• Asian Journal of Innovation and Policy
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• v.4 no.3
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• pp.397-409
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• 2015

Nowadays, crowdfunding presents a promising development. This research focuses on the influence of platform strategy and market response on the success of crowdfunding from the perspective of the elaboration likelihood model (ELM) theory. Detailed product specifications, crowdfunding difficulty coefficient, vivid advertising video such as introduction and music, and recommendations from relevant figures are all used to depict platform strategy. Meanwhile, we use the number of lovers, followers, comments and 1 RMB backers to measure the level of market response. And thus, we model the impact of platform strategy and market response on crowdfunding success with empirical studies based on 400 samples of observed value. We found firstly that there exist significant positive relations between the total amount of funds pledged and detailed product specification, vivid advertising video, recommendations from relevant figures and the number of 1 RMB backers. Secondly, the crowdfunding difficulty of projects affects negatively, and significantly, the total amount of funds pledged. Thirdly, the influence of the number of lovers and followers on funds pledged is not significant.

• Science of Emotion and Sensibility
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• v.24 no.4
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• pp.79-90
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• 2021

Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.05a
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• pp.305-307
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• 2021

In this paper, we propose a study related to the development of a Digital-Twin platform using a smart factory based CPPS (Cyber Pysical Production System) using ICT (Information Communication Technology) technology. The platform developed through this study performs a 3D model simulation function in conjunction with P3R (Product, Process, Plant, Resource) including BOP (Bill of Process) management function from the preceding manufacturing process planning stage. In addition, we propose a digital twin platform that can predict production processes, equipment, layout, and production. The platform proposed through this paper proposes a feature that can manage the entire smart factory manufacturing process from the initial planning design stage to the manufacturing, production, operation, and maintenance stages.

• The Journal of Information Systems
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• v.29 no.1
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• pp.159-179
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• 2020

Purpose: We present a scientometric review of the literature on platform government to serve three primary purposes: First, to cluster researches on platform government based on the research issues; second, to identify the major papers, authors, and keywords in the domain; and third, to explore the promising research areas of platform government. Design/methodology/approach: We collected the platform government research from Web of Science, and analyzed 1,536 articles that was published during time span of 1998-2019. Next, co-citation networks are constructed and analyzed by using CiteSpace to visualize the domain clusters and dynamic research trends in the platform government domain. Findings: We identified 13 sub areas of the platform government research: global investigation, consumer product quality, digital agora, civic crowd funding, and open data use etc. We also visualize the top 20 references with the strongest citation bursts, co-authors network, co-occurring keyword network, and timeline of co-citation clusters.

• Journal of the military operations research society of Korea
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• v.32 no.2
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• pp.78-91
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• 2006

Recently mass customization has become a new paradigm in the global market to satisfy both the diversified demands of customers but also the efficiency of the mass production system. In this paper, mass customization is embodied by a new product development method with which various product families are produced from standard "product platform" developed from historical data. The product platform, the key concept of this proposed method, is significantly efficient as a solution to the customer demand of high variety and small quantity products. The proposed method is applied to build the platform family of naval ships, utilizing the concept of "Group Technology". In addition, cost effectiveness of the proposed method is analyzed and the applicable range of requirement conditions are presented. In conclusion, some remarkable effects such as reduction in production cost and development time are expected by employing this method to the procurement process of the naval ships.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.6
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• pp.201-210
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• 2021

Navigation Software for the various weapon systems has common functionalities which give the possibility of common use among them. SPL(Software Product Line) framework of the navigation software for weapon system refers to developing a standardized navigation software platform from common functionalities of navigation software, managing the standardized navigation software platform, and developing weapon system navigation software such as navigation software for missile, UAV(Unmanned Air Vehicle), submarine, and etc. from the standardized navigation software platform. In this paper, we propose SPL based navigation software development process, Integrated Development Environment and operational concept of SPL framework. The operational concept will be defined by specifying the role of every stake holders and their activity scenario. The Operational concept would be referenced to implement SPL for other domain through using with detail implementation guide.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.57-87
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• 2009

