• 제목/요약/키워드: Promotion Strategy

검색결과 1,170건 처리시간 0.024초

우울장애에서 지각된 스트레스 정도가 희망감에 미치는 영향 : 인지적 정서조절 전략 차이 (Effects of Perceived Stress on State Hope in Patients with Depression : Differences of Cognitive Emotional Regulation)

  • 이나빈;민정아;채정호
    • 우울조울병
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    • 제9권2호
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    • pp.78-86
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    • 2011
  • Objectives : The aim of this study was to investigate relationship between perceived stress level, cognitive emotion regulation (CER) strategy and hope in group with high depressive symptom and higher-level perceived stress (H-H) and group with high depressive symptom and lower-level perceived stress (H-L) in patients with depression. Method : A total of 85 patients (over score of 16 by Beck depression Inventory; BDI) were surveyed with Cognitive emotion regulation questionnaire (CERQ), Perceived stress scale (PSS), and The state hope scale (SHS). Mean scores of CERQ and SHS were compared between relatively higher perceived stress and lower perceived stress groups. Correlation analysis and multiple linear regression analyses were performed to identify the effect of BDI, PSS and CER strategy on SHS in two groups. Results : In ANOVA, the level of hope and maladaptive CERQ score proved to be significantly lower among the H-H group than among the H-L group, while adaptive CERQ scores were not. In Regression analysis, the effective CER strategy in SHS were 'Refocus on planning' in H-H group, while it was 'Acceptance' CER strategy in H-L group. The final regression model explained 36% of the variance of SHS in H-H group and explained 21% of SHS in H-L group. Conclusion : These findings suggest that 'Refocus on planning' and 'Acceptance' cognitive emotion strategy are helpful in promotion of state hope on depression. Especially, 'Refocus on planning' strategy is more effective in high depressive symptom and high-perceived stress level, while 'Acceptance' strategy help to promote hope in high depressive symptom and low-perceived stress level in patients with depression.

병원건강검진센터 연계 온라인 건강증진프로그램이 건강증진행위와 건강상태에 미치는 효과 (Effect of an On-line Health Promotion Program connected with a Hospital Health Examination Center on Health Promotion Behavior and Health Status)

  • 박정숙;권상민
    • 대한간호학회지
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    • 제38권3호
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    • pp.393-402
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    • 2008
  • Purpose: The purpose of this study was to evaluate the effect of an On-line health promotion program connected with a hospital health examination center. Methods: Based on contents developed, the www.kmwellbeing.comhomepagewas developed. The research design was a one group pretest-posttest design. Seventy-three clients participated in this study. The data were collected from January 3 to June 30, 2005. As a way of utilizing the homepage, this paper attempted to measure the change of pre and post program health promotion behavior and health status (perceived health status, objective health index-blood pressure, pulse, total cholesterol, blood sugar, waist flexibility, grip strength and lower extremity strength). Data were analyzed by descriptive statistics and paired t-test with the SPSS/Win 12.0 program. Results: There were significant differences of perceived health status, systolic BP, waist flexibility and grip strength. However, there were no significant differences in health promotion behavior, diastolic BP, pulse, lower extremity strength, blood sugar and total cholesterol between pre program and post program. Conclusion: It is expected that an on-line health promotion program connected with a hospital health examination center will provide an effective learning media for health education and partially contribute to client's health promotion. A strategy, however, is needed to facilitate the continuous use of the on-line health promotion program for adult clients.

인천공항공사 개방형 혁신 도입방안에 관한 연구 (A Study on the Introduction of Open Innovation in Incheon International Airport Corporation)

