• Title/Summary/Keyword: Profile Classification

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UX Methodology Study by Data Analysis Focusing on deriving persona through customer segment classification (데이터 분석을 통한 UX 방법론 연구 고객 세그먼트 분류를 통한 페르소나 도출을 중심으로)

  • Lee, Seul-Yi;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.27 no.1
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    • pp.151-176
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    • 2021
  • As the information technology industry develops, various kinds of data are being created, and it is now essential to process them and use them in the industry. Analyzing and utilizing various digital data collected online and offline is a necessary process to provide an appropriate experience for customers in the industry. In order to create new businesses, products, and services, it is essential to use customer data collected in various ways to deeply understand potential customers' needs and analyze behavior patterns to capture hidden signals of desire. However, it is true that research using data analysis and UX methodology, which should be conducted in parallel for effective service development, is being conducted separately and that there is a lack of examples of use in the industry. In thiswork, we construct a single process by applying data analysis methods and UX methodologies. This study is important in that it is highly likely to be used because it applies methodologies that are actively used in practice. We conducted a survey on the topic to identify and cluster the associations between factors to establish customer classification and target customers. The research methods are as follows. First, we first conduct a factor, regression analysis to determine the association between factors in the happiness data survey. Groups are grouped according to the survey results and identify the relationship between 34 questions of psychological stability, family life, relational satisfaction, health, economic satisfaction, work satisfaction, daily life satisfaction, and residential environment satisfaction. Second, we classify clusters based on factors affecting happiness and extract the optimal number of clusters. Based on the results, we cross-analyzed the characteristics of each cluster. Third, forservice definition, analysis was conducted by correlating with keywords related to happiness. We leverage keyword analysis of the thumb trend to derive ideas based on the interest and associations of the keyword. We also collected approximately 11,000 news articles based on the top three keywords that are highly related to happiness, then derived issues between keywords through text mining analysis in SAS, and utilized them in defining services after ideas were conceived. Fourth, based on the characteristics identified through data analysis, we selected segmentation and targetingappropriate for service discovery. To this end, the characteristics of the factors were grouped and selected into four groups, and the profile was drawn up and the main target customers were selected. Fifth, based on the characteristics of the main target customers, interviewers were selected and the In-depthinterviews were conducted to discover the causes of happiness, causes of unhappiness, and needs for services. Sixth, we derive customer behavior patterns based on segment results and detailed interviews, and specify the objectives associated with the characteristics. Seventh, a typical persona using qualitative surveys and a persona using data were produced to analyze each characteristic and pros and cons by comparing the two personas. Existing market segmentation classifies customers based on purchasing factors, and UX methodology measures users' behavior variables to establish criteria and redefine users' classification. Utilizing these segment classification methods, applying the process of producinguser classification and persona in UX methodology will be able to utilize them as more accurate customer classification schemes. The significance of this study is summarized in two ways: First, the idea of using data to create a variety of services was linked to the UX methodology used to plan IT services by applying it in the hot topic era. Second, we further enhance user classification by applying segment analysis methods that are not currently used well in UX methodologies. To provide a consistent experience in creating a single service, from large to small, it is necessary to define customers with common goals. To this end, it is necessary to derive persona and persuade various stakeholders. Under these circumstances, designing a consistent experience from beginning to end, through fast and concrete user descriptions, would be a very effective way to produce a successful service.

Meteor-Statistical Analysis for Establishment of Jejudo Wind Resource Database (제주도 풍력자원 데이터베이스 구축을 위한 기상통계분석)

  • Kim, Hyun-Goo;Jang, Moon-Seok;Lee, Eon-Jeong
    • Journal of Environmental Science International
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    • v.17 no.6
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    • pp.591-599
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    • 2008
  • In order to support the development of wind farms in Jejudo, a wind resource database for Jejudo has been established using a meteor-statistical analysis of KIER(Korea Institute of Energy Research) met-mast measurements and KMA(Korea Meteorological Administration) weather data. The analysis included wind statistics, tower shading, an exposure category classification using satellite images, the effect of atmospheric stability on the wind profile exponent, and a correlation matrix of wind speed to gain an understanding of the meteorological correlation between long-term weather observation stations and short-term met-mast measurements. The wind resource database for Jejudo, is to be provided as an add-on to Google $Earth^{TM}$, which is expected to be utilized as a guideline for the selection of an appropriate reference site for long-term correction in the next wind farm development project.

