• 4차산업연구
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• 제1권1호
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• pp.1-10
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• 2021

Purpose - This case study analyzes the internationalization strategy and innovation strategy as key factors contributing to the business success of CAP, a small and medium-sized manufacturing company in Korea producing auto parts such as wipers. This study describes the diversification strategies conducted by CAP Corporation and highlights the company's core competencies that have largely contributed to their global competitive success. Research design, data, and methodology - This paper provides in-depth case study on how CAP was able to grow into a hidden champion company, focusing on their strategies since its establishment. In particular, by analyzing the success factors centering on CAP's aggressive innovation strategy and internationalization strategy, it presents guidelines for small and medium-sized enterprises in Asian countries to become a Hidden Champion company. Result - CAP's product technology has successfully established innovative system on their product called 'vertebra spring' to distribute uniform pressure to the rubber to ensure performance as well as durability of their products. In order to continue benefiting from utilizing core competence and to continue pursuing technological advancement in the wiper industry, CAP has launched a wide range of products (flat blade, conventional blade, hybrid blade) applicable to 95% of the vehicle in the market. Conclusion - Taken together, CAP has many aspects of a hidden champion company by investing in R&D up to 8% of its annual sales to R&D investment even during the crises situation. This number is about 3.36 times higher than the average ratio of listed companies in Korea. Furthermore, the leadership of the management team as well as their vision toward the global market and strong commitment to innovation enabled CAP to become the world's fifth-largest wiper and Asia's No. 1 wiper manufacturer.

• 디지털융복합연구
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• 제10권5호
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• pp.167-175
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• 2012

현재는 변화하는 비즈니스 환경에 끊임없이 적응하는 기업만이 생존과 성장을 보장받게 된다. 따라서, 본 논문에서는 다가오는 미래에 생존과 성장을 위해서 어떠한 방향으로 혁신을 추진해야 하는가라는 질문에 대해 고찰해 보고자 한다. 이를 위해 경영혁신에 대한 전반적인 개요에 대한 이해를 바탕으로 어떠한 혁신영역과 형태가 있는지 그리고 구체적인 기법의 종류를 살펴보고, 이러한 경영혁신을 한국은 어떻게 받아들이고 활용하고 있는지를 연구하였다. 미래의 기업환경은 어떻게 변화할지를 여러 미래학자들의 예측을 기반으로 살펴보고 이러한 변화에 대응하기 위한 혁신의 방향을 차세대 경영혁신으로 연구 분석하였다.

• 시스템엔지니어링학술지
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• 제15권2호
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• pp.57-65
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• 2019

The weapon system applies the rule that the system engineering procedure must be applied at the acquisition stage. Naval ships, which are one of the important naval weapon systems, take a long period of time to acquire, and the leadership must be commissioned. Therefore, in order to acquire a naval ship, high risk management is necessary, and it is necessary to promote business success through effective application of system engineering which is a scientific management method. However, in the case of naval ships, there are no specific procedures and methods for applying the system engineering. Therefore, research on application method of system engineering which can be easily used by person in charge is necessary. This should have a simple approach to ensure effective business performance by systematically refining and simplifying existing works. QFD (Quality Function Deployment) is a way to improve product satisfaction, impress customers, reduce defective products, reduce design errors, and reduce costs. This systematically develops these mutual relationships by converting the needs of customers into quality characteristics of products and defining them as the design quality of products considering the functions, quality, and process elements of parts. The purpose of this research is to present concrete methodology at the practical level using QFD in a way to ensure traceability of requirements which is an important element of system engineering.

• 품질경영학회지
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• 제46권3호
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• pp.695-706
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• 2018

Purpose: This study investigates success factors of ENEX which is a leading company in the kitchen furniture industry in South Korea, based on the perspective of customer satisfaction and corporate social responsibility. ENEX has grown to a successful mid-sized firm with competitive technology as a result of pursuing customer-oriented management since its establishment in 1971. Methods: Recognizing the importance of customer satisfaction, this study analyzed several cases of customer-oriented management of ENEX and interpreted their findings. Results: The successful embedment of customer satisfaction DNA in the whole organization is a major success factor of ENEX. It has been applying 7 WISE policy to all business processes from the product development to after-service to create customer value. Also, top management has fully exercised leadership to make customer-oriented organization, leading to ENEX being a competitive firm to provide products and services which can impress customers. Conclusions: ENEX has conducted various social activities based on corporate social responsibility. This study would also provide meaningful insights to understand the importance of customer-oriented management.

• 한국콘텐츠학회논문지
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• 제13권6호
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• pp.390-400
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• 2013

본 논문에서는 실시간 기업(Real Time Enterprise: RTE) 특성이 공급사슬성과에 미치는 영향에 대해 연구한다. 현재의 공급사슬 성과측정은 재무적, 비재무적, BSC, SCOR 측면에서 진행되고 있지만, 충분하지 못한 실정이다. 본 연구에서는 제품품질, 인도속도, 프로세스 유연성, 가격리더십으로 측정되는 조합적 경쟁역량의 측면에서 SCM 성과를 측정하고자 하였다. 본 연구는 가시성, 민첩성, 조합적 경쟁역량의 변수들을 사용하여 다음과 같은 사실을 밝혔다: (i) 가시성은 민첩성에 유의한 영향을 미친다. (ii), 가시성은 조합적 경쟁역량에 유의한 영향을 미친다. (iii) 민첩성 또한 조합적 경쟁역량에 유의한 영향을 미친다.

