• 제목/요약/키워드: Promotion Type

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Suitable Health Pattern Type Mapping Techniques in Body Mass Index

  • Shin, Yoon-Hwan
    • 한국컴퓨터정보학회논문지
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    • 제21권2호
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    • pp.105-112
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    • 2016
  • In this paper, we propose a technique that can be mapped to the most appropriate type of health patterns, depending on the health status of health promotion measures to establish a body mass index (BMI). When used as a mapping scheme proposed in this paper it is possible to contribute to effective healthcare and health promotion. BMI is widely used as a simple way to assess obesity because body fat increases the status and relevance. Despite normal weight determined by this and because of the social atmosphere has increased prefer the skinny tend to try to excessive weight loss. Since health can affect the health maintenance and promotion of the rest of your life, depending on whether and how much weight perception and health can be considered as very important. Therefore, this paper identifies the differences in perception and in this respect for the body mass index (BMI). And physical, mental and map the appropriate type of pattern in the relationship between body mass index (BMI) in order to facilitate the social and health conditions. Proposal to give such a mapping technique provides the opportunity to increase the efficiency of health care and health promotion.

유도가열 기술을 이용한 탄소섬유-열가소성 복합재의 접합 공정에 관한 연구 (A Study on the Bonding Process of Carbon Fiber-Thermoplastic Composite Using Induction Heating Technology)

  • 강창수;유명한;서민강;최보경
    • Composites Research
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    • 제34권6호
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    • pp.421-425
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    • 2021
  • 본 연구에서는 동일한 열가소성 수지(PEEK)와 각기 다른 탄소섬유(Type A, Type B) UD 테이프를 이용하여 열가소성 복합재를 제작하고 제작된 각각 2개의 복합재를 유도가열 용접방식에 따라 접합 특성 및 기계적 특성에 대하여 고찰하였다. 복합재의 접합 특성과 기계적 특성은 비파괴검사인 C-Scan, B-Scan과 전단 강도(Single lap shear)를 각각 측정하였고, 열화상 카메라를 이용하여 시편 표면의 온도를 모니터링 하였다.

사업장 업종과 규모에 따른 근로자 건강증진 요구도 및 활동도 비교 (Comparison of Requirement and Activity of Workers' Health Promotion according to Business Type and Enterprise Size)

  • 이진화;이복임
    • 한국직업건강간호학회지
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    • 제27권2호
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    • pp.131-138
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    • 2018
  • Purpose: The purpose of this study was to examine the differences in requirement and activity related to workers' health promotion according to business type and enterprise size. Methods: This study is a secondary analysis of data extracted from a survey on the Enterprise Health Promotion Index. For the present analysis, 7,784 companies were selected. Results: Requirements for lifestyle management and activities to prevent musculoskeletal disorders were the highest. The requirement and activity of musculoskeletal disorders and cerebrovascular disease were high in the manufacturing industry. Meanwhile, in the non-manufacturing industry, the requirement and activity of job stress management were high. Small-sized companies had a high requirement to prevent musculoskeletal disorders and cerebrovascular disease. Conclusion: Government support should be strengthened in workers' lifestyle management. Additionally, workers' health promotion in small-sized companies needs to focus on preventing musculoskeletal disorders and cerebrovascular disease.

성향조절초점과 광고메시지유형의 적합성이 미용제품평가에 미치는 영향 (The Influence of the Suitability of the Chronic Regulatory Focus and the Advertising Message Type on the Evaluation of the Beauty Product)

  • 고성현;황선진
    • 패션비즈니스
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    • 제15권2호
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    • pp.1-11
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    • 2011
  • The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

소비자의 경험적 특성에 따른 패션기업의 판매촉진 유형별 선호 및 만족 (Preference and Satisfaction Regarding the Type of Fashion Retailer's Sales Promotion Based on Consumer's Empirical Characteristics)

  • 황정인;이지연;박재옥
    • 복식문화연구
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    • 제20권2호
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    • pp.169-183
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    • 2012
  • This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA, $t$-tests and ${\chi}^2$-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.

Book-Trailer 유형에 따른 커뮤니케이션 효과 분석 (Communication Effect Analysis by Book-Trailer Type)

  • 이광숙;곽보선
    • 한국인쇄학회지
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    • 제29권3호
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    • pp.65-76
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    • 2011
  • This research attempts to analyze communication effect of book-trailer as the promotion tool for book from various genre. For this research, existing book-trailers were classified into five types and prospective readers were selected as respondents for this research. Letter explanation type, Interview, cinematic production, stills and straplines, and animation were major type of book-trailer. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, interview type, b) cinematic production and animation are founded as similar groups creating communication effect. Result of this research proposed the direction of production and practical use of book-trailer by scientific basis for publication marketer and book-trailer producer. ANOVA was used for analysis of hypothesis; measuring communication effect according to the type of book-trailer and sexuality.

