• Journal of the Korean Society for Precision Engineering
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• v.20 no.7
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• pp.91-98
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• 2003

In the field of precision manufacturing demanding high positioning performance, the mechanical friction in positioning device deteriorates the quality of the product and increases the cost of production for positioning devices. Therefore, we propose a contract-free linear actuator using active magnetic bearing. The structure and operating principle of the proposed system are explained, and the magnetic forces are analyzed by magnetic circuit theory to design magnetic bearings and linear actuator. With the derived equation of motion, the stability is identified. Experimental results are presented to show the feasibility.

• IE interfaces
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• v.19 no.3
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• pp.181-189
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• 2006

This study introduces an overall framework for RFID applications in product lifecycle management(PLM). PLM is a new strategic approach to manage product related information efficiently over the whole product lifecycle. Recently, with emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless communication, PLM provides a new environment that enables us to gather and analyze product lifecycle information, and make decisions on several issues without spatial and temporal constrains. However, a PLM system just provides us with new opportunities to gain the PLM system, first and foremost, it is necessary to look into its overall framework in the viewpoint of hardware, software, and business model. For this purpose, in this study, first, we introduce the technical framework of the new PLM environment with the concept of extended RFID system, called product embedded information device(PEID). Then, for each lifecycle phase such as beginning of life(BOL), middle of life(MOL), and end of life(EOL), we explore several research problems that become highlighted under the new PLM environment.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.731-751
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• 2019

This study examined the impact of various product photo features on the attention of potential consumers in online apparel retailers' environment. Recently, the method of apparel's product photo representation in online shopping stores has been changed a lot from the classic product photos in the early days. In order to investigate if this shift is effective in attracting consumers' attention, we examined the related theory and verified its effect through laboratory experiments. In particular, experiment data was collected and analyzed using eye tracking technology. According to the results of this study, it was shown that the product photos with asymmetry are more attractive than symmetrical photos, well emphasized object within a photo more attractive than partially emphasized, smiling faces are more attractive for customer than emotionless and sad, and photos with uncentered models focus more consumer's attention than photos with model in the center. These results are expected to help design internet shopping stores to gaze more customers' attention.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• Journal of Positioning, Navigation, and Timing
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• v.9 no.3
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• pp.229-236
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• 2020

The trend of water vapor contents in atmosphere is one of key elements for studying climate change. The tropospheric products, i.e., ZTD values achieved through GPS data processing can retrieve the amount of water vapor with higher temporal and spatial resolution than any other instruments. In this study, the tropospheric products of KASINET for a time period from 2001 to 2014 are reprocessed using PPP strategy and the products from the CODE's 2nd reprocessing campaign. For consistency with reprocessing activities of other networks like EPN, the VMF1 mapping function and non-tidal loading effect due to atmospheric pressure are applied in the process. The reprocessing results are investigated through comparing with the CODE's 2nd reprocessing products by including some IGS stations in the process and also calculating weekly coordinate repeatability to see the quality of the processing. After removing outliers based on the variation of averaged formal error, all processed stations have similar variations of formal error about 2 mm which is lower than that of the IGS final product. Comparison results with the CODE's 2nd reprocessing products show that the overall mean difference is found to be -0.28±5.54 mm which is similar level of the previous studies. Finally, the ZTD trends of all KASINET stations are calculated and the averaged trend is achieved as 0.19 mm/yr. However, the trend of each month shows different amounts and directions from -1.26 mm/yr in May to 1.18 mm/yr in August. In conclusion, the reprocessed tropospheric product and applied strategy of this study has enough quality as one of reliable solution for a reference product for Korean Peninsula which is needed to use GPSbased tropospheric product for climate change research.

• Journal of Positioning, Navigation, and Timing
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• v.1 no.1
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• pp.59-64
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• 2012

Precise Point Positioning (PPP) has been widely used in navigation and orbit determination applications as we can obtain precise Global Positioning System (GPS) satellite orbit and clock products. Kinematic PPP, which is based on the GPS measurements only from the spaceborne GPS receiver, has some advantages for a simple precise orbit determination (POD). In this study, we developed kinematic PPP technique to estimate the orbits of GRACE-A satellite. The comparison of the mean position between the JPL's orbit product and our results showed the orbit differences 0.18 cm, 0.54 cm, and 0.98 cm in the Radial, in Along-track, and Cross-track direction respectively. In addition, we obtained the root mean square (rms) values of 4.06 cm, 3.90 cm, and 3.23 cm in the satellite coordinate components relative to the known coordinates.

• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.29-41
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• 2009

Perception between real object and recognized subject of human on objective subject is not the same. The reason Is that individual perception of visual design components are transmitted as the image of whole. It is required process of visual perception. Therefore, I developed the vision of seeing image of pattern which is based on Gestalt visual perception theory in clothes. The summary of this study's results is like followings. Extremely antagonistic terms which are specialized by formative characteristics of formative components are clearness and blur of outline/ fixed shape and non-fixed shape/ visuality and tangibility of representation/ simplicity and complexity of structure/ invariability and variability of mobility/ symmetry and asymmetry of arrangements singularity and plurality of group number. The expression of motive shows that clearness, fixed shape, visuality and simplicity pursuit Determination image, and blur, non-fixed shape, tangibility and complexity pursuit Ambiguity image. The arrangements of motive shows that invariability, symmetry and singularity pursuit Order image, and variability asymmetry and plurality pursuit Disorder image. Therefore, the standard of the coordinator of Pattern image positioning is established as Determination and Ambiguity of motive are X-axis, and Order and Disorder of pattern are Y-axis. As the frame of Pattern image positioning, four separated dimensions have made.

• Journal of Industrial Convergence
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• v.7 no.2
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• pp.1-16
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• 2009

The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.

• Asia Marketing Journal
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• v.11 no.3
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• pp.185-203
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• 2009

Yuhan Kimberly, a joint-venture company of Korean Yuhan Company and American Kimberly-Clark, opened a premium diaper market in Korea by launching Pull-Ups which was pants-typed diapers in 1993. Pull-Ups was imported as finished goods from Kimberly-Clark. However, in spite of its huge market share in United States, it failed to land down in Korean market because of wrong positioning strategy which did not consider domestic customers' tastes. In 1996, Yuhan-Kimberly brought out a pants-typed diaper, Huggies-Toddler, to Korean market again. This paved the way for the combination of Kimberly-Clark's production power and Yuhan-Kimberly's marketing power and led to launch new product superior to Pull-Ups. However, this product was unsuccessful in the market because of wrong positioning which did not catch domestic customer's life styles such as cultural, environmental and habitual differences in toilet training, the cost increase coming from IMF crisis in Korea, weak trust within the company, weak trust within the company, and too much higher price than regular diapers. In 2005, Yuhan-Kimberly redeveloped new pants market business strategy. It was organically combined with winning product development plan, winning communication strategy and the market structure change through the pants market creation. Customer's habit, usage and attitude were studied with total 55 times market investigations. Also, all processes from planning to designing were executed in the customer's view by investigating product research, positioning research and advertisement research. Yuhan-Kimberly repositioned new product as a wearing diaper not as a toilet training diaper and launched Huggies Magic Panty as a premium product which had 25% higher price than previous Huggies. Huggies Magic Panty was recognized as a great hit product in domestic diaper market and the sales recorded 37.6 bill won in 2006, 57.2 bill won in 2007, and 90 bill won in 2008 since launching in 2005. The reason of Huggies Magic Panty's success was the repositioning strategy deduced from the precise check of customer's usage habit. It was the winning strategy of Huggies that were market investigation in order to survive in domestic baby goods market where a lot of companies struggled intensively, the exact positioning based on its market investigation and aggressive 360 degree communication strategy to give customers impressions efficiently.

• Archives of design research
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• v.17 no.3
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• pp.111-122
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• 2004

The purpose of this study are two the first is to identify the positioning of product design and analyze its functional relationship with product development, manufacturing, marketing and sales in the comprehensive competitiveness evaluation model ; and the second is to estimate the determinants of QCI(quality competitiveness index), analyze the impact of product design on QCI, and compare the aforementioned results for the seven industrial sectors and the five product patterns. For this empirical analysis, this study surveyed 400 Korean manufacturing firms during August-October 2003. The major empirical findings are summarized as follows : First, the hypothesis on the positive effect of product design on QCI is accepted at a highly significant level (p < 0.001) for all : the manufacturing sector, seven industrial sectors, and five product categories. Second, the correlation analysis and factor analysis lead to the result that the effect of product design on QCI is estimated to be relatively very low, in comparison to those of product functionality and basic performance on QCI. These findings imply that Korean manufacturing sector has been still in the prematured stage at which product design has not played an important role yet. This study concludes that product design in line with other functions (product development, manufacturing, marketing, and sales) should make a good contribution to the improvement of QCI in the future.