• 복식문화연구
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• 제13권1호
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• pp.121-132
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• 2005

The purposes of this study were to examine fashion jewelry consumers' purchasing behavior, and to compare store retailing consumers and non-store retailing consumers. Subjects were 614 women in age from 20 to 55 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, 2-test, and t-test were used. As the results, 52.9% of respondents had purchased fashion jewelry products via store retailing such as department store, road shop, discount store, while 47.1% of respondents had purchased them through non-store retailing such as internet shopping mall, TV home shopping, and catalog shopping. It revealed that conspicuous consumption had 2 factors: public-self consciousness and luxury product preference. Fashion leader consisted of 3 factors: fashion innovation, fashion interest, and fashion opinion leader. Brand royalty encompassed brand recognition, brand preference, and brand trust. Generally, store retailing consumers had more conspicuous consumption, higher fashion leadership, and stronger brand royalty than non-store retailing consumers. Based on these results, marketing strategies would be suggested for fashion jewelry markets.

• 한국임상보건과학회지
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• 제4권2호
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• pp.556-565
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• 2016

Purpose. This study pourpose to fashion lifestyle and color interests in accordance with group university students' lifestyle focused on students in health and nursing fields. Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and ${\chi}^2$-test. Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group. Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.

• 한국IT서비스학회지
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• 제5권1호
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• pp.17-34
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• 2006

As insurers have undergone changing customer expectations, increased cross-industry competition and restructured distribution channels, they need to enhance customer relationships, cut costs, increase agility and streamline operations while differentiating the core competency. As such, the importance of e-business transformation has increased where organizational core processes are restructured around customers and interned-based technology is adopted for flexible and adaptive information systems. This paper presents a case study of process innovation for e-business transformation in a Korea-based leading property & casualty insurance company. The company initiated three years-long e-business transformation program to remain competitive and to keep sustainable growth under risky and down economy. The program, which covered enterprise-wide business processes such as product, marketing & sales, customer, claim, investment & loan, accountings, etc., included redesigning processes from customers' viewpoint and then implementing process-aligned information systems. Leadership, sponsorship, change management, performance measurement, business and IT alignment, empowerment, and customized methodology, were emphasized throughout the program. As a result, the company could expect not only improvements in customer-centricity, sales productivity, and operational excellence but also increased revenues and profits in the next three years. The presented case addresses a feasible approach for enterprise-wide e-business transformation. Although the strategies, actions, and business and IT models are not described in detail due to confidentiality, the methodology and the success factors would be applicable to other insurers and possibly organizations in different industries.

• 유통과학연구
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• 제19권6호
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• pp.41-50
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• 2021

Purpose: The importance of entrepreneurship education is increasing as interest in entrepreneurship is increasing around the world. In addition to the US and Europe, which operate advanced entrepreneurship education programs, Korea is also investing a lot of government resources for university centered entrepreneurship education. On the other hand, developing countries, which have high interest in Korea's economic development, are also trying to benchmark this Korean university entrepreneurship education. Research design, data and methodology: This study systematizes experiences such as training on entrepreneurship, science park management, and policy consulting for science, technology parks, and universities in developing countries. Through this, the needs of the relevant countries are analyzed based on the results of previous research, related theories, and policies. Results: As a result of the analysis, four key elements were derived for the establishment of entrepreneurship education and entrepreneurship ecosystem in developing countries. In addition, the details that these elements can be used in the university entrepreneurship ecosystem are presented in the form of tasks in stages. Conclusions: This study presents factors, including entrepreneurship-based leadership and human resources, structure and program, domestic and international network, and budget as a plan for revitalizing entrepreneurship education in developing countries.

• 디지털융복합연구
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• 제18권7호
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• pp.389-395
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• 2020

여권신장 광미국 및 유럽에서는 여권신장 광고, 즉 펨버타이징 광고 캠페인이 활발한 반면 국내에서는 찾아 보기 힘들다. 따라서 본 연구에서는 사례분석이라는 방법론을 통해 미국 및 유럽에서 집행된 펨버타이징 광고 캠페인들을 분석했다. 사례분석 방법은 광고 및 기타 학문분야에서도 사용되는 방법으로, 특히 트렌드를 살피는데 도움이 된다. 본 연구는 사례분석 결과, 글로벌 펨버타이징 광고 캠페인은 여성인권의 다양한 측면, 즉 미(美)에 대한 새로운 관점, 평등, 교육, 리더십, 가정폭력 등 여성들이 직면한 사회적 이슈들을 광고라는 형식으로 사회의 인식의 변화, 남성들의 인식의 변화를 목적으로 집행되고 있다는 것을 밝혀냈다. 글로벌 기업들을 업종별로 분류해 보면, 소비재로부터, IT 및 전자기업, 자동차, 금융, 장난감, 비영리단체/공공기관, 그리고 언론에 이르기까지 다양하다 또한, 여성 소비자들뿐만 아니라 남성들을 타깃으로 한 광고 캠페인들 역시 집행되고 있으며, 여성 소비재를 기업들뿐만 아니라 일반 기업들, 그리고 비영리단체 및 공공기관 역시 펨버타이징 광고 캠페인을 집행하고 있다는 사실도 나타났다. 본 연구 결과는 글로벌 기업들이 어떠한 과정을 거쳐, 어떠한 주제로 광고전략을 계획하고, 크리에이티브에 적용하는지를 분석해 향후 국내 기업들이 펨버타이징을 고려할 때 방향성에 도움을 줄 수 있다.