• Journal of Sport and Applied Science
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• 제7권3호
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• pp.13-18
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• 2023

Purpose: The purpose of this study is to explore corporate types more suitable for domestic professional soccer citizens' club and to provide comprehensive insights for corporate type decision-making in the process of establishing and operating new city and citizens' club. Research design, data, and methodology: A Delphi survey was conducted on 12 experts with a high understanding of the research topic and expertise. Data were collected through two Delphi rounds, and for data analysis, frequency standard deviation, average ranking, and consistency coefficient were employed. Results: First, from the perspective of operating, it was found to have advantages in the order of autonomy, responsibility, continuity, connection. Second, from the perspective of operating the foundation, it was found to have advantages in the order of public interest, transparency, management, responsibility. Third, as a result of comparing the types of corporations and foundations of professional soccer citizens' club, it was found that there was relatively little difference. Conclusions: Since professional soccer citizens' club must pursue the nature of public goods and profitability as professional sports at the same time, various considerations are needed, long-term plans are established, and corporate types of professional soccer citizens' clubs are needed.

• 대한견주관절학회:학술대회논문집
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• 대한견주관절학회 2002년도 학술대회
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• pp.121-122
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• 2002

• 산업경영시스템학회지
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• 제25권3호
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• pp.16-27
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• 2002

This paper is mainly interested in customer's(fan's) royalty to professional sports in sports industry. The royalty is studied with the royalty to several products and a service, so that we can obtain the comparison between both the former and the latter royalty. Interested professional sports, products and service are baseball, basketball, soccer, beer, cu, cola/cider, etc, and we will call each of them 'item'. The seven related hypotheses are considered. In hypotheses the dependent variable is royalty to nine items, and the independent variables are rune items, and customer's sex and major. For testing hypotheses, a questionaire is used, and reliability is checked with Cronbach's Alpha and correlation coefficients. For some items the royalty is significantly strong. Rather, even if some item has bad quality, it is found that customers can be royal to that item. We can identify some of those items through the results of this study. The strong significant results will be useful for the customer management. Additional studies are required for nonsignificant results which seems to be useful, and they are noted in the final part of the paper.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.706-716
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• 2016

최근 높아진 삶의 질에 대한 사회적 인식으로 여가에 대한 관심이 늘어나고 있다. 이에 따라 문화와 체육과 관련된 다양한 자원을 통해 해당 도시를 성장시키고자 하는 정책적 관심이 증가하고 있다. 본 연구는 이러한 시점에서 지역 내 문화체육자원이 도시성장에 미치는 영향을 확인하고, 이를 통한 정책적 방향을 살펴보는 것을 목적으로 하고 있다. 본 연구는 전국 228개 시군구를 대상으로 문화체육자원을 중심으로 사회 교통 공간성격의 범주에 포함되는 도시의 다양한 개별자원 지표를 이용해 지역의 인구, 산업, 재정측면의 성장에 있어서의 영향관계를 준로그 다중회귀분석을 사용해 파악하였다. 분석 결과, 문화체육자원을 포함한 다양한 지역 내 자원들은 해당 도시의 성장에 중요한 영향을 미치고 있는 것으로 나타났다. 특히 인구성장 측면에서는 공공체육시설 및 프로스포츠시설의 확충을, 산업성장 측면에서는 프로스포츠시설의 유치를 통한 지역 내 소비증가를, 재정건전성 측면에서는 연관산업에 대한 파급효과가 큰 프로스포츠시설 유치를 적극적으로 고려할 필요가 있다는 결과를 도출하였다. 이러한 결론을 통해 본 연구는 생활체육을 바탕으로 한 삶의 질 환경 조성 및 산업기반으로서의 문화스포츠 기반조성은 도시성장에 있어 중요하며, 이러한 자원을 활용한 도시성장 정책은 차세대 전략으로 지방정부가 관심을 가질만한 충분한 가능성이 있음을 확인하였다.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.195-202
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• 2020

The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

• 한국응용과학기술학회지
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• 제37권2호
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• pp.303-317
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• 2020

본 연구는 우수 스포츠지도자로 성장하는 프로골퍼의 삶 탐색이 형성되는 과정을 개념화 하고, 그 개념들을 범주화 하여, 범주들 간의 모형을 제시하는데 목적이 있다. 이러한 직업형성 변화과정을 심층적으로 밝혀내기 위해서 질적 연구 방법인 '근거 이론'이 본 연구 방법의 방법론적 틀로 사용되었으며, 연구 참여자 선택 방법은 비확률표본추출법의 하나인 눈덩이식 표집법(snowball sampling)을 사용하였다. 적극적인 자기표현과 긍정적으로 연구자와의 대화가 가능한 10명의 연구 참여자를 선정하였다. 이와 같은 과정연구에 적합한 근거 이론적 접근을 통하여 다음과 같은 결론을 얻을 수 있었다. 첫째, 우수 스포츠지도자로의 성장하는 프로골퍼의 삶 탐색이라는 인과적 조건을 통해 골프지도자로의 전문적인 지도방법, 교육적 신념의 중심현상으로 연결되었다. 이 과정에서 새로운 직업의 매력, 관계형성이라는 새로운 경험으로서의 변화는 맥락적 조건으로서의 기능으로 영향을 미치게 된다. 이러한 상황에서 골프지도자는 자신의 신념과 처한 상황에 따라 자기 개발 노력과 전문지식 습득 등의 자가 노력을 통해 보다 완성된 골프지도자가 되고자 하며, 이 과정을 통해 확고한 골프지도자의 삶을 확립하게 되었다. 둘째, 우수 스포츠지도자로 성장하는 프로골퍼의 삶의 변화를 분석한 결과 총 개의 141개념, 하위범주 17개, 상위범주 11개로 추상화되는 근거 이론적 패러다임을 구성하게 되었다.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.281-289
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• 2023

