• 복식문화연구
• /
• 제13권6호통권59호
• /
• pp.934-945
• /
• 2005

The purpose of this study was to investigate the content and presentation style of consumer information of Korean young casual apparel brand. To collect the data for this study, the representative 25 casual brand web sites were selected, based on major search engines. In addition, to investigate exact product information, four product categories, knit shirts and casual pants for men and women, were selected and the number of products was limited as maximum 15 products per each category. A coding instrument was developed to capture the consumer information, based on the instrument by Park and Stoel(2002). The Pretest was conducted to gauge inter-coder reliability and the results showed that inter-coder reliability was highly acceptable. The results of this study were as follows. Most casual brand web sites for this study were presented well in brand and customer service information. Especially, many web sites provided various engaging information such as various events(best dresser contest, date with a star, special gift) and useful multimedia file(MP3 music file, screen saver, movie, calender). However, product information was very lack in most web sites. Especially, sizing and fitting information and textile and fabric hand information were rarely provided. Therefore, this result showed that the web sites should provide more specific product information and develop devices to get tactile sensory and experiential information for enhancement of future e-commerce of apparel products.

• 지식경영연구
• /
• 제21권4호
• /
• pp.157-173
• /
• 2020

최근 빠르게 성장하고 있는 숙박 공유경제 시장에서 품질에 대한 불확실성은 사용자의 만족도에 영향을 미치는 위험요소지만, 이는 시설 제공자가 공개하는 정보를 통해 완화될 수 있다. 그 중 시설 제공자의 본인에 대한 자기소개는 사용자와의 정서적 교류를 통해 심리적 거리를 제거함으로써 공유 성과에 긍정적 영향을 미친다. 본 연구는 대표적인 숙박공유경제 플랫폼인 Airbnb에서 호스트의 자기소개가 포함하는 정보의 종류에 따라 공유성과에 미치는 영향을 분석하고, Airbnb의 숙소 유형에 따라 차이를 분석하였다. 이를 위해 호스트가 공개하는 자기소개 텍스트를 문장별로 분리하고 비지도 학습기반의 딥러닝 방법인 Attention-Based Aspect Extraction 방법을 활용하여 각 문장이 포함하는 의미를 추출하였다. 추출된 의미를 토대로 자기소개 텍스트가 포함하는 의미가 공유성과에 미치는 영향과 숙소 유형에 따른 교호작용 효과를 분석하였다. 연구결과, 숙소 유형별로 호스트의 특정 성향이 공유성과에 긍정적인 영향을 미치는 것을 확인하였고, 이를 통해 숙소 유형에 따라 공유성과를 극대화하기 위한 마케팅 전략에 대한 실증적인 함의를 제공한다.

• 패션비즈니스
• /
• 제10권4호
• /
• pp.16-28
• /
• 2006

The purpose of this study is to investigate the content and changes of modern Korean men's wear advertisement from the 1960s to the 1990s by reviewing fashion magazines and pictorials. Research problems were as follows.; First, analyze the types and their units of measurement in men's fashion advertisements from 1962 to 1998. Second, examine the differences of quantitative change in men's fashion advertisements according to each period. The total 857 advertisements were selected from Shin Dong-A, Joongang Magazine, and Bokjangwolbo from 1972 to 1998. For analyze the result, frequency analysis and $x^2$-test were used. Results were as follows. First, through the review of literatures and pre-tests, 6 units of measurement were identified. They were product type(formal wear, casual wear, sports wear, dress shirts, accessory, inner wear, fabric and the others), brand type(national brand, licensed brand, imported brand, others), appeal type(image, product, others), representation type(photograph, illustration, others), medium type(man, product, others), and color type of advertisement(black & white picture, color picture). Second, for the types of advertisements, formal wear, national brand, image appeal, figure medium, photograph for presentation and color picture are the most frequently shown in men's fashion advertisements from 1962 to 1998. Third, for product, more accessory advertisements were found than the clothing in the 60s and the 70s, and casual wear advertisements in the 80s and formal wear advertisements in the 90s were dominated. National brand type was dominant through all four period. Product appeal type in the 60s and the 70s and image appeal type in the 80s and the 90s were prevailed. For medium, product type in the 60s and the 70s and figure type in the 80s and the 90s were dominated. Black & white picture in the 60s and the 70s and color picture in the 80s and the 90s were prevailed. Lastly, photograph was the most frequently used for presentation type through all periods.

• 패션비즈니스
• /
• 제13권6호
• /
• pp.20-30
• /
• 2009

The purpose of this study is to develop the effective customized elderly fashion marketing process based on the web site, where older customer will be able to choose various fabrics and to try them out. This aims to establish new prototype of internet shopping mall for customized elderly fashion clothing. In this study, new method of product presentation on the online shopping mall is proposed to offer product information through 3D virtual reality. With the online shopping mall(SATC Mall) as a showcase, we presented virtual mapping system so that it enable the customers to select the fabrics and to see exactly how chosen fabric will look when applied to image of clothing. As an initial test of the application of simulation to measure 3D visualization of product, mapping software Vision Easy Map Pro Version 6.0(NedGraphics) Vision Easy Map Viewer Version 5.0(NedGraphics) were chosen and applied. By using this mapping system, the fabric change of the apparel product could be made on the internet shopping web site. However, this approach has been successful applied for presenting and customizing garment products. Future research will focus on the integration of mapping coordination into SATC Mall.