  • 노영주;손세창;양동헌;이충석
    • 산업경영시스템학회지
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    • 제38권4호
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    • pp.56-63
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    • 2015
  • Recently, companies and organizations are becoming increasingly dependent on external resources to keep their competitive advantages under the turbulence of global business environmental changes. Therefore, they focus on the paradigm 'Open Innovation (OI)' which is reported as a convincing strategy to improve competitive advantage in terms of budget and time-to-market. The management of Incheon International Airport Corporation (IIAC) also considers the introduction of Open Innovation not only to adapt the business environmental changes but also to be devoted its social role as a public corporation. In this paper, we describe how we derived the promotion tasks for the introduction of OI and prioritized the tasks, performing our research on the IIAC Open Innovation. For these purposes, this research conducted the following three steps; the first stage for the analysis of current situation on the IIAC Open Innovation, the second stage for the elicitation of promotion tasks, and the last stage for the prioritization of the promotion tasks. In the first stage, critical success factors (CSFs) for open innovation introduction were derived from different research papers and case studies. In the following stage, promotion tasks were elicited from the IIAC based on the CSFs. In the last stage, the promotion tasks were evaluated on the base of criteria by using Analytic Hierarchy Process (AHP). And then the promotion tasks were grouped by the result of the evaluation. In this case, thirteen promotion tasks were derived for open innovation, ten promotion tasks except three inevitable promotion tasks were evaluated, and then they were grouped into four categories based on the importance-possibility analysis.

사물인터넷의 세계표준화 추진전략 모델 연구 (Research on IoT International Strategic Standard Model)

  • 홍성혁
    • 한국융합학회논문지
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    • 제8권2호
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    • pp.21-26
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    • 2017
  • 사물인터넷 관련 제품들이 다양하게 출시가 되면서 사물인터넷 관련 세계 표준화 모델에 따라 제품을 생산하지 않으면 표준화된 제품들과의 통신이 원활하게 이루어지지 않게 되고, 사물인터넷 제품 수출이 불가능해 질 수 있기 때문에, 사물인터넷의 세계표준화 추진전략을 마련하여 각 국의 사물인터넷 표준화 동향을 파악하고 그에 따르는 제품을 출시하여 수출 경쟁력을 높이기 위해 본 연구를 진행하였다. 세계 사물인터넷 주요 정책 동향을 파악하여 표준화된 프로토콜을 통하여 이기종간 통신 호환성을 높일 수 있는 전략적 추진 모델을 제시하였으며, 국내기술 수준은 높으나 아직 국제표준화 완성도가 낮을 경우 적극공략 표준을 채택하는 것이 유리하며, 기술수준이 높지 않을 경우, 다각적협력 표준에 따라 국제표준을 협력 경쟁하는 것이 필요하다. 따라서 본 논문은 제품의 기술 수준별 표준화 전략을 제시하였다.

해양 원격의료 도입을 위한 추진전략 마련 기초연구 (A Basic Study on Establishing Action Strategy for Introduction of Marine Telemedicine)

  • 전영우;김재호
    • 수산해양교육연구
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    • 제27권5호
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    • pp.1211-1220
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    • 2015
  • There exists dead zone from the aspects of health equity and health medical equity for maritime personnel. They could not have been benefited from disease prevention and health promotion in comparison with shore personnel due to the restricted medical accessibility caused by long voyage ship operation. Furthermore, the system of health management and medical assistance for maritime personnel is insufficient, the continuous health monitoring system does not exist, nor health diagnosis system, maritime industrial accidents and occupational disease control systems are adequate. The International Maritime Organization and the International Labour Organization recommend their Member Governments to take necessary measures in the management of seafarers' health and diseases through conducting continuous and systematic investigation. Thus, this study intends to propose action strategy and tasks for introducing marine telemedicine system aiming to provide seafarers with health management service for the years to come. The conclusions of this study can be given as follows. First, it is required that a systematic medical service system needs to be provided to promote seafarers' health. Second it is recommended to establish the marine telemedicine system incorporating U-Health technology. Third, it is necessary to revise the relevant laws and regulations to introduce the marine telemedicine system. Fourth, it is also necessary to provide various assistance system at the national level in the furtherance of global marketing of marine telemedicine system.

