• 제목/요약/키워드: Promotion method

검색결과 2,634건 처리시간 0.024초

재한 중국동포의 건강증진행위와 관련 요인 (Factors Related to Health-Promotion Behaviors Among Korean-Chinese Workers in South Korea)

  • 조결자;조미선;박선희
    • 보건교육건강증진학회지
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    • 제25권3호
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    • pp.153-165
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    • 2008
  • Objectives: The purpose of this study was to understand health-promotion behaviors and to find factors associated with the behaviors among Korean-Chinese workers who live in Korea. Methods: The number of Korean-Chinese workers participated in this study was 187, and the sample was chosen using a convenient sampling method. To understand general characteristics, frequencies and percentages were utilized. To examine the seven categories of health-promotion behavior, their average scores were calculated. To explore factors related to health-promotion behaviors, a multiple stepwise regression analysis was performed. Independent variables used for the analysis were self-concept, social support, stress, perceived health status, and demographics. Results: The average score of the seven health-promotion behaviors was 2.35. Of the seven subcategories of health-promotion behaviors, the scores of rest/sleep and self-actualization were relatively higher; the scores of exercise and stress management were relatively lower. Of demographics and four factors of main interest (i.e., self-concept, social support, stress, perceived health status), education level, types of residence, social support, and perceived health status remained statistically significant. Among the four factors, social support had the greatest impact on health-promotion behaviors. Conclusions: This study has two suggestions. First, it is needed to develop strategies, which can help Korean-Chinese workers enhance levels of health-promotion behaviors regarding stress management and exercise. Second, considering the greatest effect of social support on health-promotion behavior, it is necessary to strengthen social support among Korean-Chinese workers.

국내 수도권 중·노년층의 한방건강증진행위 예측모형 (A Prediction Model on Korean Medicine Health Promotion Behavior in Late Adulthood-Elderly)

  • 김수경;최형욱;우원홍
    • 대한예방한의학회지
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    • 제19권2호
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    • pp.1-12
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    • 2015
  • Objective : This study was a covariance structural analysis to identify korean medicine health promotion behavior by the general characteristics of the subjects and build a predictive model and theoretical framework based on Pender's health promotion model(1996) and related literature reviews. Method : A hypothetical model was consisted of 8 theoretical variables and 27 measured variables. Related variables included Individual Characteristics and Experience, Behavior-specific cognitions and affect and Behavioral outcome. The data was collected from 802 middle and old-aged people living in Seoul and Gyeong gi province through structured questionnaires by face to face interviews between February and March, 2014. SAS ver. 9.1 and AMOS 18.0 programs were used for the data analysis. Results : Difference in the verification of Korean medicine health promotion behavior by the general characteristics, Older people who are male, with higher economic status, no chronic disease or with diabetes, no smoking, no drinking, with more exercise showed significantly higher scores, but education level has no difference. 15 paths were statistically significant among 16 paths on the direct effect, 6 paths were statistically significant among 9 paths on the indirect effect in the hypothetical model. The greatest impact variable on Korean medicine health promotion behavior was perceived self-esteem. Also, the findings showed that the higher perceived social support, perceived health status, previous Korean medicine health promotion behavior, community environment, perceived benefit and the lower perceived barrier had a significant effect on Korean medicine health promotion behavior. Conclusion : This research model has an empirical validity as the variables of this study verified their effects and significances. Therefore, the understanding of Korean medicine health promotion behavior can be increased and the utilization will be higher when seeking a comprehensive health promotion plan. Also, a strategy can be utilized the strategy for Korean medicine health promotion behavior.