The purpose of this study was to objectively explore and discuss the effect of trainer's communication style on rehabilitation ability and rehabilitation satisfaction of elite athletes. we observed the relationship between rehabilitation trainers and injured athletes and found that communication between them plays an important role. In this study, we criticized that most of the studies related to rehabilitation were conducted from the point of view of natural science. The results of this study emphasized that rehabilitation-related research should broadly accept social science positions such as business administration. The main research findings are as follows. As a result of analyzing the relationship between trainer's communication style and rehabilitation ability, first, the trainer's cooperative and professional communication style affects emotional factors of injured players. Second, the trainer's cooperative and controlled communication style affects the cognitive factors of injured players. Third, the trainer's cooperative and professional communication style affects the behavioral factors of injured players. Fourth, the trainer's cooperative and professional communication style affects the rehabilitation satisfaction of injured players. Based on these results, this study was conducted to validate the necessity of discussing the trainer's communication style preference according to the individual background such as the injured player's gender, personality, and injury level, and the classification and composition of communication styles that match Korean culture and sentiment. As suggestions for follow-up research, active sharing of problems with adjacent disciplines such as sports sociology, sports education, and sports marketing, and parallel qualitative research centered on individual cases were suggested

• Advances in nano research
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• 제16권2호
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• pp.155-164
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• 2024

The rapid evolution of intelligent sports equipment and gadgets has led to the transformation of smartphones into personalized coaching devices. This transformative role is central in today's technologically advanced landscape, addressing the needs of individuals with contemporary lifestyles. The development of intelligent sports gadgets is geared towards elevating overall quality of life by facilitating sports activities, workouts, and promoting health preservation. This categorization yields two primary types of devices: smart sports devices for exercise and smart health control devices, which encompass functionalities such as blood pressure monitoring and muscle volume measurement. Illustrative examples include smart headbands, smart socks, smart wristbands, and smart shoe soles. Significantly, the global market for smart sports devices has garnered substantial popularity among enthusiasts. Moreover, the integration of sensors within these devices has instigated a revolution in group and professional sports, facilitating the calculation of impact intensity and ball speed. The utilization of various types of smart sports equipment has proliferated, encompassing applications in both sports' performance and health monitoring across diverse demographics. This article conducts an assessment of the application of nanotechnology in the continuous modeling of the magnetic electromechanical sensor integrated within smart shoe soles, with a specific emphasis on its implementation in soccer training. The exploration delves into the nuanced intersection of nanotechnology and sports equipment, elucidating the intricate mechanisms that underlie the transformative impact of these advancements.

• 한국콘텐츠학회논문지
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• 제8권7호
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• pp.224-232
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• 2008

프로스포츠 가운데 프로축구는 1983년 출범한 이후 2008년 4월말 현재 14개 구단이 있으며, 구단 형태를 살펴보면 도민구단 1, 시민구단 3, 군 운영 1, 나머지 9개 구단은 모기업의 지원형태로 운영되고 있다. 본 연구의 목적은 4개 시민구단의 실제 재무제표 자료에 기초하여 재무비율 분석을 실시함으로써 실제 시민구단의 형태로 운영되고 있는 프로구단들의 경영상태의 양부(건전성)를 파악하는데 있다. 본 연구결과를 살펴보면 다음과 같다. 첫째, 유동성 비율 측면에서 연도별 추이는 계속 감소 추세를 보이고 있으나 4개 시민구단의 비율평균과 표준비율을 비교하여 판단해 볼 때 양호한 수준이다. 둘째, 레버리지 비율 측면에서 볼 때 일부 시민구단의 경우 부채가 총자본을 초과하는 등 타인자본 의존도가 높아 자본구조의 불안정성을 보이고 있다. 셋째, 활동성 비율은 표준비율과 비교하여 볼 때 4개 시민구단의 각 년도 활동성 비율은 양호한 것으로 나타났다. 마지막으로 수익성 비율은 인천 유나이티드를 제외한 나머지 구단들이 큰 마이너스를 기록하여 수익성이 매우 저조한 것으로 나타났다. 따라서 타인자본 의존도를 줄이고, 수익성 개선을 위한 노력이 요구된다. 본 연구는 새로이 창단 발표를 한 프로축구 강원 도민구단(가칭 강원 FC)에게 유용한 기초 자료로 활용될 수 있을 것이다.

• 경영과학
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• 제31권4호
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• pp.151-163
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• 2014

The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.