• 마케팅과학연구
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• 제12권
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• 한국의류학회지
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• 제22권8호
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• pp.1099-1110
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• 1998

The perceived quality is a concept considered from the consumer's perspective. So it is differ from the objective determination of product quality. Thus the consumer perception of quality is a subjective judgement of an individual and an overall feeling on the characteristics which includes the product's reliability, performance and so on. In terms of product perception, consumers utilize the product cues in evaluating the product's quality before the purchase and the cues reflecting the quality can be classifisied into intrinsic and extrinsic ones. When the quality perception is limited to the purchase situation, purchase decision dependent on surrogate indicators such as price, are inclined to increase due to the lack of information. Therefore in this study the perceived quality of apparel is controled to the purchase situation in order to examine the consumer's reaction to the price cues and for the convenience of the exploratory investigation. As a result of the empirical study, consumers show differences in quality and value perceptions to the product with the same price depending on the perception whether the price is high or low. The apparel quality evaluation process goes through the steps of "product attributes - perceived quality - perceived value - purchase intention".

• 품질경영학회지
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• 제32권4호
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• pp.113-124
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• 2004

Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

• 기술혁신학회지
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• 제19권1호
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• pp.137-160
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• 2016

본 연구는 기업의 보유 자원과 성과간의 관계에서 제품 및 공정혁신능력과 기술사업화역량의 역할을 분석하는데 목적을 두고 있다. 본 연구는 이를 위해 자원준거관점과 혁신 및 기술사업화 관련 실증연구에 기초하여 연구모형을 설정하고, 설문조사를 통해 수집된 대덕연구개발특구내 109개 기업 자료를 활용하여 검정하였다. PLS-SEM을 활용한 실증분석에서 기업의 인적 자원과 무형 자원은 제품혁신능력과 공정혁신능력에 유의적인 정의 영향을 미치는 것으로 나타났으나 기업의 유형자원은 제품혁신능력과 공정혁신능력에 유의적인 영향을 미치지 못하는 것으로 나타났다. 또한 기업의 제품혁신능력과 공정혁신능력은 기술사업화역량에 유의적인 정의 영향을 미치는 것으로 나타났으나 기업성과에는 직접적으로 유의적인 영향을 미치지 못하는 것으로 나타났고, 기업의 기술사업화역량은 기업성과에 유의적인 정의 영향을 미치는 것으로 나타났다. 본 연구는 혁신능력을 제품혁신능력과 공정혁신능력으로 구분하고, 이러한 혁신능력이 기술사업화역량에 미치는 영향을 분석했다는 점에서 차별화된 연구이다.

• 경영과정보연구
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• 제31권1호
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• pp.183-203
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• 2012

본 연구에서는 기술혁신 관련 기존 연구에서 실증연구가 부족한 조직문화와 중소기업의 기술혁신 과정에서 고려되어야 할 고용안정성과 환경불확실성을 도입하여 실증분석하였다. 구체적으로 조직문화와 기술혁신(제품혁신, 공정혁신) 간 관계, 그리고 이들 간 관계에 대한 고용안정성과 환경불확실성의 조절효과를 분석하였다. 258개 대구지역 중소기업을 대상으로 분석한 결과, 조직문화는 제품혁신에는 긍정적으로 유의한 영향을 미쳤으나, 공정혁신에는 유의한 영향을 미치지 못하였다. 고용안정성의 긍정적인 조절역할은 조직문화와 제품혁신 간에만 존재하였으나, 환경불확실성은 조직문화와 제품혁신, 조직문화와 공정혁신 간 모두를 긍정적으로 조절하였다. 본 연구에서는 실증분석 결과가 가지는 이론적 및 실무적 시사점, 한계점 및 향후 연구방향 등도 함께 논의하고 있다.

• 기술혁신학회지
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• 제16권4호
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• pp.1006-1031
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• 2013