중년여성의 통합적 건강증진 프로그램 적용의 효과 (The Effect of an Integrated Health-Promotion Program in Middle-Aged Women)

  • 박형숙;조규영;박경연
    • 여성건강간호학회지
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    • 제10권2호
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    • pp.138-143
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    • 2004
  • Purpose: The purpose of this study was to test the effect of an integrated health promotion program in middle-aged women. Method: The research design was a quasi experimental, one-group pretest-posttest design. Data was collected from July 1st to August 31st, 2003. One group consisted of 30 subjects. The instruments used for the study were the Self Efficacy Scale and the Health Promotion Behavior Scale developed by Park(1995), Subjective health status developed Speake(1989) and menopause-related symptoms developed by Park(1995). The data was analyzed using the SPSS WIN 10.0 program. In order to compare the effects of the pre-post synthesized health promotion program, the ed t-test was employed. Result: There was not a significant increase in subjective health status after the integrated health promotion program, nor was there a significant decrease in menopause-related symptoms after the synthesized health promotion program. There was a significant increase in self efficacy after the integrated health promotion program(p=.029), and there was also a significant increase in health promotion behavior after the integrated health promotion program(p=.006). Conclusions: Through an 8 week education program for health promotion, self efficacy and health promotion behavior were effectively changed in middle-aged women.

Biomechanical Analysis at the Start of Bobsleigh Run in Preparation for the 2018 Pyeongchang Winter Olympics

  • Park, Seungbum;Lee, Kyungdeuk;Kim, Daewoong;Yoo, Junghyeon;Jung, Jaemin;Park, Kyunghwan
    • 한국운동역학회지
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    • 제27권4호
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    • pp.239-245
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    • 2017
  • Objective: The bobsleigh shoes used in the start section are one of the most important equipment for improving the competition. Despite the importance of the start section, there are no shoes that are specific for bobsleigh athletes in Korea and Korean athletes have to wear sprint spike shoes and practice the start instead of wearing bobsleigh shoes. The objective of the present study was to provide data for improving the performance of Korean bobsleigh athletes by investigating the differences in their split time, plantar pressure, and forefoot bending angle based on skill levels at the start of a run under the same conditions as training conditions. Method: Six Korean bobsleigh athletes were divided into two groups, superior (n=3) and non-superior (n=3). A digital speedometer measured the split time at the start; the Pedar-X system (Novel, Germany) measured plantar pressure. Plantar pressures and split times were measured as the athletes pushed a bobsleigh and sprinted at full speed from the start line to the 10-m mark on the bobsleigh track. An ultra-high-speed camera was used to measure the forefoot bending angle during the start phase. Results: Significant between-group differences were found in split times (p<.000; superior = 2.38 s, non-superior = 2.52 s). The superior group had a larger rearfoot (p<.05) contact area, maximum rearfoot force (p<.01), and a larger change in angles 3 and 4 (p<.05). Conclusion: At the start of a bobsleigh run, proper use of the rearfoot for achieving effective driving force and increasing frictional resistance through a wider frictional force can shorten start time.

인터넷 패션 소호 쇼핑몰 활성화를 위한 촉진전략 연구 (A Study on the Promotion Strategy for Internet Fashion Soho Shopping Mall)

  • 김희선
    • 한국의상디자인학회지
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    • 제9권3호
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    • pp.59-73
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    • 2007
  • The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

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일 정보화 마을주민의 재택 건강관리 시스템에 대한 기대수준 (Expectations for a Tele- Health Surveillance System by Residents of an Information Network Village)

  • 박소미;황성오
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.285-295
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    • 2004
  • Purpose: The purpose of this study was to investigate the expectations toward a tele-health surveillance system by residents of an information network village. Method: A descriptive study was conducted using interviews with a questionnaire. Of the households in the village, 24 were selected for inclusion in a pilot study. All of the residents from these households, for a total of 67, participated in the survey. Result: Expectations for promotion of health by a tele-health surveillance system were higher in residents with higher level of education. Expectations for effectiveness of disease management and promotion of health status by a tele-health surveillance system were higher in residents with family history or experience with emergencies. The higher scores for health knowledge and health concerns were associated with higher expectations for effectiveness of disease management and promotion of health by a tele-health surveillance system Conclusion: Analysis of the characteristic of the residents should precede implementation of a tele-health surveillance system in any location as expectations for tele-health surveillance system differ according to the characteristics.

