• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.177-186
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• 2015

This study is related to determination of the intention to watch a movie, which is affected by various emotional, environmental, and behavioral factors. In case of personal factors, personal taste formed on the basis of previously experienced movie related information affects selection of movies, while environmental factors are affected mostly by residental community experience, cognitive attitude, subjective norms, as well as the view of values. In this study, the determinants on decision to watch movie have been analyzed applying the theory of planned behavior. Taking into consideration that the determination, based on either personal factors or environmental factors, of consuming movie products stars from reasonable information collecting and that movie poster has been the primary source of information on movie products since the inception of the movie industry, this study analyzed tastes of movie watchers and many variables of movie poster format on determination of intention to watch movie. The results from this empirical study indicate that movie poster is effective means of low cost marketing inducing movie watching in terms of consuming minimum time and space with high speed of delivery while satisfying primary interest on the movie product. It is suggested movie posters should be prepared to make appeal to each generation of target consumers and be put on the market as a product of artistic work.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.597-601
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• 2006

There are considerable amount of man power and time spent for analysis and selection of various materials due to the inadequate application system and rapid searching process of material related information in each stage of building production process. Also, due to the insufficiency in recycling system of important information created for each process, they are hoarded at each task stage and project completion. As a result, because of the repetition of the similar/identical tasks on each process, it is the major reason for impeding the efficient employment of manpower of the company and decreasing competition of the company. Moreover, in selecting finish material in the project field, there are many difficulties due to the lack of technical information such as product characteristics and field applications. The construction quality also affects the profit and loss of the product which calls for a need to develop continued information management system that the finish material related examples could be shared in real time. The objective of this study is to propose a building finish material information which the real time research and application is possible to raise the productivity. TO do this, the current material information task status analysis and questionnaire research should be conducted to understand the demand of system development and reflect the result onto the system for easy access and application. Therefore, the building finish material information system for enhancement of productivity of construction task proposed in this study is expected to be utilized in enhancement of construction quality, maximization of company profit, and strengthening of company competition.

• Journal of dental hygiene science
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• v.15 no.1
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• pp.77-82
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• 2015

The purpose of this study was to understand the buying behavior characteristics of the customers. Also, it was intended to provide information to provide companies marketing strategy. The criteria of purchasing toothpaste was to try to understand the impact on satisfaction, recommendation and repurchase Intention. The study was surveyed 248 customers who re-buy the toothpaste in oral care products showroom at university dental hospital. Statistical analysis was performed using PASW Statistics 18.0 and AMOS 18.0 at the 5% significance level. The results were as follows: 'Flavor', 'Price', 'Brand', 'Function', 'Design' of toothpaste and satisfaction showed a positive correlation. Satisfaction and repurchase intention, Recommendation showed a positive correlation. Selection criteria that affect the satisfaction when customers buy toothpaste, 'Function' was the greatest and others became the order of the 'Brand', 'Flavor', 'Price'. Satisfaction affect the recommendation and repurchase Intention. If customers are satisfied with the toothpaste products, showed the Repurchase Intention, have shown opinion that is willing to recommend this product to others. Therefore, dentistry and manufacturers of toothpaste must share a lot of information about toothpaste with customers. Also, information, function, flavor of toothpaste as well as other oral care product, It will be a needed the continuing research and development.

• The KIPS Transactions:PartD
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• v.15D no.6
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• pp.841-856
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• 2008

The priority of requirement is important because the priority is a critical activity of release plan especially in software development which has an open market customer. Also, it is important for stakeholders to select a method and aspects to prioritize requirements. The selection is based on the organizational experience of a priority process, the process model of the product, goals and a type of products, and dependencies between requirements. But, the current researches considered only static dependency between requirements and did not suggest a systematic priority process. In addition, the current researches only suggest limited aspects to prioritize requirements, such as cost and value. Therefore, this paper proposes an adjustable priority process based on a priority model to select a method and aspects for the suitable priority for product and organization. Especially, this paper enhances the completeness of a release plan by a definition of static and dynamic dependency types between requirements. This paper suggests a priority model, which considers the dependencies between requirement and various viewpoint of software development. Based on the priority model, the paper suggests a systematic priority process to promote reasonable decisions to the priority and release plan of requirement.

• Archives of design research
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• v.18 no.3 s.61
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• pp.15-24
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• 2005

There is a large waste of time, money, and production through the infelicitous product design process in small and medium enterprises. They don't possess enough career-manpower with respect to design. Especially, the objective and scientific approach process isn't presented very well on the 'establishment concept' of the embodiment phase or 'Sketch and Rendering' of the development phase which are the most important design processes. So, this research is applied to the conception of the AHP method. It uses the basic concept of relativity to decrease risk from the calculational quantity data, and supplement the decision making phase. Generally, human beings can conclude by relative judgement which is more influenceable than absolute judgement. So we must use the relative comparison concept rather than the comparison of two items with variable sketches based on characteristics of human beings. Thus, efficiency judgement is dependent on design sketch comparisons which help the consistency progress of variable alternative plans. We can decrease risk when we chose the final design and increase efficiency of the design decision making. That is now a perfect selection of each alternative's ranking and sensitive design result but this research will provide consistency criterion on filtering and lead to variable design alternatives. The significance of this research is the efficiency method that overcomes differences of character and sensitivity on many phases of the process. Finally, this research proposes a new ideal process that where applied improves quality and evidence of propriety through comparison to existing methods result in method application research for improvement quality.

