• 제목/요약/키워드: Product selection criteria

검색결과 118건 처리시간 0.032초

동대문 패션시장의 구매자-공급자 간의 거래특성이 관계결속에 미치는 영향 -지역 패션 소매업체의 관점에서- (The Effects of the Transaction Character Factors between Buyer-Supplier on Relational Bond in Dongdaemoon Fashion Market -From the Perspective of Region Retailer-)

  • 정명선;주성래
    • 한국의류학회지
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    • 제35권8호
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    • pp.906-917
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    • 2011
  • This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

20대 여성의 의복쇼핑성향에 따른 화장품구매행동 (A Study on Cosmetic Purchasing Behavior according to Clothing Shopping Orientation of 20's females)

  • 송혜인;이옥희;강영의
    • 한국의류학회지
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    • 제26권11호
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    • pp.1593-1604
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    • 2002
  • The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

초등학교 소프트웨어 교육 내용 선정의 준거 고찰 (The Research on Criteria for the Selection of Contents of Software Education in Elementary School)

  • 김홍래
    • 정보교육학회논문지
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    • 제23권6호
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    • pp.689-697
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    • 2019
  • 본 논문은 소프트웨어 교육의 추진 현황과 2015개정 교육과정에서의 내용을 비판적으로 고찰하고 내용 선정을 위한 준거를 탐색하였다. 이를 위하여 일반적인 교육과정 구성의 교육 내용 선정 원리를 검토하였으며 교육 철학적 관점에서 소프트웨어 교육의 내용 선정 준거를 탐구하였다. 특히 오우크쇼트의 '실제적 지식'을 소프트웨어 교육 내용 선정의 철학적 근거로 검토하였다. 소프트웨어 교육의 내용을 지식과 활동으로 구분하기보다 실제적 경험으로 구성하여야 한다는 점을 강조하였다. 이와 같은 논의를 바탕으로 소프트웨어 교육을 위한 내용 선정의 준거로써 다섯 가지를 제안하였다. 첫째, 교육과정의 목적과의 일관성, 둘째, 학습자의 수준 반영, 셋째, 창의적인 지식의 생성과 창출, 넷째, 미래의 사회·문화적 요구 반영, 다섯째, 디지털 민주시민으로 성장 등이다.

닭고기 가공식품의 소비성향에 관한 조사 (The Consumption Pattern of Further Processed Chicken Product)

  • 김종원;이영현
    • 한국축산식품학회지
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    • 제21권2호
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    • pp.116-125
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    • 2001
  • This survey is carried out in order to understand the perception and eating pattern of chicken further processed product of the housewives in Korea. 894 questionnaires were used for analysis. Chicken is loved by all age groups of people, especially at home of young housewives and of high educational background. The reasons of purchasing chicken further processed products were \"Children(57.8%)\", \"Convenience(43.2%)\" and \"Taste(30.1%)\". The average purchasing frequency of chicken further processed products is \"Once a month\". The criteria for selection of chicken further processed product were \"Hygiene(64.9%)\", \"Expiration date(58.4%)\", \"Brand(25.4%)\", \"Taste(21.9%)\" and \"Price(19.0%)\". Housewives depend on the \"Brand\" in selection of chicken further processed products as the educational background improves. The shopping place of purchasing chicken further processed product were \"Discount store(43.1%)\", Department store(27.4%)\" and so on. The pattern of consumption \"Buy chicken further processed products and cook at home(5.9%)\" was still very low. \"Order for delivery(57.4%)\" increased rapidly for chicken consumption. The housewives suggest to produce chicken further processed products \"Hygienically(16.7%)\", \"Improve taste(12.2%)\" and \"Restrict food additives(11.9%)\" among 311 responses.

