• 제목/요약/키워드: Product Market Competition

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An analysis on the International Construction Market and the Business Performance of Top Contractors after the Global Financial Crisis

  • Sung, Yookyung;Choi, Seok-In
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.736-737
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    • 2015
  • In these days, international construction market including construction companies has much grown due to globalization and economic boom in the mid 2000's. The size of international construction market, measured with overseas revenue of 225 construction firms, has expanded 2.7 times from 2003 to 2008 according to the ENR. However, after the global financial crisis of 2008 it has faced condition of low growth. In this research, major changes of international construction market and top contractors have been studied. In this study, changes of international construction market have been analyzed in the aspect of region and product including general buildings, transportation, petroleum, etc. Then, in order to find the changes of top contractors which obtained good accomplishment, business performance of companies have been examined by the compound annual growth rate, profit margin and international revenue by comparing the data before 2008 and after. The purpose of the study is to understand major changes of international construction market. Also, strategy changes of top contractors against market stagnation, profit depreciation, high competition have been inferred through the study. The result of the study would contribute to analyzing the strategies of construction companies in international market.

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지적재산의 취득과 실시에 관한 경쟁정책 : 기술혁신 시장 이론

  • 권용수
    • Proceedings of the Technology Innovation Conference
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    • 1996.12a
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    • pp.196-238
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    • 1996
  • Because global innovation-based competition is increasing and the amount of R&D expenditures becomes severely large, it is more likely that mergers and collaborative ventures tend to affect adversely to R&D competition Against this trend, enforcing agency of advanced countries including U.S.A are reassessing certain aspects of competition policy toward mergers and acquisition to ensure that procompetitive, efficiency-enhancing transactions are permitted. The role of competition policy is developing and appropriating new technology and protects the risks involved in the licensing contract of technologies. The role of intellectual property rights is also contrived to promote technological innovation and to increase consumer welfare. That is to say, dynamic efficiency of intellectual property rights includes (l) increase in social welfare and (2) promotion of growth by improvement of quality through invention and commercialization of new product as well as enhanced productive efficiency thorough appropriating new process. Because intellectual property rights are licensed to make use of complementary inputs, the rule of reason approach seems proper when applying antitrust law. To analyze the "Antitrust Guidelines for the Licensing and Acquisition of Intellectual Property"by DOJ and FTC in U.S.A, the author surveyed pros and cons on innovation market approach. This approach will only be used in a narrow range of situations when the evidence is solid, concentration numbers are extremely high, and the agencies can predict with a high degree of certainty that the merger will likely lead either to a slowing in the pace of innovation or the loss of an alternative research track that is likely to lead to a product beneficial to consumers. The author introduces the studies on licensing contract of intellectual property rights and competition polices on behalf of potential inquirers. Also the author invites the interdisciplinary researchers to analyze further with a model on the aspects of the "Notice 1995-10 for Types and Criteria on Unfair Transaction Behavior in International Contracts" by Fair Trade Committee of Korea.

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A Research of Passengers' Perception on Benefit to Repurchase Intention through Price Reliability: Focusing on Comparing National Carrier and Foreign Carrier between Incheon-Dubai Air Route (항공여객이 인식하는 편익이 가격신뢰를 매개로 재구매 의도에 미치는 영향 : 인천-두바이 구간 국적항공사와 외국항공사 비교를 중심으로)

  • Lee, Gun-Young;Kim, Soo-Jung;Jang, Ji-Seung
    • Journal of Advanced Navigation Technology
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    • v.24 no.3
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    • pp.173-183
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    • 2020
  • This research focused on such a passenger sample that used to fly between Incheon int'l airport(ICN) and Dubai int'l airport(DXB) using either a national carrier or gulf carriers because the route between ICN and DXB is one of the international air routes with the toughest competition under the global pressure of open air transport market. Based on the results from the empirical research, this paper proposed a competitive advantage which a national carrier must have to cope with global competition under the open sky policies and implications for sustainable strategies of them. National carrier passengers perceived product benefits had a significant positive effect on price reliability in spite of lower price competitiveness. Following the empirical analysis results, it was proven a national carrier should try to improve product benefit sought by passengers to maintain sustainable competitive advantage in the market against foreign airlines.

