• Journal of Korean Society for Quality Management
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• v.41 no.1
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• pp.109-118
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• 2013

Purpose: Given the several proper models for given mixture components-process variables experimental data, we propose a strategy to find the optimal condition in which the performance of the responses is well-behaved under those models. Methods: Given the mixture experimental data with process variables, first we choose the reasonable starting models among the class of admissible product models based on the model selection criteria and then, search for the candidate models that are the subset models of the starting model by the sequential variable selection method or all possible regressions procedure. Good candidate models are screened by the evaluation of model selection criteria and checking the residual plots for the validity of the model assumption. Results: We propose a strategy to find the optimal condition in which the performance of the responses is well-behaved under those good candidate models by adopting the optimization methods developed in multiple responses surface methodology. Conclusion: A strategy is proposed to find the optimal condition in which the performance of the responses is well-behaved under those proper combined models. This strategy to find the optimal condition is illustrated with the example in this paper.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.47-56
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• 2022

The article defines the principles of formation of digital marketing strategy of enterprises in the conditions of intensification of competition on the international market. The stages of development of digital marketing strategy of enterprises in the conditions of intensification of competition in the international market are substantiated, which includes: setting goals, which envisages observance of the principles of SMART-scheme; product or service analysis; monitoring of competitors; analytics of definition and segmentation of the target audience of the enterprise; selection of digital marketing tools and channels for promotion on the international market of products or services; formation of a unique, unique trade offer, selection of indicators for evaluating the effectiveness of digital marketing strategy and its tools. It is proved that according to the principle of SMART method of goal setting it is necessary that the goals have: specificity, measurability, achievability, relevance, achievement of the goal should be limited in time, have specific deadlines. To increase the effectiveness of digital marketing strategy, it is necessary to analyze the internal and external environment using the method of SWOT-analysis, the advantage of which is a comprehensive assessment of the company, competitors and the industry as a whole in the face of competition in the international market. The main indicators of evaluation of the effectiveness of digital marketing strategy in the conditions of intensification of competition on the international market are substantiated.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.36-46
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• 2017

In this study, the influence of the life style on the HMR purchasing behaviors and repurchasing intents and the purchasing behavior on the repurchasing intent were examined in order to provide the basic data for developing competitive HMR product and invigoration of marketing. As results, of the life style factors, the health affected the quality, the taste the convenience and safety, and the economy the convenience, and the convenience the quality, and the safety the safety, significantly. Of the life style factors, health affected the repurchasing intentions negatively, while taste affected the repurchasing intent positively. Of the HMR selection properties, quality, convenience, and safety all affected the repurchasing intent positively. It can be conducted from the study that it is necessary to develop a strategy to enhance the quality and safety of the HMR and enhance the taste and economy of the HMR products for the taste and economy-oriented customers. When developing a new HMR product, the development and formulation of the strategy for quality, convenience, and safety and the overall strategy that covers from production, logistics, sales, and promotion, are supposed to be well established and discussed.

• Knowledge Management Research
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• v.12 no.3
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• pp.1-25
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• 2011

This research empirically examined the determinants of competitive advantages and performance of Korean film industry from 1996 to 2003 over a sample of 396 movies. Especially, the effects of knowledge-based resources, social capital, product differentiation strategy, and market entry strategy on a film performance were hypothesized and empirically tested. Findings of this study are as follows; First, confirming the importance of knowledge-based resources in film industry, both the superior business track records of producers and the superior artistic track records of directors and actors had positive effects on film performance. Second, supporting social capital hypotheses, while the strong ties between directors and producers had positive effects, the strong ties between directors and actors had negative effects on film performance. Third, confirming the importance of product differentiation strategy, genre differentiation against competing films had positive effects on film performance. Finally, confirming the importance of market entry timing, the number of competing films released following a film opening within a week had negative effects on film performance. The findings of this research suggest that producers, directors, and actors are not only the critical knowledge-based resources to create competitive advantages indeed, but the pattern of relationships among them also systematically influences the film performance. Moreover, it is suggested that film performance may be improved by the proper genre differentiation and opening day selection.

