• Title/Summary/Keyword: Product Factors

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A study on inducing process of critical design factors for enhancing customer satisfaction (고객 만족도 향상을 위한 제품의 핵심 설계요소 도출 프로세스에 관한 연구)

  • Im, Youngjae
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.717-738
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    • 2017
  • Purpose: This study focused on procedure and methodology for finding the critical design factors in the early stage of product development process. Methods: Firstly, three key criteria, function, affection and usability were defined as the determining factors on customer satisfaction. Secondly, evaluation matrix in terms of each key criteria was proposed for extraction of the critical design factors. Lastly, method of integrating the importance among three key criteria was suggested using structured equation model. Results: As a results of integrating the importance, design factors such as touch sensitiveness and touch method were rated as low in terms of affection. However, these factors were obtained for high ratings with respect to functionality and usability. Thus, touch-related design factors were more facilitated for enhancing customer satisfaction. Conclusion: It is expected that the process suggested in this research could be a considerably useful to maximize customer satisfaction in the early stage of product development process.

A Study on the Relationship Factors Between Buyer and Seller in Industrial Market (산업재 시장에서 구매자와 공곱자간 관계형성 요인에 관한 연구)

  • Lee, Seung-Hui;Kim, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2005.11a
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    • pp.255-271
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    • 2005
  • This paper aimed to exam core factors of the relationship factors and analyze their effects on structural bonds and social bonds. And this paper analysis structural bonds and social bonds effects on relationship commitment. To accomplish this purpose, this study examined previous studies and summarized core factors of the relationship making. The result of this study are as follow: First, we examined that 6 factors-tech-shared, product characteristic, transaction specific asset, reputation, trust, communication-were relationship factors of buyer-seller industrial market. Second, it is shown that tech-shared, product characteristic, transaction specific asset factors have a positi-ve influence on the structural bonding. Third, it is shown that reputation, trust, communication factors have a positive influence on the social bonding. Fourth, it is shown that structural bonding, social bonding have a positive influence on the relationship commitment.

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A Study on the Product differentiation Process by the Structuring of Design Factors (디자인 인자의 구조화에 의한 제품 차별화 프로세스 연구)

  • Kim, Hyun
    • Archives of design research
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    • v.13 no.2
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    • pp.73-80
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    • 2000
  • In this study design information was separately defined form general product information and thus factors reflected in product design ion the basis of values and roles were extracted. The following is a classification of 5 different types of design factors divided according to their disposition. ·Innovation factor - element which previously did not exist or element related with explicit reformation ·Open factor - active element which not only improves current performance but also induces new functions through understanding of usage situations and new possibilities. ·Anterior factor - element which prolongs and develops the early development requirements of products through C.I. and P.I. related elements and characteristics of previous models and design strategy. Self-evidence factor - element related with function visualization through product structure which may make possible the consolidation of shape and function. Rigid factor - element, based on the human factors engineering, related with the safety and efficiency of users. This classification was obtained by defining major characteristics of products considering the target consumer and market characteristics. In this classification factor structuring design process which efficiently deducted a differentiated final product by synthesizing factors of higher importance as dominant factors was proposed. With this kind of factor structuring process, product differentiation may be achieved by bestowing individual characteristics to each product by combining design dominant factors associated with the product for a specific purpose from the stages of product concept development. Moreover, this may be used as an approach to actively correspond to the various and specific demands of the comsumer.

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A Study on the Importance Degree of Store Attribute According to Fashion Product Types and Task Situations (의류제품유형과 상황에 따른 점포속성중요도에 관한 연구)

  • Shin, Jung-Hye;Park, Jae-Ok;Kwon, Young-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1366-1377
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    • 2006
  • The purposes of this study was to find out 1) the difference in the importance degree of store attribute according to interaction between fashion product types and task situations, 2) the difference in the importance degree of store attribute according to the patronized store types on the basis of fashion product types. The subjects were female adults who lived in Seoul. The sampling method was quota sampling. The data was obtained from 391 questionnaires. The data were analyzed using frequency, one-way ANOVA, Duncan test, and two-way ANOVA by means of SPSS. The results were as follows; 1. According to fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 2. According to interaction between fashion product types and task situations, there were significant differences in factors of product features, services, physical environments of the store, and price. 3. There were significant differences in factors of product features, services, physical environments of the store, and location of store according to patronized store types, when a consumer purchased a suit, casual wear and inner wear.

A Study on Effect of Sales Promotional Marketing Means on Evaluation of Clothing Product (판매촉진 수단이 의류제품 평가에 미치는 영향)

  • Park Jin-A;Kim Soo-Kyoung;Lim Sook-Ja
    • Journal of the Korean Society of Costume
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    • v.55 no.5 s.95
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    • pp.43-54
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    • 2005
  • This study was designed towards female college students to find out how increasing promotional marketing means are affecting the evaluation of clothing products; qualify perception, value perception, and purchase intention. 704 female college students participated in this study and SPSS package was used to analyze gathered data. The results of this study were as follows: First, the use of sales promotional means and preference had a significant difference among students demographic factors(residence, whole Income of the family, allowance, and clothing expenses). Second, qualify perception, value perception, and purchasing intention were the three factors of clothing product evaluation. Third, normal price and $30\%$ sale price clothing was perceived as high quality product and $50\%$ sale price clothing was perceived as high valued product. Purchasing intention was high when low price was suggested or promotional gift was given. Fourth, when considering product price as the factor of product evaluation, there were significant difference between the prices of product. And also, considering the product price, there were significant difference among factors of product evaluation and sales promotional means. Fifth, there was significant correlation between qualify perception, value perception, purchasing intention, usage and preference of promotional means. Further more, value perception was main factor that affected purchasing intention.

