• 제목/요약/키워드: Products Review

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온라인 판매촉진활동 분석을 통한 고객 리뷰평점 추천 및 예측에 관한 연구 : S사 Wearable 상품중심으로 (A Study on Customer Review Rating Recommendation and Prediction through Online Promotional Activity Analysis - Focusing on "S" Company Wearable Products -)

  • 신호철
    • 한국콘텐츠학회논문지
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    • 제22권4호
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    • pp.118-129
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    • 2022
  • 본 논문에서는 국내 온라인 기업의 Wearable 제품을 선정하고 판매 데이터를 수집해 다양한 분석과 매출 예측을 통해 판촉 활동의 전략 모델을 연구하는 데 목적이 있다. 데이터 분석을 위해 여러 가지의 알고리즘을 사용하여 분석할 것이며, 최상의 모형으로 결과를 선택할 것이다. 최상의 결과로 선택된 모형인 Gradient Boosting 모델은 지도학습을 통해 종속변수 예측에 있어서 판촉 유형, 가격, 판매 수량, 성별, 모델, 판매경로, 제품 성능, 판매 날짜, 지역 등 9개의 독립변수를 투입할 수 있게 된다. 본 연구에서는 판매촉진 유형별로 종속변수로 설정된 리뷰 값을 앙상블 분석 기법을 통해 더욱더 세부적으로 학습하고 분석 및 예측이 주목적이며, 판매촉진 활동을 통한 고객에게 할인 혜택을 주어질 경우와 주어지지 않을 경우에 리뷰 평점을 연구하는 데 목적이 있다. 분석 결과로 본다면 평가 결과는 AUC 95% 수준이며, F1도 93% 정도이다. 결국 판매촉진 활동 유형 중 가치 부가 혜택이 리뷰 수와 리뷰 평점에 영향을 준다고 것을 확인할 수 있었으며, 주요 변인들이 리뷰와 리뷰 평점의 영향을 준다는 것도 확인할 수 있었다.

온라인 리뷰의 경제적 효과, 유용성과 유용성 투표수에 영향을 주는 결정요인 (The Determinant Factors Affecting Economic Impact, Helpfulness, and Helpfulness Votes of Online)

  • 이상재;최준연;최진호
    • 한국IT서비스학회지
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    • 제13권1호
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    • pp.43-55
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    • 2014
  • More and more people are gravitating to reading products reviews prior to making purchasing decisions. As a number of reviews that vary in usefulness are posted every day, much attention is being paid to measuring their helpfulness. The goal of this paper is to investigate firstly various determinants of the helpfulness of reviews, and intends to examine the moderating effect of product type, i.e., search or experience goods on the product sales, helpfulness and helpfulness votes of online reviews. The determinants include product data, review characteristics, and textual characteristics of reviews. The results indicate that the direct effect exists for the determinants of product sales, helpfulness, and helpfulness votes. Further, the moderating effects of product type exist for these determinants on three dependent variables. The results of study will identify helpful online review and design review sites effectively.

Biotechnologies for Improving Animal Metabolism and Growth - A Review

  • Chen, Daiwen
    • Asian-Australasian Journal of Animal Sciences
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    • 제14권12호
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    • pp.1794-1802
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    • 2001
  • Biotechnology will play critical role in improving animal productivity. Animal growth rate and muscle deposition potential can be greatly improved by the application of biotechnology and biotechnological products. Administration of recombinant somatotropin (ST) or other compounds such as IGF-1 and growth hormone-releasing peptides (GHRPs) can enhance growth rate and carcass lean percentage. Gene transfer offers a powerful approach to manipulate endocrine system and metabolic pathways toward faster growth and better feed efficiency. Biotechnology is also extensively used for improving metabolism and activity of gut microorganisms for better nutrient digestibility. Knockout of growth-inhibiting genes such as myostatin results in considerable acceleration of body weight and muscle growth. Animal growth can also be improved by the use of gene therapy. Immunomodulation is another approach for efficient growth through controlling the activity of endogenous anabolic hormones. All the above aspects will be discussed in this review.

Removal of a synthetic broad-spectrum antimicrobial agent, triclosan, in wastewater treatment systems: A short review

  • Lee, Do Gyun
    • Environmental Engineering Research
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    • 제20권2호
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    • pp.111-120
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    • 2015
  • Contaminants of emerging concern (CECs) including endocrine disrupting compounds (EDCs) and pharmaceuticals and personal care product chemicals (PPCPs) have recently received more attention because of their occurrence in water bodies and harmful impacts on human health and aquatic organisms. Triclosan is widely used as a synthetic broad-spectrum antimicrobial agent due to its antimicrobial efficacy. However, triclosan detected in aquatic environment has been recently considered as one of CECs, because of the potential for endocrine disruption, the formation of toxic by-products and the development of cross-resistance to antibiotics in aquatic environment. This comprehensive review focuses on the regulations, toxicology, fate and transport, occurrence and removal efficiency of triclosan. Overall, this review aims to provide better understanding of triclosan and insight into application of biological treatment process as an efficient method for triclosan removal.

