• Title/Summary/Keyword: Promotion Strategies

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An Exploratory Study For Developing Perceived Elderly Stigma Scale (지각된 노인 낙인 척도 개발을 위한 탐색적 연구)

  • An, Soontae;Oh, Hyun Jung;Chung, Soondool
    • 한국노년학
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    • v.37 no.2
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    • pp.309-328
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    • 2017
  • The purpose of this study is to develop a perceived elderly stigma scale for intergenerational research and practice. Although negative stereotypes on elderly population have worsened physical and psychological health of older people, there has been a lack of systematic efforts to measure and monitor stigmatic perception and behavior of younger generation on elderly people. We initially constructed a 34-item perceived elderly stigma scale, by integrating the processes of literature review and exploratory item generation. After confirming the face validity of the scale, a 31-item perceived elderly stigma scale was tested with 252 adults recruited from an online research panel. The result of an exploratory factor analysis suggests a 5-factor solution with 28 items: ability, personality, appearance, authoritarian dependancy, and family-obsession. The convergent/discriminant validity was confirmed by examining its relationships with ageism, elderly discrimination, attitude toward elderly, and respect for elderly. After a series of refinement and empirical tests, the perceived elderly stigma scale would contribute to understanding the current state of elderly discrimination in our society and to develop necessary policies and promotion strategies to eliminate intergenerational conflicts.

Effect of Regulatory focus and Theory of Intelligence in the order of learning (학습순서 결정에서 지능관점과 조절초점의 영향)

  • Cho, Hyeseung;Kim, Kyungil;Bae, Jinhee
    • Korean Journal of Cognitive Science
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    • v.31 no.4
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    • pp.137-154
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    • 2020
  • Psychological properties of learners have influence on learning behaviors in various ways. The purpose of this study was to examine how the goal orientation of learners affected the learning time distribution method. Regulatory focus and theories of intelligence were measured and manipulated in order to differentiate participants' goal-oriented state. Two variables are known to be key variables influencing learner's goal orientation, inducing the approach-avoidance strategy and mastery-performance oriented attitude. In the experiment, the control focus was divided into two groups based on the inclination test score (regulatory Focus Questionnaire, RFQ), and TOI(theory of intelligence) was temporally induced through manipulation to confirm the interaction between the two variables. Participants were able to determine the order of learning freely by learning a set of Spanish-Korean word pairs and then selecting the items they would like to re-learn. Word pairs consisted of difficult or easy items, and learners could learn the same word many times if they wanted to. In the results, promotion-incremental group showed allocating difficult word-pairs in early time.

The Current Situation and Development Strategies of Fashion Start-up Companies : Focused on Rising Fashion Designers in Busan (패션스타트업 기업의 현황과 발전에 관한 연구 : 부산 패션 신진디자이너를 중심으로)

  • Chang, Ji-Yean;Lee, Jin-Hwa
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.163-171
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    • 2021
  • The purpose of this study is to examine the current operation condition of fashion start-up companies and the characteristics of their founders in Fashion Creative Studio that is one of government programs supporting fashion start-up of rising fashion designer's brands in Korea and one of supporting facilities. For this purpose, this study surveyed 32 fashion start-up companies founders in Busan Fashion Creative Studio and analyzed the data based on the survey. The results are as follows. First of all, 82% of the founders have experience to start their business in 20s and 60% of founders with not more than 3 to 5 years of work experience related to fashion challenge to start a business. Secondly, major distribution channels of the fashion start-up companies are mainly on-line open-market consisting of 36% and SNS is up to 80% as the main promotion method. In addition, exports to China account for 71% of all exports. Lastly, 33% of businesses consider viral marketing by influencer and 50% of them make plan to export their items to East Asia. It is of research significance that this study can suggest the successful direction of establishing and operating fashion start-up companies through making good use of Fashion Creative Studio, the supporting program including facility.

