• Title/Summary/Keyword: Promotion Strategies

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Effects of Engineering Students' Self-Regulated Learning Strategies on Writing Self-Efficacy, Perceptions of Writing Feedback and Learning Presence (공과대학생의 자기조절학습전략이 쓰기효능감, 쓰기피드백인식, 학습실재감에 미치는 영향)

  • Hwang, Soonhee
    • Journal of Engineering Education Research
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    • v.27 no.2
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    • pp.13-24
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    • 2024
  • This research aims to examine the effects of engineering students' self-regulated learning strategies on writing self-efficacy, perceptions of writing feedback, and learning presence. To achieve this purpose, firstly, differences in self-regulated learning strategies, writing self-efficacy, perceptions of writing feedback, and learning presence were investigated among engineering and non-engineering students. Secondly, the effects of self-regulated learning strategies, as perceived by engineering students, on writing self-efficacy, perceptions of writing feedback, and learning presence were explored. A total of 196 engineering and non-engineering students from one university in Korea responded to a survey based on a four-variable scale. The findings were as follows: firstly, there were significant differences in self-regulated learning strategies, writing self-efficacy, perceptions of writing feedback, and learning presence by major. Secondly, positive correlations between self-regulated learning strategies, writing self-efficacy, perceptions of writing feedback, and learning presence were identified in terms of sub-factors of those variables. Thirdly, engineering students' self-regulated learning strategies predicted writing self-efficacy, perceptions of writing feedback, and learning presence. The practical implications of these findings are discussed herein, with particular attention to education for the promotion of self-regulated learning strategies and their application to writing courses, as well as diverse learning environments.

Antecedent Variables that Influence Personalization in Apparel Products Shopping - Clothing Involvement, Monthly Clothing Expenditures, Additional Expenses - (개인화된 의류상품과 서비스에 대한 소비자 태도에 영향을 미치는 요인)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Journal of the Korean Society of Costume
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    • v.58 no.4
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    • pp.58-71
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    • 2008
  • The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

A Strategies for the Promotion of the Local Small and Medium Size International Trading Firms -In Case of Gangwondo Province- (중소지역 무역업체의 수출 애로요인과 수출활성화 전략 -강원도지역을 중심으로-)

  • Park, Hyeong-Rae;Park, Yeong-Gi
    • Journal of Korea Port Economic Association
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    • v.21 no.4
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    • pp.33-53
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    • 2005
  • Kangwon Province has grown regional economy under the circumstances of poor resources compared with others and Kangwon Province is in a position to stress trade to continue economic development in future. Therefore this paper proposes that we must analyze the real situation and the patential factors of foreign trade in Kangwon Province. And also this paper is to propose a strategy for the promotion of foreign trade in Kangwon Province

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Health Education Strategies for the Promotion of Health (국민보건 수준 향상을 위한 정부의 보건교육 추진전략)

  • 이시백
    • Korean Journal of Health Education and Promotion
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    • v.7 no.2
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    • pp.32-39
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    • 1990
  • 지난 사반세기 동안에 현저하게 성장해 온 우리나라 경제와 함께 국민들의 건강의료문제도 많은 변화가 있었다. 우선 국민들의 건강에 대한 관심이 많이 높아졌다. 국민들의 건강에 대한 관심의 고조는, 결국 국가가 보건의료사업을 중요시하고 강화해야 한다는 정책전환을 요구하게 되었으며 각종 보건제도를 개선하고 보건시설을 확충하며, 의료전달체계를 정립하고 또 인력을 개발하는 등 많은 국가의 투자를 유도해 왔다. 특히 제4차경제개발 5개년계획 부터는 보건의료사업을 사회개발정책의 중요한 과제의 하나로, 경제성장의 혜택을 모든 국민에게 균등하게 분배하고 국민들의 보건증진을 통해 복지사회를 구현한다는 목적에서 본격적으로 보건사업을 추진해 왔던 것이다.

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Lifestyle (국민 건강의 결정 요인 1 : 건강생활습관)

  • Ohrr, Hee-Choul
    • Journal of Preventive Medicine and Public Health
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    • v.26 no.4 s.44
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    • pp.469-479
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    • 1993
  • This article reviewed the historic and epidemiologic reasons for the emergence of health promotion with a special focus on lifestyle. Health effects of tobacco, alcohol, physical exercise, and nutrition were briefly presented by reviewing recent researches. Social environments supposed to limit the application of health promotion strategies are also mentioned.

