• Journal of Korean Society of Industrial and Systems Engineering
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• v.37 no.3
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• pp.89-98
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• 2014

Platform-based product family design is recognized as an effective method to satisfy the mass customization which is a current market trend. In order to design platform-based product family successfully, it is the key work to define a good product platform, which is to identify the common modules that will be shared among the product family. In this paper the clustering analysis using dendrogram is proposed to capture the common modules of the platform. The clustering variables regarding both marketing and engineering sides are derived from the view point of top-down product development. A case study of a cordless drill/drive product family is presented to illustrate the feasibility and validity of the overall procedure developed in this research.

• Journal of Computational Design and Engineering
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• v.2 no.3
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• pp.157-164
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• 2015

This paper discusses an optimization-based approach for the design of a product platform for industrial three-axis linear-type robots, which are widely used for handling objects in manufacturing lines. Since the operational specifications of these robots, such as operation speed, working distance and orientation, weight and shape of loads, etc., will vary for different applications, robotic system vendors must provide various types of robots efficiently and effectively to meet a range of market needs. A promising step toward this goal is the concept of a product platform, in which several key elements are commonly used across a series of products, which can then be customized for individual requirements. However the design of a product platform is more complicated than that of each product, due to the need to optimize the design across many products. This paper proposes an optimization-based fundamental framework toward the design of a product platform for industrial three-axis linear-type robots; this framework allows the solution of a complicated design problem and builds an optimal design method of fundamental features of robot frames that are commonly used for a wide range of robots. In this formulation, some key performance metrics of the robot are estimated by a reducedorder model which is configured with beam theory. A multi-objective optimization problem is formulated to represent the trade-offs among key design parameters using a weighted-sum form for a single product. This formulation is integrated into a mini-max type optimization problem across a series of robots as an optimal design formulation for the product platform. Some case studies of optimal platform design for industrial three-axis linear-type robots are presented to demonstrate the applications of a genetic algorithm to such mathematical models.

• Smart Media Journal
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• v.5 no.4
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• pp.138-142
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• 2016

In this paper, a smart travel service platform is proposed with PPL(Product Placement) database based on the location of TV viewer who is 's marking by smart devices. This platform is designed with the active PUSH and smart kiosk signage with video clip of LTE/beacon's places. As a result, this PPL-DB platform is inter-worked for the PPL database of category, location, product, favor with interactive tagging in pictures and videos.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.310-329
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• 2023

To compete with the growth of fashion shopping platforms in the online fashion market, general shopping platforms have begun to expand their product categories to include fashion items. This research examines the characteristics that influence consumers' trust in each of these platforms and their intention to reuse them. Applying the concept of platforms, this study also distinguishes between general shopping platforms and fashion shopping platforms and compares their characteristics. This study surveyed 788 consumers in their 20s and 30s with experience in using general shopping platforms or fashion shopping platforms (389 and 399 respondents, respectively). SPSS was used to conduct frequency analysis, factor analysis, and cross-tabulations, and AMOS was used to conduct confirmatory factor analyses and structural equation analyses. The results were as follows: platform reputation, shopping convenience, and interactivity all influenced consumer trust. For fashion shopping platforms, the product quality factor significantly improved consumer trust. However, for general shopping platforms, the product quality factor only influenced reuse intentions to reuse and did not contribute to improving trust. Platform reputation and information offering have influenced reuse intentions for both shopping platforms. Regardless of the type of shopping platform, platform reputation has influenced reuse intentions and consumer trust, and platform esthetics didn't have affect consumer trust and consumers' reuse intentions. Consumer trust influenced the intention to reuse on both platforms.

• Journal of Engineering Education Research
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• v.9 no.3
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• pp.49-61
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• 2006

The objective of this study was to propose a new framework for the creative engineering in the product family design coursework. The idea of product family design is a good solution to fulfill customer's requirements and to respond quickly for the technology change. Mass customization based on product family and product platform is a new paradigm with variety and customization through flexibility and quick responsiveness. In this study, the subjects of product family, product platform, product family map, platform leveraging strategy, morphological matrix and module based product family design were reviewed and presented. A new idea generation scheme utilizing SCAMPER method was combined with the morphological matrix approach. For the effective product family and platform design, creative efforts and approaches were utilized and implemented in the coursework process. This will help students to develop creative thinking and approaches in the engineering problem solving.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.37-41
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• 2017

In this paper, a platform was proposed that can service the streaming of location based real-time video-clip for smart-travel-services to work with PPL(Product Placement). The location information of drama like as LTE GPS and Beacon were used to provide the drama video with the PUSH service. And PPL DB with the attributes like as picture, video, music and URI(Uniform resource Identifier) was designed. As a result, this platform could provide the location based video streaming service that could replace the original PPL properties, color or shape, with the other properties by the interactive tagging the PPL DB in drama scenes. The proposed platform could provide the location based real-time video streaming service that can alter the PPL properties with the request of service provider.

