• 제목/요약/키워드: Products Review

검색결과 1,892건 처리시간 0.031초

소셜커머스에서 부정적 리뷰 유형, 브랜드 명성, 기회희소성지각이 패션제품 선호도에 미치는 영향 (Impact of Negative Review Type, Brand Reputation, and Opportunity Scarcity Perception on Preferences of Fashion Products in Social Commerce)

  • 주보라;황선진
    • 패션비즈니스
    • /
    • 제20권4호
    • /
    • pp.207-225
    • /
    • 2016
  • This study aims to analyze the impact of negative review type, brand reputation and opportunity scarcity perception, on preferences of fashion products in social commerce. For the above evaluation, we used the 2 (negative review type: objective/subjective) ${\times}2$ (brand reputation: high/low) ${\times}2$ (opportunity scarcity perception: high/low) model, designed with three mixed elements. We enrolled 260 women in their 20s and 30s, who live in Seoul and have used social commerce; a final total of 207 subjects were considered for analysis. The data were analyzed using the SPSS 18 program and reliability test, t-test and three-way ANOVA were performed. Following observations were made: First, preferences were higher when the subjects read objective negative reviews than subjective negative reviews, and when a fashion product was from a brand of high reputation than a brand of low reputation. Second, the interaction effect between negative review type and brand reputation was greater among the subjects whose opportunity scarcity perception is high, than those having low opportunity scarcity perception. Thus, we conclude that the social commerce should encourage consumers to write more objective reviews, and fashion brands should manage their reputations well. Also, social commerce can use scarcity messages aggressively to increase preferences of global fashion luxury goods, which is actively marketed in social commerce since 2015.

SNA를 이용한 AI 스피커 지속적 사용에 영향을 미치는 요인 분석 연구: 아마존 에코 리뷰 중심으로 (A Study on the Factors Affecting Continuous Use of AI Speaker Using SNA)

  • 김영범;차경진
    • 한국전자거래학회지
    • /
    • 제26권4호
    • /
    • pp.95-118
    • /
    • 2021
  • 최근 AI 스피커 시장의 규모가 급속도 커지면서 AI 스피커의 다양한 활용 가능성이 크게 주목받고 있다. 소비자들이 다양한 채널을 통해 제품을 사용한 경험을 표현하고 공유하는 환경을 만들어 졌고, 그로 인하여 소비자가 제품을 이용한 경험에 대한 다양하고 솔직한 생각을 남긴 리뷰들의 양이 방대해졌는데, 이러한 리뷰데이터는 소비자의 생각을 분석하는 데에 매우 유용하다고 할 수 있다. 본 연구에서는 이 리뷰데이터를 활용하여 AI 스피커 지속적인 사용에 영향을 미치는 요인에 대하여 분석하고자 하였다. 무엇보다 선행연구를 통하여 도출된 AI 사용의도에 영향을 미치는 7가지 요인들이 실제로 소비자들이 남기는 리뷰에서도 나타나는 요인인지를 확인하고자 하였다. 이를 위해, Amazon.com의 아마존 에코 제품에 대한 고객 리뷰데이터를 기반으로 하여 텍스트마이닝과 사회관계망 분석을 활용하여 분석하였다. 리뷰데이터를 긍정리뷰와 부정리뷰로 분류하고 전처리하여 도출된 단어들 간 연결성을 중심으로 AI 스피커의 지속적인 사용에 영향을 미치는 요인을 분류하고자 연결 중심성 분석을 하였으며, 이를 통해 연결성의 위치가 비슷한 단어들 간 분류를 하기 위하여 CONCOR 분석을 하였다. 긍정 리뷰 연구 결과, 소비자들은 AI 스피커 지속적 사용에 영향을 미치는 요인으로 의인화와 친밀성을 가장 중요하게 보았다. 이 두 요인들은 다른 요인들과도 강한 연결 관계를 보여주었고, 선행연구에서 도출된 요인 외에 연결성도 중요한 요인임을 도출하였다. 또한 추가적으로 부정적인 리뷰 분석 결과, 인식오류와 호환성이 AI 스피커 사용에 있어서 소비자들에게 부정적인 영향을 주는 주요 요인들로 도출되었다. 이러한 연구 결과를 토대로 본 연구에서는 소비자들이 아마존 에코 제품을 지속적으로 사용하게 하는 구체적인 방법에 대하여 제시하고자 한다.