A Design of Promotion Management System for Webtoon

  • Jeong, Hyun-jin;Lee, Seung-hwan;Lee, Jun-hyun;Huh, Jun-ho
    • Journal of Multimedia Information System
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    • 제4권4호
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    • pp.211-218
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    • 2017
  • Recently, the number of subscribers of the webtoons published by some major internet portal companies and others is increasing and their revenues are continually rising. Accordingly, a number of studies are being conducted for this phenomenon. For the uploaders off webtoons, their works are graded and added up for the promotion review but the criteria of such a promotion system usually fall short of readers' expectations. Although most of the subscribes of webtoons are drawn into subscription mainly by the recommendation of people around them, the responses from the new subscribers were often quite different from what the portal companies have anticipated, affecting the rank of the webtoon. Thus, a promotion management system which provides a reliable and clear method of assessment is proposed in this study including the revenue and copyright management scheme for the cartoonists.

지역사회 건강증진 연구방법 및 전략으로서의 포토보이스 (Photovoice as a research method and a strategy for community health promotion)

  • 유승현
    • 보건교육건강증진학회지
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    • 제32권1호
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    • pp.77-87
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    • 2015
  • Objectives: This study aims to explain the process of photovoice, to review relevant research cases, and to discuss the issues in photovoice applications for community health promotion. Methods: Literature review is performed on photovoice manuals, systematic review literature on international photovoice research, and Korean photovoice studies. The review was based on 8 research papers and 6 practice manuals. Results: Photovoice so far has specified its orientation to participatory research. Its implementation includes photovoice training, photo taking and sharing, interviews and discussions, photo exhibit, and social action planning for policy change. SHOWeD questions and the like guide photovoice discussions while they face some challenges in application. Social action planning for policy change part of the photovoice needs attention in implementation and evaluation. Conclusions: Adherence to the participatory principles and action research orientation in photovoice requires persistent efforts. Process and impact evaluation with development of photovoice research infrastructure will enhance photovoice application.

A Study on description method of product information by utilizing a display specific for store support

  • Hong, Sinyou;Kim, Hyung-O;Ann, Myungsuk;Lee, Seungyoun;Cha, Jaesang
    • International journal of advanced smart convergence
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    • 제4권2호
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    • pp.76-83
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    • 2015
  • Various products are displayed and traded in superstores. Therefore, providing the information of these diverse products plays a crucial part in acknowledging their presence. Currently, superstores mostly utilize printed materials to provide product information and promotion of displayed products. A display equipment is utilized for providing product information and promotion of certain high-end and new products. As such, utilizing an expensive display equipment in order to provide product information fragmentarily for 1 product or successively can be referred to as being inefficient. This paper aims at proposing a method that enables the description of product information efficiently by utilizing a display specific for store support in order to overcome the restriction mentioned above. A test was executed in order to verify the potential of the method of providing product information though the proposed display.

중.고등학교 건강매점사업의 비용편익분석 (A Cost-Benefit Analysis of the Healthy School Canteen Program at Middle and High Schools)

  • 유창훈;김미경;이원영
    • 보건교육건강증진학회지
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    • 제29권5호
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    • pp.37-48
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    • 2012
  • Objectives: The economic evaluation of health promotion programs has increasingly become an imperative activity for securing public fund or budget. The purpose of this study is to conduct an economic evaluation for the healthy school canteen program using the contingent valuation method(CVM). Methods: To estimate the benefit from the healthy school canteen program, double-bounded dichotomous choice method as a sort of willingness to pay was employed. Four hundred parents who lived in Seoul and have students at middle or high schools, were administrated by semi-constructive questionnaire containing the necessary information for benefit estimation. Cost estimation of healthy school canteen program was made referring to three types of pilot programs. Finally, the benefit against the cost was worked out according to the three levels of estimated cost. Results: Cost estimate is 8,488 and 9,311 won depending on the two senarios about how to invest on the program, respectably. The results of benefit estimate shows that the average cost willingness to pay(WTP) for healthy school canteen program is 21,275 won(16,963-59,838 won, 95% CI) and total benefits turned out 14.7 billion won. According to the cost-benefit analysis, average benefit-cost ratio is from 2.3 to 3.6. Conclusions: Healthy school canteen program could be economically accepted, and government can take consideration of expanding beneficiaries of healthy school canteen program for health promotion.