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AHP를 이용한 제품 품질 선택 모형에 관한 연구 (A Study for Selection Model of Product Quality using Analytic Hierarchy Process)

  • 김혜정;한경희;조재립
    • 한국품질경영학회:학술대회논문집
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    • 한국품질경영학회 2007년도 춘계학술대회
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    • pp.59-63
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    • 2007
  • Customers have the various needs and personalities and try to get them. The behaviour of buying products, one of the highlight things, is the most general phenomenon of filling up their desires, and even these types are eventually personalized. Also there are various criteria for selecting it and also those are to be determined by the customers' own personalities. Mostly customers show the more attractive behaviours for those products which are more attractive to them, and for carefully buying them they use various paths. The criteria to buy the products are the mostly generalized things such as price, design, size, weight, trend, and so on, and it can be affected by the specifics of the products. But it is not definitely unimportant to consider the personality. Customers have the unusual personality for the product which is more attractive to them, and then for the unattractive, they only show the unclear criteria or specifics. The existing studies are focused on the product itself, and then they just show the results related to the specifics of the products, but it could be considered a case that the customers could think some products classified into the highly involvement products would be the lower involvement ones. Upon this, for same products if the customers show some differences of information(relating to the degree of involvement), I am going to figure it out by using AHP that what the criteria to buy is. In this study, with the computer products which are considered as the highly involvement products, I will select two groups showing the differences of awareness of the products, and then figure out the selecting criteria.

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사회적 규범으로서 마스크 필수 착용이 외출 시 패션 제품 선택에 미치는 영향에 대한 탐색적 연구 -20~30대 한국 여성을 중심으로- (Analyzing the Influence of Face Masks on Fashion Product Selection Criteria -An Exploratory Study Focusing on Korean Women in Their Twenties and Thirties-)

  • 박수진;하지수
    • 한국의류학회지
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    • 제46권2호
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    • pp.292-309
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    • 2022
  • The ongoing COVID-19 pandemic has caused a recession in the fashion industry. Therefore, this study aims to assess the influence of face masks on the selection of fashion products by Korean women in their twenties and thirties. This is highly relevant as the mandatory donning of face masks becomes a social norm. To this end, an in-depth interview and a survey were conducted. The results indicate that wearing a face mask affects consumers' fashion selection criteria in regard to styles, materials, colors, and types. Face masks have gradually contributed to the unification and simplification of fashion styles due to the atmosphere and wearing of the mask itself, which has led to a decline in the overall interest in fashion. Most consumers in this study felt a disconnect between face masks and fashion products, since the former have not been established within most fashion styles. Consequently, consumers had difficulty naturally aligning face masks with various fashion styles, which eventually led to a decreased interest in fashion. This study is significant in that it provides objective data that can be utilized to establish strategies in the fashion industry regarding the integration of face masks.

쇼핑가치에 따른 점포선택기준과 패션점포 유형별 방문정도의 차이 (Differences in store selection criteria and store visits according to consumers' shopping values)

  • 박정권;이현정;이규혜
    • 복식문화연구
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    • 제20권6호
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    • pp.883-894
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    • 2012
  • Fashion companies are faced with more severe competition with the emergence of new types of retail formats. Retailers are coming up with new shopping values to maximize their profits and benefits of customers. The aim of this study was to study shopping values and analyze differences in store selection criteria and store visits among. The respondents were males and females with ages ranging from the 20's to the 40's, residing in Seoul and the Gyeonggi area. Data were collected via both online and offline. Data from 427 respondents were analyzed using SPSS 17.0. Results indicated that there were three categories including hedonic, informative, and reliable shopping values from the factors for clothing shopping values. They form three types of consumer groups such as active, passive-reliable, and hedonic-informative shopping value groups. These three groups were different in terms of demographic characteristics. For the factor influencing store preference, the range of product selection and customer service were the two significant features that showed substantial differences in the shopping value groups store's atmosphere, salespeople, convenient location, price, and brand store did not have significant differences across groups. Retailers of each fashion retail formats have to consider consumers shopping values for their retail decision makings.