A Study Consumers Preference for Kimchi Refrigerator Design Development (김치냉장고 디자인 개발을 위한 소비자 선호도 분석 연구)

  • Lee Seung-Yong
    • Journal of Science of Art and Design
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    • v.8
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    • pp.185-210
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    • 2005
  • Closely connecting Well-Being culture with our traditional eating culture. we can predict next generation Kimchi refrigerator trend with this research. In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. Also on the point of view of design, it is necessary to find out definitely the consumer preference frame the relationship among design preference design image design attribute. Will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that product offer is composed of. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Aimed at providing materials for developing product design by presenting an ,esthetic guideline product design by presenting an esthetic guideline and to put these materials to practical use. Investigated other considered elements classified by manufactures and importance of esthetic factors and its influence on consumer tastes . All of these result, It could not conclude all of the adjective design image and design factors of every consumer, but through consumer reaction framework consumer are response and prefer the products which design image have. and then understand prefered design image are influenced to design factor's and could be apply to new design development.

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An Empirical Study on the Critical Success Factors of MRO e-marketplace (MRO e-marketplace의 성공 요인에 관한 탐색적 연구)

  • 김상수;하종태
    • The Journal of Information Technology and Database
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    • v.8 no.2
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    • pp.17-40
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    • 2001
  • The purpose of this study is to empirically identify the critical success factors of MRO e-marketplace. The research model presented in this study suggests that the success of MRO e-marketplace depends on environment of organization, type of product and service, and system of MRO e-marketplace. The major empirical findings of a survey of 38 firms in Korea are as follows: 1) The managers of firms have a deep concern on the effectiveness of MRO e-marketplace and are satisfied with the time saving provided by the transaction through MRO e-marketplace. 2) The variables affecting the success of MRO e-marketplace are classified into eight factors representing the characteristics of environment of organization, type of product and service, and system of MRO e-marketplace. 3) Among eight factors extracted from factor analysis, three factors are highly associated with the success of MRO e-marketplace. More specifically, the three factors, such as inside environment of company, capability of product supply, and basic function of MRO e-marketplace system, are the most Important factors affecting the success of MRO e-marketplace. The implications of the study are discussed and furlher research directions are proposed.

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Variation Reducation in Quality Using a Sensitivity Analysis (민감도분석을 이용한 품질의 편차 감소에 관한 연구)

  • 장현수;이병기
    • Journal of Korean Society for Quality Management
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    • v.25 no.2
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    • pp.140-153
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    • 1997
  • As product quality is maily determined in the product design and process design step, systematic design should be performed through parameter design and tolerance design. Therefore, we introduced analysis of variance and regression analysis as a statistical method which determine optimal levels of affective design factors to product characteristics, then we compared that process and result. In analysis of variance, variation of quality characteristics arises from noise factors, so the optimal levels of design factors are selected to minimize the effect of noise factors. In regression analysis, variation of quality characteristics aries from variation of each own design factors. As a method to reduce variation of these quality characteristics, sensitivity analysis was performed about each design factors. Through this sensitivity analysis, we represented process to calculate the interaction term of the factors.

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An Empirical Study on Managerial Factor for the New Product Development Using Failure Case (신제품 개발을 위한 관리요인에 관한 실증적 연구 - 실패제품을 중심으로 -)

  • 이재하
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.20 no.41
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    • pp.113-122
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    • 1997
  • The purpose of this study is to extract managerial factor into each cell which is classified by the characteristic area of new products. For this purpose, the characteristic area of new products is classified by which is Needs & Seeds Basis. The focus of this study is on examination of failure factors, which have an important effect upon new product failure. The variables for this study were selected from literature survey and pre-interview was implemented specially. The subject of study was project leaders of electronics industry where have taken the leading part in product development activities in Korean manufacturing industries. Enquete survey was conducted in each firm and project managers were asked to respond to 37 questions. Conclusion of this study based on many significant results gained by the various multi-variated analysis are summarized as follows. First, it can be noted that failure factors are different by each classified model and characteristic area of a new product. Second, it has been identified that the important factors for the new product development were technical & managerial support and it's ability, namely, the crucial factors of failure product were lacking in ability of technical development and R&D management system construction.

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A Study on Project Management for Product Development using Quality Tools (품질도구를 활용한 제품개발 프로젝트관리)

  • Park, Young Hyun
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.665-676
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    • 2017
  • Purpose: The purpose of this paper proposes an effective and systematic methods of risk management in product development project. Methods: This paper first discusses what risk factors be considered during product development period and then presented a model for preventive risk management. For that, this paper proposes how to evaluate the risk factors and risk events, and how to select prevention action for managing risk factors effectively. For this process, this paper uses well-known quality tools such as House of Quality (HOQ) and Failure Mode and Effects Criticality Analysis (FMECA) methods. Results: There is an inherent need for the development of robust risk management framework in order for product development projects to be successful. The identification and quantification of risk factors, risk events, and prevention actions can have significant effects on the success of a product development projects. Project managers can implement the proposed model to improve project success. Conclusion: The findings showed that this method would be effective for project managements in dealing with risk management issues in product development projects. This method presented would be an one of good guidelines for practitioners in the industry.