Sleep-Aids Derived from Natural Products

  • Hu, Zhenzhen;Oh, Seikwan;Ha, Tae-Woo;Hong, Jin-Tae;Oh, Ki-Wan
    • Biomolecules & Therapeutics
    • /
    • 제26권4호
    • /
    • pp.343-349
    • /
    • 2018
  • Although drugs such as barbiturates and benzodiazepines are often used for the treatment of insomnia, they are associated with various side effects such as habituations, tolerance and addiction. Alternatively, natural products with minimal unwanted effects have been preferred for the treatment of acute and/or mild insomnia, with additional benefits of overall health-promotion. Basic and clinical researches on the mechanisms of action of natural products have been carried out so far in insomnia treatments. Recent studies have been focusing on diverse chemical components available in natural products, with an interest of developing drugs that can improve sleep duration and quality. In the last 15 years, our co-workers have been actively looking for candidate substances from natural products that can relieve insomnia. This review is, therefore, intended to bring pharmacological data regarding to the effects of natural products on sleep duration and quality, mainly through the activation of $GABA_A$ receptors. It is imperative that phytochemicals will provide useful information during electroencephalography (EEG) analysis and serve as an alternative medications for insomnia patients who are reluctant to use conventional drugs.

환경규제와 기술제약 -한국지역제조업을 중심으로- (Environmental Regulation and Technological Constraint)

  • 강상목;김은순
    • 자원ㆍ환경경제연구
    • /
    • 제11권3호
    • /
    • pp.345-375
    • /
    • 2002
  • The purpose of this paper is to measure the change of the production efficiency which may happen when environmental regulation incurs technological constraint in the process of production, and to compute the opportunity cost of pollution reduction with the lost products based on the change of efficiency. The patterns of production technoloy in the paper are divided into the technologies of strong disposability and weak disposabilty to grasp the effect of the technological constraint due to the environmental regulation. The endowment of the technolgical constraints in the process of production is considered to bring the greatest restriction on firm's production. When the environmental efficiencies of Korean regional manufactures were measured with linear programming model, the lost products related with the constraint of production technology that environmental regulation incurred, was average 148.1 billion dollar per year(5.87% of one year overall products) for total manufactures in 1991~1998. The ratio of the lost products for total products was spread from 0.78% to 1l.08%. The average lost products of 15 regions were changed from 4.66% to 18.35% of total products. Generally the environmental efficiency index of regional manufactures being decreased continuously since 1991, it is estimated that the environmental performance of Korean manufactures has been more and more deteriorating.

  • PDF

섬유류, 섬유제품 및 의류제품 수입수요의 예측에 관한 연구 (A Study on the Forecasting of Import Demands for Textile, Textile Products & Clothing Products)

  • 양리나
    • 복식
    • /
    • 제50권2호
    • /
    • pp.29-45
    • /
    • 2000
  • The object of this study is to predict the import demands for korean textile, textile products and clothing products. The analyzing method performs through demand prediction method is by using Exponential Smoothing Model and STATGRAPHICS. The result from the practice of study is as follows ; Textile import ratio is expected to be increased constantly and the portion of textile import in our national total import is precited to reach to 3.92% in 2003. The import of the textile product to textile will be increased to 33.12% in 2003. The import ratio of clothing product ratio is also estimated to increase annually, Import ratio of clothing-product in textile-product import reaching to total 6.42% (83.89% in 2000, 90.31% in 2003), the growth rate of clothing import will be much higher than that of clothing export. From 2000 to 2003 , textile import is precited to be 5.23%. The import of the textile product will be increased by 8.04%. The import of clothing product will reaches 11.21%, which would be the highest rate among the products under review. Also , it predicts the constant increase as a result of prediction in the nation's total amount of import including the import amount of textile, textile-product, and clothing product.

  • PDF

유당불내증에 효과적인 유당이 없는 낙농 유제품의 개발: 현재와 미래 (Development of Lactose-Free Dairy Products Effective against Lactose Intolerance: Present and Future)

  • 천정환;서건호;정동관;송광영
    • Journal of Dairy Science and Biotechnology
    • /
    • 제38권1호
    • /
    • pp.1-18
    • /
    • 2020
  • Lactose intolerance is a pathophysiological phenomenon caused by a deficiency of the enzyme lactase present in human intestines. Changes in intestinal digestion and colon fermentation after the intake of lactose-containing products cause diarrhea and other clinical discomforts. Therefore, lactose intolerance can be easily ameliorated by consuming lactose hydrolyzed milk and dairy products. In the recent years, lactose-free dairy products have provided lactose intolerant consumers with several options, due to an improvement in the quality and an increase in the variety of products. Currently, the manufacturing of lactose-free products also represents the fastest growing sector in the dairy industry. This review, thus, aims to provide an overview of the current availability and prospects of lactose-free dairy products, and also discuss the potential benefits of the development of a variety of lactose-free dairy foods.

