• 제목/요약/키워드: Products Review

검색결과 1,892건 처리시간 0.027초

패션디자이너 브랜드 이미지와 제휴 브랜드 제품 구매태도에 관한 연구 (Images of the Brands of Fashion Designers, and Purchasing Attitudes toward Products of Alliance Brands)

  • 장미순;최정원
    • 복식
    • /
    • 제60권8호
    • /
    • pp.38-50
    • /
    • 2010
  • Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.

친환경 실내 디자인 마감재의 유형별 광고특성 연구 (Content analysis of advertised eco-interior products and materials)

  • 오소연;김규리;권현주;이수진;이연숙
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
    • /
    • pp.264-267
    • /
    • 2006
  • The purpose of this study is to examine the advertisements of eco-friendly interior products and finishing materials in 3 interior design magazines which have been published for 4 years since 2002: to identify specific types of the products and materials that consumers can choose and to analyze their special ingredients which have functions and effectiveness related to health. Literature review and content analysis on the advertisements were employed. The results are as follows: The amount of advertisements has been continuously increasing due to the public concerns on well-being and finishing material types absolutely took the greatest proportion (92.8%) among them. Floor coverings, wall papers, and paints are the big 3 materials in the finishing material advertisements. The frequently mentioned health-related ingredients in them were charcoal, natural jade, nanosilver, yellow soil and quartz porphyry, And their main functions were emission of negative ions and ultra infrared. However, it's not easy to find their scientific test results on health. Objective guidelines are needed for the right selection of interior products and materials to maintain healthy interior environment.

  • PDF

섬유제품의 경쟁력 제고를 위한 기업의 전략방안 (Corporate strategy for competitiveness of textile products)

  • 강병서
    • 경영과학
    • /
    • 제12권2호
    • /
    • pp.1-14
    • /
    • 1995
  • Recently Korean textile industry has been in the phase that requires its strategy change from the less-develped country style of the labor-intensive products to the developed country style of the technology-intensive products. It needs to make more efforts to develop the value-added products to meet the customer's various needs. In addition, development of technology, equipment, and design is required to implement its corporate strategy successfully. Although Korean textile companies have currently kept skillful labor and advanced equipments, they are losing their share in the international textile markets. This is mainly because corporate management has not been involved with efficient strategy. Strategy is an adoption of a company to environment by its corporate members, thus leading to the requirement of coordination of the main functions such as manufacturing and marketing. In fact, the coordination of the two departments toward reaching the corporate goal is not easy since the two are interested in different areas, respectively. Manufacturing people show their interests in production capacity, equipment layout, process technology, quality, purchasing, and labor while marketing people, target customer, product mix, advertisement, product specification, and customer service. For this reason, conflicts sometimes happen between the two departments. There are, however, many area that need a horizontal cooperation, for instance, in layout, process technology, product mix, and potential demand. Therefore, reciprocal coordination is necessary for achieving the firm's common objectives. This study was concerned with determining the factors that enhance the competitiveness of textile firms so that they could reach the common goal of the two departments with a horizontal collaboration.

  • PDF

Linkage between Public Policy, Green Technology and Green Products on Environmental Awareness in the Urban Kuala Lumpur, Malaysia

  • Saifullah, Md. Khaled;Kari, Fatimah Binti;Ali, Md. Arphan
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제4권2호
    • /
    • pp.45-53
    • /
    • 2017
  • The main purpose of this study is to investigate the factors that have an impact on public policy, green products and technology in Kuala Lumpur, given government initiatives to boost the environment awareness. The data used in this study was collected by distribution questionnaires randomly in six areas of Kuala Lumpur and 400 respondents were interviewed. Based on a literature review, three hypotheses were stated and tested using structural equation modeling (SEM). SEM is a statistical analysis method that involved two or more variables in analyzing structural relationships among the variables. The SEM model shows that green products and government policies have a direct influence on environmental awareness. However, green technology does not have a direct influence on environmental awareness. Since, knowledge on green technology does not have a significant impact on raising environmental awareness among the public, a much more pragmatic awareness campaign needs to be put in place to use green technology as a part of modern living. The study suggests that the urban population needs to be more aware of the environmental issue as cities tend to have better infrastructure to raise public awareness on green issues. Moreover, the government should increase the environmental awareness among younger generation through workshops, seminars, campaigns, and pamphlets.

