• 제목/요약/키워드: Product Leadership

검색결과 105건 처리시간 0.026초

구매심리의 단계와 가중치에 따른 VMD 감성평가 -의류브랜드를 중심으로- (Evaluation of VMD Sensibility according to Purchasing Psychological Steps and Weights)

  • 나영주;이은희;황진숙;고선주
    • 감성과학
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    • 제10권2호
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    • pp.187-198
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    • 2007
  • 본 연구에서는 판매매장별 구매심리에 따른 디스플레이 항목 에 대한 전문가 평가와 매장 방문 고객을 대상으로 한 반응 설문조사를 병행하여 실제 판매환경에서의 VMD에 대한 통합적 분석을 행하고, 브랜드 감성과의 일치성, 브랜드 감성 형성 요인 등을 조사하여 판매 매장별로 비교하였다. 그 결과, 거리숍이 백화점내 매장보다 고객의 시선을 사로잡고 구매자극력이 큰 것으로 나타났다. 또한 시각적 만족과 매장 방문 만족도는 고객의 구매의지와 비례관계에 있었으며 전문가에 의한 감성평가와 고객의 제품구매의지는 상관이 있었다 구매심리단계별 VMD 요소의 부족한 점과 이행이 잘 되는 점을 상호보완하면 각 판매 환경에서 VMD로 인한 즐거운 쇼핑문화를 이룩하고 또한 구매효과도 증진시킬 수 있을 것이다. 고객반응을 바탕으로 한 소비자 조사를 통하여 매장 VMD 효과를 분석하고 상품구매 욕구와의 연관성을 이끌어냄으로써 소비자 조사 결과가 유용한 방법이다. VMD가 이뤄지는 곳은 실제 판매환경인 매장이므로 VMD의 효과와 고객반응에 대한 조사는 지속적으로 이루어져야 할 것이다.

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혁신채택 및 확산이론의 통신방송융합(위성DMB) 서비스 수요추정 응용 (Applications of Innovation Adoption and Diffusion Theory to Demand Estimation for Communications and Media Converging (DMB) Services)

  • 송영화;한현수
    • 경영과학
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    • 제22권1호
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    • pp.179-197
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    • 2005
  • This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

Problem-Based Learning을 활용한 가족자원경영학 수업모형 개발 및 실시: "여가문화와 생활관리" 수업사례를 중심으로 (Model Development and Implementation of Class Design for Family and Resource Management Using Problem-Based Learning: Focusing on Case Study of "Leisure Culture and Life Management" Class)

  • 김경아;박미석
    • Human Ecology Research
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    • 제52권6호
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    • pp.669-682
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    • 2014
  • The purpose of this study is to present a practical class design model that applies the problem-based learning (PBL) method to the subject of home economics. To begin with, a specific class model example was developed by conducting thorough document research and expert consulting. Two modules, named "Click! Global Leisure Environment" and "Happy Leisure Product Launching" were presented as the PBL questions. The case study focused upon in this research is an elective course called "Leisure Culture and Life Management". The 21 students enrolled in this course were considered in this study. Two teaching methods, namely a face-to-face teaching method and a web-based system "Snowboard" teaching method, were used to run the class. The research results are as follows: first, theoretical research and program development and demonstration were practiced with five different age groups: childhood, adolescence, university student, middle age, and senescence. Then, selfevaluation, peer evaluation, and group evaluation were conducted to motivate the students. Finally, a class evaluation was conducted by questioning the lecturer, who ranked well, scoring higher than or equal to 4.0 points out of 5.0 on all the questions. Through the PBL method, students showed an improved study attitude with more proactive participation in the class, they strengthened their communication skills and created a synergy with their team members. This study has significant meaning because it is the first research to apply the PBL method to home economics. Therefore, we expect other curricula to apply PBL and fully utilize this teaching method as well in the future.