A Study on Characteristics of Coastline Change in Eastern Coast Korea (한국 동해안의 변화특성)

  • 이종태
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.15 no.1
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    • pp.35-42
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    • 1979
  • This paper concerns the receding of the eastern coastline of Korean peninsula at a macroscopic point of view, the result is as following. 1. Eastern coast is gradually developed from maturity stage to full maturity stage. 2. The coastline recession due to sea level rise is amounted to the receding distance, x=0.045 m per yr. 3. The author proposes another classification from the new view point, which is classified by comparing quantities between river supplying sediment loads, and the littoral drifting due to wave actions. According this, eastern coast is receding(Type Q-A), and we could find it's geomorphological characteristics. 4. The general piofile of eastern coast sand beach is erosional storm profile(Type I) which accompany offshore bar. 5. From the wave measuring data of eastern coast(Hoopo port), I can derive the linear regression line of the exceedance probability of wave height from the log-normal distribution. $z=O. 113+4.335 log_lo H, r=0.983.$ Above equation made it possible to estimate $\omega[=P(H>H_c)]for the effective wave height H_c=2. Om4, 4. Om and their corresponding values are considerable (7.8%, 0.3%) 6. Eastern coastline certainly have the tendency of erosive and receding, owing to the sea level rise, poor sediment source and effective wave actions. It's very desirable to survey coastline evolution for a long time systematically, in order to make more elaborate diagnosis.

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The Elementary Study of Minnesota Multiphasic Personality Inventory(MMPI) (다면적(多面的) 인성검사(人性檢査)(MMPT)에 관(關)한 초보적(初步的) 연구(硏究))

  • Shim Sang-Min;Kim Geun-Woo;Goo Byung-Soo;Heo Seong
    • Journal of Oriental Neuropsychiatry
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    • v.12 no.2
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    • pp.147-156
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    • 2001
  • Objectives: In order to investigate personality of oriental medical students by MMPI elementarily. Methods: This study was done by comparing the score of MMPI and Sasang questionnaire. The scores of MMPI and Sasang were verified by examination of T-test and Tukey's HSD Procedure. Results: 1. According to comparison between male and female, there is no meaning. But between unmarried group and married group, there is a difference of MMPI T-scores for L, K-scale significantly. 2. In the distinction of sex and marriage between A group and B group, the MMPI T-scores of male and unmarried group have more significance on the various scale. 3. According to comparative anaylsis of MMPI and Sasang questionnaire, Um group(Tae-um, So-um group) showed significant results in D(Depression), PT(Psychasthenia), SI(Social Introversion) scales of the MMPI. 4. In comparison between the temperament of Sasang and analysis of MMPI profile, Tae-um and So-um groups showed many similarities. Conclusion: According to the above results, it is considered that MMPI can be applied to classification of constitution.

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Stabilization of Meles Delta soils using cement and lime mixtures

  • Onal, Okan;Sariavci, Cagrihan
    • Geomechanics and Engineering
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    • v.19 no.6
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    • pp.543-554
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    • 2019
  • İzmir Bay reserves high amount of residual alluvial deposits generated by Meles River at its stream mouth. These carried sediments with high water content and low bearing capacity are unsuitable in terms of engineering purposes. In-situ soil stabilization with deep soil mixing method is considered to improve properties of soil in this location. This method is widely used especially over Scandinavia, Japan and North America. Basically, the method covers mixing appropriate binder into the soil to improve soil profile according to the engineering needs. For this purpose, soil samples were initially provided from the site, classification tests were performed and optimum ratios of lime and cement binders were determined. Following, specimens representing the in-situ soil conditions were prepared and cured to be able to determine their engineering properties. Unconfined compression tests and vane shear tests were applied to evaluate the stabilization performance of binders on samples with different curing periods. Scanning electron microscope was used to observe time-dependent bonding progress of binders in order to validate the results. Utilization of 4% lime and 4% cement mixture for the long-term performance and 8% lime and 8% cement mixture for short term performance were suggested for the stabilization of Meles Delta soils. Development of CSH and CAH in a gel form as well as CSH crystals were clearly observed on SEM images of treated specimens.

Classification of Individual Ambient Particles by CCSEM (CCSEM을 이용한 대기 중 개별분진의 분류에 관한 연구)

  • 장여진;김동술
    • Journal of Korean Society for Atmospheric Environment
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    • v.13 no.5
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    • pp.345-353
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    • 1997
  • The purpose of the study was to stastically classify individual PM-10 measured by SEM/EDX (scanning electron microscopy/energy dispersive x-ray analyzer). The SEM/EDX provided various physical parameters like optical diameter, as well as major 18 chemical information (Mg, Al, Si, P, S, Cl, K, Ca, Ti, V, Cr, Mn, Fe, Ni, Cu, Zn, Br, Pb) for a particle-by-particle basis. The total of 1,419 particles were analyzed for the study. Thus density and mass of each particle can be estimated based on its chemical composition. Further the study developed 4 semisource profiles including highway, oil boiler, incinerator, and soil emissions, where each sample was collected near the source in the ambient air The profiles developed were consisted of mass fractions and their uncertainties based on a particle class concept. To obtain mass fraction of each particle class, an agglomerative hierarchical cluster analysis was initially applied to create particle classes for each sample. Then uncertainties were calculated for each class based on the jacknife method. The 1,258 particles out of 1,419 (88.7%) were assorted in newly generated particle classes. The study provides opportunities to identify particle's source quantitatively and to develope various receptor models.