Factors Associated with Unawareness of Early Symptoms of Stroke and Myocardial Infarction in Adults with Hypertension and Diabetes: Focused on Management related to Disease (고혈압, 당뇨병 성인의 뇌졸중 및 심근경색증 조기 증상 비인지 관련 요인: 질병 관리 관련 특성을 중심으로)

  • Kwon, Young-Sook
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.1
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    • pp.60-74
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    • 2021
  • The purpose of this research was to determine the degree of awareness of early symptoms of stroke and myocardial infarction in adults diagnosed with hypertension and diabetes, and to analyze factors related to unawareness. Raw data from the 2017 Community Health Survey were utilized. A total 12,277 adults older than 40 years were included in analysis finally. The early symptom awareness rates of stroke and myocardial infarction were 53.6% and 46.8%, respectively. Logistic analysis was performed to assess factors associated with unawareness of early symptom of stroke and myocardial infarction. After correcting for socio-demographic variables, education for the management of hypertension, recognition of blood pressure level and HbA1c level were significantly related to stroke early symptom unawareness on multivariate analysis. (Education for the management of hypertension, recognition of blood pressure level and HbA1c level were significantly related to the unawareness of early stroke symptoms even after socio-demographic variables were corrected in multivariate analysis.) Recognition of blood pressure level and HbA1c level were also significantly associated with unawareness of early symptoms of myocardial infarction. Therefore, it is required to interventions and strategies to improve the level of awareness of early symptoms of cardio-cerebrovascular disease, such as accelerating promotion and strengthening education for high-risk groups who must manage both hypertension and diabetes.

Investigation and Analysis of Climate Change Countermeasures for Resource Development Projects in the Arctic Circle (북극권 자원 개발 사업을 위한 기후변화 대응 방안 조사 분석)

  • Kim, Sewon;Kim, YoungSeok
    • Journal of the Korean Geosynthetics Society
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    • v.20 no.4
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    • pp.73-84
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    • 2021
  • Recently, interest in environmental issues is increasing worldwide due to abnormal climate phenomena caused by global warming. Global efforts are continuing to actively respond to climate change, but the dependence on fossil fuels is still high. In particular, a huge amount of fossil fuels and mineral resources are buried in the Arctic Circle, so development and construction projects are being actively pursued. Participation and cooperation in the development of Arctic resources (oil and gas resources) is one of the alternatives to domestic energy supply. Resource development in the Arctic Circle requires close review(Poor development environment and technical limitations due to extreme climate, environmental problems due to resource development, social impact, etc.) in advance compared to general resource development. In this pater, the laws and guidelines related to climate change to be considered were reviewed. when developing Arctic resources. In addition, the countermeasures against climate change applied in large-scale resource development projects in the Arctic were reviewed. It is expected that the results of the research and analysis of this study will be used to establish strategies to respond to new risk factors that influence the successful promotion and operation of the Arctic region resource development project.

A Study on the content analysis of Remote classes according to COVID-19 : Focusing on Kindergarten [Play ON] (코로나 19에 따른 원격수업 콘텐츠 분석연구 : 유치원 [놀이ON]을 중심으로)

  • Nam, ki-won;Choi, jung-hee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.2
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    • pp.69-75
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    • 2022
  • The purpose of this study is to present the direction of the development and utilization of remote class content for infants in a future educational environment through the analysis of remote class content for childhood. The analysis targets are 148 kindergarten [play ON] contents, and the analysis results according to "easy to use," "interest," "educational," "conformity of content," and "technicality" are as follows. Except for the 'conformity of content', there was a large variation in the score of content for each sub-area. In the case of "conformity of content," almost all of them received high scores for content production by incumbent teachers. With this in mind, we have drawn the following conclusions: First, it should be produced at an appropriate speed in consideration of the induction and understanding of childhoods' participation in play in the search and progress process, and it should be possible to play according to the challenges and levels using various strategies under the theme that all childhoods can be interested in. In addition, it was found that it was necessary to select topics, edit videos, and voice support so that childhoods can participate in the process of discovery and search, supporting childhoods' imagination, curiosity, and creative experiences.