A Study on the Bakery Lay-out according to the Sales Analysis of Market Types (상권유형별 베이커리 판매공간계획에 관한 연구)

  • Yoon Gab-Geun;Jung Sa-Hee
    • Korean Institute of Interior Design Journal
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    • v.14 no.6 s.53
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    • pp.120-131
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    • 2005
  • Nowadays, food style would be changing as western and much like simple. because there was changing for customer both life style and recognition of what the food is, so that the customer would like to get something that has a high qualified and special. In the society changing continuary, the upgraded speed of atmospher and competition between bakery company is running quickly. in order to follow the customer who are different individually and pursuit lots of kind of things. In fact, it's not only making atmosphere that could give relaxation and rich life but also supporting commodity and many kinds of information to effect the sale's effectiveness, so the various alternative need to be checked out to treat the difference of atmosphere. importance of space composition plan considerating specific character is confirmed each commercial area of alternatives. In this study, we want to provide the most important standard of space composition of several visible or invisible environment factor making an bakery store. commercial rights are defferentiated between center commercial land and dwelling commercial land and we can strengthen the competitveness by bringing inspect, analysis, comparison about product make-up price each commercial land in space organixation of in-store actively in the 21 century's new bakery competition. In the 21st century, we should recognize we are in the new period about these a aggressive goal of maximization of sales and performed space construction through plan specialization to build reasonably and effectively. composition plan for store space as composition rate of product would be basic plan. so when the opening store is decided it need to be basic composition plan space which Is proper to situation of area.

Impacts of a Beauty Shop's Marketing Mix(7Ps) on Perceived Value, Reputation, and Revisit Intention. (뷰티숍의 마케팅 믹스가 인지된 가치, 평판, 그리고 재방문 의도에 미치는 영향)

  • Do Kyung LEE
    • The Korean Journal of Franchise Management
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    • v.14 no.4
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    • pp.67-83
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    • 2023
  • Purpose: The beauty market is growing rapidly and becoming more competitive as new shops enter the market and offer similar products and services. The way for industries such as beauty shops to succeed in market competition is to understand customer needs and provide a marketing mix appropriate for those needs. Research design, data, and methodology: The survey was conducted for a total of 4 days from October 4 to October 7, 2023, and a total of 2,431 copies were distributed and 463 copies were returned. Excluding 2 copies with insincere responses, 461 copies were used for analysis. The data were analyzed with SPSS 25.0 and SamrtPLS 4.0. Result: Product, price, promotion, people, and physical evidence influence perceived value, but place and process didn't. Product, process, and physical evidence influence reputation, but price, location, promotion, and people didn't. Perceived value influences revisit intention but did not reputation. Reputation influences revisit intention. Conclusions: First, beauty shops must develop beauty services that can satisfy customers' needs. Second, beauty shops must continue to invest in external facilities and interior design. Third, intangible service processes can help the beauty shop's reputation. Fourth, beauty shops need to maintain a balance between price and perceived value so that customers can be satisfied with the service experience.

Analysis of Agrifood Purchasing Pattern Using Association Rule Mining - Case of the Seoul·Gyeonggido·Incheon in South Korea -

  • Jo, Hyebin;Choe, Young Chan
    • Agribusiness and Information Management
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    • v.4 no.2
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    • pp.14-21
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    • 2012
  • Since the Free Trade Agreements (FTAs) with Chile, the EU, and the U.S., Korean agricultural produce markets have turned into a fierce competition landscape. Under these competitive circumstances, marketing is critical. The objective of the research presented herein is to understand the characteristics of customer preferences after locating trends of purchased items. So This research establishes sustainable strategies for Korean agricultural produce. This investigation used market-basket analysis techniques and panel data for its research. Market-basket analysis is a technique which attempts to find groups of items that are commonly found together. The results show that, for one year, processed food using wheat, processed marine products, and pork are commonly bought together and that yogurt and milk also are bought together. The characteristics of customers buying these items are 44 years old and live in a four-person household with two children. These customers do not live with their parents.