제품 및 금형 연계 창의 캡스톤 디자인 교육과정에 관한 연구 (A development of creative capstone design process by product and mold design)

  • 김경아;한성렬
    • Design & Manufacturing
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    • 제13권4호
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    • pp.45-50
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    • 2019
  • The fourth industrial revolution calls for an integrated talent by improving working-level skills within the big framework of creativity and convergence. Therefore, university education focuses on solving the problem of practical ability education by improving employment ability. Based on this improvement in practical skills, this study is based on the field-based design curriculum of Capstone. Currently, the Capstone Design Course is being implemented at most universities, extending its scope to the fields of engineering, humanities, social studies and arts. However, there is a limit to the core concept of Capstone design education and capacity education developed in line with the foreign educational environment and applied directly to our nation's university education. In terms of overseas cases, the core focus is to develop practical, design, and prototype capabilities by forming a team among all grades and multidisciplinary institutions to support the capital and manpower of the industry. However, the nation's industrial linkage and curriculum have difficulties in carrying out multi-disciplinary education. In this study, students were asked to team up and solve the challenges that the industry needs based on the expertise acquired in the lower grade curriculum by applying majors and 3D printing through the first and second semester courses of the fourth grade to address these limitations. In addition, business skills for the process of creativity and leadership experience in our country through a suitable design capstone class to review the efficiency of education by applying a model. In order to achieve the purpose of Capstone design subject, the goal setting, class model composition, class model application, verification and evaluation, and final class model development procedures were carried out. Through this process, it will be used as a basic material for educating design class capstone design.

혁신형 IT 중소기업의 기술혁신에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting Technological Innovation of Innovative IT SMEs)

  • 김진국;황경태
    • 디지털융복합연구
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    • 제14권11호
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    • pp.201-224
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    • 2016
  • 본 연구는 혁신형 중소기업 중 IT 기업을 중심으로 기술혁신에 영향을 미치는 요인을 도출하고 각 요인이 기술혁신에 미치는 영향을 분석하였다. 연구모형은 중소기업과 혁신형 중소기업의 기술혁신에 영향을 미치는 요인간의 관계를 분석한 사전 연구의 결과를 기반으로 기술혁신의 영향요인으로 중요성이 입증된 요인을 추가하여 수립되었다. 연구모형은 독립변수로 혁신지향 문화, 연구개발 역량, 정보기술 역량, 리더십, 평가 및 보상, 매개변수는 지식경영활동, 종속변수는 기술혁신으로 구성된다. 분석 결과 주요한 연구결과는 다음과 같다. 기술혁신을 추구하는 IT 중소기업은 (1) 혁신을 지향하는 조직문화와 정보기술 역량 그리고 리더의 리더십에 주의를 기울여야 한다. (2) 사내 지식경영 활동은 필수적인 요인이다. (3) 성공적인 기술혁신을 위해서는 자체적인 기술개발에 대한 노력뿐만 아니라 다양한 국내 외 기술개발 주체들과 기술혁신 협력네트워크의 구축을 통해 연구개발 역량을 강화할 필요가 있다. (4) 평가 및 보상 제도의 디커플링 현상을 해결하는 것이 중요한 해결 과제로 보인다.

국방분야 품질정책 고도화를 위한 군수품 생산업체 품질경영수준 조사 및 분석 (A Survey and Analysis of Defense Industry Quality Management Level for Advancement of Defense Quality Policy)

