• 패션비즈니스
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• 제9권5호
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• pp.96-113
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• 2005

The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

• Journal of Evidence-Based Herbal Medicine
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• 제1권2호
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

• 한국의류산업학회지
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• 제9권2호
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• pp.211-220
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• 2007

The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

• 수산해양교육연구
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• 제24권2호
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• pp.286-301
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• 2012

This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2007년도 춘계학술발표대회
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• pp.506-509
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• 2007

본 논문에서는 정보통신부와 정보통신연구진흥원에서 개발하여 구축한 e-DURE시스템(정보통신부 산하/유관기관용 표준업무관리시스템)의 설계와 구현시 반영된 정보교환 및 동기화 방안을 연구하여 구체적으로 기술하였다. 정부와 산하기관의 구조와 업무처리방식을 반영하여 시스템을 설계하였고, 축적되는 데이터의 실시간 공유를 위해 Web Services와 SOAP 프로토콜을 사용하여 정보를 교환하였다. 또한, 데이터의 정확성을 향상시키기 위해 유효성 검증 모듈을 설계/개발하였으며, 패키지 및 ASP시스템에서 포털시스템으로 전송하는 데이터의 오류를 찾아내어 필터링하고 동기화해 주는 방안을 구현하였다. 본 연구를 통하여, 기관간 공유하고자 하는 데이터가 실시간으로 유통되었으며 데이터의 정확성이 유지되어 업무 프로세스의 획기적인 개선이 이루어졌다.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.219-230
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• 2015

Recently, electronic-book (e-book) market is growing rapidly due to the evolution of information technology and e-book standard EPUB. Users can search e-book on-line and download easily to their e-book readers such as amazon's kindle or smartphones. On the other hand, there is lack of e-book contents for the reading disabled people because of high cost of making e-book accessibility for the reading disabled people. If we can translate EPUB specified e-book contents to the alternative e-book contents suitable for the reading disabled people, then there are many advantages to acquire various types and large volumes of e-book contents for the reading disabled people. This paper suggests a new electronic publishing ecosystem for the reading disabled people using e-book translation method. It also suggests a promotion strategy of e-book market for the reading disabled people.

• 보건교육건강증진학회지
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• 제18권1호
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• pp.127-137
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• 2001

The study of home injury and injury prevention has been a neglected area of research and practice. This study has the following purposes: 1) to describe the pattern of home injuries; 2) to analyze the differences in injuries by social characteristics; and 3) to compare the impact of safety structure and action. The data were collected by person-to-person interviews with 450 residents living in Wonju area. The statistical methods used for the analysis were $\chi$2-test and multiple logistic regression. The results are as follows: 1) Whether or not a certain injury has occurred varies by household type. The elderly household reported more injuries than other types of household. 2) Using logistic regression method, we found that safety-related behavioral habit was statistically significant in predicting injury occurrence. However, residence type was not a statistically significant variable. This indicates that cognitive change strategy is more important than structural change strategy.

• 한국간호교육학회지
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• 제7권1호
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• pp.81-93
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• 2001

The purpose of this study was to develop Parental Educational Multimedia System for Health Promotion of Children in Chungnam province. This system includes education programs for information of diseases, prevention of disease, and health promotion of children. Computer language used in this study were html, OS used was Microsoftware NT Server 4.0, the graphic tool was Adobe Photoshop 5.5, and Webpage tool was Notepade. The results of this study were show at internet 'www. ggomalove.co.kr'. Finally, the author suggests that this system could be adequately applied to promoting children's health. Further this study contributes to designing an appropriate health promotion strategy for children.

• 한국보건교육건강증진학회:학술대회논문집
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• 한국보건교육건강증진학회 2001년도 제4회 국제학술 심포지움
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• pp.81-89
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• 2001

캐나다는 건강증진분야를 개발하는데 오랜 역사를 가지고 있다. 건강증진을 국가적인 전략으로 확인하는 최초의 정치적 문서가 1974년 정부보고서로 발간되었다. 건강증진에 관한 최초의 국제회의가 1986년 오타와(Otawa)에서 열렸으며 건강증진에 대한 획기적인 오타와헌장(Otawa Charter)이 선언되었다. 이론적인 개발의 촛점은 개인의 생활과 행태로부터 사회적 함의로 옮아 갔으며 이제 건강의 불균형에 대한 사회적 책임을 인식하게 되었다. 캐나다 국가와 주정부는 건강증진의 개발에 선두 주자였으나 건강증진의 실천은 지방의 지역사회 수준에서 가장 잘 계획되고 실행되어 왔다. 캐나다에서 건강증진의 다른 중요한 측면은 석사와 박사 수준의 훈련과정을 대학에서 실시하고 있다는 것이며, 캐나다의 새로운 국가연구기금조직은 인구의 건강과 건강증진의 개발을 포함하는 연구비를 신청하기를 기대한다.

• 보건교육건강증진학회지
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• 제30권4호
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• pp.69-76
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• 2013

Objectives: This article intends to explore the major documents about inter-sectoral collaboration for physical activity promotion based on new paradigm. Methods: In addition to the documents after 1990s collected through several physical activity related projects of author, additional snowballing exploration has been done. Results: Globally extensive participation of stake-holders and partnership developed were strategically recommended and implementation strategy and good example were provided. In Europe individual, micro-environmental and macro-environmental specific role of major sectors were provided. Nationally series of Australian documents officialized inter-sectoral linkages from early times and Slovenian program showed examples of inter-sectoral evaluation and health indicators. U.S. national physical activity plan showed specific example of 6 guiding principles and 5 overarching strategies among 8 sectors for good inter-sectoral collaboration. In city level, healthy city approach activated. Conclusions: Various specific good examples of intersectoral physical activity collaboration could searched globally, regionally and nationally for application in Korea.