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A study on the cognition of Environmental Uncertainty between Pioneer brand and Follower brand (선발브랜드와 후발브랜드간의 환경 불확실성 지각에 관한 연구)

  • kim, Se-Hwan;kim, Dae-Sik
    • Journal of Industrial Convergence
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    • v.4 no.2
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    • pp.39-55
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    • 2006
  • Pioneer brand and follower brand show differences in their perception of the environmental uncertainty. Market pioneer brand companies think that the environment is relatively simple and doesn't change much, whereas follower bland companies think that the environment is complicated and changes a lot. For market pioneer brand companies, among dynamism on the environment lever, there was less potential for the environment and parts, and government restrictions compared to follower brand companies. Also the complexity of the environment level complicated compared to the follower brand companies in areas such as competition for consumers with rival companies, materials, resources of equipment and parts, government restrictions, and the amount of change of the market's preference of the product.

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A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea (선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용)

  • Jun, Duk-Bin;Kim, Seon-Kyoung;Cha, Kyung-Cheon;Park, Yoon-Seo;Park, Myoung-Hwan;Park, Young-Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.3
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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Voluntary Insurance for Ensuring Risk-Free On-the-Go Banking Services in Market Competition: A Proposal for Bangladesh

  • Rahman, Akim M.
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.1
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    • pp.17-27
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    • 2018
  • In 21st Century business world, services are carried out in multifaceted, competitive and rationality manner that are characterized by evolving many factors, which are often unpredictable. On-the-go banking is a product in financial sector. However, it faces serious pitfalls being it riskiness. Bank customers compete for time-saving options. On contrary, PCBs compete for marginalizing its operating costs for enhancing its revenues. On strategic tactics, PCBs targets city customers in multi-facets including offering incentives for enhanced usages of on-the-go banking. Influencing customer's intention, attitude and behavior in banking, PCBs also offers incentive under market system along with often informational asymmetry. However, it causes exploitation. In most cases customers don't read terms & conditions of services. They don't save contract-copy. These weaknesses cause abuses. Customer faces hidden charges, extra fees, account hacked. Addressing the issue, Voluntary Insurance Option is proposed where PCBs will introduce it as a product of bank-services. Transferring risk away from customer will benefit both PCBs and bank-customers. This product can attract new customers who were on the brink using digital banking but just felt it was too risky. This model can facilitate the parties involved for increasing usage of on-the-go banking-services while customers can maintain optimal utility of usages.

A Study on Factors Influencing Satisfaction and Repurchase intentions of SME Technology Development Products in Public Procurement Market : The Moderating Effect of Policy Congruence (공공구매시장에서 중소기업 기술개발제품에 대한 만족과 재구매 영향요인에 관한 연구 : 정책부합성의 조절효과)

  • Yom, Jungsu;Kim, Byounggun;Cho, Keuntae
    • Journal of Technology Innovation
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    • v.28 no.2
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    • pp.37-61
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    • 2020
  • This research aims to empirically examines the effects of competition factors on satisfaction and its on repurchase intent for SME's technology development products in the public procurement market, and to empirically verified the moderating effect of policy conformity. The result shows that the competition factors all have a significant positive effect on satisfaction, and that satisfaction has a significant positive effect on the intent to repurchase. In addition, the policy conformity shows a significantly moderating effect in the relationship between competitive factors and satisfaction and also, there was a significant difference in repurchase intention according to the buyer's innovativeness. This research has important implications that it provides innovative SMEs with practical implications for establishing marketing strategies in the public procurement market and extending the study of customer satisfaction centered on the private market to the public purchase market.