• Journal of Korean Institute of Industrial Engineers
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• v.33 no.2
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• pp.174-182
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• 2007

Mass customization meets various needs of customers as well as produces various products and service in low cost like mass production. However, low cost and product diversity have conflicting concepts. Therefore, in order to solve this problem, we need standardization methods. In this paper, we suggest a method for determining the product platform which is a set of common parts in a product family. To achieve the method, we used the Contradiction Analysis of TRIZ (Theory of Inventive Problem Solving), Using this approach, we found a model that obtains various products within limited resources and conditions. Also, we suggest another method that increases the flexibility of our method by Design Structure Matrix.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.43-62
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• 2022

This paper is a study to analyze when ISV(independent software company) has more active participation in the platform ecosystem. According to previous studies, companies are active in technological innovation when they can appropriate the outcome of innovation and when they have complementary assets (marketing, manufacturing capabilities, etc.) that can convert the innovation into value. The effect of these two conditions to join platform ecosystem is investigated. The duplication between the ISV's product portfolio and platform service is also included as an independent variable. The two sample groups are composed of independent SW companies that signed a partner agreement with platform companies and non-participating companies in the platform. As a result of empirical study, it is found that the patent rights do not affect participation in the platform. The ISVs might have believed that the benefits from cooperation with platform companies are greater than the risks of exposure to innovative technologies and unique Biz models. On the other hand, downstream's capability and the duplication of product portfolio affect participation in the platform. If ISVs have the downstream capability to transform cooperation into value creation, ISVs are actively participating in the platform. In addition, cooperation is active when the product portfolio is complementary to platform service rather than competition. This study is the empirical study of open innovation between Korean independent software companies and digital platform companies. There are similar prior studies abroad, but there are no similar studies in Korea. It is meaningful in that the determinants of platform ecosystem participation were investigated through empirical analysis by composing a sample group of companies participating in the platform ecosystem and companies not participating in the platform ecosystem.

• Industrial Engineering and Management Systems
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• v.9 no.1
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• pp.1-9
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• 2010

Increasing product variety based on product family and product platform provides a company with a competitive advantage over its competitors. As products become more complex, short-life cycled and customized, the design efforts require more knowledge-intensive, collaborative and coordinating efforts for information sharing. By sharing knowledge, information, component and process across different families of products, the product realization process will be more efficient, cost-effective and quick-responsive. Formal Concept Analysis (FCA) is used for analyzing data and forming semantic structures that are formal abstractions of concepts of human thoughts. A Web Ontology Language (OWL) is designed for applications that need to process the content of information instead of simply presenting information to humans. OWL also captures the evolution of different components of the product family. The purpose of this paper is to develop product variety modeling to increase the usefulness of common platform. In constructing and analyzing product ontology, FCA is adopted for conceptual knowledge processing. For the selected product family, product variety Ontology is constructed and implemented using prot$\'{e}$g$\'{e}$-2000.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.320-327
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• 2006

다양한 고객의 니즈를 충족시키기 위해 등장한 Mass Customization은 과거 대량생산방식의 비용만큼 저렴한 비용으로 다양한 제품 및 서비스를 생산한다. 하지만 저비용과 제품의 다양성은 서로 상반되는 특성을 지니기 때문에 이를 해결할 수 있는 여러 표준화 방법들이 필요하다. 본 연구에서는 Mass Customization을 지원하는 부품 표준화 방법 중의 하나인 Product Platform을 결정하는 방법을 도출해보고자 한다. 특히 TRIZ(Theory of Inventive Problem Solving)의 모순분석을 활용하여 Product Platform을 구성하는 아이디어를 얻어 냈는데 그 과정을 통해 Platform, 한정된 자원이나 제한된 조건 안에서 최대한 많은 제품을 얻을 수 있도록 모형을 도출하였다. 또한 Design Structure Matrix를 통해 부품들의 연관성을 측정하여 주요 해결책을 보완함으로써 Product Platform 결정의 유연성을 증대시킬 수 있는 해결책을 제시하였다.