Analysis of the Spread of Issues Related to COVID-19 Vaccine on Twitter: Focusing on Issue Salience (코로나19 백신 관련 트위터 상의 이슈 확산 양상 분석: 이슈 현저성을 중심으로)

  • Hong, Juhyun;Lee, Mina
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.613-621
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    • 2021
  • This study conducted a network analysis to determine how COVID-19 vaccine-related issue spread on Twitter during the introduction stage of the COVID-19. Issue diffusion tendency is analyzed according to the time period: phase 1 (initiation of vaccine introduction: March 7 - April 3, 2021), phase 2 (stagnant period of vaccination: April 4 - April 22, 2021), and phase 3 (increase of vaccination: April 23 - May 5, 2021). NodeXL was used for data collection and analysis. Daily Twitter network data were collected by entering search terms highly related to the COVID-19 vaccine. This study found that side effects-related opinions were repeatedly formed throughout the analysis period. As the vaccination rate increased and death cases were reported on media, death-related issues also emerged on Twitter. On the other hand, vaccine safety did not receive much attention on Twitter. The results of this study highlight the role of social media as a channel of issue diffusion when a national disaster strikes. We emphasize the need for the government to monitor public opinions on social media and reflect them in crisis communication strategies.

Development of Cell Therapeutics against Ischemic Vascular Diseases Using Mesenchymal Stem Cells: From Bench to Bed (중간엽줄기세포(MSC)를 이용한 허혈성 혈관질환 치료를 위한 세포치료제 개발: 기초연구에서 임상연구)

  • Lee, Eun Ji;Park, Shin Hu;Seo, Jeong Ho;An, Hyo Gyung;Nam, Si Hyun;Kwon, Sang-Mo
    • Journal of Life Science
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    • v.32 no.7
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    • pp.567-577
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    • 2022
  • Recently, the prevalence of ischemic diseases, such as ischemic heart disease, cerebral ischemia, and peripheral arterial disease, has been continuously increasing due to the aging population. The current standardized treatment for ischemic diseases is reperfusion therapy through pharmacotherapy and surgical approaches. Although reperfusion therapy may restore the function of damaged arteries, it is not effective at restoring the function of the surrounding tissues that have been damaged due to ischemia. Therefore, it is necessary to develop a new treatment strategy that can safely and effectively treat ischemic damage and restore the function of surrounding tissues. To overcome these limitations, stem cell-based therapy to regenerate the damaged region has been studied as a promising strategy for ischemic vascular diseases. Mesenchymal stem cells (MSCs) can be isolated from diverse tissues and have been shown to be promising for the treatment of ischemic disease by regenerating damaged tissues through immunomodulation, the promotion of angiogenesis, and the secretion of various relevant factors. Moreover, new approaches to enhancing MSC function, such as cell priming or enhancing transplantation efficiency using a 3D culture method, have been studied to increase stem cell therapeutic efficacy. In this review, we provide various strategies by which MSCs are used to treat ischemic diseases, and we discuss the challenges of MSC transplantation, such as the differentiation, proliferation, and engraftment of MSCs at the ischemic site.

A Study on the Library's Internal and External Environment Change and the Librarian Education and Training Vision and Promotion Strategy Proposal through HRD Trend (도서관의 대내외적 환경변화와 HRD 트렌드 분석을 통한 사서교육훈련 비전 및 추진전략 제안에 관한 연구)

  • Hong, Hyun Jin;Noh, Younghee;Jung, Youngmi;Lee, Jisue
    • Journal of Korean Library and Information Science Society
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    • v.53 no.2
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    • pp.43-71
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    • 2022
  • In this study, the vision and goal of librarian education and training were designed by reflecting the changes in the internal and external environment of the library and the human resource development (HRD) trend in order to prepare a mid- to long-term development plan for librarian education and training. To design the vision and goal of librarian education and training, redefining the necessity, goals, mission, and role of librarian education and training, and seeking strategies to realize the vision and goal of librarian education and training. Core competency and national competency standards (A detailed implementation plan was prepared for the development of NCS) - based educational operation guidelines. First, when analyzing domestic and foreign prior research and literature, the future librarian is a person with competencies that includes first, creative convergence, second, communication and cooperation, third, leading professional, and fourth, empathic and inclusive talent. It was identified that education and training should be established based on The curriculum according to the library's future talents and core competencies should be presented in the following process model, and the librarian competencies for each type of creative convergence type, communication cooperation type, leading professional type, and empathy and inclusive type should be derived, and It was identified that the education direction should be set in the direction of designing a curriculum for job competency improvement by setting the job competency according to the requirements.

A Study on Idol Marketing Strategies Using Web Entertainment - Focusing on - (웹 예능을 활용한 아이돌 마케팅 전략 연구 - <달려라 방탄>을 중심으로)

  • Lee, Shuo-Kun;Huh, Eun-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.99-109
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    • 2021
  • The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.