• Title/Summary/Keyword: Promotional Systems

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Public Health Challenges of Electronic Cigarettes in South Korea

  • Lee, Sung-Kyu;Kimm, Hee-Jin;Yun, Ji-Eun;Jee, Sun-Ha
    • Journal of Preventive Medicine and Public Health
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    • v.44 no.6
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    • pp.235-241
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    • 2011
  • Electronic cigarettes (e-cigarrettes) were recently introduced and advertised as a smoking cession device in South Korea. As the social norm to quit smoking has gained hold in the country, the number of e-cigarette users is growing rapidly. This phenomenon should be urgently considered, because of the lack of research that has been conducted to examine the safety of e-cigarettes and its efficacy as a smoking cessation aid. This paper raises several public health concerns on e-cigarettes in South Korea. Uncertain regulations of the government on e-cigarettes are contributing to an increase of e-cigarette users and allowing the e-cigarette industry to circumvent existing regulations. The aggressive marketing activity of this industry is also a core factor that is responsible for the rapid increase of e-cigarette use, in particular among the youth. Following the enforcement of tobacco control, some cigarette smokers may be encouraged to purchase e-cigarettes in order to circumvent the regulations, even though the dual use of e-cigarette and cigarette may be more harmful. Until there is clear evidence of the e-cigarette’s safety, it is recommended that the industry’s marketing and promotional activities be banned and closely monitored, and public campaigns be initiated to educate the public regarding e-cigarettes.

A TOPSIS-based Approach to Evaluating the University's Department Homepages for Operational Management Purposes (TOPSIS 기반 대학 학과 홈페이지 운영관리 평가방안)

  • Jeong, Gi-Ho
    • Journal of Convergence for Information Technology
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    • v.9 no.9
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    • pp.126-132
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    • 2019
  • This study presents a TOPSIS-based application for the evaluation of administrative purposes on the website of university's departments. As the school age population decreases, the homepage of the university's departments also has important promotional means. However, most of them are not well managed until a full renewal. This is because the investment is difficult compared to strategic importance. Therefore, this paper tries to show its usefulness by applying a partially modified TOPSIS for management purposes, in consideration of the practicality. TOPSIS is appropriate for target management as a conceptual reason to prioritize based on the distance from the ideal target for each criterion. Also, in the case of monotonic functions of the evaluation criteria used, the same results can be obtained by reducing the amount of calculations through a partially modified procedure as presented in this study.

A Comparative Study of Commercial Catalysts for Methanol Steam Reforming (메탄올 수증기 개질반응에서의 상용촉매 비교연구)

  • Park, Jung-Eun;Park, Jae-Hyun;Yim, Sung-Dae;Kim, Chang-Soo;Park, Eun-Duck
    • Korean Chemical Engineering Research
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    • v.49 no.1
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    • pp.21-27
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    • 2011
  • The comparison work was conducted for the methanol steam reforming among commercial Cu-based catalysts, viz. ICI-M45, which is for the methanol synthesis, MDC-3 and MDC-7, which are for the water-gas shift reaction. The catalytic activity for the water-gas shift reaction was also compared over three catalysts. Among them, MDC-7 showed the highest methanol conversion and formation rate of hydrogen and carbon dioxide at 473 K for the methanol steam reforming. To find out any promotional effect between ICI-M45 and MDC-7, three different packing methods with these two catalysts were examined. However, no synergistic effect was observed. The catalytic activity for watergas shift reaction decreased in the following order: MDC-7 > MDC-3 > ICI-M45. The highest activity of MDC-7 for the methanol steam reforming as well as the water-gas shift reaction can be due to its high surface area, copper dispersion, and an adequate Cu/Zn ratio.

Effects of E-coupon attributes, Perceived risk in Internet shopping malls on Intention to continuously use online coupons through the User satisfaction - moderating effects of coupon type and gender - (인터넷 쇼핑몰에서의 e-쿠폰 속성, 지각된 위험이 사용자 만족도를 매개로 인터넷쿠폰의 지속적 사용의도에 미치는 영향 - 쿠폰유형과 성별의 조절효과를 중심으로 -)

