• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.330-342
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• 2012

Most of professional baseball teams are not good for business condition because of operation costs in spite of support of mother company. This study measured the relative efficiency and productivity change of the Korean professional baseball teams using DEA model and Malmquist Index for 2006-2008. The main results of this study can be summarized as follows. First, in case of efficiency of CCR for 2006-2008, the number of efficient professional baseball teams(CCR value is one) are two(Doosan Bears, Samsung Lions), two(Doosan Bears, SK Wyberns), two(Lotte Giants, LG Twins) respectively. Second, in case of efficiency of BCC for 2006-2008, the number of efficient professional baseball teams(BCC value is one) are three(Doosan Bears, Samsung Lions, LG Twins ), four(Doosan Bears, SK Wyberns, Samsung Lions, Kia Tigers), four(Lotte Giants, LG Twins, SK Wyberns, Samsung Lions) respectively. Third, average of Malmquist Index representing productivity change for 2006-2008 are 1.0615, 1.0293 respectively. These values mean increase of productivity. Results of this study can be used by inefficient professional baseball teams to improve inefficiency.

• Journal of Information Technology Applications and Management
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• v.18 no.3
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• pp.91-110
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• 2011

Korea professional baseball industry has grown to take the lion's share of the domestic sports industry, but still does not make break even. The purpose of this study is to examine the financial impact of adopting the Customer Relation Management (CRM) approach on the profitability of Korea professional baseball industry. We use a measuring tool called entropy used in ID3 decision tree algorithm. In the paper, we specify five the most important factors that affect spectator satisfaction based on the previous literature, perform survey analysis, calculate entropy values, and find the results. We predicted the change in revenues when we adopt CRM by checking the spectators' willingness to pay more when the conditions of each factor are improved. We find that we can reap significant fruits of the effect of CRM introduction through enhancing 'game content factor' and 'game promotion factor' among the five factors. We also find that we can increase the revenues of domestic professional baseball teams to 2.4 times or 2.1 times the current level if we manage intensively those two factors respectively. It is very surprising to see that the improvement in total revenues makes both ends meet for domestic professional baseball teams. This clearly demonstrates the effectiveness of CRM approach in improving the profitability of organizations.

• Journal of the Korean Data and Information Science Society
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• v.27 no.6
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• pp.1477-1485
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• 2016

The Pythagorean theorem for baseball based on the number of runs they scored and allowed has been noted that in many baseball leagues a good predictor of a team's end of season won-loss percentage. We study the convergence characteristics of the Pythagorean expectation formula during the baseball game season. The three way ANOVA based on main effects for year, rank, and baseball processing rate is conducted on the basis of using the historical data of Korean professional baseball clubs from season 2005 to 2014. We perform a regression analysis in order to predict the difference in winning percentage between teams. In conclusion, a difference in winning percentage is mainly associated with the ranking of teams and baseball processing rate.

• Journal of Fashion Business
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• v.17 no.2
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• 한국체육학회지인문사회과학편
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• v.55 no.6
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• pp.361-373
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• 2016

The winning rate is the most important indicator for running a professional baseball team because it directly affects the spectator. James(1980) suggests that the Pythagorean method is almost identical to the actual winning rate, which is known as a way of helping to establish a team strategy. In this study, it was analyzed what kind of detail difference produced difference between real winning rate and winning rate based on Pythagorean method for 10 years from 2005 to 2014. The purpose of this study is to derive a plan to improve the performance of Korean professional baseball team. The results show that the expected winning rate differs from the actual winning rate by +.062 to -.054. In the process of this result, records of base on balls of the hitter, strikeout of the hitter, base on balls of the pitcher, batting average, sacrifice fly, etc. were found to affect the performance of professional baseball team. Therefore professional baseball teams should improve their batting eye so they can get a base on balls and reduce strikeouts. In the case of a pitcher, it should be instructed to reduce the base on balls by improving the control.