• Journal of Fashion Business
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• v.21 no.1
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• Journal of the Society of Naval Architects of Korea
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• v.46 no.3
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• pp.279-289
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• 2009

For a Product Oil Carrier, longitudinal bulkhead as well as transverse one is corrugated shape in general and intersection part of bulkheads is utilized for a pipe trunk. Since lower and upper stools are to be connected with all of longitudinal and transverse bulkheads, they have a uniform height respectively. The purpose of this study is the development of design system for the minimization of total weight of longitudinal and transverse bulkheads at the initial design stage. In this study, the beam element models for longitudinal and transverse corrugated bulkheads are established and they are applied to the structural analysis. For the practical design, the selection and the position of an additional pipe trunk are considered in this study. In addition the required minimum distance between the bracket installed along the web of corrugation at lower stool and the diaphragm is taken into consideration during optimization process. Evolution strategy(ES) is adopted as an optimization technique.

• Journal of Korea Foundry Society
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• v.26 no.1
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• pp.27-33
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• 2006

Phase evolutions involving nucleation stages together with diffusional growth have been examined in order to provide a guideline for determining rate limiting stages during phase evolutions. In multiphase materials systems in coatings, composites or multilayered structures, diffusion treatments often result in the development of metastable/intermediate phases at the reaction interfaces. The development of metastable phases during solid state interdiffusion demonstrates that the nucleation reaction can be one controlling factor. Also, the concentration gradient and the relative magnitudes of the component diffusivities provide a basis for a phase selection and the application of a kinetic bias strategy in the phase selection. For multicomponent alloy systems, the identification of the operative diffusion pathway is central to control phase formation. Experimental access to the nucleation and growth stage is discussed in thin film multi layers and bulk samples.

• Journal of Korean Society for Quality Management
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• v.18 no.1
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• pp.116-128
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• 1990

Consumer's demand level for products and goods selection power is considerably improved. The pressure of loss compensation is also being accelerated by products which bring damage on property. The producer prevents the loss from causing poor products and considering the quality cost allotment in these circumstances. That is to say, producer should be concerned with the strategy of product liability prevention instead of passive defence policy. This paper intends to estabilish the optimum quality cost in considering product liability, and present the correlation of quality cost elements and multiple regression analysis. It can utilized in qualitycost and budget planning.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.04a
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• pp.373-376
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• 1996

The design development, and production of a product is one of the greatest challenges which flexible manufacturing systems face today. No matter how a company refines and controls the manufacturing process, if the product is not properly designed, it will not operate correctly or performed well. Therefore the focus on quality of design must be balanced. One such strategy certain to address the managerial and manufacturing of the future is concurrent engineering. Concurrent engineering calls for the consideration and inclusion of product design attributes satisfying all the design constraints such as customer requirements. Furthermore, concurrent engineering has been recently promoted in many industries as a response to competitive marketing pressures. Viewed as a systematic approach of creating high quality products and bringing them to market at lower cost and in significantly less time, it also attracts the attention of quality designers. In this paperm a methodology and model for optimizing the product design, especially selection of optimal design alternative, is developed. The focus of this paper is on product design as the most critical activity of concurrent engineering. The model is based on the customer requirements for quality. Customer requirements for a certain product can be grouped based on the various design attributes. The design attributes have the priorities. The number of design functions. Design attributes value are calculated, however these values are applied to the optimization method. Numerical example will be illustrated.

• The Korean Journal of Food And Nutrition
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• v.29 no.5
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• pp.643-654
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• 2016

The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: 'taste and sanitation', 'economic efficiency', 'health and nutrition', 'convenience', and 'reliability and awareness'; mean scores of these factors' importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of 'taste and sanitation' factor was significantly greater as married women's age decreased. However, the importance level of 'health and nutrition' factor was significantly greater as married women's age increased. The results of the logistic regression analyses indicate that the 'taste and sanitation' and 'health and nutrition' factors affected frequency of purchasing HMR. The 'reliability and awareness' factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women's age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.