A Syudy on the Influence of Consumer Behavior on the Private Brand.

중간상표가 소비자의 행동에 미치는 영향

  • 김세환 (안산공과대학 산업경영과) ;
  • 김대식 (안산공과대학 산업경영과)
  • Published : 2009.12.31

Abstract

The Preference on private brand product is an growth trend more than any other distribution item, has increase, on this point of time a research on what is he is the influence factors on that is needed and on the basis of it, the positioning strategy of pricate brand product is necessary.

Keywords