• 한국의류학회지
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• 제44권5호
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• pp.984-1003
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• 2020

The global fashion industry produces significant carbon emission and micro-plastics in oceans. Studies on sustainable design methods as such environmental issues in fashion are becoming intensely problematic. This study conducted a case study on 100 upcycle fashion brands to propose strategical upcycle fashion designs to compete in a sustainable fashion market. A literature review indicated that 3 types of textile wastes are generated as upcycling materials: post-producer, pre-consumer and post-consumer. Wastes are categorized together with 3 types of techniques: redesigning, reconstruction and handcrafting. This research derived 7 types of upcycle fashion designs that have the following features: to make luxury upcycle fashion products, to make sustainable grunge looks, to re-evaluate deadstocks, to recover vintage clothes, to convert waste into craft-arts, to offer solutions for damaged products, and to make zero-waste small fabric waste. The study results show that key drivers in the upcycle fashion design are the redesignability of materials and technique-related costs. This study implies that adopting appropriate design features can be a useful strategy for designers. New technologies will solve current problems and encourage them to design products in a new circular value system.

• 무역학회지
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• 제44권5호
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• pp.127-142
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• 2019

As Korea's steel industry exports 38 percent of its total steel production, the future management environment of the steel industry will change depending on the outcome of the FTA negotiations. The overall industrial structure of the domestic steel industry depends on the rules of origin, which are directly linked to the effect of concessionary tariffs. Therefore, negotiations on rules of origin are as important as tariff liberalization for Korea's steel industry. Korea's cold-rolled and plated companies are expected to be negatively affected as the country of origin standards of steel products have not considered the steel production processes in Korea. In future FTA talks, the country of origin rules should be agreed on a change of tariff classification basis. This result would secure a stable export market through increased predictability of steelmakers and reduce the risk of increased costs of oil and intangible products. In addition, the government should consider the structure of domestic supply and demand so that it does not impose constraints on the change of tariff classification. Finally, participants in the negotiations should consider the opinions of the domestic steel industry.

• 국제지역연구
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• 제14권2호
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• pp.133-158
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• 2010

본 연구는 중국소비자의 한국에 대한 적대감과 자민족중심주의가 한국산 제품에 대한 신뢰와 구매의도에 미치는 영향을 규명하기 위해 실시되었으며, 실증분석 결과를 요약하면 다음과 같다. 첫째, 중국소비자의 적대감과 자민족중심주의가 긍정적인 상관관계를 가지는 것으로 나타났으며, 둘째, 중국소비자의 한국에 대한 적대감이 한국산 제품신뢰 및 구매의도에 부정적인 영향을 미치는 것으로 나타났다. 셋째, 그러나 중국소비자의 자민족중심주의는 한국산 제품에 대한 신뢰 및 구매의도에 통계적으로 유의한 어떠한 영향도 미치지 않는 것으로 나타났다. 그리고 마지막으로 중국소비자들의 한국산 제품에 대한 신뢰는 구매의도에 긍정적 영향을 미치는 것으로 나타났다. 위의 연구결과는 중국 내수시장을 목표로 하는 국내 기업들과 국제마케터들 모두에게 중요한 시사점을 줄 것이라 생각된다.

• 감성과학
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• 제24권4호
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• 한국의류학회지
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• 제45권2호
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• pp.346-355
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• 2021

Art strategies have been addressing the problem of volume growth caused by changes in the distribution environment of luxury brands. Art is a universal language that transcends borders and communicates across cultures, therefore, artification acts as a strategy for the globalization of luxury brands. This study aims to study how contemporary luxury brands communicate their artifacts strategically through branded products via artification. As a research method, a literature review and case studies were combined. The cases of artification range from the 2000s to the present, and the top 100 brands in the luxury category of Millward Brown were selected. Drawing on the characteristics of artification defined in this study we analyzed the cases of articulation of luxury brands. As a result, first, appropriation of art in the product frame is carried out by borrowing ideas from renowned works or artists. Second, as an experimental attempt, it is effective to associate the international reputation of an artist with a product through a reinterpretation of the product. Third, as an artistic creation for the brand narrative, luxury products are sublimated into artwork and idealized.