• The KIPS Transactions:PartD
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• v.16D no.5
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• pp.767-790
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• 2009

Setting up a priorityfor an embedded system is greatly significant because a release plan at the early stage of product developments can properly be established through right decision making procedures based on the priorities. For instance, both dependencies among requirements and the aspects of product developers should be considered into the priorities to improve the embedded system. Especially, trade-offs among the requirements, which are quite different depending on H/W and S/W architecture styles they use, should be acknowledged without exception. However, the selection process on the priority has hitherto been fairly systematic in the existing environment where hardware and software are not being considered at once. Therefore, this paper suggests an dependency and aspect-based model and process for the requirements of the priority. For this, the paper analyzes the trade-offs between the requirements depending on the disparate Architecture styles of H/W and S/W, and it also reflects the viewpoints of the developers. For thelast thing, the model and process suggested will be applied to the case of the development of both cell phones and cameras to gain authenticity and reliability. In conclusion, the danger occurring when the release plan is constructed can be minimized by screening the priorities that optimizes the embedded system more explicitly.

• Journal of agriculture & life science
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• v.46 no.1
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• pp.207-215
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• 2012

In this study, we performed to select the high growth potential agri-products in Ulsan City, Korea. For this, we carried out the location quotient and the regional growth rate differential analyses using the cultivated area data and the agricultural output data in 2000, 2005 and 2007. The location quotient analysis revealed that rice, pear and persimmon were classified as specialized agri-products. These results would be useful to reflect on a short-term policy in support for the agricultural activities of the local farmers because the specialized agri-products occupy a relatively high proportion in the region. In addition, the regional growth rate differential analysis showed that strawberries, persimmon, potatoes, corn and sweet potato are classified as growing agri-products whereas pear is classified as a competitive agri-product in the analysis based on agricultural output from 2000 to 2007. Based on cultivated area, strawberries, potatoes and corn are classified as growing agri-products whereas sweet potato is classified as a competitive agri-product. These results would be beneficial to establish a long-term agricultural policy in Ulsan City because these agri-products are further supported by the time series analysis, considering the nationwide trends and the production activities reflecting the preferences of consumers and the willingness of producers.

• Korean Journal of Food Science and Technology
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• v.53 no.1
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• pp.72-77
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• 2021

Silkworms have traditionally been used to produce silk and textiles. However, steamed and freeze-dried mature silkworm larval powder (SMSP) contain large amounts of amino acids, vitamins, and essential minerals. In this study, we investigated the potential of SMSP as a hangover-relieving agent. Thirty individuals who met the selection criteria and exclusion criteria were included in the study and subsequently underwent a double-blind, randomized, placebo-controlled, cross-design human application test. Importantly, the test product containing SMSP (CKDHC) was proven to alleviate hangovers through a significant reduction in the plasma concentration of acetaldehyde in the context of an alcohol-induced hangover model. In particular, from 0.5 h after SMSP intake, the blood acetaldehyde concentration (mg/L), area under the time curve (AUC; indicating the degree of bioabsorption of blood acetaldehyde), and the highest blood acetaldehyde concentration (Cmax) were reduced. Altogether, these results suggest that the test product (CKDHC) exhibits an accelerated hangover-relieving effect.

• The Journal of Society for e-Business Studies
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• v.27 no.1
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• pp.15-28
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• 2022

Due to recent expansion of online market such as clothing, utilizing customer review has become a major marketing measure. User review has been used as a tool of analyzing sentiment of customers. Sentiment analysis can be largely classified with machine learning-based and lexicon-based method. Machine learning-based method is a learning classification model referring review and labels. As research of sentiment analysis has been developed, multi-modal models learned by images and video data in reviews has been studied. Characteristics of words in reviews are differentiated depending on products' and customers' categories. In this paper, sentiment is analyzed via considering review data and metadata of products and users. Gated Recurrent Unit (GRU), Long Short-Term Memory (LSTM), Self Attention-based Multi-head Attention models and Bidirectional Encoder Representation from Transformer (BERT) are used in this study. Same Multi-Layer Perceptron (MLP) model is used upon every products information. This paper suggests a multi-modal sentiment analysis model that simultaneously considers user reviews and product meta-information.

• Journal of Practical Agriculture & Fisheries Research
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• v.22 no.2
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• pp.135-146
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• 2020

In the strawberry cultivation areas and domestic farms, two-spotted spider mites are the most serious pests. It decreases the product yield due to the direct feeding of chlorophyll by the mites resulting in reduced photosynthetic ability of host plant. In this study, a simplified acaricidal effect evaluation system (SAEES) was employed to choose the effective acaricidal products among 10 items based on leaf-dipping bioassay methods. SAEES had the advantage of being able to screen four commercial products with three replications at the same time in the recommended concentration. The susceptible strains (SL_YS) showed a high mortality rate of about 90-100%, whereas the mortality of local strains was differed by each acaricides. It suggests that the acaricide responses of field populations might differ due to spray frequencies and acaricide product. An efficacy index (0.8-1.0) was determined based on the mortality of susceptible strain, which would allow the most effective commercial products to be selected by the range of this index. In summary, SAEES will enable the selection of effective commercial products and contribute to increasing control against T. urticae in strawberries.