  • Sim, Sun-Hee;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.1-25
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    • 2011
  • In this study, a survey of online coupon user in their 20's and 30's was undertaken to explore how e-coupon attribute, perceived risk affect the intention to continuously use online coupons through mediation of online coupon user satisfaction. Four variables were used as E-coupon attribute variables(economy, amusement, reliability, usefulness) with coupon type and gender being used as moderating variables. The analysis results of relationship between e-coupon attributes, perceived risk and online coupon user satisfaction indicated that amusement, usefulness significantly affected online coupon user satisfaction, and this, in turn, significantly affected the intention to continuously use online coupons. In addition, the test of difference between groups in coupon type and gender, two moderating variables used in this study, found that with respect to coupon type, a moderating effect existed in reliability, usefulness whereas for gender, a moderating effect existed in only reliability. It is considered that this study will provide a credible evidence basis for Internet shopping malls in establishing a coupon promotion strategy including a specific promotional mix best suited to their needs and resources, while implicating that offering highly reliable online coupons will contribute to enhancing satisfaction level among customers using online coupons.

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Research on the Difference in the influences upon consumers' Response Recoveries of Reward Method in the dissatisfaction Situation - Focusing on the Moderating Effects of Reward Timing and Reward Intensity - (불만족 상황에서의 보상방식이 소비자의 반응회복에 미치는 영향의 차이에 관한 연구 - 보상시기와 보상강도의 조절효과를 중심으로 -)

  • Kim, Sook-Hee;Kim, Yong-Ho
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.225-239
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    • 2014
  • An effect of reward program related to promotional activity has the limitation of being concentrated on a short-term performance or of inducing temporary re-purchase. Accordingly, this study verified the influence of reward method upon consumers' response recovery centering on interactive effects of reward timing and reward intensity, in order to expand a research of dissatisfaction situation. As for the objective of this study, first, the aim is to verify the difference in the influence of economic, non-economic, and combined rewards, which are reward methods of dissatisfaction situation, upon consumers' cognitive response recovery and emotional response recovery. Second, the aim is to confirm a moderating role of reward timing and reward intensity in the effect of consumers' response recovery according to reward methods. To design a research, the perfect factor design between subjects in 3X2X2 was used. As a result of major research, first, there was a difference in the influence upon consumers' response recovery depending on reward methods. Second, the influence of reward method upon consumers' response recovery had a difference depending on reward timing. Third, the influence of reward method upon consumers' response recovery had a difference depending on reward intensity. Consumers' response recovery level was confirmed to have the greatest influence in the combined reward. This study has a significance in newly applying the reward timing, in the dissatisfaction situation which is addressed in the general reward program. Through this study, the aim was to support the empirically analytical results of prior researches and to expand its role in several angles.

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Promotion Process and Governance for Establishment of the Union of Kansai Governments: A Case of the Kansai Economic Federation (일본 간사이광역연합 설립 논의과정과 추진체계: 간사이경제연합회를 사례로)

  • Lee, Jeong-Rock;Lee, Sang Suk;Kim, Young-Khee
    • Journal of the Economic Geographical Society of Korea
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    • v.20 no.3
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    • pp.388-404
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    • 2017
  • The Union of Kansai Governments of Japan is regarded as a bench marking for the successful cooperation, alliance, and cooperation of neighboring local governments. The Union of Kansai Governments was a realization several active plan of the Kansai Economic Federation. The purpose of this study is to examine the roles of the Kansai Economic Federation in the process for establishment of the Union of Kansai Governments, searching for theoretical implications for the inter-municipal cooperation of Gwangyand Bay in South Korea. In particular, this study review the activities and roles of the Kansai Economic Federation in relation with the establishment of a number of promotional organizations and governance systems. We played special attention to the three important factors carried out by the Kansai Economic Federation, that is, the contineous activities, the accumulated research results, and establishment of various promotion organizations and effective governance systems. We suggest, in conclusion, that these three factors would also have very important policy implications for the discussion of inter-municipal cooperation among three cities, Yeosu, Suncheon, and Gwangyang.

Performance-Oriented Procurement Process and VE/PSC for Private Finance Initiatives (민간투자사업의 성능중심적 발주방식 및 PSC의 활용방안)