• 한국작물학회지
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• 제33권s01호
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• pp.64-85
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• 1988

Peanut seeds are characterized by high oils and proteins with good quality, and are utilized as an edible oil source and a protein-rich food products. The end products, being peanut butter, salted seed, confections, roasting stock and other by-products are favored in world-wide because of their unique roasted peanut flavor. As with many other foods, interest in the composition and chemistry of peanut is largely a result of thier use as human food. Thus, a more complete knowledge of thier chemical and food quality and flavor properties is desired. Literatures are reviewed mainly focucing on the physicochemical properties and nutritional quality of oil, protein and flavor in peanuts. Chemical properties of protein and oil, and volatile flavor component in peanut seeds are studied extensively in view point of chemical and food nutritional value. But in crop base, the synthesis and genetic studies of the chemicals could not provide valuable informations on the breeding for quality improvement. Some essential amino acids are limiting in peanut seeds and the tocopherols are very important in oil stability and for dietary adequacy ratio in high linoleic acid peanut oil, but it is thought to be quite difficult to improve by breeding technique as their lack information of gene actions. However, the selections of high protein and oil, and some essential amino acids and linoleic acid rich genotypes could be helpful for the quality improving. Research studies are also needed to elucidate the relationships between flavor components and consumer perception of peanut flavor.

• 한국자원식물학회지
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• 제35권6호
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• pp.820-824
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• 2022

Ecologically sustainable means of development is the point to support environmental homeostasis. One of our roles is to find bio-degradable resources that can be substituted for petroleum-based products to effectively abide by the natural viability. To counter the issues of deforestation and preserve biodiversity, it is necessary to produce a non-wood crop that can fulfill the requirement for raw material from which several products can be produced. Kenaf (Hibiscus cannabinus), a member of the family Malvaceae, is showing sufficient potentiality along this road-map. Due to its rich fiber content, it has been used extensively in various fields for long, probably as early as 4,000 BC. At present, kenaf has been used as provider of paper, plastics, fiber glass, biofuel, activated carbon and epoxy composite. This obviously catch one's attention towards its capability to replace petroleum-based products as a whole. Moreover, the plant shows considerable relevance in decreasing pollutants by virtue of its enormous absorption capacity. These multiple applications of kenaf justify its credibility to be the best resource for the better world. The paper presents an overview on its numerous uses reported in the literature that we have investigated and its great potential as a valuable multipurpose crop.

• 한국정보시스템학회지:정보시스템연구
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• 제32권3호
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• pp.133-150
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• 2023

Purpose This study aims to develop classification models using a decision tree algorithm to identify core keywords and rules influencing online consumer review evaluations for the robot vacuum cleaner on Amazon.com. The difference from previous studies is that we analyze core keywords that affect the evaluation results by dividing the subjects that evaluate online consumer reviews into self-evaluation (star ratings) and peer evaluation (helpfulness votes). We investigate whether the core keywords influencing star ratings and helpfulness votes vary across different products and whether there is a similarity in the core keywords related to star ratings or helpfulness votes across all products. Design/methodology/approach We used random under-sampling to balance the dataset. We progressively removed independent variables based on decreasing importance through backwards elimination to evaluate the classification model's performance. As a result, we identified classification models that best predict star ratings and helpfulness votes for each product's online consumer reviews. Findings We have identified that the core keywords influencing self-evaluation and peer evaluation vary across different products, and even for the same model or features, the core keywords are not consistent. Therefore, companies' producers and marketing managers need to analyze the core keywords of each product to highlight the advantages and prepare customized strategies that compensate for the shortcomings.

• 무역학회지
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• 제47권4호
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• pp.53-68
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• 2022

It has great significance to estimate CIF-FOB margins of international trade. It certainly helps develop statistics on transport costs of international trade and provides basic data for econometric analysis of transport costs. It also contributes much to our standing the correlation between the margins and trade partners' geographical distance as well as one between the margins and trading products. However, the quality issue of international trade statistics renders it very difficult to derive trustworthy CIF-FOB margin estimates. Utilizing various analytical approaches, this study intended to acquire credible estimates of CIF-FOB margins for Korea's total imports and for country/product specific imports data. Major findings are as follows. First, the average of CIF-FOB margins of Korea's total imports is 7.3% and is generally declining. Second, country level analysis provides credible estimates for CIF-FOB margins of Korea's imports from four partners (Japan, the US, Australia, and Brazil). The differences in margins among these four countries are caused by geographical distance and characteristics of traded products. Third, product level analysis reveals that the margins of gold and passenger vehicles are fairly low while those of primary products tend to be high.

• 무역학회지
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• 제45권1호
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• pp.301-319
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• 2020

This study aims to explore the positive impact of Korean drama watching satisfaction on purchase intention for Korean products by considering the mediating roles of social distance to Korea, national image of Korea, and Korean product image. This study identified that Korean drama reduced the social distance to Korea while increasing the positive image of Koreas and Korean products. However, the reduced social distance was not positively associated with Korean product image and Korean product purchase intention. This implies that Korean dramas directly affect Korean product purchase intension and indirectly affect Korean national image and product image. This study supplies guidance to international marketers who aims to enter the Myanmar market. To use the Korean wave as a Korean product marketing tool, marketing strategies need to cover Korean culture-relevant materials such as cultural background, cultural characteristics, exposed products, and so on.