자기치유 부식방지 코팅의 최근 동향 (Self-healing Coatings for Corrosion Protection: A Review of Recent Advances)

  • 박병규
    • 한국표면공학회지
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    • 제47권5호
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    • pp.244-251
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    • 2014
  • In recent years, self-healing coatings have been the subject of increasing interest. The ability of such coatings to self-repair local damage caused by external factors is a major factor contributing to their attractiveness. Metals are extensively used in modern society in a range of applications from infrastructure to aircraft to consumer products. The protection of metals, primarily from corrosion has been an active area of materials science for many years. The aim of this review is the demonstration for recent progress achieved in the development of carrier-based self-healing coatings for the protection of metals. This review mainly covers the reports published after 2010. Two main types of carriers for corrosion inhibitors or healing agents-polymer capsules and porous composite inorganic nanoparticles-are described.

Tissue Microarrays in Biomedical Research

  • Chung, Joon-Yong;Kim, Nari;Joo, Hyun;Youm, Jae-Boum;Park, Won-Sun;Lee, Sang-Kyoung;Warda, Mohamad;Han, Jin
    • Bioinformatics and Biosystems
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    • 제1권1호
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    • pp.28-37
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    • 2006
  • Recent studies in molecular biology and proteomics have identified a significant number of novel diagnostic, prognostic, and therapeutic disease markers. However, validation of these markers in clinical specimens with traditional histopathological techniques involves low throughput and is time consuming and labor intensive. Tissue microarrays (TMAs) offer a means of combining tens to hundreds of specimens of tissue onto a single slide for simultaneous analysis. This capability is particularly pertinent in the field of cancer for target verification of data obtained from cDNA micro arrays and protein expression profiling of tissues, as well as in epidemiology-based investigations using histochemical/immunohistochemical staining or in situ hybridization. In combination with automated image analysis, TMA technology can be used in the global cellular network analysis of tissues. In particular, this potential has generated much excitement in cardiovascular disease research. The following review discusses recent advances in the construction and application of TMAs and the opportunity for developing novel, highly sensitive diagnostic tools for the early detection of cardiovascular disease.

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PCR 방법을 이용한 우유 및 유제품에서 발생하는 식중독 균의 신속 검출법 (Rapid Detection Methods for Food-Borne Pathogens in Dairy Products by Polymerase Chain Reaction)

  • 곽혜림;한선경;김이슬;홍연;김해영
    • Journal of Dairy Science and Biotechnology
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    • 제31권2호
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    • pp.171-177
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    • 2013
  • The dairy industry has consistently grown via the expansion of dairy-based food categories. Dairy product consumption is stable since the nutrient composition in dairy products is ideal for human health. However, dairy products are highly susceptible to food-borne pathogens. Controlling the safety of dairy products is thus important when considering the nutrient-rich matrix of this food category. Currently, immunoassays or molecular biology techniques have been used to evaluate the safety of dairy products in Korea. These methods are based on the detection of proteins and thus have low reproducibility and sensitivity. Recent techniques to detect food-borne pathogens have focused on genetic analyses. Rapid detection methods for food-borne pathogens in milk and dairy products using polymerase chain reaction (PCR) techniques, such as conventional PCR, real-time PCR, repetitive sequence-based (rep)-PCR, PCR-denaturing gradient gel electrophoresis (DGGE), and digital PCR, are reviewed in this article. The aim of this review was to contribute knowledge of the relationship between microflora and the quality of dairy products. This study will also assist in the immediate monitoring of food-borne pathogens in milk and dairy products when an outbreak related to this food category occurs.

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패션문화상품 개발을 위한 전통 여성 수식의 디자인 선호도 연구 (A Study on Design Preference about Traditional Feminine Head Ornament for Development of Fashion Cultural Products)

  • 권진;김선영
    • 복식
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    • 제62권4호
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    • pp.69-80
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    • 2012
  • This research aims at the contribution to globalize and modernize the traditional Korean image by comprehending the taste of design that domestic college students have for traditional feminine head ornaments and subsequently elaborate the development of cultural products that are related to these decorative objects. In regards to this research method, the examination on the traditional feminine ornaments was followed through a review of literature and precedent studies and a survey was conducted on the preference about them. After the adoption of final valid responses, an analytical method, PASW 18.0, was used for frequency analysis, technical analysis, reliability, and regression analysis. The results were as follows. First, in the category of tendency analysis for the application of traditional feminine headpiece in fashion cultural products, it was revealed that a taste for the design that meet the satisfaction for both trend and practicability was prominently prevalent. Also, the design that express the individual characteristic was taken as a preferred option. Second, in the preference for the design of traditional feminine headpieces in fashion cultural products, the result indicated that the modern type was preferred in the form of re-creation as long as those products deform the tradition. As for the selective taste for patterns, their preference came in the order of plant, animal, and geometry-abstract types. Especially, for the case of plant and animal patterns, the reinterpreted design of modernized shapes were opted rather than a simply recopied format of the conventional type of the feminist head ornament. Third, for the category of item selection to apply the feminine head ornament in order to design the fashion cultural products, it turned out that people preferred the application to accessory rather than clothing. Lastly, it was found that rarity, harmony with other fashion goods, pattern, and design should be considered when the traditional motif was used for cultural products.