The Development of Islamic Banking and Financial Institution in United Kingdom

  • Azma, Nurul;Aisyah, Siti;Izzah, Nurul;Rahman, Mahfuzur
    • Asian Journal of Business Environment
    • /
    • 제8권2호
    • /
    • pp.5-13
    • /
    • 2018
  • Purpose - The aim of this study is to investigate the problems, challenges, opportunities and future prospects of Islamic banking and finance in the UK. However, this study brings forward into 3 main purposes. Firstly, to explore the development of financial institutions, products and regulatory reforms. Secondly, to find out the performance of Islamic banking institutions. Lastly, to identify the problems, challenges and Islamic banking future prospects. Research design, data, and methodology - An in-depth literature review was carried out to fulfil the research objectives. Results - The findings point out the basic problems of Islamic banking industry in UK such as unfavorable regulatory environment, unfamiliarity with the Islamic Banking System, lack of portfolio management, absence of liquidity instruments, in need of professional bankers, and blending of approach of Islamic scholars with the approach of the conventional bankers. The findings also indicate that there are greater opportunities in the UK for development and growth of Islamic financial system because Muslim community is eager to take financial products. Conclusions - It is hoped that issues pertaining to Islamic banking products can be resolved through consensus of Shariah scholars. There is need to educate the Muslim community about Islamic financial products and service.

여성농업인을 위한 직업교육;일감갖기 사업을 중심으로 (A Study on the Vocation Education for Women in Rural Areas;Ilgam Gatgi Project)

  • 정금주;김경미;고운미
    • 농촌지도와개발
    • /
    • 제11권1호
    • /
    • pp.67-81
    • /
    • 2004
  • The objectives of this study were; a) to review the Ilgam Gatgi or a job project of the rural women b) to relate the vocational educational strategies for human resources development and c) to suggest appropriate vocational education programs for rural women in Korea. The study was carried out through literature reviews, and the results of the study were as follows : First, government should provide appropriate information and educational programs to support rural women for facilitating them to have a sound understanding of the Ilgam Gatgi project. Second, government should provide diverse vocational education programs to facilitate participation in the tasks such activities as for upbringing management mindness, counting and marketing abilities. Research and development works should be emphasized to develop further the traditional foods as well as new products. Third, national support activities should be reinforced to let the people recognize the Ilgam Gatgi projects and its products. and governmental supports should be made to establish cyber business transactions system for the products from the Ilgam Gatgi projects. Fourth education for the laws and regulations on manufacturing and marketing of processed foods would be necessary for rural women, since the majority of the products from the Ilgam Gatgi projects were processed foods.

  • PDF

Synthesis of DOT Use of Beam End Protection for Extending the Life of Bridges

  • Radlinska, Aleksandra;McCarthy, Leslie Myers;Matzke, James;Nagel, Francis
    • International Journal of Concrete Structures and Materials
    • /
    • 제8권3호
    • /
    • pp.185-199
    • /
    • 2014
  • As the national transportation infrastructure ages and deteriorates, many existing bridges require frequent and costly maintenance and repairs. The objective of this work was to synthesize new and existing types of beam end coatings and treatments that have been proven to extend the life of new and existing concrete and steel bridge beams. A comprehensive literature review, along with online surveys and phone interviews of State department of transportations (DOTs) and coating manufacturers was conducted to gather information about existing and recently developed technologies. The study revealed that while many promising coatings and treatments are offered on the market, there is a lack of readily available laboratory results that would enable direct comparison of the available methods. This finding applies in terms of the coatings' durability and the potential for extending the service life of existing bridges. Most of the interviewed State DOTs' personnel assessed the products listed in respective DOT's Qualified Products Lists as performing 'well'. However, there was significant variability between states in the type of the products used. Among the agencies contacted, none was able to suggest the most promising or advanced products, either for concrete or steel bridge beam end treatments. This suggests that comprehensive laboratory evaluation would be necessary for selecting the best available beam end treatments and coatings.

