• The Journal of Industrial Distribution & Business
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• v.7 no.2
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• pp.25-32
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• 2016

Purpose - The objective of this study is to investigate the differences and interaction effects on the perceived financial risk between Korean and Thai consumers according to the types of product(utilitarian and hedonic) and price discount (bundle and 50%off). Research design, Data and Methodology - This paper sets up 6 research subjects. Data collection was carried out in Korea and Thailand. Data was made of 154 Korean and 147 Thai consumers. As for the independent variables for this study, consumer types are composed of Korean and Thai consumers, price discount types were bundle(1+1) and 50% off price, and product types consist of utilitarian and hedonic product. The dependent variable is perceived as a financial risk. Each question is measured as a Likert-type five-point scale. Results - According to the price discount and product type, perceived financial risk of Thai consumers is confirmed to be a larger one than that of Korean consumers. Also, there are interaction effects in the perceived financial risk. Conclusion - Our findings can be used as useful information for global retail markets as marketing strategies in future Korean enterprise through a comparative study on Korean and Thai consumers.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.24 no.3
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• pp.105-110
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• 1998

In the make-up product, Eye-shadow products have several purposes of enhancing product quality such as providing the beauty (variation of shape, clean appearance), feeling, continuity and adhesion. In this paper, newly developed wet type back injection press process is introduced so as to increase higher value products which providing various the beauty. The solvent takes an essential role to provide the fluidity of the powder bulk during the pressed-process of wet type pressed product. In this study, the effect of solvent in the oil binder was investigated, And the higher quality condition of the wet type pressed product was built to apply cosmetic preparation. Firstly, the system was designed powder phase as non treated pigment. The oil binder phase is categorized as hydrocarbons(Mineral oil, Squalane), Silicones(Methicone, Dimethicone ), esters (Octyldodecanol, Octyl Dodecyl Myristate). The solvent phase used was C 7-8 isoparaffin and Isopropyl Alcohol. The interaction of oil binder and solvent is investigated by measuring mass of final oil binder and the each solubility parameter. It was found that the higher the solubility the higher the degree of change in the final composition of the oil binder. In order to maintain the quality of the final product, the solvent used in pressed-process should be hydrophobic with oil binder.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1354-1365
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• 2002

With the appearance of many new types of fashion stores in Korea, competitions among fashion store types art fiercer than ever before. As consumers alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type, and analyzing competitive structures among fashion stores are important to retailers and marketers for building a successful merchandising and marketing strategies. An empirical study was conducted to analyze the competitive structure among the store types by consumers' patronage mix behavior. A questionnaire was developed and data were collected from 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVL Duncan test, and discriminant analysis were employed to analyze the data. Data regarding patronage mix behavior by product type proved that certain store types had ‘natural dominance’ in a particular product type as Hirschman(l978) pointed out. Also, a new analytic method of the competitive structures among fashion store types was suggested in the study, by which a specific store type retailer can analyze his/her own customers' patronage mix behavior by product type. The analysis will enable retailers to distinguish which of their competitors are substitutive, selling same product types, and which are complementary, selling different product types. Retailers have to concentrate on the strategies for the substitutive competitors rather than complementary competitors because their marketing abilities and resources are limited.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.23-32
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• 2022

Prototype UAMs are shown to us in the market. When the complete product is delivered to market, the efficiency of each UAMs can be compared by default. Before the complete product is shown to us, the comparative study on efficiency of UAMs is performed under the product cost estimation. The efficiency analysis result reveals that both of Lift & Cruise type and vectored thrust type show good efficiency at the initial stage of product. At the near terms stage, five years later from initial stage end, efficiency gets some change. Vectored thrust type of UAMs show best efficiency at the near term stage of product. Because UAMs will be used in urban area, Seoul is the place where the UAMs will be used first. The flying route from Seoul City Hall to Yongsan Park, National Assembly in Yeouido, and City Airport is no more than 10 km distance. For this short distance route, efficiency will make multi-rotor type UAM be prefered to other types. For long distance route or commuting route, life & cruise type and vectored thrust type of UAMs will be prefered on account of operational efficiency.

• Honam Mathematical Journal
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• v.44 no.1
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• pp.62-77
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• 2022

This study presents an 𝛼-Sasakian structure on the product manifold M₁ × 𝛽(I), where M₁ is a Kähler manifold with an exact 1-form, and 𝛽(I) is an open curve. It then defines a new type warped product metric to study the warped product of almost Hermitian manifolds with almost contact metric manifolds, contact metric manifolds, and K-contact manifolds.

• Journal of Technology Innovation
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• v.2 no.1
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• pp.219-241
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• 1994

This paper presents the results of an empirical study on the relationship between the type of new product idea sources and the rate of success of new product development and commercialization in Korean industries. The sample was taken from various Korean industries including telecommunication, electronics, chemical, machinery, textile, etc. and composed of 45 failure and 73 success cases. The findings are not much different from those of previous studies done in the developed countries, but show some typical characteristics of new product development activities and the idea sources, information acquisition methods, type of information , incentives for idea generation, etc. of the firms in developing country like Korea. Especially the survival rate curve and the accumulative investment curve from the idea generation to commercialization phase show a little different behavior from the previous study, which also reflect the manpower, duration of each phase of the new product development process in the Korean firms.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1128-1140
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• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• Asia Marketing Journal
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• v.14 no.3
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• Bulletin of the Korean Mathematical Society
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• v.43 no.1
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• pp.27-41
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• 2006

A counterpart of the famous Bessel's inequality for orthornormal families in real or complex inner product spaces is given. Applications for some Gruss type inequalities are also provided.