평점이 수렴되지 않는 리뷰의 제품들이 더 좋을 수도 있을까?: 제품 리뷰평점의 분산과 소비자의 조절초점 성향에 따른 소비자 태도 변화 (Could a Product with Diverged Reviews Ratings Be Better?: The Change of Consumer Attitude Depending on the Converged vs. Diverged Review Ratings and Consumer's Regulatory Focus)

  • 이은주;박도형
    • 지식경영연구
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    • 제22권3호
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    • pp.273-293
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    • 2021
  • 팬데믹(Pandemic)으로 인해 온라인 시장의 규모가 급속하게 커졌다. 일상에서의 비대면화는그동안 기술수용에 늦은 소비자마저 온라인구매의 편리함을 경험하게 하는 계기가 되었고, 이들은 팬데믹 이후에도 온라인구매의 이점을 선호하게 될 것이다. 하지만 이러한 변화의 시기에 소비자가 취할 수 있는 제품 정보는 편평한 디스플레이상의 시각적 정보만으로 축소되었다. 회사들은 차별적이고 경쟁력 있는 정보를 제공하기 위해 AR/VR, Streaming 기술 등을 도입하고 있지만, 정직한 사용자들이 남긴 리뷰는 회사가 제공하는 잘 가공된 정보만큼 소비자에게 강력하게 인식되고, 회사의 상품개발과 마케팅 및 판매 전략을 위한 인사이트를 얻을 수 있다는 점에서 중요하게 인식될 필요가 있다. 그렇다면 소비자의 입장에서, 구매 의사결정 전에 참고하는 리뷰의 평점이 크게 어긋난다면, 소비자들은 어떻게 리뷰정보를 처리할까? 수렴되지 않은 평점은 늘 신뢰할 수 없고 가치 없는 것일까? 본 연구에서는 소비자의 개인 성향으로 볼 수 있는 조절초점 성향이 어떻게 사고방식을 지배하여 수렴되지 않은 정보를 수용하고 처리하는지 보이고자 하였다. 실험은 화장품을 대상으로 제품 리뷰 평점의 분산(높음 vs 낮음)이 소비자의 조절초점(예방초점 vs. 향상초점)에 따라 제품 태도에 어떤 영향을 미치는지 2x2 연구로 설계하였다. 연구결과, 예방초점의 소비자는 분산이 작을 때 높은 제품 태도를 보이지만, 향상초점의 소비자는 분산이 클 때 높은 제품 태도를 보인다는 것을 발견하였다. 이와 같은 연구로, 본 논문은 동일한 평균값의 평가점수를 가진 제품이라도 후기의 분산 값에 따라 소비자의 조절초점 성향이 영향을 미쳐 제품 태도가 달라진다는 것을 설명할 수 있다. 본 논문은 평점이 수렴되지 않는 정보에 대한 소비자의 정보처리의 메커니즘을 밝힌 이론적 공헌이 있으며, 실무적으로 기업은 리뷰가 축적됨에 따라 개인화되고 최적화된 상품 정보를 제공하는 등 빅데이터를 바탕으로 지식경영을 응용한 고객경험설계가 가능함을 시사한다.

A Review on Use of Carbohydrate-based Fillers and Pigments in Packaging Paper

  • Bumbudsanpharoke, Nattinee;Ko, Seonghyuk
    • 한국포장학회지
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    • 제22권3호
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    • pp.155-161
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    • 2016
  • As one of traditional packaging materials, paper and paperboard are being more popular and beneficial thanks to their environmental sustainability and have been widely used in packaging applications, from light weight infusible tissue for tea/coffee bags to heavy duty boards for the distribution. Papermakers have to design the products having a desired customized function with their paper machine. Globally, the use of filler and pigment in papermaking is now a very common practice to meet the needs of customers. Many benefits can be achieved as a result of filler addition, which mainly includes cost and energy savings. The replacement of traditional mineral fillers and pigments with biodegradable and renewable carbohydrate polymers is a very interesting and promising research topic due to the concern of environmental impact. In this review paper, the use of traditional and novel carbohydrate fillers and pigments in cellulosic paper is highlighted. It is noteworthy that there are still some challenges and technical barriers associated with the use of these organic materials in point of structural stabilities and manufacturing costs, although most of them are available in market as the commercialized products. With the emerging nanotechnologies, it is believed that the use of carbohydrate-based filler and pigment for papermaking will increase and bring technical advantages to industry.