• Journal of Fashion Business
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• v.17 no.2
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• pp.46-62
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• 2013

This thesis aims to provide basic resources for the development of various uniform designs of cheerleaders by investigating the currently favoured uniform designs. The 13 professional cheerleader teams were existed among the 25 professional sports teams-9 baseball, 10 basketball and 6 volleyball teams. In each sports teams, four cheerleader's uniform were chosen and evaluated in terms of the cheerleader uniform design by analyzing the forms, colors, decorations and accessories. The result shows that the common kinds of design representing the symbolic color and the emblem were generally prevalent, instead of particular types of uniform design and subject in accordance with different kinds of the professional baseball, basketball and volleyball respectively. Throughout all the kinds of the sports, the combination of the sleeveless top and hot-pants were most frequently observed. In case of the skirts, the mini flare, wrap, and pleats skirts were the most prevalent, because it gave free to motion for cheerleading. The one-piece style were rather infrequent, comparing with the two-pieces, with the hourglass and fitted silhouette the most frequent type, and all those were mini in length. The sleeve in top were generally absent or short, however the bare top style was never found that the top would have a risk of being taken off downwardly during cheerleading. The accessories and the cheering tools were not so much used. The cap and headdresses were not many in kinds. The pompom, megaphone, tube stick, towel, umbrella and musical instruments would not be sufficient to play a role of tools for cheering, which suggests that the rather advanced tools or instruments for cheering in the sports need to be developed, not alone the uniform design.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.445-452
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• 2016

The purpose of this study was empirically to reveal how professional baseball fan's team identification and team loyalty influence on purchase intention of parent company products. For the research, a survey was conducted by 278 subjects selected from fans of Samsung Lions and LG Twins among professional baseball teams which were owned by representative electronics manufacturers. The results were as follows: First, team identification of the professional baseball fan had positive corelation with purchase intention of parent products. Second, team loyalty of the professional baseball fan had positive corelation with purchase intention of parent company products. Third, team loyalty had effective to mediate between team identification and purchase intention of parent company products. The result of studies showed that team identification was a major factor(variable) which had a positive influence on purchase intention of parent company products, and it also verified that team loyalty had mediating effects on these.

• Journal of the Korean Data and Information Science Society
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• v.21 no.6
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• pp.1041-1049
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• 2010

In Korean professional baseball, attendance is the largest source of revenue for development of professional baseball and the highest concern of professional baseball teams. So, if there is demand forecasting model, it will be helpful for pennant chasers to work out the strategies for drawing attendance. For this reason, this research intends to suggest the model which estimates Korean professional baseball's attendance and uses all usable variables which have an effect on attendance in limited circumstances. We supposed that dependent variable is attendance as well as several independent variables and error term are homoscedastic variance. And then, we compared the models which assume conditional heteroscedastic variance like GARCH and EGARCH with GARCH-t models which use the assumption that error term's distribution follows student-t distribution. In result of that, we could confirm that the models which were made by using GARCH(1,1)-t made estimates the most accurately among the several models considered.

• Journal of the Korean Data and Information Science Society
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• v.27 no.3
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• pp.663-676
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• 2016

In Korean professional baseball the championship team of the year is determined by the four series of games: semi-semi-playoff, semi-playoff, playoff and korean series. To the top 5 teams in a regular season privileges are given to play the games at post season. At semi-semi playoff the winner of two teams which are ranked at 4th and 5th place in the regular season can advance to the game of semi playoff. The winner at semi playoff advances to the playoff to play with the second place team in the regular season. Finally, the championship team is to be determined in the Korean series between the winner of the playoff and the first ranked team in the regular season. We propose methods of how to calculate the winning probabilities of each of high ranked 5 teams advancing to Korean series. From our proposed methods we can estimate the championship probabilities of each of high ranked 5 teams advancing to the Korean series only if we know the winning probabilities between two teams in the regular season or the post season.

• Journal of Fashion Business
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• v.27 no.6
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• pp.18-36
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• 2023

Although an extensive body of research exists on sports uniform colors in the West,there is a dearth of research on South Korean sports uniforms, especially in the domain of professional teams ports. This study aims to identify and analyze the colors of sports uniforms of 56 professional teams listed on the Korea Professional Sports Association (KPSA) for a range of team sports (e.g. football, baseball, basketball, volleyball, and golf). The number of colors of each team's uniform and the ordinal ranking of these colors were recorded and analyzed. Furthermore,the number of colors and parent company colors were grouped by gender and league. Overall, 80.4% of the teams preferred three to four colors with white, black, blue, and red being the most popular colors. Every team's primary, secondary, or graphic logo colors on their uniforms included white. The gender variable was partially significant, emphasizing culturally significant colors such as pink. The parent company's color showed a significant connection with the team's uniform colors. This result was related to the historical origins of South Korean professional team sports and their unique relationship with chaebols. Based on the findings, this study concludes that visibility and contrast factors, as well as historical aspects relating to the concept of glocalization play an important role in the color choices of South Korean team uniforms.