  • Lim Jong-Kwon;Park Heung-Min;Jung Kun-Ho;Woo Ji-Won
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2004.11a
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    • pp.51-58
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    • 2004
  • The input-oriented project promotion system private participation in infrastructure projects currently in use in Korea has encountered difficulties in securing the primary benefits of private sector creativity problem solving and inflow of private capital. As such, the performance (or output)-oriented procurement process implemented in England and other developed countries should be evaluated for introduction. In Korea, private participation projects are currently identified as either solicited or unsolicited projects, each with different promotional procedures, the problem with these procedures is that competition is not pre-activated, the private sectors creativity is under utilized, and the rationality of project evaluations is inconsistent. Korea should, in order to raise the level of private sector creativity and efficiency, go beyond the currently applied Input Specification project promotion system to a Performance-oriented system similar to those implemented in England and other countries. To achieve this, we mate several proposals for the introduction of the performance-oriented system. We divide the main features of our proposals into three categories, including a reformed concessionaire selection system, a performance orientation in preparation of the concession agreement, and a performance orientation in contract management, and discuss each. 1'his study describes performance-oriented promotion systems in an output-focused way As this is an initial study on the introduction of performance orientation in private participation, various key points and proposals were identified. However, in the future, detailed research in technical fields and systems, legal research, and practical projects will be needed for implementation

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A Study on Estimating Tourism Elasticities using Autoregressive Distributed Lag(ARDL) model (ARDL 모형을 이용한 관광탄력성 추정에 대한 연구)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.81-92
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    • 2017
  • This study was to investigate the elasticity in tourism demand of Chinese tourists visiting Malaysia through ARDL models by using Chinese tourists arrivals, GDP, CPI, transportation costs and others. When China was implementing an open-door policy with foreign countries in the early 15th century, the movement of Chinese was very limited, and then communication between China and other countries was very weak. However, the Chinese government persistently and entirely implemented an open-door policy by participating in the World Trade Organization(WTO) in 2001. The Chinese government has opened the economy through foreign direct investment by providing various incentives for foreign investment. As a result, inbound and outbound Chinese movements increased in the early 21st century. China was one of the top five most visited tourist destinations in the world by 2016, and also Chinese tourists traveling abroad increased, so they made Malaysia a popular tourists destination because of increase sharply to around 1.41 million. This study examined the significance of major economic factors affecting the increase in Chinese tourists arriving in Malaysia. Other factors that induced their arrival included income, tourism prices, transportation costs and promotional activities. Short-run shocks from the Asian economic crisis and the outbreak of SARS were included to understand how tourism demand in Malaysia was affected. Finally this study found that the combination of the ARDL and the Error Correction Model were useful to statistically estimate the elasticities of tourism demand.

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A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT (PEST-7S-SWOT 방법론을 적용한 지상작전 혁신을 위한 인공지능(AI) 발전전략에 관한 연구)

  • Bae, Kyungyeol;Cho, Jungkeun;Yoo, Byung Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.67-74
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    • 2021
  • Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.

Ubiquitous Sensor Network Application Strategy of Security Companies (시큐리티업체의 유비쿼터스 센서네트워크(USN) 응용전략)

  • Jang, Ye-Jin;An, Byeong-Su;Ju, Choul-Hyun
    • Korean Security Journal
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    • no.21
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    • pp.75-94
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    • 2009
  • Since mechanical security systems are mostly composed of electronic, information and communication devices, they have effects in the aspects of overall social environment and crime-oriented environment. Also, the importance is increasing for wireless recognition of RFID and tracing function, which will be usefully utilized in controlling the incomings and outgoings of people/vehicles or allowance, surveillance and control. This is resulting from the increase in the care for the elderly according to the overall social environment, namely, the aging society, and the number of women entering, as well as the increase in the number of heinous crimes. The purpose of this study is to examine the theoretical considerations on ubiquitous sensor network and present a direction for securities companies for their development by focusing on the technological and application areas. To present strategies of response to a new environment for security companies, First, a diversification strategy is needed for security companies. The survival of only high level of security companies in accordance with the principle of liberal market competition will bring forth qualitative growth and competitiveness of security market. Second, active promotion by security companies is needed. It is no exaggeration to say that we are living in the modern society in the sea of advertisements and propaganda. The promotional activities that emphasize the areas of activity or importance of security need to be actively carried out using the mass media to change the aware of people regarding security companies, and they need to come up with a plan to simultaneously carry out the promotional activities that emphasize the public aspect of security by well utilizing the recent trend that the activities of security agents are being used as a topic in movies or TV dramas. Third, technically complementary establishment of ubiquitous sensor network and electronic tag is needed. Since they are used in mobile electronic tag services such as U-Home and U-Health Care, they are used throughout our lives by forming electronic tag environment within safe ubiquitous sensor network based on the existing privacy guideline for the support of mobile electronic tag terminal commercialization, reduction in communication and information usage costs, continuous technical development and strengthening of privacy protection, and the system of cooperation of academic-industrial-research needs to be established among the academic world and private research institutes for these parts.

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