  • 노태주;서상원
    • 산업경영시스템학회지
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    • 제40권3호
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    • pp.18-26
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    • 2017
  • Defense industries which require high reliability need an optimized quality management system with well-planned implementation. And the government should examine the overall status of defense industries, then establish practical policies with a proper support plan in required areas to upgrade the quality management level of manufacturers. Thus, DTaQ developed the model for 2 years from 2014, which specialized in quality management level analysis for defense industries. And a survey has been undertaken with that model by DTaQ and Korea Research Center in 2016. The surveyed companies randomly sampled among those which have more than 30 employees and delivery history over past 3 years, and finally 106 defense industries were selected. This paper present survey method and indexes for survey of defense industry quality management level. The survey was conducted in the order of planning, data collection and data processing, and the validity and reliability of the data were verified to increase objectivity of survey results. The survey contents mainly consist of system quality and management quality. System quality includes Product Development Management, Production Operation Management, supply chain quality management, Safety & Environment Management and Reliability Management, on the other hand, management quality includes Strategic Leadership, Human Resource Management, Customer Market Management and Information & Knowledge Management. Thus this proposes the current overall quality management status of the 106 defense industries and shows level differences by company sizes and manufacturing sectors based on the result of survey. Specifically, this paper enables to track the areas which need prompt government support with the policy directions to make quality management level higher. Therefore, it is expected that this can be used as reference data in establishing quality policies for military supplies in the future.

의류 제조업체의 SCM 활동과 주거래 공급 사슬 특성과의 상관성에 관한 연구 (A Study on the Relation between Apparel Manufacturers' SCM Activities and Their Major Textile Suppliers` and Retailers` Characteristics)

  • 홍인숙;정은숙
    • 한국의류학회지
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    • 제29권2호
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    • pp.307-317
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    • 2005
  • The purpose of this study are to examine the supply chain management (SCM) actiities of apparel manufacturers and then to investigate the relation between apparel manufacturers' SCM activities and their major textile suppliers' and retaileers' characteristics. The data was collected from the apparel manufacturers categorized into the six product areas - woman's formal dress(30%), boy and girl's casual wear (30%), man's formal dress(15%), sports and golf wear(10%), inner wear (10%) and infant & children's wear(5%) - headquartered in Seoul, by quota convenience sampling during August 14-September 4 in 2003. From 150 questionnires of delivery, 125 were collected and 123 from 64 manufacturers were used for analysis. The SPSSWIN 10.0 was used for frequency analysis, descriptive statistics analysis, factor analysis, reliability analysis and canonical correlation analysis. the results of the study are as follows : (1) The SCM activities of apparel manufacturers showed that the activity levels of the factors of information systems ans understanding of demand characteristics were ranked on top while the activity level of collaborative partnership factor was lowest. (2) As the level of SCM activities such as communication and exchange of opinion, and commitment and leadership of a top management became higher, the elements of delivery performance, interest in total cost and relationship of the textile suppliers were more improved. (3) The SCM activities such as communication an exchange of opinion, intgrated management organization, management flexibilty, and collaorative partnership contributed for improvement of collaborative relationship with retailers.

Antibacterial Effects of Extracts of Thuja Orientalis cv Aurea Nana Cones against Food-spoilage and Food-borne Pathogens

  • Yang, Xiao Nan;Hwang, Cher-Won;Kwon, Gi-Seok;Kang, Sun-Chul
    • 한국환경농학회지
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    • 제30권4호
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    • pp.459-465
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    • 2011
  • BACKGROUND: Nowadays, Chemical antiseptics have become great problems for health and environmental, so that developing of new substitutes for chemical antiseptics is more and more important. Natural product is a kind of environment-friendly additive that could be used as antiseptic in food industry. Thuja orientalis cv Aurea Nana is a gymnospermous plant of the family Cupressaceae, native to northwestern China and widely naturalised elsewhere in Korea and Japan. This study was aimed to investigate the antibacterial potential of various organic extracts from T. orientalis cones against some food-borne and food-spoilage bacteria. METHODS AND RESULTS: Hexane extract (HE), chloroform extract (CE), ethyl acetate extract (EAE) and methanol extract (ME) were obtained from female cones of T. orientalis. The antibacterial activities of various extracts were tested by standard agar diffusion and minimum inhibitory concentrations (MICs) against five gram-positive and six gram-negative bacteria. Cell viability and morphology change of L. monocytogenes ATCC 10943 treated with hexane extract were also observed. The various extracts displayed remarkable antibacterial effects against all the gram-positive bacteria but did not show any effect against the gram-negative bacteria. Hexane extract has the highest inhibitory effect on cell viability of L. monocytogenes ATCC 10943. SEM observation also demonstrated the damaging effect of the hexane extract on the morphology of L. monocytogenes ATCC 10943 at the minimum inhibitory concentration. CONCLUSION(s): The tested gram-positive bacteria were significantly inhibited by organic extracts of T. orientalis cone. Hexane extract was the most potent against Listeria monocytogenes ATCC 10943, as evidenced by the lowest MIC level and the complete inhibition of cell viability within shortest exposure time, along with SEM observation.