메뉴프로모션에 대한 특급호텔 종사원의 주관적 인식에 관한 연구 (A Study on the Subjectivity Recognition of Superior Hotel Employees for Menu Promotion)

  • 김찬우;김동수
    • 한국콘텐츠학회논문지
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    • 제17권8호
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    • pp.644-653
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    • 2017
  • 본 연구는 메뉴프로모션에 대한 특급호텔 종사원의 주관적 인식에 관한 주관성 유형을 파악하고자 Q방법론을 적용하였다. 연구목적은 메뉴 프로모션에 대한 종사원의 주관적 인식에 관한 구조를 유형화 하며, 각 유형들 간의 구조화된 특성을 분석하여 향후 시사점을 제시하는데 있다. 연구결과, 유형내용은 크게 총 3가지의 유형으로 분류되었는데, 제 1유형(N=13): 적극적인 자기 개발형(Active personal development type), 제 2유형(N=10): 평범한 메뉴 추구형(Normal menu Pursuit type), 제 3유형(N=2: 기업발전 추구형 (Enterprise Development Pursuit type) 으로, 각 유형마다 다양한 특징이 있는 것으로 분석되었다. 향후 호텔 종사자의 근무환경에 관련한 연구에서는 많은 자료 및 문헌을 통해 보다 정밀한 Q방법론적인 질문항목과 분석방법으로 수정 보완하여, 응답자들의 다각화된 의견을 객관적으로 분석하는데 시도하고자 한다. 결과적으로, 계량적인 실증 연구와 관련한 이해 당사자들의 종합적 비교 및 발전방안이 추가되면 호텔 종사원의 근무환경에 관한 연구 방향성이 보다 심도 있고, 긍정적 연구결과가 제시될 수 있을 것으로 사료된다.

한국형 배드민턴화 개발을 위한 생체역학적 성능평가(I) (Biomechanical Testing and Evaluation for Korean Badminton Shoes Project(I))

  • 박승범;박상균
    • 한국운동역학회지
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    • 제19권1호
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    • pp.149-157
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    • 2009
  • 본 연구의 목적은 한국의 대표적인 배드민턴화(A Type)와 외국 배드민턴 브랜드제품(B Type)의 생체역학적인 변인들을 비교함으로서 한국제품의 착화감과 기능을 향상시켜 세계적인 수준의 배드민턴화 개발에 일조하는데 목적을 두었다. 분석변인들로는 동작 간 신발 안에서 발의 상대적인 움직임, 지면반력과 압력분포, 아웃솔의 마찰력등을 분석하였다. 또한 17명의 피험자를 통한 주관적인 착화감과 기능에 관련된 주관적인 실험이 실시되었다. A Type 배드민턴화의 경우 높은 뒤꿈치의 위치와 밋밋한 뒷굽의 형태로 신발 안에서 뒤꿈치를 잘 잡아주지 못하는 것으로 나타났다. 따라서 A Type 배드민턴화가 약 40%이상 발이 신발 안에서의 미끄러짐 현상이 일어났으며 충격력의 형태나 최대 압력분포도 높게 나타났다. Type A 신발의 경우 Type B와 같이 자연스러운 굴곡이 발의 볼쪽에서 일어나지 않고 전족부근에서 일어났다. 요약을 하면, 두 신발 간에 몇몇 차이점들이 발견되었고 A Type 배드민턴화의 기능을 향상하기 위해서 보완가능 요인들이 제시되었다.

인터넷 쇼핑몰 이용자의 구매행동에 관한 질적연구 (A Qualitative Research about the Purchase Behavior of Internet Shoppers)

  • 고은주;김성은
    • 대한가정학회지
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    • 제42권1호
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    • pp.153-166
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    • 2004
  • The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

제약회사의 판촉전략이 의약품 처방에 미치는 영향 (The Effects of Promotion Activities of Pharmaceutical Companies on Physicians' Prescription)

  • 박상준
    • 경영과학
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    • 제28권2호
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    • pp.93-103
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    • 2011
  • This paper has aimed to identify marketing variables which affect physicians' prescription of drug. Based on a literature review this paper derives the three factors (indirect commercial source, direct commercial source, academic information source) of information sources that physicians rely on for medicines, the three factors (research supporting activity, marketing supporting activity, medicine information supporting activity) of promotion activities physicians prefer, and the four factors (indirect quality of medicine, direct quality of medicine, experience of using medicine, price and design of medicine) of prescription criteria physicians use. Then it investigates using canonical correlation analysis whether or not physicians' prescriptions are affected by the information sources, the promotion activities, and the type of physicians. From the canonical correlation analysis this paper derives the meaningful three canonical functions of prescription for drugs. The first function explains the prescription which is insensitive to marketing activities, the second function does the prescription which is sensitive to them, and the final function does the prescription which is not affected by them.