• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.2
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• pp.173-184
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• 2015

This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.9
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• pp.3869-3877
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• 2011

The purpose of this study is to investigate the influence of market orientation and creativity on new product performance and to examine whether these factors on new product performance between types of technology innovation. Based on the literature reviews, this study employs five factors in two group of influencing factors, market orientation characteristics and creativity characteristics as key determinants of new product performance. The data have been collected from 136 enterprises and the respondents were person in charge of new product development of each corporation. The results of hypotheses testing through multiple regression analysis are summarized as follows. Firstly, all factors of market orientation and creativity have positive influence upon new product performance. Secondly, in terms of the relationship between market orientation and creativity and new product performance, the results showed significant differences between continuous innovation and discontinuous innovation samples. Based on the findings, implications and directions for future research are discussed.

• Asia Marketing Journal
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• v.15 no.3
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• pp.79-95
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• 2013

New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today's competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why do some incumbents initiate more licensing agreement for exploratory learning while others do it for exploitative learning along the innovation process? We attempt to extend our knowledge of licensing agreements from an organizational learning perspective. Technology licensing as a specific form of interfirm linkages can be initiated with different learning objectives along the process of new product innovation. The exploratory stages of the innovation process such as discovery or research stages involve extensive searches to create new knowledge or capabilities, whereas the exploitative stages of the innovation process such as application or test stages near the commercialization are more focused on developing specific applications or improving their efficiency or reliability. Thus, different stages of the innovation process generate different types of learning and the resulting technological resources. We examine when incumbents as licensees initiate more licensing agreements for exploratory learning objectives and when more for exploitative learning objectives, focusing on two factors that may influence a firm's formation of exploratory and exploitative licensing agreements: 1) its past radical and incremental innovation experience and 2) its internal investments in R&D and marketing. We develop and test our hypotheses regarding the relationship between a firm's radical and incremental new product experience, R&D investment intensity and marketing investment intensity, and the likelihood of engaging in exploratory and exploitive licensing agreements. Using data collected from various secondary sources (Recap database, Compustat database, and FDA website), we analyzed technology licensing agreements initiated in the biotechnology and pharmaceutical industries from 1988 to 2011. The results of this study show that incumbents initiate exploratory rather than exploitative licensing agreements when they have more radical innovation experience and when they invest in R&D activities more intensively; in contrast, they initiate exploitative rather than exploratory licensing agreements when they have more incremental innovation experience and when they invest in marketing activities more intensively. The findings of this study contribute to the licensing and interfirm cooperation studies. First, this study lays a foundation to understand the organizational learning aspect of technology licensing agreements. Second, this study sheds lights on how a firm's internal investments in R&D and marketing are linked to its tendency to initiate licensing agreements along the innovation process. Finally, the findings of this study provide important insight to managers regarding which technologies to gain via licensing agreements. This study suggests that firms need to consider their internal investments in R&D and marketing as well as their past innovation experiences when they initiate licensing agreements along the process of new product innovation.

• Journal of the Korean Society for Precision Engineering
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• v.17 no.10
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• pp.5-10
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• 2000

• Korean Journal of Mathematics
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• v.16 no.3
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• pp.335-348
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• 2008

We define Fourier-Yeh-Feynman transform and convolution product on the Yeh-Wiener space, and establish the existence of Fourier-Yeh-Feynman transform and convolution product for functionals in a Banach algebra $\mathcal{S}(Q)$. Also we obtain Parseval's relation for those functionals.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.481-490
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• 2020

Batik industry is a business activity oriented towards customer loyalty and is demanded to show an increasing diversity of products with various motives designed to prevent customers from moving to other companies. Therefore, the purpose of this study is to develop a theoretical approach in solving problems in the relationship between service quality and product diversity on satisfaction and word of mouth (WoM) and its impact on customer loyalty. Furthermore, this study also examined the mediating effects of satisfaction and WoM in the relationship between service quality and product diversity on customer loyalty. This research's object took the customers of Batik Semarangan Craftwork, Indonesia, with the phenomenon of always developing creative and innovative Batik motif designs that can be accepted by the market without leaving Semarang's uniqueness. The total sample was 98 customers. The results of the study showed that service quality and product diversity positively affected satisfaction and WoM and had a positive effect on customer loyalty. Besides, satisfaction and WoM had a mediating effect on the effect of service quality and product diversity on loyalty. Thus, it is essential for management to create and increase customer loyalty by paying attention to service quality, product diversity, satisfaction, and WoM.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.435-439
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• 2010

The purpose of this paper is to design a new management model based on the grill-formed product charscteristic area(PCA) which specify the position of products classified by the level of market and technology. This product characteristic area is composed of 9 cells and the cases sorted by market and technology are analyzed by each cell. Conclusion of this study based on many significant results gained by the various multi-variate analysis is summarized as follows; First, it can be noted that success/failure factor and progress stages are different by each cell. Second, a new management model is designed by combining the Motive Resource, Success/Failure(S/F) factors, and Progress Stages of New Product Development. Third, success products featured a balance between marketing oriented and technically oriented activities. A new attemp that combine S/F factors with development stages by each product cell will be of great usefulness for further study.

• Earthquakes and Structures
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• v.10 no.1
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• pp.25-51
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• 2016

In this study, graph product rules are applied to the dynamic analysis of regular skeletal structures. Graph product rules have recently been utilized in structural mechanics as a powerful tool for eigensolution of symmetric and regular skeletal structures. A structure is called regular if its model is a graph product. In the first part of this paper, the formulation of time history dynamic analysis of regular structures under seismic excitation is derived using graph product rules. This formulation can generally be utilized for efficient linear elastic dynamic analysis using vibration modes. The second part comprises of random vibration analysis of regular skeletal structures via canonical forms and closed-form eigensolution of matrices containing special patterns for symmetric structures. In this part, the formulations are developed for dynamic analysis of structures subjected to random seismic excitation in frequency domain. In all the proposed methods, eigensolution of the problems is achieved with less computational effort due to incorporating graph product rules and canonical forms for symmetric and cyclically symmetric structures.

• Proceedings of the Safety Management and Science Conference
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• 2009.04a
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• pp.331-336
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• 2009

Recently Environmental issues is Product development for ease of disassembly and recycling requires methodical toolboxes and respective infrastructures of information and communication technology. Therefore, today's designers have a very high level of product responsibility as disassembly is a major cost factor of product recycling. A study on the product redesign Methods and tools for sustainable management.

• Korean Journal of Computational Design and Engineering
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• v.18 no.1
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• pp.36-48
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• 2013

In general, the product is used under several circumstances including environmental and usage conditions. According to the circumstances, the product has various performance degradation processes. In order to optimize the lifecycle of product usage, it is important to observe the degradation process and make suitable decisions on product operations. However, there are not much research works in evaluating the degree of product degradation based on product usage data. Recently, due to emerging ICT (Information and Communication Technology) technologies, it becomes possible to get the product usage data. Based on the gathered data, it is possible to analyze the degree of product degradation. The analysis of product usage data can improve product use and product design with advanced decisions. To this end, this study addresses one approach based on FMEA/FMECA method, called PDMCA (Performance, Degradation Modes and Criticality Analysis) for evaluating product degradation status and making suitable decisions.