China's Public Diplomacy towards Africa: Strategies, Economic Linkages and Implications for Korea's Ambitions in Africa

  • Ochieng, Haggai Kennedy
    • East Asian Economic Review
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    • 제26권1호
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    • pp.49-91
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    • 2022
  • Recent years have witnessed renewed interest in Africa and public diplomacy has emerged as the vital tool being used to cultivate these relations. China has been leading in pursuing stronger economic partnership with Africa while middle powers such as Korea are also intensifying engagement with the continent. While previous studies have analyzed the implications of China's activities in Africa on advanced powers, none has examined them from the paradigm of middle powers. This study fills this gap by assessing China's activities in Africa, their economic engagement and implications for Korea's interest in Africa. The analysis is qualitative based on secondary data from various sources and literature. The study shows that China's public diplomacy strategy involves a high degree of innovation and has evolved to encompass new tools and audiences. China has institutionalized a cooperative model that permeates many aspects of governance institutions in Africa, enabling it to strengthen their relations. This could also be helping China to adjust faster leadership transitions in Africa. Whereas the US is still the most influential country in Africa, China is influential in economic policies and has outstripped the US in infrastructure diplomacy. This could be because African policy makers align more with China's economic model than the US' mainstream economics. Chinese aid to Africa has been diversified to social sectors that are more responsive to the needs of Africa. Trade and investment relations between China and Africa have deepened, but so does trade imbalance since 2010. China mainly imports natural resources and raw materials from Africa. But this product portfolio is not different from Korea and the US. China's energetic insertion in Africa using various strategies has significant implications for countries with ambitions in Africa. Korea can achieve its ambitions in Africa by focusing resources in areas it can leverage its core strengths-such as education and vocational training, environmental policy and development cooperation.

국방품질경영체제(DQMS) 정량평가모델 개발 및 제도화 방안 연구 (A Study on the Development and Institutionalization Plan of a Quantitative Evaluation Model of Defense Quality Management System)

  • 김영현;하진식
    • 품질경영학회지
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    • 제50권2호
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    • pp.183-197
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    • 2022
  • Purpose: The purpose of this study is to develop a quantitative evaluation model for the defense quality management system and suggest institutionalization plans. To this end, another existing evaluation model was reviewed and analyzed to develop a quantitative evaluation model applicable to military institutions. Methods: In this study, in order to establish a DQMS quantitative evaluation model, a military product quality level survey model and a defense quality model operated in the defense field were analyzed. In addition, evaluation models and indicators were analyzed by investigating evaluation models operated by other institutions and private sectors. Results: As a result of the study, the total score of the DQMS model was 1,000 points, 600 points for maturity level indicators and 400 points for operation performance indicators, and the evaluation items consisted of 7 major categories and 25 middle categories. The maturity level index 600 points are 70 points for organizational situation, 60 points for leadership, 40 points for planning, 100 points for support, 180 points for operation, 90 points for performance evaluation, and 60 points for improvement. Conclusion: It will be easy to quantify and evaluate the operating level of DQMS certified companies through the application of the DQMS quantitative evaluation model and evaluation criteria presented in this study. As a result, it will be possible to grasp the level of quality management system and the areas of improvement, and the overall level of improvement can be expected by inducing voluntary improvement activities through sharing of best practices and identifying improvement cases.