• 대한안전경영과학회지
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• 제11권1호
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• pp.165-173
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• 2009

Product liability as a process has developed significantly in the United Kingdom and the United States of America. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products.

• 지식경영연구
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• 제9권3호
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• pp.107-123
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• 2008

Company strategy that considers market trend becomes a more important key to success in the new product development. Well-being as a present social trend has created a huge new product market. but with increasing number of camouflaged well-being products that are not fulfilled consumer needs. The purpose of this study is to understand the concept of well-being products from a consumer point of view an to find five consumer values based on the consumer value model of Sheth, Newman, and Gross(1991) through conducting content analysis from semi-structured individual In-depth Interviews. This study has a significance in identifying the detailed consumer value attributes and influence factors by collecting practical and reach qualitative data in the lack of systematic research of domestic well-being market and its products from a consumer point of view. The result of this study will be a foundation of future quantitative researches and provide a guideline to companys' well-being marketing strategy.

• 한국경영과학회지
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• 제31권2호
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• pp.57-67
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• 2006

One of challenging issues of market oriented manufacturing organization is product proliferation. However, increasing product variety not only incurs additional direct and indirect production cost, but also aggravates production system performance such as inventory level, customer lead time and fill rate. Recently, as one of the most beneficial strategic choices to menage the risks associateed with product variety and uncertain sales, special attention is focused on the product/process redesign to delayed product differentiation. In this paper, we develop an analytical model to demonstrate the existence of an optimal level of product differentiation, which can be used to provide theoretical basis in establishing market oriented SCM strategy.

• 기술혁신연구
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• 제22권1호
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• pp.23-58
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• 2014

본 연구는 규모가 작고 역동적인 벤처기업의 성장에 영향을 줄 수 있는 요인들 중에서 기업의 전략적 행동이나 경영자의 경영 역량과 관련된 제품 전략과 CEO(최고경영자) 특성의 효과를 실증적으로 분석하였다. 벤처기업의 표본을 이용하여 FGLS 추정법에 기반한 회귀분석의 결과에 따르면, 제품 전략과 CEO 특성은 기업 성장에 유의한 영향을 주며 추가적인 설명력을 가진다. 일반적으로 제품의 다양화와 마케팅을 강조할수록, 변화혁신을 완화할수록 성장률이 높았다. 그리고 CEO가 경영지배력을 가진 창업자가 아니거나, 현재 사업관련 분야에서 실무경험이 많을수록 성장률이 높았다. 또한, 연구개발 위주 업무경력보다 일반경영 중심의 업무경력을 가진 CEO가 관리하는 기업이 성장률이 더 높았다. 제품 전략과 CEO 특성이 벤처기업의 성장에 미치는 이런 효과들은 조직수명주기 단계에 따라서 달라졌다. 창업기 및 초기 성장기에 있는 기업에서 제품의 마케팅 강조 전략과 CEO의 일반경영 중심 업무경력이 기업 성장에 미치는 긍정적 효과가 상대적으로 강화된 반면, 성숙기 및 정체기에 있는 기업에서 이런 제품 전략과 CEO 특성이 기업 성장에 미치는 효과가 부정적이거나 유의하지 않았다.

• 디지털융복합연구
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• 제3권1호
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• pp.165-182
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• 2005

Development of integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web by real time.

• 한국유기농업학회지
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• 제19권4호
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• pp.475-500
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• 2011

One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2010년도 추계학술대회
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• pp.507-516
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• 2010

Product liability as a process has developed significantly in the United Kingdom and the United States of America. The safety of the product becomes one of the most important elements in modern corporate management. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.173-186
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• 2020

This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1998년도 공동추계학술대회 경제위기 극복을 위한 정보기술의 효율적 활용
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• pp.703-711
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• 1998

Due to the highly ocmpetitive and volatile manufacturing environment, the field of operation management has received increasing attention in recent years as having strategic importances. This study is about the korean manufacturing strategy and the factory automain levels on the product-process matrixes. In this paper, after reviewing the researches about manufacturing strategy and product-process matrixes, we proposed a conceptual model for satisfied factory automation levels.

• 산업경영시스템학회지
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• 제39권2호
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• pp.11-18
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• 2016

Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.