본 연구는 제품혁신이 기업의 재무적 성과에 미치는 영향을 측정하고, 공정혁신, 조직혁신, 마케팅혁신이 갖는 조절효과를 실증 분석하였다. 이를 위하여 '2010년 기술혁신조사 : 제조업부분' 자료와 '한국신용평가정보'의 재무자료를 결합하여 위계적 다중회귀분석을 실시하였다. 분석 결과 공정혁신, 조직혁신과 마케팅혁신 모두가 제품혁신 활동과 기업의 성과관계를 조절하는 것으로 나타났다. 또한, 기업규모 및 연구개발집약도에 따른 산업 기술 수준별 그룹을 나누어 추가분석을 시도하였다. 그 결과 중기업, 대기업의 경우, 제품혁신과 공정혁신이 재무적 성과인 매출액에 결정적인 역할을 수행하는 반면, 소기업의 경우, 제품혁신과 조직혁신이 재무적 성과인 매출액에 결정적인 역할을 수행하는 것으로 나타났다. 연구개발집약도에 따른 산업별 분석에서는 첨단기술 산업군에서는 마케팅혁신이 제품혁신과 더불어 성과를 향상시키는 혁신 유형으로 나타났다. 본 연구를 통해 기술혁신과 기업 성과와의 관계에서 기술혁신을 제품혁신, 공정혁신, 조직혁신과 마케팅혁신을 포함함으로써 기술혁신을 유형별로 세분화하였고 기업이 추구해야할 혁신 활동을 포괄적으로 살펴봄에 따라 기술혁신 간 영향관계를 새롭게 규명하였고 산업 기술 수준별, 기업 규모별 혁신과 성과 간의 관계를 살펴보았다.

• 한국정밀공학회지
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• 제6권4호
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• pp.84-93
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• 1989

This paper describes some development of Computer-Aided Process Planning System for cold-forging of rotationally symmetric parts(soild shape and solid-can combined shape) produced by the presses or formers. Using the developed system, forming sequences for producing final product are generated as graphic forms and process names, preform dimensions and process parameters(load, punch pressure, die pressure) are generated as routing sheets. Konwledges for forming sequence and process parameters are extracted from process limitations, plasticity theories, handbooks, relevent refferences and empirical know-how of experts in cold forging companies. Among extracted knowldeges, general and consistent knowledges are represented as design rules and are constructed as knowledge base. The developed system provides more powerful tool for through checking the producibilities of design, conformation of appropriate forming sequences and discoveries of new possibility. The results of the developed system are in good agreement with the practical data.

• 산업경영시스템학회지
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• 제28권4호
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• pp.124-133
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• 2005

The purpose of this study is to analyze the effectiveness of process approach for business performance of a company certified with ISO 9000 : 2000 quality management system. The result of this empirical research were identified as follows. Documentation and an intelligence process appeared with a preference matter in an influence to reach to a business performance of a company through the organization which established a process approach. It reveals that the process approach of quality management system might affect positively for customer satisfaction, product qualify, financial results and cost reduction.

• 소성∙가공
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• 제26권1호
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• pp.28-34
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• 2017

Multi-pass shape rolling is performed to produce long products of arbitrary cross-sectional shapes. In the past, the multi-pass shape rolling process has been designed by the trial and error method or the experience of experts based on the empirical approach. Particularly, the design of roll caliber in shape rolling is important to improve product quality and dimensional accuracy. In this paper, the caliber design and pass schedule of multi-pass shape rolling were proposed for manufacturing piston ring wire. In order to design roll caliber, major shape parameter and dimension was determined by analysis of various caliber design. FE-simulation was conducted to verify effectiveness of proposed process design. At first, forming simulation was performed to predict shape of the product. Then, fracture of the wire was evaluated by critical damage value using normalized Cockcroft-Latham criteria. The experiment was carried out and the results are within the allowable tolerance.

• 소성∙가공
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• 제11권5호
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• pp.405-413
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• 2002

A process planning system for cold forging of non-axisymmetric parts of comparatively simple shape was developed in this study. Programs for the system have been written with Visual LISP in AutoCAD. Shape of the product must be drawn with the solid line and the hidden line, and with the plane and front view, as well. At the plane, the system recognizes the external shape of non-axisymmetric portions - the number of the sides of the regular polygons and the radii of circles inscribing and circumscribing the polygon. At the front view, the system cognizes the diameter of axisymmetric portions and the height of the primitive geometries such as polygon, cylinder, cone, concave, convex, etc. The system perceives that the list developed from the solid line must be formed by the operation of forward extrusion or upsetting, and that the list developed from the hidden line must be formed by the operation of backward extrusion. The system designs the intermediate geometries again by considering clearance between workpiece and die, and then finally the billet diameter, in reverse order from the finished product, on the basis of volume constancy and using the operations, the forming sequence, the number of operations and the intermediate geometries which were already designed. The design rules and knowledges for the system were extracted from the plasticity theories, handbook, relevant reference and empirical knowledge of field experts. Suitability of the process planning was analyzed using SuperForge of FVM simulation package. The results of analysis showed good formability.