지리적 표시를 통한 강원지역 농림수산물의 수출활성화 방안 (A Study on the Export Promotion Strategies of Agro-Fishery Products in Gangwondo through Geographical Indications)

  • 라공우;엄광열;김치호
    • 통상정보연구
    • /
    • 제9권2호
    • /
    • pp.441-466
    • /
    • 2007
  • Geographical indications are place names (in some countries also words associated with a place) used to identify the origin and quality, reputation or other characteristics of products. Protection required under the TRIPS Agreement is defined in two articles. The purpose of this study is to select the representative geographical indication item of Korea, discuss of the new intellectual property rights, and promote the trade of that product. It is also discussed of a geographical indication registration system and the recognition with international point of view. The international geographical indication protection is strengthening in recent. There are many multilateral and bilateral discussions and talks for geographical indication system. In order to protect excellent Korean products locally and internationally, the 'Quality Management of Agricultural Products Act' has been introduced form July 1, 1999. The geographical indication registration of Korea currently is 31 cases. The geographical indication is limited the regional promotion in Korea. Therefore, it is studied the registered items on the list and analyzed the result of the registration. Consequently, this paper suggests that more effective ways have to be prepared for the systematic management of geographical indications, campaigns for the recognition as a property.

  • PDF

A Review of Customer Satisfaction Factors in Libyan Housing Projects

  • Shebob, Abdulhamid;Shah, Raj;Mhalas, Amit
    • Journal of Construction Engineering and Project Management
    • /
    • 제3권4호
    • /
    • pp.26-34
    • /
    • 2013
  • Customer satisfaction and customer relationship are crucial aspect in any enterprises including housing construction projects. In general, the housing developers are facing a number of new challenges in different countries including Libya. The construction industries/housing developers need to continuously improve their products and services to meet customers' satisfaction desires and to remain in the current competitive market. This paper focuses on analysing the satisfaction factors of customers including qualityaspects of products and services in the construction projects. A framework was developed to evaluate the dynamics relationship between customer satisfaction and quality products or services, aiming to help companies' managers and policy makers to understand the needs and points of view of their customers. Apragmatic analysis was conducted to explore and analyse the customer satisfaction factors in construction industry considering different aspect of customer groups in Libya. Results indicate that there is a high demand of improvements in the contractor's performance in terms of cost, time and quality of products. It was also found that Libyan construction companies have been forced to transform their policies after on Libyan war 2011 to focus on client and customer satisfactory policies, or say centric for the purpose of improving client requirements and turn the business into more advantageous for any company.

건강지향의 저지방/저염 식육가공품을 위한 Microbial Transglutaminase와 기능성 소재 이용 기술 (Application of Microbial Transglutaminase and Functional Ingredients for the Healthier Low-Fat/Salt Meat Products: A Review)

  • 이홍철;진구복
    • 한국축산식품학회지
    • /
    • 제30권6호
    • /
    • pp.886-895
    • /
    • 2010
  • The level of fat and salt can affect the product quality and storage stability of processed meats. Additionally, consumers' demands require dietary guidelines for developing low-fat/salt functional foods. Microbial transglutaminase (MTGase), which enhances textural properties by catalyzing protein-protein cross-linkages, was introduced to develop healthier lowfat/salt meat products. The potential possibilities of low-fat/salt processed meats were reviewed under optimal conditions for functional ingredients from several previous studies. The addition of non-meat protein (e.g. sodium caseinate and soy protein isolates), hydrocolloids (e. g. konjac flour, carrageenan, and alginates), and MTGase alone or in combination with other functional ingredients improved textural and sensory properties similar to those of regularly processed meats. When MTGase was combined with hydrocolloids (konjac flour or sodium alginate) or other functional ingredients, gelling properties of meat protein were improved even at a low salt level. Based on these reviews, functional ingredients combined with new processing technologies could be incorporated into processed meats to improve the functionality of various low-fat/salt meat products.