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Genetic Diversity of Korean Cyanobacteria determined by DNA polymorphisms within the Phycocyanin Locus (Phycocyanin locus내의 DNA Polymorphism에 의한 한국산 Cyanobacteria의 유전적 다양성)

  • 박진숙;권주리;유순애
    • Korean Journal of Microbiology
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    • v.36 no.4
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    • pp.249-253
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    • 2000
  • The genetic diversity among Korean cyanobacteria was assessed by restriction fragment length polymorphism(RFLP) analysis of PCR products from the phycocyanin locus. Strains of all the genera tested were successfully amplified, and the size of amplified fragments was approximately 700bp. The restriction patterns generated by AluI, MspI, and HaeIII were conserved for strains within each of genera studied and were specific to the genus level. Intrageneric delineation of strains was revealed by the enzyme, CfoI for members of genera Anabeana and Synechocystis. Phenogram derived from the different RFLP patterns revealed a coherent cluster among Anabeana, Chlorogloea, and Synechocystis strains. PC-RFLP methods provided useful tools for classification of cyanobacteria.

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A Study on the Improvement of Bayesian networks in e-Trade (전자무역의 베이지안 네트워크 개선방안에 관한 연구)

  • Jeong, Boon-Do
    • International Commerce and Information Review
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    • v.9 no.3
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    • pp.305-320
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    • 2007
  • With expanded use of B2B(between enterprises), B2G(between enterprises and government) and EDI(Electronic Data Interchange), and increased amount of available network information and information protection threat, as it was judged that security can not be perfectly assured only with security technology such as electronic signature/authorization and access control, Bayesian networks have been developed for protection of information. Therefore, this study speculates Bayesian networks system, centering on ERP(Enterprise Resource Planning). The Bayesian networks system is one of the methods to resolve uncertainty in electronic data interchange and is applied to overcome uncertainty of abnormal invasion detection in ERP. Bayesian networks are applied to construct profiling for system call and network data, and simulate against abnormal invasion detection. The host-based abnormal invasion detection system in electronic trade analyses system call, applies Bayesian probability values, and constructs normal behavior profile to detect abnormal behaviors. This study assumes before and after of delivery behavior of the electronic document through Bayesian probability value and expresses before and after of the delivery behavior or events based on Bayesian networks. Therefore, profiling process using Bayesian networks can be applied for abnormal invasion detection based on host and network. In respect to transmission and reception of electronic documents, we need further studies on standards that classify abnormal invasion of various patterns in ERP and evaluate them by Bayesian probability values, and on classification of B2B invasion pattern genealogy to effectively detect deformed abnormal invasion patterns.

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A Study on the Availability with Failure Rate of Process for LNG Plant (LNG 플랜트 공정계통의 실패율이 가용도에 미치는 영향에 관한 연구)

  • Kang, Kyung-Won;Yoon, Myung-O;Lee, Hong-Cheol;Hwang, In-Ju
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.24 no.4
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    • pp.358-363
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    • 2012
  • The simulation investigation on the availability of LNG plant with scenario of failure events and failure rate has been carried out. This study focuses on the availability, productivity, criticality induced by failure rate of major equipment. The methodologies for simulation such as the equipment classification of LNG plant and failure type and event schematic are established. The availability and mean time to repair have second order function profile in the all cases except general equipment, but these profiles have different inclination. The production and criticality of the specified LNG plant, simulated by Monte-Carlo algorithm, is located in the range of P = 86~92% and PL = 6~13%.

Partial AUC and optimal thresholds (부분 AUC와 최적분류점들)

  • Hong, Chong Sun;Cho, Hyun Su
    • The Korean Journal of Applied Statistics
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    • v.32 no.2
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    • pp.187-198
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    • 2019
  • Extensive literature exists on how to estimate optimal thresholds based on various accuracy measures using receiver operating characteristic (ROC) and cumulative accuracy profile (CAP) curves. This paper now proposes an alternative measure to represented the specific partial area under the ROC and CAP curves. The relationship between ROC and CAP functions is examined using differential equations of the new defined partial area under curves. In addition, the relationship with the optimal thresholds under conditions of various accuracy measures for the ROC and CAP functions is also derived. We assume there are two kinds of distribution functions composing the mixed distribution as various normal distributions before finding the optimal thresholds. Corresponding type 1 and 2 errors are also explored and discussed under various conditions for accuracy measures.