본 연구는 조선산업을 선도하고 있는 우리나라 D조선사와 S 조선사의 CAD system 부문에 있어 사용자 혁신 내용과 과정, 그리고 사용자 혁신이 기업의 경쟁 우위에 미치는 영향을 분석하고 complex product system에서의 사용자 혁신의 함의점과 CAD platform 자체의 진화에 따른 사용자 혁신의 한계를 조망한다. 사례 연구를 통해 본 연구가 발견한 결과는 다음과 같다. 1) 조선기업의 설계 및 제조 practice 및 관련 IT system 의 다양성과 특이성으로 인해 CAD system vendor 보다는 CAD system user 에 의한 application module 혁신이 cost와 benefit 차원에서 더 경제적이며, 2) 조선업체는 application module 혁신을 위해 사용자 need를 알고 있는 설계자와 CAD system 을 이해하고 있는 system 기술자로 구성된 팀 혹은 CoP를 통해 자체 개발하고 있고, 일부는 제3자 CAD application 업체에 위탁개발하기도 하며, 3) 조선과 같이 매우 복잡한 부품과 설계 및 제조 프로세스로 구성된 complex product system에서의 사용자 혁신은 자신의 암묵적인 노하우를 외부로 노출하지 않는 동시에 자사의 설계에서부터 제조, 구매, engineering, 그리고 경영 프로세스에 이르기까지 하나의 통합된 system 을 가능하게 함으로써 일정의 단축과 오작의 감소로 인한 품질과 원가경쟁력에 큰 기여를 하는 것으로 나타났으나, 4) 사용자 혁신이 일어나고 있는 CAD platform 자체가 대부분 외국계 전문업체 vendor 에 의해 지배되고 있고, CAD 기술의 진화(Solid 3D 등)로 인해 platform 자체가 변화함에 따라 그 위에서 진행되고 있는 application module 의 sustainability 가 위협받고 있다. 이러한 결과를 바탕으로 본 연구는 정부의 기술혁신 지원 정책과 기업의 혁신 전략에 대한 시사점을 제안하고 있다.

• International Journal of Naval Architecture and Ocean Engineering
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• v.3 no.3
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• pp.181-192
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• 2011

Recently, the speed of change related with enterprise management is getting faster than ever owing to the competition among companies, technique diffusion, shortening of product lifecycle, excessive supply of market. For the example, the compliance condition (such as delivery date, product quality, etc.) from the ship owner is getting complicated and the needs for the new product such as FPSO, FSRU are coming to fore. This paradigm shift emphasize the rapid response rather than the competitive price, flexibility and agility rather than effective and optimal perspective for the domestic shipbuilding company. So, domestic shipbuilding companies have to secure agile and flexible ship production environment that could respond change of market and requirements of customers in order to continue a competitive edge in the world market. In this paper, I'm going to define a standard shipbuilding production management system by investigating the environment of domestic major shipbuilding companies. Also, I'm going to propose a unified ship production management and system for the operation of unified management through detail analysis of the activities and the data flow of ship production management. And, the system functions for the strategic approach of ship production management are investigated through the business administration tools such as performance pyramid, VDT and BSC. Lastly, the research of applying strategic KPI to the digital shipyard as virtual execution platform is conducted.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.82-93
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• 2024

This study confirms how brand experiences perceived by consumers in the metaverse affect their pleasure and behavioral intentions (intention to use the platform, and purchase the virtual product). The results of this study are as follows. First, consumers have sensory, affective, behavioral, and intellectual experiences while interacting with fashion brands in the virtual space of the metaverse. Second, in the metaverse, consumers experience pleasure when they have various brand experiences including those mentioned above. Third, the pleasure gained through consumers' brand experiences has a positive effect on their behavioral intentions, including their intentions to use the platform and purchase the virtual product in the metaverse. This study is academically meaningful in strengthening brand experience-related research and expanding into the metaverse context through empirically verifying the influence of consumers' brand experiences on pleasure in the metaverse. Also, related fashion companies will be able to use the results of this study to strategically create consumers' sensory, affective, behavioral, and intellectual experiences to elicit pleasant emotions from consumers in the virtual space of the metaverse.

• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.1-17
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• 2011

In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.