• 한국의류산업학회지
• /
• 제15권4호
• /
• pp.642-648
• /
• 2013

This study investigates the changes inconsumer sensibility and product preferences according to theirecofriendly productperceptions. Stimulants (released by three companies of sport casual brands)include three shirts made of recycled polyester and three made of organic cotton. A surveymethod was used to respond to the emotion and image while watching the presented pictures of the clothes. The change in the reactions was analyzed before and after the presentation of eco-friendliness information. The questionnaire consists of sensibility adjectives, open-ended questions about the associated image of eco-friendliness, color attractiveness, product favorability, price satisfaction, and reasons for an eco-friendly productpurchase. The survey was conducted on 200adult male and female participants. Two factors ('eco' and 'design')were identifiedthrough the factor analysis of image adjectives. There was a statistically significant increase in the evaluation of sensibility, color attractiveness, product favorability, and price satisfactiondue to the re-evaluation of the same products after consumers recognized the eco-friendly information of apparel products. When consumers recognize products aseco-friendly, they evaluate the products more positively than before. The result of the analysis of the increases by textile materials shows no significant difference in the sensibility changes depending on the materials. However, with regard to 'eco', the increase of sensibility change for organic cotton products was larger than for recycled polyester products.

• 한국산업정보학회논문지
• /
• 제14권3호
• /
• pp.98-105
• /
• 2009

기업이 매출을 신장하고 자신의 웹싸이트에 접속하는 고객들의 재방문 횟수를 늘리기 위하여, 고객이 원하는 제품정보를 효과적으로 전달해야 하는 필요성이 대두되고 있다. 그러므로, 웹싸이트상의 올바른 제품정보 배치에 대한 중요성은 강조되어야 한다. 이 논문에서는, 제품 비교 서비스에서 정보 배치의 형태에 따라 고객의 정보검색 패턴이 어떻게 바뀌는지를 연구하였다. 분석결과로 제품 비교 웹서비스의 수직적 배치 형태에서는 사람들은 특성 정보 경로를 따르는 경향을 보였으며, 수평적 배치 형태에서는 제품 정보 경로를 따르는 경향을 보였다.

• 품질경영학회지
• /
• 제19권2호
• /
• pp.108-116
• /
• 1991

Value Engineering has been recognized by many companies as a powerful and innovative techniques approach for cost down and improvement in function of product and service. Functional evaluation is the most important progress in VE activities. But it is often difficult to evaluate the function of a certain subject because the evaluation of function is very vague. This paper presents a new functional evaluation method using fuzzy theory. The purpose of this proposed method is the improvement in the precision of functional evaluation.

• 대한수학회보
• /
• 제30권1호
• /
• pp.25-27
• /
• 1993

In our paper [4] we showed that over bar $A_{n-1}$ is a split extension of (n-1) copies of Z by the symmetric group S$_{n}$ of degree n. We show in this paper how over bar $A_{n-1}$ appears naturally as a subgroup of the natural wreath product W=ZS$_{n}$.TEX> n/.

• Advances in aircraft and spacecraft science
• /
• 제5권2호
• /
• pp.239-249
• /
• 2018

Physical tests are performed at various stages of the development cycle of a product, from prototype validation to product qualification. Although costly, there are growing demands for qualification tests like endurance vibration testing to be more representative of the real world. At the same time there are growing demands to assess the durability of these items based on FEA simulation. In this paper, we will explain how to set up a CAE-based test and how to correlate the results with some physical measurements. Specific assumptions will be explained and some advantages of using virtual tests will be highlighted such as the reduction of the number of prototypes needed, investigations on failures, evaluation of the level of reliability via sensitivity analysis, evaluation of the margins are at the end of a successful test. This presentation will therefore focus on explaining and showing how virtual tests can enrich the exploitation of physical tests.

• 디자인학연구
• /
• 제13권
• /
• pp.83-91
• /
• 1996

본 연구는 제품디자인 개발과정에서 많이 활용되고 있는 워크스테이션(workstation)의 하나인 알라아스(Alias)를 활용하여 정확한 3차원 모델 링 데이터를 구축하는 과정을 비디오 개발 과정을 통해 제시하였다. 먼저 알리아스(Alias) 모델 링의 기본이 되는 NURBS 곡선의 특징과 표면 생성 방법을 파악하였다. 기본적인 표면을 생성한 후 사실적인 이미지 표현을 위해 적용하게 되는 질감표현(texture), 조명(lighting), 렌더링(rendering) 방법을 파악하였다. 제품 디자인의 모델 링에 필요한 이러한 요소들을 비디오 디자인 개발 과정을 통해 종합적인 활용방향을 제시하였다.