한국기업의 해외정부조달분야 수출증대방안에 관한 연구 (A Study on Export Promotion Strategy to Foreign Government Procurement Markets for Korean Firms)

  • 최장우
    • 통상정보연구
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    • 제12권2호
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    • pp.439-466
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    • 2010
  • Recently, the world government procurement market has been greatly opened thanks to the WTO Government Procurement Agreement and FTA etc..In spite of that, many companies trying to export their products into overseas procurement market have been still facing many kinds of invisible barriers and practices for restricting the market access. With the survey results, this study aims to suggest strategic and political implications for the exporting companies in the procurement area for preparing the marketing strategy and introducing the export assistance regime and developing the negotiation position in the concerned FTA. This study has showed some kinds of important implications for the export promotion in the area. Firstly, the companies have to try to increase their products competitiveness, to strength efforts for bids information gathering, to use special program for the foreign companies in some countries. Secondly, the Korean Government also has to try to establish a realistic system for gathering many information about the foreign government procurement market, to assist the companies's export marketing, to introduce the global standards for adapting international technical specifications, and to conclude the FTA agreement with the concerned developing countries in the procurement area etc..

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동북아 물류거점화를 위한 항만배후부지 구축전략에 관한 실증연구 (An Empirical Study on the Distribution Park Strategy for Logistics-Hub in Northeast Asia)

  • 윤병구;곽규석;안기명;김명재
    • 한국항해항만학회지
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    • 제29권10호
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    • pp.897-906
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    • 2005
  • 본 논문의 목적은 우리 항만이 동북아 거점항만으로 변신하는데 필요한 항만배후부지전략을 도출하여 거점항만으로의 발전전략의 적합성을 분석하였다. 전략요인으로는 크게 개발정책방향, 개발방법론 및 부지조성전략요인으로 구분하여 분석하였다. 분석결과에 의하면, 부산항이 동북아 물류중심항만이 되기 위해서는 현재 진행 중인 항만배후부지가 실질적인 부가가치를 창출할 수 있도록 개발되는 것이 매우 중요한 것으로 나타나고 있다.

동북아(東北亞) 물류거점화(物流據點化)를 위한 항만배후부지(港灣背後敷地) 구축전략(構築戰略)에 관(關)한 실증연구(實證硏究) (An Empirical Study on the Distribution Park Strategy for Northeast Asia Logistics-Hub)

  • 윤병구;곽규석;안기명
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2005년도 춘계학술대회 논문집
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    • pp.465-470
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    • 2005
  • 본 논문의 목적은 우리 항만이 동북아 거점항만으로 변신하는데 필요한 항만배후부지전략을 도출하여 거점항만으로의 발전전략의 적합성을 분석하였다. 전략요인으로는 크게 개발정책방향, 개발방법론 및 부지조성전략요인으로 구분하여 분석하였다. 분석결과에 의하면, 부산항이 동북아 물류중심항만이 되기 위해서는 현재 진행중인 항만배후부지가 실질적인 부가가치를 창출할 수 있는 방향으로의 개발이 매우 중요한 것으로 나타나고 있다.

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인터넷 식단 배송 사이트의 내용 사례연구 (A Study on the Case Study of Internet Menu-Delivery-Web Site)

  • 진양호;원혜영
    • 한국조리학회지
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    • 제10권2호
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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다원화된 위성측위체계 환경에서의 국가 GIS 연구추진 방안에 대한 고찰 (A Study on National GIS Research Support System Improvement in the Pluralistic GNSS Environment)

  • 양성철;김용일;유기윤
    • Spatial Information Research
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    • 제14권2호
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    • pp.177-189
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    • 2006
  • 범세계 위치정보의 원천을 미국에 의존하고 있는 실정에서 정부는 다원화된 위성측위체계 시대에 직간접적으로 막대한 영향을 미치게 될 Galileo, 준천정위성 등의 다양한 프로젝트에 대응하여 국가 GIS 추진에 따른 어떤 연구 전략을 수립하여 장단기적으로 추진해 나가야 할 것인가를 결정해야 한다. 위치정보의 원천이 다양해짐에 따라 이를 효율적으로 이용하기 위해서는 정부적인 차원에서 체계적인 연구지원이 필요하며 특히, 국가GIS추진위원회를 중심으로 한 연구관련 분과위원회의 대응전략 마련은 매우 중요하다. 그러므로 공간정보전문가그룹과 연구개발지원위원회의 신설, 필수요소기술 분야의 선정을 통해 대응해 나간다면 다원화된 위성측위체계 환경에 효율적으로 대처할 수 있다.

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