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An Integrative Literature Review on The Oral Health Sector of Korea National Health Promotion Plan

  • Ji-Hyoung Han;Eunsuk Ahn
    • Journal of dental hygiene science
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    • v.23 no.3
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    • pp.185-192
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    • 2023
  • Background: The establishment of a strategy for the reduction and prevention of oral disease, a global pervasive disease, is considered one of the important national health policy strategies. In Korea, the 5th Comprehensive National Health Promotion Plan is currently in progress, but there is insufficient research on the transition process or improvement direction in the field of oral health. Methods: Changes in Comprehensive National Health Promotion Plan's Oral health sector in three countries were compared, and the direction of the three countries (Korea, the United States, and Canada) in accordance with the recent Oral health paradigm was confirmed. In this study, we reviewed the existing literature using the narrative review method to draw implications for strategies and directions for oral health promotion in Korea. Results: In Korea, the oral health promotion strategy is included in the 5th Comprehensive National Health Promotion Plan, and the project is being led by the government. The United States prepared a national-led oral health promotion strategy and suggested multi-disciplinary cooperation to improve overall oral health and reduce the oral health inequality. For more active intervention, Canada established an oral health-related department and assigned experts, while emphasizing cooperation between the government and the private sector. Conclusion: As a result of this study, Korea is also making efforts to improve oral health, but more active government intervention is needed to reduce the inequality in oral health by population group. To this end, it is necessary to establish a strong multi-sectoral cooperation system and prepare a strategy for implementation.

Workplace Health Promotion in Thai Occupational Health Nursing

  • Surintorn, Kalampakorn
    • Korean Journal of Occupational Health Nursing
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    • v.13 no.1
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    • pp.70-78
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    • 2004
  • The increase of health care expenditure for Thai worker calls for the need of workplace health promotion. The purpose of this article is to describe the status of workplace health promotion in Thailand, emphasizing the roles of occupational health nurse. Secondary data analysis and extensive literature reviews were conducted. Results showed that Thailand is committed with implementing health promotion concepts in various settings including workplace. Several public organizations have developed national workplace health projects with different strategies and approaches. Role of occupational health nurses in workplace health promotion has gradually expanded. The new law specifying the functions of occupational health nurse in providing comprehensive health services is in the process. Occupational health nursing standard as related to workplace health promotion has been developed. A research based case study on workplace health promotion program is also presented to elaborate the proactive roles of occupational health nurse. Findings of this study suggest the transitional roles of Thai occupational health nurses in which training and technical supports from related organizations are in need.

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The Roles and Professional Competencies of Health Education Specialists in Public Health Organizations (보건단체에서 보건교육사의 활동 영역과 능력 개발)

  • Kim, Hye-Kyeong
    • Korean Journal of Health Education and Promotion
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    • v.27 no.2
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    • pp.23-36
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    • 2010
  • Objectives: This study was performed to suggest the roles and professional competencies of health education specialists to improve the efficacy of health promotion activities in public health organizations. Results and Conclusion: Based on the advanced cases of utilizing health education specialists in international and domestic public health organizations, five key roles of health education specialists were proposed. They included developing and applying behavior change strategies necessary to begin and maintain health behavior practices, analysing the needs of the priority population in a systematic way, organizing multiple health behavior change programs and multilevel intervention programs, and doing research on health determinants and scientific evidence of health promotion programs, In order to improve the quality of health promotion services in public health organizations, professional competencies of health education specialist should be developed and strengthened.

The Review of the Health Promotion Foundation and Implication for Korea (외국의 건강증진기금 운영실태 고찰 및 시사점)

  • Jeong, Ae-Suk
    • Korean Journal of Health Education and Promotion
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    • v.25 no.4
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    • pp.93-110
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    • 2008
  • Objectives: The study aimed at reviewing the organizational values, structures, and activities of the health promotion foundation model as a recently recommended by the World Health Organization, and exploring adequate suggestions to administer the funds in Korea. Methods: The study materials were collected from web-sites and visiting, the ThaiHealth, VicHealth, Healthway, and Health Promotion Switzerland were reviewed as the representative cases of health promotion foundation model. Results: According to the review, the health promotion foundation established based on relevant legal acts had the comprehensive and professional organizational structure with boards and committees as governing and supporting bodies. The foundations had clearly defined vision, mission, and purpose, and pursuit health promotion purpose, independent and professional decision making process, strategies and priorities to initiate broad health promotion activities, balanced funds distribution to various areas and sectors, and networking and collaborating with partners. Conclusions: Health promotion foundation is a recommendable model to lead more effective and efficient health promotion activities and to collaborate with other sectors or other countries. Expanded usages of health promotion fund into the diverse health promotion settings such as communities, work places and schools and health activities including sponsorships as well as health promotion programs need to be considered.

Situations of GAP certified ginseng and 4P's strategies (GAP 인증인삼 현황과 4P 전략)

  • Hong, Seung-Jee;Kim, Kwan-Hoo
    • Korean Journal of Agricultural Science
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    • v.38 no.2
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    • pp.369-381
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    • 2011
  • Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.