AHP 기법을 이용한 10,000 TEU 이상 컨테이너선에 적용되는 선박평형수 처리장치 최적제품 선정에 관한 연구 (An Application of AHP for the Selection of Optimum Product of BWTS for over 10,000 TEU Container Ship)

  • 이상원;김동준;서원철
    • 대한조선학회논문집
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    • 제52권5호
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    • pp.395-406
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    • 2015
  • The Ballast Water Treatment System was developed to prevent the unintended transport of unwanted organisms from one region to another as demanded by the IMO (International Maritime Organization). Although various types of BWTS in the world have been developed until now and applied to various ships, there has been no systematic basis for its selection and installation. Currently, the system selection and installation are as per ship owner’s suggestion or by easy installation point of view by the shipyard. In order to organize, systemize and solve problems related to the selection and installation of BWTS, a definitive study has been performed to come up with the best alternative to derive value and criteria which were to be met for vessels which are to be equipped with BWTS. Multiple criteria were compared alongside each other during the course of this study. Accordingly an AHP (Analytic Hierarchy Process) analysis method for A, B and C companies were done for container ships with size 10,000 TEU and above. Equipment type for “A” company is “Filter, UV & TiO2” combined type. For “B” company it is “Filter & UV” combined type. Finally for “C” company it is “Electrolysis” type. Henceforth, the results of this study aims to come up with the optimum way to select the best and the most suitable BWTS for a certain vessel.

QoS를 고려한 LAN 스위치 선정 도구 개발 (The Development of a Tool for Selection of LAN Switch with QoS)

  • 이필재;이종무;신인철
    • 한국정보처리학회논문지
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    • 제4권10호
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    • pp.2533-2543
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    • 1997
  • 컴퓨터 네트워크 장비의 객관적 선정을 위해서는 통신 서비스 품질(Quality of Service : QoS) 개념의 이해와 적용이 요구된다. ITU-T E.800 권고안은 공급자와 고객관점의 서비스 품질 및 만족도 평가 기준을 제시하고 있기 때문에 네트워크 제품 평가 및 선정에 이용될 수 있다. 본 연구에서는 QoS를 고려한 LAN 스위치 평가모형과 선정을 위한 소프트웨어 도구를 개발하였다. 이를 위한 구체적 평가방법으로 효과적인 집단 의사결정을 위한 다기준 평가 모형에서 유용하게 이용되는 Saaty의 계층적 분석방법(Analytic Hierarchy Process : AHP)을 적용하였다. 선정 평가를 위한 자료는 네트워크 전문가들에 대한 설문조사와 현장 조사 방법으로 수집하였다. 그리고 제안된 LAN 스위치 평가 모형에 따라 선정 도구를 구현하고 적용 결과를 분석하였다. 본 연구 결과는 LAN 스위치 선정을 위한 의사결정시 유용한 도구로 활용될 수 있을 것으로 기대되며, 아울러 컴퓨터 네트워크와 관련된 QoS 기반의 평가 및 선정을 위한 의사결정에 적용될 수 있을 것이다.

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3차원 텔레비전의 제품선정 방법 (Method for Selecting a Three Dimensional Television)

  • 변대호
    • 디지털융복합연구
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    • 제11권3호
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    • pp.41-48
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    • 2013
  • 3차원 텔레비전(3DTV)는 이차원 텔레비전(2DTV)을 대체할 새로운 혁신기술로 여러 제조사로부터 다양한 모델이 출시되고 있다. 3DTV는 매력적 요소에도 불구하고 내재된 문제점, 제조사별 기술적 차이점 때문에 소비자들은 제품선정을 위한 복잡한 의사결정 문제에 직면한다. 일반적으로 구매자들은 제품 사양을 비교하는 방식을 사용하지만 3DTV 특성상 실제 체험한 후 선택하는 것이 바람직하다. 본 연구는 소비자들이 3DTV 구매 의사결정을 지원하기 위한 일련의 방법론을 제안한다. 제품선정 기준을 도출하고 계층적분석과정(AHP) 모델을 구축한다. 이용자 테스트 방법을 제안하며 수치적 예제를 통해 제품의 우선순위가 결정되는 과정을 보인다.