석에 적용하였으며, 실험을 통해 NPC의 다양한 개성 부과 및 창발적인 행위를 유도할 수 있음을 확인하였다.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2023년도 춘계학술대회
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• pp.256-257
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• 2023

This paper aims to propose optimal method to assess and cumulate the daily profit for liner shipping to support the shipping lines in making optimal decision with the highest average daily profit. This paper not only explains the actual calculated results align with decision-makers' behavior from concepts indicated in cumulative prospect theory but also contributes to an easy-to-apply method for liner shipping network predictability in and provides optimal decision-making is helpful for shipping managers for the best effective selection of the most appropriate alternative under uncertainties.

• 부동산연구
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• 제27권1호
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• pp.7-16
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• 2017

본 연구는 부동산시장에서 개인투자자들에게 전망이론에 따른 투자패턴이 존재하는지 용도지역을 구분하여 검증하였다. 연구의 방법으로는 개인투자자들의 최대잠재이익률과 최대잠재손실률을 이용하였으며, 추가적으로 처분효과의 모형인 정성훈 박근우(2015) 모형을 이용하여 추가 분석을 실시하였다. 분석결과, 개인투자자들에게 전망이론에 따른 투자패턴과 처분효과가 존재하는 것으로 밝혀졌으며, 용도지역에 따른 차이가 나타났다. 개인투자자의 손실회피 성향이 주거용도 부동산자산 보다 상업용도의 부동산 자산에서 더 크게 나타났다. 투자행태에서 이러한 차이는 부동산의 목적과 임대료의 존재가 용도에 따른 투자행태의 차이를 만들어 내는 것으로 판단된다. 본 연구의 한계점으로는 정성훈 박근우(2015)의 연구와 같이 지가지수를 이용하여 미실현이익과 미실현손실을 분석하였다는 점이다. 이는 부동산투자심리에 대한 심도깊은 연구를 위해서는 새로운 부동산 가격지수에 대한 개발 또는 부동산자산에 대한 Benchmark가 필요하다는 것을 의미하며, 추후연구에서는 이를 발전시킬 필요가 있다.

• 한국조경학회지
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• 제30권5호
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• pp.1-15
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• 2002

The purpose of this study is to consider the relationship between point of view and prospect behavior occurring in the experience of a painted landscape. This study analyzes one hundred scenes from the 'real landscape painting' by Kyumjae, one of the most famous landscape painters in 18th century Korea. The results of the study are as follows: 1. It clarified that Kyumjae's real landscape painting's 100 scenes have many view points such as roads, bridges, pavilions, mansions, towers, terraces, hillsides, bases of mountains, broad flat roots, brooksides, and ferries that are apt to occur in the experience of a landscape. The spatial characteristics of view points are expanded fields of vision, evening and night scenes, edges of landforms and structures from which to improve ones vantage point. 2. It showed that 99 out of real landscape painting's 100 scenes depict a view point'to look'and 79 of 'to look through', 73 of 'look around'and 24 of 'to look over'. 3. It showed that real landscape painting's 100 scenes depict that the view point 'to look' is mainly upon a road from which people are looking over an elevated landscape such as the top of a mountain or rockwall. The view behaviors of looking down are depict 15 pavilions, 14 mansions, 2 broad rocks and 10 mountain tops on which people experience landscapes such as fields, rural communities and streams. The view behaviors to look depict 33 ships, 24 roads, 24 pavilions, 19 mansions and 12 terraces on which people experience landscapes such as distant views of mountains, rivers and landscapes. The view behaviors to look around to obtain orientation of landscape are depict 16 pavilions, 10 mountaintops. To glimpse on the way of journey depict 33 ships and 29 roads. To look over depict 11 mansions and 6 pavilions on which experience borrows the landscape. To look through landscapes such as rivers, mountains and rockwalls depict 15 roads, 14 pavilions and 11 mansions. To exchange looks depict 30 ships, 14 roads, 12 pavilions and 12 mansions. We expect that these results might give clues toward the experience of landscapes and the practice of landscape design methods which select viewpoints, and in the design of view points suitable to prospect behaviors.

• 가정과삶의질연구
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• 제16권4호
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• pp.233-250
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• 1998

This study describes the development of the scale for measuring soundness of family life in Korea. The scale developed by this study was composed of 52questions in 7categories selected from 110sentences,. Advertges by using this scale hereafter are as follows : This scale make itself useful as a guidline for managing family life in view of prospect to carry out the specifical and practical management behavior as a test materials for designing and bringing up the family life and finally first of all useful of describing and measuring the conditions and soundness of family life in view of Korean