• 대한방사선기술학회지:방사선기술과학
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• 제41권3호
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• pp.255-260
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• 2018

Most patients and parents and guardians display frequent anxiety due to radiation exposure during outpatient, ward, and pediatric general radiographic examinations. This is a behavior that perceives only the harmfulness of radiation. For the recognition of medical radiation, we conduct surveys on outpatients, inpatients, and pediatric parents and guardians to identify their awareness, and then use the radiation dose promotional materials After providing accurate information on the use of radiation, the outpatient, inpatient, and pediatric parents and guardians were asked to explain the change in awareness. The questionnaire items were classified into five categories: repetitive radiation awareness for diagnosis, awareness of exposure dose, availability of exposure information, awareness of radiation risk, and awareness of health problems caused by radiation. There was a statistically significant difference in the items of recognition result of medical radiation, although there was a slight difference in the individual items in the pre and post-recognition results of providing information about the radiologists of the protector and the outpatient(p<0.05). Therefore, through the installation of these promotional materials, we will improve our awareness of medical radiation safety during general radiography surveillance in the Department of Radiology to provide better quality medical information and medical services, thereby contributing to strengthening the competitiveness of the hospital.

• 복식문화연구
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• 제19권3호
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• pp.531-541
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• 2011

This study suggests basic data for the standardization of school uniform purchase by examining the statistics of purchasing practice school uniforms from information sources, purchasing methods, and consumer' perception about collaborative purchases. A survey was conducted with first grade male and female middle-school students, and their parents. A total of 344 questionnaires were returned and analyzed. The results were as follows: first, when making purchases, information sources were explained by parents, friends, senior students, or workers at uniform shops. The purchasing methods were popular brand uniforms or specialized uniform shops. Second, four factors were extracted from purchasing data for factor analysis. The factors were comfort, appearance, service, other external factors, and promotions. Third, the perception analysis and need of collaborative purchases were indicated by 90% of the students' parents, who were aware of collaborative purchase. Additionally, 71.2% answered collaborative purchase was necessary. Fourth, for future uniform purchases, 75.6% of the students answered to buy more popular brands, or products from specialized school uniform shops, while 54.4% of the parents answered positively to collaborative purchases. The results of the examination of consumer school uniform purchasing behavior will provide useful strategies for the standardization system for purchasing school uniforms.

• 한국식품조리과학회지
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• 제27권2호
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• pp.97-110
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• 2011

The purpose of this study was to investigate the influence of a cook's understanding about organizational fairness on job satisfaction and business performance at family restaurants in Seoul. Frequency analysis, reliability analysis, factor analysis, and SEM were applied to analyze the data. First, a confirmatory reliability analysis indicated that organizational fairness, job satisfaction, and business performance were sufficient to be used in this investigation. Organizational fairness, job satisfaction and business performance had generally significant relationships by implementing SEM. According to the results, distributive fairness (p< 0.001), procedural fairness (p< 0.05) and interactive fairness (p< 0.05) had positive influence on cook's job satisfaction. Job satisfaction had a positive influence on financial (p< 0.05) and non-financial performance (p< 0.001). Therefore, for the purposes of food-service companies' continuous increases in business performance and competition are generally necessary to suitably manage the fairness of various policies such as job stability, promotions, impartial distribution of salary, bonus and welfare work, and internal marketing.

• 한국도서관정보학회지
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• 제36권4호
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• pp.233-253
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• 2005

2002년 교육인적자원부가 발표한 "학교도서관 활성화 종합방안"에 힘입어 학교도서관 활성화에 박차를 가하고 있는 때이다. 이에 본 연구에서는 다양한 독서 흥미유발 프로그램을 통해 학교도서관 활성화를 꾀하고 있는 미국 학교도서관의 프로그램들을 국가적 차원의 독서 진흥책, 상업적 지원의 독서 흥미유발 프로그램, 컴퓨터 테스트를 이용한 독서 흥미유발 프로그램, 주 차원 그리고 각 학교의 독서 흥미유발 프로그램으로 나누어 소개하고 이를 우리나라에 적용할 수 있는 방안을 모색해보고자 하였다.

• 한국생활과학회지
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• 제6권1호
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• pp.79-88
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• 1997

The postpurchase process is the phase that consumers evaluate products or services while using them. And then, they may experience satisfaction/dissatisfaction and emotions elicited products or services. The satisfaction and emotions may be important concepts in consumer behavior such as brand attitude, purchase intentions and using. The purpose of this study was to examine the effects of emotions elicited clothing products on product satisfaction and using in postpurchase. The subjects in this study were selected 500 females. The data were collected by using questionnaires, and 431 data were analysed. The results were as follows: The emotions in postpurchase process were consisted of three dimensions; unpleasure, pleasure, security/activity. These three emotions had the causal effects on product satisfaction significantly, and the unpleasure influenced stronger than others on satisfaction. In addition, the emotions were related to using and the ownership of clothing products. The emotions of pleasure and the security/activity influenced on the ownership, and the security/activity and unpleasure influenced on using clothing products. Therefore, the results in this study imply that consumption emotions elicited clothing products would be multidimensional, and the emotional factors would be important indicators for explaining the satisfaction. The positive affects were related to using clothes, which is, the consumer would have fulfilled their hedonic desires by wearing clothes. Also, the positive affects would be the basis for marketing strategies of sales promotions in clothing products.