여행상품 구매조건의 선호가치에 따른 최적 여행상품 가격설계 연구 (Optimal Pricing Design Based on Preference Values of Purchasing Restrictions for Tour Products)

  • 황명선;김수영;윤문길
    • 경영과학
    • /
    • 제31권1호
    • /
    • pp.27-40
    • /
    • 2014
  • Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

고령친화산업 대중국진출방안 연구 (The Study on the China Advance Plan of Senior Products Industrial)

  • 박근수;김소진
    • 통상정보연구
    • /
    • 제14권4호
    • /
    • pp.5-25
    • /
    • 2012
  • 본 연구의 목적은 우리나라의 고령친화산업의 대중국 진출 방안을 모색하기 위함이다. 이를 위해 우리나라의 고령친화산업 현황과 특성, 활성화 및 한계를 살펴보고, 중국의 고령친화산업 수요와 산업배경을 검토하였다. 그리고 이를 토대로 우리나라 고령친화산업이 중국에 진출하기 위한 구체적인 방안을 논의하였다. 그 결과 중국 고령친화 산업 진출 시장으로는 노인 의료기기 제품과 노인여가관련 관광산업, 그리고 연금보험이 대표적이었다. 이에 대한 우리나라 기업의 진출 전략으로는 중국의 사회의료보장 등의 제도 변화에 따른 접근과 고령친화 상품시장의 특성 파악이 선행되어야 한다는 것이다. 또한 중국 도 농지역의 큰 편차로 지역 특성을 고려하여 소득수준이 높은 대도시 경제발달 지역이 우선적으로 고려되어져야 한다는 전략들이 모색되었다.

  • PDF

식품과 축산물 HACCP의 차이점 분석 및 일원화 방안 도출 (Proposal of unification plan based on differences between food and livestock product HACCP)

  • 조아현;강주영;박은지;이한철;이철수;김중범
    • 식품과학과 산업
    • /
    • 제53권1호
    • /
    • pp.101-115
    • /
    • 2020
  • Korea has been managed HACCP with food and livestock products separately, but it was incorporated into food and livestock product safety management certification standard in 2015. Currently, the notification is unified, but food sanitation act and the livestock products sanitary control act are not unified. These differences are leading to complaints from food and livestock corporation. In this review, the food sanitation act, enforcement regulations of the food sanitation act, the livestock products sanitary control act and enforcement regulations of the livestock products sanitary control act were compared and analyzed to identify the part which requires unification. As a result of the survey, the thirteen clauses were proposed to unify in the food sanitation act and the livestock products sanitary control act. The nineteen clauses were proposed to unify in enforcement regulations of the food sanitation act and enforcement regulations of the livestock products sanitary control act.

계획행동이론을 적용한 COVID-19 전후 중국 소비자의 유기농 농산물 구매의향에 영향을 미치는 요인에 관한 실증분석 (An empirical analysis of the factors influencing Chinese consumers' willingness to purchase organic agricultural products before and after the COVID-19 epidemic through the application of planned behavior)

  • 쉬카이;김우형;조용석
    • 무역학회지
    • /
    • 제47권3호
    • /
    • pp.37-55
    • /
    • 2022
  • This paper takes the factors influencing consumers' purchase of organic agricultural products before and after the COVID-19 epidemic as the starting point, decomposes Chinese consumers' purchase behavior of organic agricultural products into questionnaire surveys before and after the COVID-19 epidemic with the help of the theory of planned behavior, and builds structural equation regression models to compare and analyze them respectively. The study investigates whether this change has any impact on consumers' purchasing behavior of organic agricultural products, and proposes rationalized countermeasures from different perspectives based on the results of the study. To this end, this study collected 219 valid questionnaires by combing through domestic and international literature and referring to scholars' mature scales for measurement. The results showed that consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products before and after the COVID-19 epidemic had a significant positive effect on consumers' willingness to purchase; however, it can be seen that the intervention of the COVID-19 epidemic event has significantly improved consumers' attitudes, subjective norms and perceptual behavioral control of organic agricultural products.