• 한국멀티미디어학회논문지
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• 제23권11호
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• pp.1428-1434
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• 2020

Virtual reality (VR) and augmented reality (AR) technologies can interact intuitively using virtual 3D images. Information signs on buildings that are frequently used by the public play a very important role in conveying information. However, the current information sign has different understanding and interpretation, and it is difficult to communicate quickly and intuitively for interaction. The purpose of this study is to increase the efficiency of information signing through information provision using mobile augmented reality. The InfoAR app not only guides you to the destination of the building, but also acts as a marker for the logo image. The logo image created based on the feature points recognizes the information of the destination. It is converted to AR through a mobile app, allowing users to easily find their destination by obtaining specific information. In addition, it presents interactions that can enlarge, reduce, move, and rotate information about virtual objects augmented through a function called AR. In the future, if user convenience and usability of the interface are added, research is conducted, and the level of completion is improved, such as using VR contents and promotions and business cards, it is expected that highly useful contents will be produced.

• 한국경영과학회지
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• 제32권1호
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• pp.105-124
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• 2007

CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

• 한국콘텐츠학회논문지
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• 제4권4호
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• pp.11-19
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• 2004

정보통신기술의 발달로 인하여 최근 이메일이나 개인 홈페이지를 이용하는 인터넷 이용자들의 수가 날로 증가하고 있다. 이에 따라 많은 기업들이 인터넷을 이용한 마케팅 촉진방법에 대하여 많은 관심을 갖고 있다 이메일과 개인 홈페이지는 기업의 측면에서 보면 목표로 하는 잠재적인 고객들에 대한 프로화일을 데이터베이스화하여 고객들의 욕구와 필요에 가장 적합한 상품이나 서비스에 대하여 촉진을 할 수 있다는 장점 때문에 향후 호텔기업에게도 마케팅 촉진의 도구로 유용하게 이용될 가능성이 높다. 본 연구에서는 호텔기업이 이메일과 개인 홈페이지를 이용하여 상품과 서비스를 촉진할 수 있는 가능성에 대하여 제안하고 이에 따른 선결해야 하는 문제점이 무엇인지에 대하여 논의하였다.

• 한국IT서비스학회지
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• 제12권3호
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• pp.345-377
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• 2013

Government agencies have many difficulties for the information system development and operation. One of the difficulties is a budget estimation. Each government agency suggests individually different estimation for the personnel expenses and IT infrastructure adoption costs in the same field of informatization promotions. The other one is the operation costs are increased exponentially in every year[42, 51]. Those difficulties make government agencies can not help adopting SaaS. In fact, most of IT consulting company and government agencies already recognized a variety of SaaS advantages. The most typical SaaS's advantages are cost reduction, Software rapid development and deployment. However, once government agencies decide to adopt SaaS, they can not avoid many problems and difficulties. There is no information in a detailed item in a budget. In those kinds of situation, there is no choice whether government agencies accept SaaS provider's suggesting adoption costs or not. Thus, we provide a sheet of SaaS adoption cost estimation to government agencies. To know the cost factors, this study uses TCO(Total Cost of Ownership)'s criteria. To give a management point, this study uses Gartner's Application development Life Cycle. In this study, the integration check framework which is SaaS adoption cost estimation makes government agencies possible to establish a adequate budget.

• 유통과학연구
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• 제11권5호
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• pp.5-15
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• 2013

Purpose - The purpose of this study is to investigate the impact of the service quality of a university-based convenience store on consumer satisfaction, service value, and customer loyalty. Research design, data, and methodology - The questionnaire was developed by using the modified and supplementary questions based on the KD-SQS model. We used the SPSS/PC 18.0 and AMOS 18.0 statistical packages to analyze the results. For validating the research hypothesis and the structural relationship of the research model, path analysis was used. Results - The overall results of this study are as follows. We found that benefits, promotion, and convenience had a significant impact on two variables: customer satisfaction and service value. Conclusions - The basic benefits, promotions, and convenient facilities in the university-based convenience store have already received favorable reviews. Therefore, for improving customer satisfaction, it is important to improve the reliability of service, quality of human interaction, and customer service.